Quiz 2

A  Marketing tries to satisfy “unwanted demand” rather than genuine wants.

B  None of the answers are correct.

C  Satisfying consumer needs and wants is a dynamic, ongoing process.

D  Advertising generally raises prices and wastes resources.

E  Marketing makes people materialistic by creating “false values.”

A  Product

B  Price

C  Promotion

D  Place

A  overuse of sales and deals

B  increased use of dynamic pricing

C  use of freemium pricing

D  increased ease of comparison price shopping on the Internet

E  decreasing use of value pricing

A  results in economies of scale in manufacturing, distribution, and sales.

B  actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm’s products in an economical way.

C  actually lowers prices to the consumer.

D  informs large numbers of potential customers about a firm’s products in an economical way.

E  makes both the micro-marketing and macro-marketing processes work better.

A  reduce the cost of marketing activities.

B  satisfy consumer needs as seen by marketing managers.

C  ensure the survival of business firms.

D  find a reasonable balance between consumer satisfaction and business profits.

E  satisfy consumer needs as the consumers themselves see them.

A  FALSE

B  TRUE

A  TRUE

B  FALSE

A  TRUE

B  FALSE

A  complex buying

B  negotiated contract

C  purchasing specifications

D  competitive bidding

A  is a routine repurchase that may have been made many times before.

B  occurs when an organization has a routine need and the customer wants only minimal information.

C  occurs when an organization has a new need and the customer wants a great deal of information.

D  involves no review of suppliers.

E  is an in-between process in which some review of the buying situation is done.

A  FALSE

B  TRUE

A  platform that provides information on the prices of essential goods in the U.S. market.

B  website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.

C  central source that provides marketers key information related to business with government agencies.

D  portal providing information on the prices of luxury goods in the U.S. market.

E  platform exclusively designed to compare the revenue system of the United States with other countries.

A  is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

B  is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.

C  is only interested in finding the lowest possible price for a product.

D  may specialize by product area if he or she works for a large organization.

E  is basically a clerk who fills out paperwork to place orders.

A  straight rebuy

B  new-task buying

C  modified rebuy

D  intensive buying

E  selective buying

A  None of the statements is true.

B  Empty nesters are frequently big spenders.

C  Buying responsibility and influence vary little from one family to another.

D  Singles and young couples are less willing to try new products than are older couples.

E  Divorced families usually have more discretionary income than traditional families.

A  a replacement garbage disposer.

B  a plumbing repair service.

C  a restaurant’s services, a plumbing repair service, a replacement garbage disposer, and sports clothes.

D  a restaurant’s services.

E  sports clothes.

A  physiological

B  safety

C  social

D  personal

A  Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.

B  Kayla is a person who uses social media to influence others’ buying decisions.

C  Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.

D  Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.

E  Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.

A  TRUE

B  FALSE

A  FALSE

B  TRUE