Midterm II

A  FALSE

B  TRUE

A  product

B  end-use

C  demographics

D  psychographic

A  business products

B  consumer products

C  target market

D  marketing mix

A  created personal utility

B  developed a marketing mix

C  selected a target market

D  developed a marketing plan

A  by having the good or service available at a convenient location when the consumer wants to buy it

B  when the product is made available to the consumer at a time the consumer wants to buy it

C  when arrangements for the transfer of title from seller to buyer are made

D  when the business firm converts raw materials into finished products

A  marketing mix

B  End-use segmentation

C  Market segmentation

D  secondary data

E  B2B

F  Comarketing

A  Consumer behavior

B  B2B

C  Affinity program

D  Exchange process

E  marketing mix

F  End-use segmentation

A  Affinity program

B  Ownership utility

C  Exchange process

D  B2B

E  End-use segmentation

F  Consumer behavior

A  Exchange process

B  Affinity program

C  Consumer behavior

D  secondary data

E  End-use segmentation

F  Market segmentation

A  Consumer behavior

B  Exchange process

C  Comarketing

D  Market segmentation

E  secondary data

F  End-use segmentation

A  Market segmentation

B  Comarketing

C  B2B

D  Consumer behavior

E  secondary data

F  End-use segmentation

A  Comarketing

B  Exchange process

C  B2B

D  End-use segmentation

E  Consumer behavior

F  secondary data

A  marketing mix

B  B2B

C  Market segmentation

D  End-use segmentation

E  Consumer behavior

F  Affinity program

A  marketing mix

B  Exchange process

C  Consumer behavior

D  Affinity program

E  Market segmentation

F  Ownership utility

A  Market segmentation

B  Exchange process

C  Affinity program

D  Ownership utility

E  marketing mix

F  Consumer behavior

A  Process

B  Customer oriented

C  Product

D  Fixed

A  Paper mill

B  Steel manufacturer

C  Jewelry manufacturer

D  Software developer

A  mechanization

B  quality management

C  standardization

D  specialization

A  To manage the use of people and other resources in the development of distribution channels and promotional strategies

B  To determine the most economical routes for transporting the firms’ products

C  To manage the use of people and machinery in converting materials and resources into finished goods and services

D  To design systems that will provide managers with information useful for decision making

A  distribution

B  time utility

C  production

D  process utility

A  Cross-training

B  Classroom-based training

C  A management development program

D  An affirmative action program

A  values

B  growth plans

C  markets

D  profits

A  encourages price-fixing.

B  guarantees a reduction in production costs for a company.

C  is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.

D  is the unique combination of abilities and approaches that sets a company apart from its competitors.

A  existing suppliers and employees are in place

B  less risk is involved.

C  product or service is not known in the marketplace.

D  obtaining financing is often easier.

A  Marcel who cannot tolerate failures.

B  Fiona who blames others for her failures.

C  Gina who is driven by the need to excel

D  Philip who has an aversion for taking risks.

A  Marketing

B  Distribution

C  Sales

D  Production

A  Growth stage

B  Maturity stage

C  Introductory stage

D  Decline stage

A  late maturity and decline

B  late introduction and growth

C  stabilization

D  growth and maturity

A  Exchange

B  Utility

C  Barter

D  Marketing

A  esteem

B  social

C  psychological

D  safety

A  Tactical planning

B  Strategic planning

C  Contingency planning

D  Operational planning

A  service attributes

B  benefits

C  symbolic attributes

D  physical characteristics

A  TRUE

B  FALSE

A  production

B  pricing

C  promotional

D  product

A  Decide how to promote the product

B  Develop the right product

C  Identify a target market

D  Implement the appropriate distribution system

A  Marketing

B  Marketing research

C  Consumer behavior

D  Market segmentation

A  proximity to suppliers

B  physical factors such as energy

C  proximity to raw materials

D  tax incentives

A  Managers are seldom able to create conditions for high productivity.

B  It moves the product along a conveyor belt past a number of workstations.

C  It is inefficient for producing small batches of different items.

D  Workers perform specialized tasks.

A  Mechanization, specialized labor, and robots

B  Mechanization, specialized skills, and standardization

C  Analytic systems, synthetic systems, and continuous processes

D  Standardization, job-order production, and specialized labor

A  Distribution

B  Marketing

C  Merchandising

D  Production

A  TRUE

B  FALSE

A  esteem

B  safety

C  self-actualization

D  physiological

A  people’s needs are based on their wants

B  satisfied needs are motivators and unsatisfied needs are not motivators.

C  people’s needs are arranged in a hierarchy of importance

D  higher order needs have to be satisfied first.

A  downsizing

B  outsourcing

C  involuntary separation

D  voluntary turnover

A  Medicare

B  Social Security

C  health insurance

D  unemployment insurance

A  salary

B  wage

C  time wage

D  employee benefit

A  commission

B  wage

C  salary

D  bonus

A  Forecasting anticipated sales

B  Supervising hourly employees on a daily basis

C  Maximizing employee effectiveness in the organization

D  Determining various sources of operating funds in the organization

A  training and performance evaluation

B  employee compensation and benefits

C  employee recruitment

D  company budget forecasts

A  Change management

B  Research and Development (R&D)

C  Human resource management

D  Human asset accounting

A  FALSE

B  TRUE

A  delegation

B  flexibility

C  leadership

D  commitment

A  They take place in the form of two-way communication.

B  They may be skewed in favor of a single manager’s subjective opinion.

C  They are held too frequently.

D  They are mostly based on criteria that are objective rather than subjective.

A  attention, interest, desire and alternative

B  observation, interest, desire and action

C  attention, interest, desire and advantage

D  attention, interest, desire and action

A  guarantee companies pay social security for all employees

B  enforce the Family and Medical Leave Act of 1993

C  determine employee benefits and compensation packages

D  investigate discrimination complaints

A  Reviewing applications and résumés

B  Conducting employment tests

C  Identifying job requirements

D  Interviewing candidates

A  TRUE

B  FALSE