Quiz 9

A  It is socially desirable.

B  It is biased or leading.

C  It is too long.

D  It is double-barreled.

A  react with a verbal response (e.g., Yes, Oh no! That’s a good answer) after the respondent answers a question to show interest.

B  ask all the easy questions first, skipping questions that the respondent is slow to answer and then return to difficult questions later.

C  ask each question for the respondent, even if it seems that the respondent has been asked about the topic already.

D  summarize and reword what respondent says in response to an open-ended question, so that it is a more meaningful answer.

A  It is a double-barreled question.

B  It has social desirability bias.

C  It is a leading question.

D  It is threatening.

A  telephone interviews

B  face-to-face interviews

C  mail questionnaires

D  Web surveys

A  the occurrence of spousal abuse in one’s family

B  having a venereal disease

C  having a grocery store club card

D  giving to a charitable organization

A  require a random sample, pilot tests, and great care in question writing to yield high quality information.

B  greatly expanded during World War II when the governments wanted to know what citizens c. thought about the war and plan the economy.

C  are sometimes misused to advance a point of view or mislead the public.

D  all of the above.

A  telephone interviews

B  face-to-face interviews

C  mail questionnaires

D  Web surveys

A  when doing exploratory research or starting a new research area

B  when one wants to limit the number of response categories to a question

C  when there are really only a few simple choices for your questions

D  when statistical analysis is paramount to your analysis

A  It has jargon.

B  Issues beyond respondent’s ability to recall.

C  It is double-barreled.

D  It is too long.

A  face-to-face interviews

B  mail questionnaires

C  You Answered

D  Web surveys

E  telephone interviews