Register
Client Area

iWriteGigs

support@iwritegigs.com
Facebook-f
Register
Client Area

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 05 Positioning

Navigation   » List of Schools  »  University of the Potomac  »  Business  »  Business 530 – Marketing Management  »  Winter 2023  »  Chapter 05 Positioning

Need help with your exam preparation?


Existing Quiz Clients Login here

Below are the questions for the exam with the choices of answers:

Question #1
All the elements in the positioning statement must be explicitly stated.
A  False
B  True
Question #2
Which of the following is not included in the positioning statement?
A  Perceptual map
B  Target segment
C  Brand’s USP
D  Competitive frame of reference
Question #3
In the context of the USP, what does SP indicate?
A  Selling period
B  Product category
C  Static pricing
D  Bouncing rate
Question #4
The USP element in a positioning statement:
A  differentiates the firm’s B2B customers from its B2C customers.
B  expresses clearly the firm’s brand’s strengths as compared to its competitors.
C  distinguishes the firm’s intangible services from its tangible goods.
D  alienates the firm’s stock product from its product mix.
Question #5
A positioning statement includes the specification of the target segment.
A  True
B  False
Question #6
A positioning statement:
A  is a customized communication statement about a product’s position for different audiences.
B  encourages brand dilution by helping a firm launch multiple products under a single brand.
C  aggregates groups of customers based on different demographic factors.
D  communicates succinctly the parameters of a product’s position to a number of audiences.
Question #7
In positioning, which of the following is a weakness of a perceptual map?
A  It looks into the tangible factors of a firm, not its intangible factors.
B  It does not express competitors’ profiles of perceptual data.
C  It looks into a firm’s threats, not its weaknesses.
D  It looks into just two attributes necessitating the study of many plots.
Question #8
The customer segments on a perceptual map offer a diagnostic based on macro-environmental factors.
A  False
B  True
Question #9
In the context of a positioning matrix, assuming that promotion is categorized as “heavy” vs. ” light,” and distribution is categorized as “wide” vs. “exclusive,” a “niche” product would mean:
A  heavy promotion and wide distribution
B  light promotion and exclusive distribution
C  light promotion and wide distribution
D  heavy promotion and exclusive distribution
Question #10
In a perceptual map, brands depicted as points close together are those perceived as different brands, whereas brands farther apart are seen as similar brands.
A  True
B  False
Question #11
A perceptual map helps a firm to:
A  pinpoint a customer group in a large set.
B  identify a new customer base.
C  identify a new raw materials supplier.
D  identify the closest substitute products.
Question #12
Which of the following is an example of positioning?
A  McHale, Inc., a camera distributor, restricts its consideration set of customer segments in Houston.
B  Carroll Joy, a toy store in Minnesota, decides to identify the age group of kids visiting their store.
C  Barry, Inc., a shoe manufacturer, promotes itself as the only existing customized shoe manufacturer in San Antonio.
D  Bird, Inc., a basketball distributor, supplies basketballs to few sports stores in Boston.
Question #13
In the marketing framework, the positioning process precludes distributor relationships.
A  False
B  True
Question #14
Positioning has many perceptual elements, but even more physical ones.
A  False
B  True
Question #15
The positioning process precedes the segmenting process in the marketing framework.
A  False
B  True
Play Video

“Many thanks for the killer business plan we worked on.  You guys are angels sent to me.  Congratulations to the team for a job well done. I hope you help more entrepreneurs like me grow their businesses.  I will surely bring some clients your way!”

Christian S.
SaaS Business Founder

“Thanks for all your help in bringing my website back to life. You are life savers.  With your help, I now have a more thorough understanding of my target audience.  I wish I had met your earlier, I could have saved tons of work hours.”

Tyra
Blogger

“We can never be thankful enough iwritegigs.com for helping us with our business.  We have been hesitating for years hiring a professional writer thinking it was only an extra cost to our business.  It has been a pleasure working with you.” 

Linda
Start Up Founder

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
We accept payment

Terms of Service
Copyright © 2021 iWriteGigs
ElitePro Writing Business Solutions LLC

30 N Gould St Ste R, Sheridan, WY 82801 

Call Us at 1-(323) 410-1787
Send us sms at 1-(323) 410-1787

17 Mabini St. Barangay San Diego Zone 2 Tayabas City, Philippines