Question
When broadcasting sporting events in the United States, major television networks employ “color commentators” who provide expert analysis and background information and occasionally throw in humorous stories. Color commentators are often former athletes or coaches of the broadcasted sport. One such commentator was John Madden, a former NFL Oakland Raiders coach, who also lent his voice and personality to the Madden NFL football video games. Madden was known for his exuberant, passionate personality, and his lively and flamboyant delivery made him a fan favorite.
According to the Sender-Message-Channel-Receiver model of communication, what benefits did John Madden bring to his role in the model?
A Madden’s role as a trusted sender was enhanced by his ability to connect with the audience, his down-to-earth attitude, and his vast knowledge of football.
B Madden’s role as a likable receiver was enhanced by his larger-than-life personality, which made people trust him and listen to him.
C Madden’s role as a credible channel came because he wasn’t afraid to call out players for their mistakes, and because people trusted him, they were
D Madden’s role as a believable message allowed him to connect with the football players and the other sportscasters, causing audiences to view him as a credible commentator.
This question is taken from BSCom 100 – Introduction to Communication » Summer 2023 » Week 1 Summative Assessment
