Midterm

A  Emotional

B  Rational

C  Psychological

D  Dual (both Rational and Emotional)

A  Primitive

B  High-context

C  Ancient

D  Low-context

A  20 words.

B  40 words.

C  10 words.

D  There is no limit.

A  Thanking you in advance for sending a copy of the contract for installation of a new HVAC. 

B  Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15. 

C  I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience. 

D  We hope you can get our work completed in a timely manner. 

A  Analyze, anticipate, and adapt. 

B  Edit, proofread, and evaluate.

C  Writing, questioning, and guessing.

D  Researching, organizing, and drafting. 

A  All of these.

B  You may have a very important email going to a large group or your CEO.

C  You may be summarizing something in which you have worked very diligently. 

D  You may get passionate about something and want to fire back an email.

A  Provide her telephone number.

B  Identify herself and her company.

C  Capture the reader’s attention and interest.

D  Cite facts, statistics, expert opinions, examples, and specific details to support her request.

A  Eliminating unnecessary words like long lead-ins and words that add no value.  

B  Adapting a message to its audience.

C  Adding unnecessary words to a message to make it longer. 

D  Using positive language that avoids negative words.

A  Prewriting, drafting, and revising. 

B  Analyze, anticipate, and adapt. 

C  Organize,research, and draft.

D  Edit, proofread, and evaluate. 

A  Bad news, explanation, reasons, and closing

B  Buffer, reasons, bad news, and closing

C  Bad news, reasons, buffer, and closing

D  Buffer, explanation, reasons, and closing

A  Subject, opening, body, and closing.

B  Subject, closing, body, and opening.

C  Subject, closing, body, opening.

D  Buffer, reasons, bad news, and closing.

A  omit the sender’s name to avoid legal liability. 

B  provide specific details (time, date, etc.) if further action is required.

C  include familiar expressions such as “If I may be of further assistance, please don’t hesitate to call me.”

D  avoid repeating the information provided or referring to its use.

A  My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.

B  Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.

C  Please answer the following questions about your Web services.

D  I recently read an article about your firm in the local newspaper.

A  Bad news, reasons, buffer, and closing.

B  Buffer, reasons, bad news, and closing. 

C  Closing, buffer, bad news, and reasons. 

D  Buffer, bad news, reasons, and closing.

A  Please email me at your earliest convenience with your decision.

B  Contacting me December 1st about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session.

C  We really need to implement this new benefits plan soon. 

D  If you have any further questions about this new benefits plan, please do not hesitate to contact me. 

A  social media marketing.

B  length.

C  permanency.

D  formality.

A  Lists confuse readers because they are visually distracting.

B  Lists allow readers to review main ideas quickly. Increase skim value.

C  Lists decrease a reader’s comprehension of the main ideas.

D  Lists decrease the readability level of a document.

A  Please refer back to the June financial statements.

B  It is absolutely essential that our accounting records are accurate.

C  I want to thank each and every stockholder.

D  Let’s not repeat our competitor’s mistakes.

A  It was our one and only office manager who won the raffle.

B  There are three important issues that we can choose to discuss at today’s meeting.

C  Three candidates are running for the board.

D  There is only one job opening currently available.

A  This is to advise you that we will send the information you requested.

B  I am writing this letter to inform you that we will send the information you requested.

C  Yes, we will send the information you requested.

D  You may be interested to learn that we will send the information you requested.

A  emphasizes second-person pronouns instead of first-person (I, we) pronouns.

B  means that all messages are written in the active voice.

C  dictates that all sentences be written as commands.

D  uses slang and abbreviations to personalize the message.

A  The board will conduct a discussion about the possible merger.

B  The task force reached a conclusion about how to improve morale.

C  We will give serious consideration to your application.

D  We hope to discover the reason our profits are declining.

A  When the same word type or tense is used in a list (i.e. walk, talk, run, not walking, talked, ran).

B  When modifiers must be close to the words they describe or limit. 

C  When language is sensitive and bias free.

D  When a writer joins two independent clauses with a comma.

A  revealing sensitive news.

B  delivering bad news.

C  presenting ideas requiring persuasion.

D  expecting the audience to be pleased, mildly interested, or neutral.

A  Action, Introduce, Desire, and Action.

B  Attention, Interest, Desire, and Action.

C  Analyze, Introduce, Demand, and Act.

D  Anticipate, Interest, Desire, and Action.

A  Paragraph.

B  Create a numbered or bulleted list in the body of the letter. 

C  Email follow-up.

D  Enclosure in a memo.