iWriteGigs

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 2

Navigation   » List of Schools  »  South New Hampshire University  »  Marketing  »  Marketing 205 – Applied Marketing Strategies  »  Winter 2023  »  Chapter 2

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Question #1
A  determine what to call your target market
B  write up your notes on your target market
C  develop a persona for your target market
Question #2
A  the Shapiro Library
B  the project scenario
C  Google Scholar
Question #3
A  select a new product
B  begin developing a persona
C  summarize psychographics
Question #4
A  by using Microsoft Word or Google Docs to type each part of the project
B  by using writing templates to draft each part of the project in the webtext
C  by preparing and delivering a presentation on your product and marketing plan
Question #5
A  determining a way to evaluate the effectiveness of the marketing plan
B  gathering quantitative and qualitative data to evaluate the marketing plan
C  developing a presentation of the marketing plan to deliver to the company
Question #6
A  continuing research on factors that affect pricing approach and pricing strategy
B  describing how to market your product and how it benefits the Chocolate Bliss brand
C  evaluating the effectiveness of the marketing plan and determining which adjustments are needed
Question #7
A  researching competitor prices to determine the price of the product
B  choosing a distribution channel and explaining why it is appropriate
C  deciding which marketing communication channels to use for your product
Question #8
A  developing your persona’s psychographic and demographic characteristics
B  examining factors that affect pricing approach and determining a pricing strategy
C  recommending two marketing communication channels to use for your product
Question #9
A  selecting a product and conducting target market research to develop a persona
B  researching different kinds of products that the company can market
C  developing several types of personas to market your product to
Question #10
A  create a marketing campaign for a new company
B  contribute to the marketing plan of a new product
C  develop a concept for a new type of product
Question #11
A  a new version of a psychographic survey
B  a television commercial for a new product
C  a marketing plan components document
Question #13
A  Focusing on your real core customer, not your ideal customer.
B  Avoiding preexisting assumptions about your core customers.
C  Relying on your gut instincts about your target market.
Question #14
A  It provides detailed answers to personalized questions.
B  It provides honest opinions about the company brand.
C  It provides lots of information on all demographic groups.
Question #15
A  demographics
B  psychographics
C  polygraphics
Question #16
A  a celebrity who represents a company brand
B  a picture of the person the customer wants to be
C  a portrait of a typical member of a target market
Question #17
A  niche marketing
B  concentrated marketing
C  microtargeting
Question #18
A  They charge very high prices for their products.
B  They maintain very high product quality.
C  They control a very large share of their market.
Question #19
A  If the targeted group of customers likes the product, they will try to create their own version.
B  If the targeted group of customers grows, the company must increase production.
C  If the targeted group of customers stops buying, the company has no other source of revenue.
Question #20
A  Multisegment marketing allows Marriott to use a single brand for all its business concepts.
B  Multisegment marketing allows Marriott to compete against itself.
C  Multisegment marketing allows Marriott to target multiple groups of consumers.
Question #21
A  Marketing that plays to stereotypes should focus on food.
B  Marketing that plays to stereotypes can still be very effective.
C  Marketing that plays to stereotypes only works with women.
Question #22
A  The market for pork sandwiches is not large enough to be profitable.
B  The company would not have any of the necessary resources to sell the product.
C  It would be inconsistent with the company’s mission.
Question #23
A  demographic
B  quantitative and qualitative
C  psychographic
Question #24
A  someone who buys a budget-brand laundry detergent at a discount store
B  someone who buys toothpaste from Crest, an established brand
C  someone who buys a handbag that is a replica of a well-known luxury version
Question #25
A  innovators
B  experiencers
C  achievers
Question #26
A  to identify the buying motivations that are shared by all consumers
B  to pinpoint emotional reactions that limit consumer buying activity
C  to categorize consumers based on characteristic buying behaviors
Question #27
A  Asian Americans
B  Hispanic Americans
C  African Americans
Question #28
A  There is more focus on gender-neutral marketing.
B  There is more reinforcement of gender stereotypes in marketing.
C  There is less attention to gender in marketing.
Question #29
A  one-third
B  three-quarters
C  one-half
Question #30
A  Generation Z
B  Generation X
C  baby boomers
Question #31
A  gain perspective on the target market’s social status
B  understand the purchasing habits of people from different age groups
C  understand how individuals use technology based on their age
Question #32
A  Generation X
B  Generation Z
C  Generation Y
Question #33
A  Marcus has two siblings.
B  Emily enjoys kayaking.
C  Isabella is Hispanic.
Question #34
A  Demographics analyze current market information, while psychographics attempt to predict future trends.
B  Demographics are external factors, while psychographics are internal personal traits.
C  Demographics concentrate on consumer needs, while psychographics ask what consumers really want.
Question #35
A  criteria used to classify customers into different groups
B  criteria used to test the quality of new products
C  criteria used to survey potential customers
Question #37
A  to form relationships with their customers by creating experiences that their customers enjoy
B  to encourage their customers to try recreating the store’s baked goods at home
C  to collect personal information on their customers that they can sell to other businesses
Question #38
A  gathering information about potential new customers
B  administering surveys to diverse groups of people
C  gathering survey data and studying buying patterns
Question #39
A  by prompting their customers to visit different types of places than they were used to
B  by suggesting new trips similar to those their customers had taken previously
C  by urging their customers to travel at a different time of year than they had before
Question #40
A  using the experience of the CEO
B  gathering data on competing companies
C  gathering data on consumers
Question #41
A  They help consumers score good deals.
B  They allow marketers to better understand customer buying behavior.
C  They protect and hide consumers’ data.
Question #42
A  Targeted marketing is a method that companies use to avoid competing with companies that use a mass marketing approach.
B  Targeted marketing focuses on a smaller market and therefore cannot enlarge a company’s customer base.
C  Targeted marketing requires the company to gather information about its customers, allowing the company to effectively taper its marketing mix to customers who are most likely to buy its product.
Question #43
A  Mass marketing differentiates customers based on their needs, while targeted marketing offers a “one-size-fits-all” approach.
B  Targeted marketing adjusts the marketing mix to appeal to different customers, while mass marketing lacks differentiation.
C  Targeted marketing can lead to too many offerings, while mass marketing only allows for one offering.
Question #44
A  Ford marketed a single product to consumers in every major newspaper.
B  Ford marketed a single product to a select group of high-end consumers.
C  Ford marketed a range of customizable cars in automobile magazines.
Question #45
A  They allow marketers to ignore customers’ wants and needs.
B  They allow marketers to appeal to stereotypes without studying their customers carefully.
C  They allow marketers to develop strategies to appeal to different parts of the population.