Topic: Research Paper on Pink by Victoria’s Secret
INSTRUCTIONS: Company: Pink by Victoria\’s secret
Include the following information in the final paper as appropriate:
PART ONE—DUE WEEK FIVE
1. Brief Company Profile
2. Situational Analysis
a. General External Environment
i. Sociocultural (e.g., what are the values, customs, normative
behaviors, etc., which exist in the social and/or cultural environment
where the organization engages in any activities, including sourcing,
selling faces competition, etc.)
ii. Technological
iii. Demographic
iv. Economic
v. Global
b. Industry Analysis
i. Threat of New Entrants and Barriers to Entry
ii. Intensity of Rivalry Among Competitors
iii. Product Substitutes
iv. Suppliers
v. Buyers
c. Competitive Environment Analysis
d. Environmental Trends
e. Strategic Analysis
i. Key Success Factors
ii. Strategies
1. Corporate Level
2. Business Level
3. Competitive Strategies for Different Industry Segments
iii. Core Competencies
1. Resources
a. Tangible
b. Intangible
2. Capabilities
a. Value Chain
b. Organizations-Specific Competencies
f. Performance Appraisal
Reference List
1. Students are encouraged to select an organization that is publicly held. Further, recall that it is encouraged that the selected organization has a single or dominant line of business. If the selected organization is a business with multiple product markets, it
would be advantageous if financial information is available for each division and/or industry segment.
2. Papers must be perfectly written. Grammar must be impeccable; spelling precise and formatting must be professional and consistent. All pages (except the first one) must be numbered, all text type should be 10-12 point font and pages should have a one- inch margin on all four sides (plus binding allowances, if necessary).
3. All items that are not your original thoughts must be cited using APA or MLA style guide (many are available from CLU’s Pearson Library pages), and a reference list should be compiled. Many papers suffer from severe point deductions due to failure
to properly cite appropriate sources.
4. For the paper, first indicate the name of the organization, followed by a very brief (no more that 1-2 pages) history of the organization and industry. Next, provide a thorough analysis of the industry environment(s) in which the organization exists (2-4 pages).
No. of Pages: 14
