Video Quiz Jaguar Land Rover Ch 9

A  Competency of doing business with American companies

B  Competency in serving the international Chinese market

C  Competency of manufacturing Jaguar-Land Rover cars

D  Competency of serving the local Chinese market

A  crowded industry

B  acquisition

C  growth industry

D  new business unit

A  Learn about how to serve the Chinese market according to its local partner’s experience.

B  Become a sub brand of Chery Automobile.

C  Avoid responsibility for half of the factory built in China.

D  Delegate production from the local market without ever having to actually go to China.

A  Jaguar-Land Rover would maintain control of its technology.

B  It would avoid the responsibility if the joint venture failed.

C  It enables Jaguar-Land Rover to gain the expertise from experienced Chinese auto manufacturer Chery, when developing models for the preferences of Chinese customers.

D  Jaguar-Land Rover could put its production in the hands of the Chery Automobile managers to increase chances of success.

A  China is the smallest emerging market for Jaguar-Land Rover.

B  China will soon become Jaguar-Land Rover’s main market.

C  Most of its production is for the Chinese market anyway.

D  China is the largest emerging market for Jaguar-Land Rover.

A  A company has a centralized location for production and then exports the products to various foreign markets.

B  A company sets up an entirely new operation in a foreign market to promote its products from its home market.

C  A strategic alliance in which two or more firms create a legally independent company to share some of their resources to create a competitive advantage.

D  Customizing a company’s goods or services to match the tastes and preference of different national markets to increase profitability.

A  franchising.

B  licensing.

C  a joint venture.

D  exporting.