Exam 9

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Question #1

With which behavior is a respondent most likely to overstate in a survey interview?

A having a venereal disease

B having a grocery store club card

C giving to a charitable organization

D the occurrence Of spousal abuse in one’s family

Question #2

Which of the following is a principle of good question writing?

A Use ambiguity to encourage participants to say what is on their mind.

B Incorporate unrelated questions to check for participant honesty.

C Use emotional language to engage respondents.

D Avoid jargon so that participants understand the question.

Question #3

When is it most appropriate to use an “open-ended” question?

A when doing exploratory research or startinga new research area

B when statistical analysis is paramount to your analysis

C when one wants to limit the number of response categories to a question

D when there are really only a few simple choices for your questions

Question #4

What is the major error illustrated in each of the following questions? What is your marital status?
_Married _ Single

A NOT exhaustive

B NOT mutually exclusive

C double-barreled

D false premise

Question #5

What is the major error illustrated in each of the following questions? What is your religious affiliation?
_Christian _ Jewish
_Catholic _ Muslim
_Baptist _ Other

A false premise

B double-barreled

C NOT exhaustive

D NOT mutually exclusive

Question #6

When using a pilot of survey questions, a researcher should

A only use open-ended questions, never closed ended ones.

B get respondents who resemble the target population.

C use 900 respondents at minimum.

D not listen to interviewee’s tone or how they conduct themselves to avoid bias.

Question #7

What is a “probe” in survey research?

A the name for the middle or neutral choice among the answers to an attitude question

B a follow-up question asked by an interviewerto have a respondent clarify or elaborate on an answer

C a question designed to measure the honesty of the respondent

D a sequence of questions starting with general ones and ending with specific ones

Question #8

The following survey question is flawed. What is the MAJOR weakness of this item?
“How old were you the first time you went to a grocery store?”
1. Under 6 months old
2.6 months to 12 months old
3. 13 months to 24 months old
4.25 months to 3 years old
5. More than 3 years old

A It has jargon.

B Issues beyond respondent’s ability to recall.

C It is double-barreled.

D It is too long.

Question #9

Survey respondents are likely to understate their true behavior on sensitive questions. With which topic is understatement most likely to occur?

A voting in a recent election

B the occurrence of spousal abuse in their household

C owning a library card

D contributing money to a charitable organization

Question #10

It is a good idea when ordering the questions in a questionnaire to

A put the more sensitive questions towards the front of the questionnaire.

B incorporate sensitive questions only after a warm-up period

C put the most difficult questions towards the front of the questionnaire.

D incorporate irrelevant useless questions to make respondents comfortable.

Question #11

In general, a closed-ended question

A provides the opportunity to explore many different avenues of a respondent’s answer.

B can permit an unlimited number of possible answers.

C provides the researcher with quantitative data on respondents that is easy to analyze by using statistics.

D allows respondents to answer questions in rich detail.

Question #12

Four of the following survey questions contain glaring errors. Which question avoids any errors in question writing?

A “When did you stop exercising on a regular basis?”

B “In the last two weeks, how many alcoholic beverages have you consumed?”

C “Do you believe in ghosts and God?”

D “Have you ever had angina or cardiac fibrillation?”

Question #13

Dr. Thomas studies racial attitudes. She has two sets of questions on a questionaire. One set asks white people about black people, and the other asks black people about white people. Each set of questions is dependent on one’s answer to the question, “What is your race?” Dr. Thomas is using a ______ to determine which set of questions to ask respondents.

A forced-choice question

B sign-post question

C contingency question

D double-barreled question

Question #14

Dr. Hightone devised a questionnaire in which she asked, “Do you physically beat your children?” What type of problem might she encounter if she used this question?

A It is a double-barreled question.

B It has social desirability bias.

C It is a leading question.

D It is threatening.

Question #15

Asking respondents, “‘Do you have children who attend high school?” after they already told you that they have no children
violates which of the following criteria in question construction?

A Avoid biased questions.

B Avoid double-barreled questions.

C Questions should be relevant to the respondent.

D All of the above are violated.

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