Quiz Ch 3

A  All of these

B  a function of the number of alternatives and how differentiated the suppliers are from each other.

C  Where need uncertainty is high a buyer is likely to adopt ore protracted buying processes in order to help reduce the uncertainty.

D  a managerial approach to marketing based on the ideas that the buyer and seller operate independently.

A  Social

B  All of these

C  Technical

D  Economic

A  Relationship costs

B  Transactional costs

C  Switching costs

D  Competitive costs

A  One party having more money.

B  One party being a larger organization.

C  A shift of dependence of one party on the other.

D  One party not having a need for the other.

A  Find a solution that reduces costs the most.

B  Find a way to work with a partner that creates the most economically efficient transaction.

C  Determine which costs can be assigned to large transactions and which are uneccesary.

D  Consideration only the minimum costs in making a decision to acquire goods or services.

A  Transaction costs

B  Relationship costs

C  Switching costs

D  Exchange costs

A  Defining operational elements in detail.

B  All of these

C  Stating performance activities more clearly

D  Clarifying who controls the contract.

A  Basically Coordinated, Control-Oriented, Reward-Oriented

B  Actor Bond-Related, Network-Related, ARA Analysis

C  Social-Exchange Theory, Principal Agent Theory, Transaction Cost Theory

D  Relationship-Oriented, Trust-Oriented, Commitment-Oriented

A  Selecting a qualified agent

B  Evaluate switching costs

C  Establishing a clear contract

D  Selecting a qualified principal

A  Marketing process is to study buying behavior, research customer need, create offer and influence purchase decision.

B  Marketer is ACTIVE while customer is PASSIVE.

C  All of these

D  Marketer and Customer operate separately and are at odds with each other.