RQ 5 Chapter 9

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Question #1

The “Fashion Place” carries a carefully selected and distinctive assortment of traditional women’s business clothing and accessories for upper-class executives in Boston. It emphasizes customer service with its well-trained salesclerks. The store is probably a

A single-line store.

B specialty shop.

C small department store.

D convenience store.

E limited-line store.

Question #2

A full-service wholesaler in Santa Fe takes title to the products it stocks—a full line of home repair products for independent hardware stores. This wholesaler is a

A single-line wholesaler.

B selling agent.

C specialty wholesaler.

D broker.

E rack jobber.

Question #3

Agent wholesalers usually have higher operating expenses (as a percentage of sales) than merchant wholesalers.

A TRUE

B FALSE

Question #4

Manufacturers’ agents usually work for

A manufacturers’ sales branches.

B only one manufacturer.

C selling agents.

D service wholesalers.

E several manufacturers of noncompeting lines.

Question #5

Almost half of all retail sales are made by the largest stores—those with sales of over $5 million a year.

A TRUE

B FALSE

Question #6

Debbie Wood sells food products to grocery wholesalers and large supermarket chains in Tallahassee. She sells for several manufacturers with noncompeting lines of food products—earning a 5 percent sales commission. She neither handles nor owns the products she sells. Debbie is a

A rack jobber.

B manufacturers’ agent.

C broker.

D truck wholesaler.

E selling agent.

Question #7

A consumer who went to shop at a “supercenter” would probably expect not only to be able to buy food and health care products but also to leave dry cleaning or have shoes repaired.

A FALSE

B TRUE

Question #8

The total cost approach ignores inventory carrying costs and excludes the use of cost accounting and economics tools.

A FALSE

B TRUE

Question #9

Retailers selling a new product that is in hot demand, like the latest movie release or a best-selling book, would be unlikely to incur higher costs for faster delivery (physical distribution).

A FALSE

B TRUE

Question #10

Which of the following correctly represents the order of activities most likely to be performed on goods arriving at a distribution center?

A put in long-term storage, retrieve from groups, stack on pallets, load for shipping

B sort into groups, move to loading dock, move to the vehicle for distribution

C sort into groups, put in long-term storage, retrieve from groups, load for shipping

D sort into groups, stack on pallets, load for shipping, retrieve from groups

E load for shipping, sort into groups, retrieve from groups, stack on pallets

Question #11

Transporting cost as a percentage of selling price is lowest for

A chemicals.

B factory machinery.

C pharmaceuticals.

D cabbage.

E sand.

Question #12

The best way to ship computer parts from St. Louis, Missouri, to Columbus, Ohio, when the parts need to be at a factory in Columbus within three days, is to use

A air.

B rail.

C trucks.

D a pipeline.

E water.

Question #13

The total cost approach involves evaluating each possible PD system and identifying only the transportation costs associated with each alternative.

A TRUE

B FALSE

Question #14

Which of the following is true about public warehouses?

A They are designed to speed the flow of goods.

B They are very expensive.

C They are useful for manufacturers that must maintain stock in many locations, including foreign countries.

D They are used by firms who must regularly store large volumes of goods.

E They are leased by companies for their own use.

Question #15

A channel of distribution

A None of the answers are correct.

B is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user.

C is only needed when products are sold indirectly.

D must include one or more intermediaries.

E is only needed when products must be stored.

Question #16

The Internet gives large firms access to repeat customers, but it does little for small firms trying to develop an initial base of customers.

A TRUE

B FALSE

Question #17

Which of the following best illustrates discrepancy of quantity?

A Four firms make over 90 percent of all the tires sold in the United States.

B There are over 310 million consumers in the United States, but only a small portion buy tires in any given year.

C Michelin makes tires, but most consumers also want a large selection of car-care services.

D Michelin made millions of tires last year, but most customers bought only one set.

E Some stores sell large quantities of Michelin tires but only small quantities of tires made by other companies.

Question #18

When a firm utilizes multichannel distribution, a sales channel report—which lists unit or dollar volume sales for each channel—can help a marketing manager monitor the performance of each channel.

A TRUE

B FALSE

Question #19

With the Internet, even very small specialized firms can draw customers from all over the world.

A FALSE

B TRUE

Question #20

Most traditional channel systems don’t have a channel captain.

A TRUE

B FALSE

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