Determine which research method is being used in the following scenario: The market analyst of a chain megastore bakery, called More Dough, asks you to find out why people are choosing to go to smaller bakeries rather than their megastore in the same area. The analyst asks you to visit the smaller bakeries and observe the consumers and owners. After you observe and gather data, you are to bring your findings to a group of researchers who will establish controlled variables and conduct a series of experiments.