Rosalita’s and Antonio’s are Mexican restaurant chains. Each restaurant offers similar items on their menus. However, Antonio’s restaurants are positioned in the market as elegant establishments with high prices. Rosalita’s, on the other hand, are located in middle-class neighborhoods, with a casual atmosphere that welcomes families with young children. The prices at Rosalita’s are in the moderate range. When evaluating the marketing strategies used by these restaurants, we can conclude that