Quiz 3

A  marketing research project

B  marketing model

C  marketing information system

D  marketing research department

E  marketing logistics system

A  TRUE

B  FALSE

A  solving the problem.

B  analyzing the situation.

C  getting problem-specific data.

D  interpreting the data.

E  defining the problem.

A  assumes that statistical analysis provides the only basis for rejecting a hypothesis.

B  rejects the idea that marketing managers can make “educated guesses” about marketing relationships.

C  is an orderly way of presenting your point of view.

D  is a hit-or-miss approach.

E  None of the answers are correct.

A  FALSE

B  TRUE

A  is a uniform set of consumer privacy laws that govern privacy in all countries.

B  only applies to companies that house their servers in the United States.

C  is a set of laws on data protection and privacy for all individuals within the European Union.

D  is comprised of the laws in the United States that protect personal data and require informational privacy.

E  only applies to companies that do business within the European Union nations.

A  a consumer panel research project.

B  None of the answers are correct.

C  a set of personal interviews.

D  a set of focus group interviews.

E  the experimental method.

A  talk with competitors facing similar problems.

B  study what information is already available.

C  begin to talk informally to as many customers as possible.

D  collect primary data.

E  collect primary data,study what information is already available, begin to talk informally to as many customers as possible and talk with competitors facing similar problems.

A  FALSE

B  TRUE

A  FALSE

B  TRUE

A  positioning.

B  targeting.

C  researching.

D  segmenting.

E  clustering.

A  product-market.

B  generic market.

C  target market.

D  Any of the answers could be correct.

A  disaggregate; use different segments

B  aggregate; combine segments

C  aggregate; use different segments

D  disaggregate; combine segments

E  disaggregate; use one segment

A  single target market approach.

B  multiple target market approach.

C  mass marketing approach.

D  combined target market approach.

E  None of the answers is correct.

A  to see a larger set of potential competitors.

B  to think about new ways of satisfying the needs of his or her current customers.

C  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities, to see a larger set of potential competitors, and to think about new ways of satisfying the needs of his or her current customers.

D  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.

A  ethnicity

B  needs

C  income

D  education

E  region of the world or country

A  FALSE

B  TRUE

A  customers have broadly similar needs, sellers may compete in different product-markets, there may be many ways to satisfy customers’ needs, and diverse types of products may compete for customers.

B  customers have broadly similar needs.

C  sellers may compete in different product-markets.

D  there may be many ways to satisfy customers’ needs.

E  diverse types of products may compete for customers.

A  CRM database.

B  aggregating approach.

C  clustering approach.

D  disaggregating approach.

E  generic market.

A  FALSE

B  TRUE