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Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 6

Navigation   » List of Schools  »  South New Hampshire University  »  Marketing  »  Marketing 205 – Applied Marketing Strategies  »  Winter 2023  »  Chapter 6

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Below are the questions for the exam with the choices of answers:

Question #1
Why should competitor analysis be updated periodically?
A  Research methods change frequently.
B  Research results might be unreliable.
C  Research only reflects a point in time.
Question #2
According to the article, what is the first step a business should take to identify its competitors?
A  survey its employees
B  talk to its customers
C  research its industry
Question #3
What is a category disruptor?
A  a business that cannot be categorized
B  a business that gives a category a bad reputation
C  a business that redefines a category
Question #4
What term describes a catchphrase designed to sum up the essence of a product?
A  positioning
B  perceptual map
C  tagline
Question #5
What does a perceptual map show?
A  where a product stands among its competitors
B  the amount of a product that has been sold over time
C  a product’s popularity ranking among customers
Question #6
What does a business appeal to when it talks about why it creates its products?
A  the consumer’s memory
B  the consumer’s emotions
C  the consumer’s intellect
Question #7
According to Simon Sinek, what motivates consumers to buy a company’s product?
A  the reason the company makes the product
B  the way the company makes the product
C  the features of the product the company makes
Question #8
According to the blog entry, which two things must match for a product to be successful?
A  the marketing and the money spent on the product
B  the messaging and the interest of customers
C  the branding and the merits of the product
Question #9
Why do many direct-to-consumer (DTC) businesses refuse to sell on Amazon?
A  They can’t reach the number of customers needed to be profitable.
B  They can’t achieve the customer experience that their brand is meant to create.
C  They can’t deliver their products as quickly as their customers have come to expect.
Question #10
According to the blog entry, how does branding attract target buyers?
A  by linking a product with colors that target buyers recognize
B  by creating a product identity that target buyers relate to
C  by giving a product a name that target buyers remember
Question #11
What is a vertical market?
A  B2B customers in a certain industry
B  retail customers in certain stores
C  consumer markets in a certain region
Question #12
Which marketing position is responsible for multiple brands?
A  category manager
B  product manager
C  brand manager
Question #13
Which marketing position is associated with consumer marketing companies but not B2B companies?
A  product manager
B  personnel manager
C  brand manager
Question #14
Mario has a craving for something salty and decides to buy some potato chips. He goes to a gas station and buys a pack of potato chips without looking at the brand. For Mario, potato chips are which type of offering?
A  convenience
B  impulse
C  shopping
Question #15
The categories of consumer offerings are a function of which of the following?
A  how marketers design and present the offering
B  how profits will likely be affected by the offering
C  how consumers want to purchase the offering
Question #16
Based on the product levels graphic, what is the offering level of smartphones?
A  product category
B  technology platform
C  product line
Question #17
What is the term that describes a group of related offerings sold by the same company?
A  product line
B  product group
C  product mix
Question #18
What is a product’s technology platform?
A  the technology at the core of the product
B  the technology of the first version of the product
C  the technology of the product’s upgrades
Question #19
What does the sharing economy allow owners of assets to do?
A  exchange the use of their assets for money or other services
B  sell their assets for an extremely high price
C  share the burden of owning their assets with others
Question #20
What is a key advantage of the service-dominant approach to marketing?
A  It allows marketers to consider what services it takes for the customer to acquire the offering.
B  It allows customers to consider the services that come with products.
C  It integrates the product, price, and service dimensions of an offering.
Question #21
If you purchase an iPhone from Apple, you will also receive AppleCare, which provides 90 days of phone support for your device and a one-year warranty on hardware. AppleCare is an example of which of the following?
A  core product
B  augmented product
C  extended product
Question #22
What is the name for the marketing approach that emphasizes the total offering rather than focusing on the physical product?
A  total-package
B  integrated-product
C  service-dominant
Question #23
A customer calls a company to complain about a defective item she purchased, and a customer service representative refunds her and sends her a new item. Which dimension of the RATER model does this illustrate?
A  reliability
B  tangibility
C  responsiveness
Question #24
Which dimension of the RATER model refers to the amount of trust the consumer can have in the service provider’s promises?
A  reliability
B  assurance
C  guarantees
Question #25
What is an intangible service benefit that you receive with the purchase of a standard can of soup?
A  the external packaging of the soup
B  the meat and vegetables in the soup
C  the choice of how to purchase the soup
Question #26
Mikayla goes to the mall and purchases a pack of socks from a clothing store, a massage from a spa kiosk, and a cell phone case from an accessories store. Which of her purchases is a service?
A  the socks
B  the massage
C  the cell phone case
Question #27
How is a product related to an offering?
A  A product is a symbol that identifies an offering.
B  A product is a part of an offering.
C  A product is the same thing as an offering.
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Tyra
Blogger

“We can never be thankful enough iwritegigs.com for helping us with our business.  We have been hesitating for years hiring a professional writer thinking it was only an extra cost to our business.  It has been a pleasure working with you.” 

Linda
Start Up Founder

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
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