Navigation » List of Schools » California State University, Northridge » Marketing » Marketing 346 – Market Research » Spring 2023 » Chapter 5 Connect Quiz
Below are the questions for the exam with the choices of answers:
Question #1
A Data generalizability
B The response rate
C The incidence rate
D Data precision
E Topic sensitivity
Question #2
A They occur as a result of the difference between the findings based on the sample and the true values for a population.
B They cannot be statistically measured.
C They can be directly measured.
D They are not controllable.
E They can be minimized by increasing the sample size.
Question #3
A extent to which the data are an accurate portrait of a defined target population.
B degree to which respondents share certain similarities.
C level of preparation required to create an appropriate environment for a respondent.
D percentage of the general population that is the subject of a market research survey.
E degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
Question #4
A False
B True
Question #5
A It enables consumers to fill out surveys close to the moments of shopping, decision making, and consuming .
B It ensures that there is no time delay between the questions and the receipt of responses.
C It is most suitable for research involving long and/or complex questions and responses.
D It provides relatively large sample sizes.
E It allows researchers to use the autodialing feature.
Question #6
A True
B False
Question #7
A level of preparation required to create an appropriate environment for a respondent.
B percentage of the general population that is the subject of a market research.
C degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
D degree of accuracy of a response in relation to some other possible answer.
E degree to which respondents share certain similarities.
Question #8
A a mail panel survey.
B a drop-off survey.
C laboratory experimentation.
D a wireless phone survey.
E test marketing.
Question #9
A topic sensitivity
B data generalizability
C the incidence rate
D external reliability
E internal validity
Question #10
A Concepts and relationships that are not directly measurable cannot be studied using quantitative survey designs.
B They cannot identify small differences.
C Producing precise estimates can be a problem.
D They do not facilitate advanced statistical analysis.
E It is difficult to attain in-depth data with quantitative survey designs.
