Question
On September 12, 2011, at Utah State University in Logan, Utah, a group of people lifted one side of a burning BMW car high enough to allow a construction worker to pull to safety a 21-year-old motorcyclist who had crashed into the car and slid underneath it. A university media production specialist happened to be in the right place at the right time and captured the dramatic rescue. He knew he had something special. He posted the video on YouTube where it had more than 42,000 views within 24 hours. He was contacted by numerous media outlets to buy the rights to his video.
Which statement best explains how measuring market responses, including responses to this example, has changed over the years?
A Determining market response is best measured by how much it costs to produce a product, in this case the video, and how much return on investment is achieved.
B Measuring market responses has become more effective over the years as individuals, such as the videographer in this case, are able to sell their products and services quickly.
C The best way to measure market responses is by audience reaction, which in this case was indicated by networks contacting the videographer and rescuers appearing on television.
D What used to take days or weeks of manual data gathering has now been replaced with online tools that provide instantaneous feedback to measure success, such as the number of views on YouTube.
This question is taken from BSCom 100 – Introduction to Communication » Summer 2023 » Week 1 Summative Assessment
