Chapter 3 SmartBook Reading Assignment

A  It offers contextual and background information for the current study.
It discloses whether information that addresses the issue of interest already exists.
It suggests methodological approaches that have been successful in researching topics that are similar.

B  It helps analysts develop new scales to measure variables and research methodologies.
It suggests methodological approaches that have been successful in researching topics that are similar.
It serves as a written contract between companies and analysts.

C  It offers contextual and background information for the current study.
It helps analysts develop new scales to measure variables and research methodologies.
It suggests methodological approaches that have been successful in researching topics that are similar.

D  It serves as a written contract between companies and analysts.
It discloses whether information that addresses the issue of interest already exists.
It suggests methodological approaches that have been successful in researching topics that are similar.

A  Internal secondary data

B  external primay data

C  External secondary data

D  Internal primary data

A  experimental data

B  tertiary data

C  internal secondary data

D  external secondary data

A  Experimental data and Observational data

B  Experimental data and External data

C  Internal data and Observational data

D  Internal data and External data

A  Credibility, Duality, Accuracy,Consistency

B  Credibility, Administrative costs, Accuracy,Duality

C  Credibility, Purpose, Accuracy,Consistency

D  Administrative costs, Purpose, Accuracy,Consistency

A  It helps researchers develop new scales to measure variables and research methodologies.
It recommends research hypotheses that can be investigated.
It helps researchers stay informed about the latest thinking related to their topic of interest.

B  It gives researchers access to primary information related to their topic of interest.
It helps researchers develop new scales to measure variables and research methodologies.
It recommends research hypotheses that can be investigated.

C  It helps clarify and define research questions and the research problem.
It recommends research hypotheses that can be investigated.
It helps researchers stay informed about the latest thinking related to their topic of interest.

D  It helps clarify and define research questions and the research problem.
It recommends research hypotheses that can be investigated.
It gives researchers access to primary information related to their topic of interest.

A  A company’s sales department interviews its existing customers to find ways to improve its service.

B  A company’s marketing department compiles the income reports of all the departments within the company to calculate the company’s profits.

C  A company analyzes its marketing reports from the previous year to study the impact of advertising on its sales.

D  A company uses surveys collected by nonprofit organizations to understand customer behavior.

A  Internal primary data

B  external secondary data

C  external primay data

D  Internal secondary data

A  secondary data

B  back-up data

C  supplemental data

D  primary data

A  A marketing firm measures a restaurant’s service quality.

B  The human resource department of a retail store calculates the number of employees hired at all its branches.

C  The sales department of a company calculates the total profits made in the previous year.

D  A marketing firm conducts a survey to find out how many women hold managerial positions.