Adapting your message to the task and audience requires empathy, which means putting yourself in the other person’s shoes. Empathetic senders consider how the receiver will decode the message and try to find the most appealing tone and professional language to deliver the message. Read the following message, and determine if it is sender focused or audience focused. We want you to come back. If you are satisfied, you’ll come back, and we will continue to be profitable. Tell us about your experience, so we can be the best. Is the preceding message sender focused or audience focused?