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Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 07 Brands

Navigation   » List of Schools  »  University of the Potomac  »  Business  »  Business 530 – Marketing Management  »  Winter 2023  »  Chapter 07 Brands

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Below are the questions for the exam with the choices of answers:

Question #1
The basic idea in brand valuation is to derive measures that translate as best as possible into a financial vocabulary.
A  True
B  False
Question #2
Ingredient branding implies symmetry between two brands, whereas in co-branding, one brand dominates the other.
A  True
B  False
Question #3
_____ is a primary form of co-branding in which one of the companies and its product is the primary host, and the other company and its product add value to the host product.
A  Global branding
B  Umbrella branding
C  A house of brands
D  Ingredient branding
Question #4
Typically in brand extensions, the firm’s name has to be leveraged in the same product category.
A  False
B  True
Question #5
_____ is the strategic use of a brand’s equity, in which the marketer leverages the brand’s good name to get customers to buy something new.
A  Brand extension
B  Store branding
C  Ingredient branding
D  Co-branding
Question #6
In the _____ strategy, firms give a unique brand name to every major product line.
A  umbrella brand
B  house of brands
C  brand extension
D  product line extension
Question #7
In an umbrella branding approach, firms ______.
A  unite with firms from a different industry to brand a product line
B  introduce a new brand name for every major product line
C  attach the same brand name for every major product line
D  unite with firms from the same industry to brand a product line
Question #8
When customers’ passion for a certain brand brings them together with other like-minded customers, _____ are formed.
A  brand extensions
B  brand equities
C  co-brands
D  brand communities
Question #9
Which of the following examples should be categorized at the bottom of a brand value hierarchy?
A  Drumstick, a brand of lip balm, uses vitamin E in its lip balms.
B  Ruby, a brand of lip balm, is less expensive than the other competing brands in the market.
C  Droopy is a brand of lip balm that can be used as a pain relief balm on cuts and minor burns.
D  Capello, a lip balm brand, plans to introduce strawberry flavored lip balms.
Question #10
If customers are willing to pay premium prices for brands they value, they are less price sensitive.
A  False
B  True
Question #11
Which of the following types of companies is most likely to offer branded services?
A  A training institution
B  An insurance firm
C  A consultation agency
D  An airline
Question #12
Which of the following is the reason for the existence of knock-off products of prestigious brands?
A  Risk of choice associated with these products is low.
B  These products have high performance predictability.
C  These products satisfy quality standards.
D  These products serve as status symbols.
Question #13
In branding of products and services, which of the following indicates the difference between reliability and variability?
A  Reliability deals with perishable services, while variability deals with imperishable goods.
B  Reliability deals with intangible products, while variability deals with intangible services.
C  Reliability implies the experience attributes of a product, while variability implies the search attributes of a product
D  Reliability implies a product’s consistency, while variability implies a product’s inconsistency.
Question #14
Risk is a measure of reliability.
A  True
B  False
Question #15
Brand building is based fundamentally on the predictability of the item being purchased.
A  False
B  True
Question #16
In the marketing framework, “branding” refers to______.
A  identifying a unique niche market
B  segmenting within a population of consumers
C  diversifying a unique product line
D  associating a product with a unique portfolio of qualities
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“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
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