Navigation » List of Schools » California State University, Northridge » Marketing » Marketing 346 – Market Research » Spring 2023 » Chapter 5 Connect Quiz
Below are the questions for the exam with the choices of answers:
Question #1
A The response rate
B Topic sensitivity
C The incidence rate
D Data generalizability
E Data precision
Question #2
A They occur as a result of the difference between the findings based on the sample and the true values for a population.
B They are not controllable.
C They cannot be statistically measured.
D They can be directly measured.
E They can be minimized by increasing the sample size.
Question #3
A degree to which respondents share certain similarities.
B level of preparation required to create an appropriate environment for a respondent.
C extent to which the data are an accurate portrait of a defined target population.
D percentage of the general population that is the subject of a market research survey.
E degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
Question #4
A True
B False
Question #5
A It ensures that there is no time delay between the questions and the receipt of responses.
B It provides relatively large sample sizes.
C It allows researchers to use the autodialing feature.
D It enables consumers to fill out surveys close to the moments of shopping, decision making, and consuming .
E It is most suitable for research involving long and/or complex questions and responses.
Question #6
A False
B True
Question #7
A percentage of the general population that is the subject of a market research.
B level of preparation required to create an appropriate environment for a respondent.
C degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
D degree to which respondents share certain similarities.
E degree of accuracy of a response in relation to some other possible answer.
Question #8
A laboratory experimentation.
B test marketing.
C a wireless phone survey.
D a mail panel survey.
E a drop-off survey.
Question #9
A topic sensitivity
B the incidence rate
C internal validity
D external reliability
E data generalizability
Question #10
A They cannot identify small differences.
B It is difficult to attain in-depth data with quantitative survey designs.
C They do not facilitate advanced statistical analysis.
D Concepts and relationships that are not directly measurable cannot be studied using quantitative survey designs.
E Producing precise estimates can be a problem.
