Navigation » List of Schools » South New Hampshire University » Marketing » Marketing 205 – Applied Marketing Strategies » Winter 2023 » Chapter 2
Below are the questions for the exam with the choices of answers:
Question #1
A write up your notes on your target market
B develop a persona for your target market
C determine what to call your target market
Question #2
A the project scenario
B the Shapiro Library
C Google Scholar
Question #3
A summarize psychographics
B begin developing a persona
C select a new product
Question #4
A by using writing templates to draft each part of the project in the webtext
B by using Microsoft Word or Google Docs to type each part of the project
C by preparing and delivering a presentation on your product and marketing plan
Question #5
A determining a way to evaluate the effectiveness of the marketing plan
B developing a presentation of the marketing plan to deliver to the company
C gathering quantitative and qualitative data to evaluate the marketing plan
Question #6
A describing how to market your product and how it benefits the Chocolate Bliss brand
B continuing research on factors that affect pricing approach and pricing strategy
C evaluating the effectiveness of the marketing plan and determining which adjustments are needed
Question #7
A choosing a distribution channel and explaining why it is appropriate
B researching competitor prices to determine the price of the product
C deciding which marketing communication channels to use for your product
Question #8
A recommending two marketing communication channels to use for your product
B examining factors that affect pricing approach and determining a pricing strategy
C developing your persona’s psychographic and demographic characteristics
Question #9
A developing several types of personas to market your product to
B researching different kinds of products that the company can market
C selecting a product and conducting target market research to develop a persona
Question #10
A develop a concept for a new type of product
B contribute to the marketing plan of a new product
C create a marketing campaign for a new company
Question #11
A a new version of a psychographic survey
B a television commercial for a new product
C a marketing plan components document
Question #12
A Maggie
B Justin
C Mark
Question #13
A Focusing on your real core customer, not your ideal customer.
B Relying on your gut instincts about your target market.
C Avoiding preexisting assumptions about your core customers.
Question #14
A It provides lots of information on all demographic groups.
B It provides detailed answers to personalized questions.
C It provides honest opinions about the company brand.
Question #15
A demographics
B psychographics
C polygraphics
Question #16
A a portrait of a typical member of a target market
B a picture of the person the customer wants to be
C a celebrity who represents a company brand
Question #17
A niche marketing
B microtargeting
C concentrated marketing
Question #18
A They charge very high prices for their products.
B They control a very large share of their market.
C They maintain very high product quality.
Question #19
A If the targeted group of customers grows, the company must increase production.
B If the targeted group of customers likes the product, they will try to create their own version.
C If the targeted group of customers stops buying, the company has no other source of revenue.
Question #20
A Multisegment marketing allows Marriott to compete against itself.
B Multisegment marketing allows Marriott to target multiple groups of consumers.
C Multisegment marketing allows Marriott to use a single brand for all its business concepts.
Question #21
A Marketing that plays to stereotypes only works with women.
B Marketing that plays to stereotypes can still be very effective.
C Marketing that plays to stereotypes should focus on food.
Question #22
A It would be inconsistent with the company’s mission.
B The company would not have any of the necessary resources to sell the product.
C The market for pork sandwiches is not large enough to be profitable.
Question #23
A quantitative and qualitative
B demographic
C psychographic
Question #24
A someone who buys toothpaste from Crest, an established brand
B someone who buys a budget-brand laundry detergent at a discount store
C someone who buys a handbag that is a replica of a well-known luxury version
Question #25
A achievers
B innovators
C experiencers
Question #26
A to pinpoint emotional reactions that limit consumer buying activity
B to categorize consumers based on characteristic buying behaviors
C to identify the buying motivations that are shared by all consumers
Question #27
A Hispanic Americans
B African Americans
C Asian Americans
Question #28
A There is less attention to gender in marketing.
B There is more focus on gender-neutral marketing.
C There is more reinforcement of gender stereotypes in marketing.
Question #29
A three-quarters
B one-half
C one-third
Question #30
A Generation Z
B Generation X
C baby boomers
Question #31
A understand how individuals use technology based on their age
B gain perspective on the target market’s social status
C understand the purchasing habits of people from different age groups
Question #32
A Generation Y
B Generation X
C Generation Z
Question #33
A Emily enjoys kayaking.
B Isabella is Hispanic.
C Marcus has two siblings.
Question #34
A Demographics analyze current market information, while psychographics attempt to predict future trends.
B Demographics concentrate on consumer needs, while psychographics ask what consumers really want.
C Demographics are external factors, while psychographics are internal personal traits.
Question #35
A criteria used to classify customers into different groups
B criteria used to survey potential customers
C criteria used to test the quality of new products
Question #36
A differentiated marketing
B customized marketing
C one-to-one marketing
Question #37
A to form relationships with their customers by creating experiences that their customers enjoy
B to encourage their customers to try recreating the store’s baked goods at home
C to collect personal information on their customers that they can sell to other businesses
Question #38
A administering surveys to diverse groups of people
B gathering information about potential new customers
C gathering survey data and studying buying patterns
Question #39
A by prompting their customers to visit different types of places than they were used to
B by urging their customers to travel at a different time of year than they had before
C by suggesting new trips similar to those their customers had taken previously
Question #40
A gathering data on competing companies
B using the experience of the CEO
C gathering data on consumers
Question #41
A They allow marketers to better understand customer buying behavior.
B They protect and hide consumers’ data.
C They help consumers score good deals.
Question #42
A Targeted marketing requires the company to gather information about its customers, allowing the company to effectively taper its marketing mix to customers who are most likely to buy its product.
B Targeted marketing is a method that companies use to avoid competing with companies that use a mass marketing approach.
C Targeted marketing focuses on a smaller market and therefore cannot enlarge a company’s customer base.
Question #43
A Targeted marketing can lead to too many offerings, while mass marketing only allows for one offering.
B Mass marketing differentiates customers based on their needs, while targeted marketing offers a “one-size-fits-all” approach.
C Targeted marketing adjusts the marketing mix to appeal to different customers, while mass marketing lacks differentiation.
Question #44
A Ford marketed a single product to consumers in every major newspaper.
B Ford marketed a single product to a select group of high-end consumers.
C Ford marketed a range of customizable cars in automobile magazines.
Question #45
A They allow marketers to ignore customers’ wants and needs.
B They allow marketers to develop strategies to appeal to different parts of the population.
C They allow marketers to appeal to stereotypes without studying their customers carefully.