Navigation » List of Schools » South New Hampshire University » Marketing » Marketing 205 – Applied Marketing Strategies » Winter 2023 » Chapter 2
Below are the questions for the exam with the choices of answers:
Question #1
A determine what to call your target market
B develop a persona for your target market
C write up your notes on your target market
Question #2
A Google Scholar
B the Shapiro Library
C the project scenario
Question #3
A select a new product
B begin developing a persona
C summarize psychographics
Question #4
A by using Microsoft Word or Google Docs to type each part of the project
B by using writing templates to draft each part of the project in the webtext
C by preparing and delivering a presentation on your product and marketing plan
Question #5
A determining a way to evaluate the effectiveness of the marketing plan
B gathering quantitative and qualitative data to evaluate the marketing plan
C developing a presentation of the marketing plan to deliver to the company
Question #6
A describing how to market your product and how it benefits the Chocolate Bliss brand
B continuing research on factors that affect pricing approach and pricing strategy
C evaluating the effectiveness of the marketing plan and determining which adjustments are needed
Question #7
A researching competitor prices to determine the price of the product
B deciding which marketing communication channels to use for your product
C choosing a distribution channel and explaining why it is appropriate
Question #8
A developing your persona’s psychographic and demographic characteristics
B examining factors that affect pricing approach and determining a pricing strategy
C recommending two marketing communication channels to use for your product
Question #9
A developing several types of personas to market your product to
B selecting a product and conducting target market research to develop a persona
C researching different kinds of products that the company can market
Question #10
A contribute to the marketing plan of a new product
B create a marketing campaign for a new company
C develop a concept for a new type of product
Question #11
A a marketing plan components document
B a television commercial for a new product
C a new version of a psychographic survey
Question #12
A Justin
B Mark
C Maggie
Question #13
A Avoiding preexisting assumptions about your core customers.
B Relying on your gut instincts about your target market.
C Focusing on your real core customer, not your ideal customer.
Question #14
A It provides lots of information on all demographic groups.
B It provides detailed answers to personalized questions.
C It provides honest opinions about the company brand.
Question #15
A psychographics
B demographics
C polygraphics
Question #16
A a picture of the person the customer wants to be
B a portrait of a typical member of a target market
C a celebrity who represents a company brand
Question #17
A niche marketing
B microtargeting
C concentrated marketing
Question #18
A They control a very large share of their market.
B They maintain very high product quality.
C They charge very high prices for their products.
Question #19
A If the targeted group of customers grows, the company must increase production.
B If the targeted group of customers stops buying, the company has no other source of revenue.
C If the targeted group of customers likes the product, they will try to create their own version.
Question #20
A Multisegment marketing allows Marriott to use a single brand for all its business concepts.
B Multisegment marketing allows Marriott to compete against itself.
C Multisegment marketing allows Marriott to target multiple groups of consumers.
Question #21
A Marketing that plays to stereotypes should focus on food.
B Marketing that plays to stereotypes only works with women.
C Marketing that plays to stereotypes can still be very effective.
Question #22
A It would be inconsistent with the company’s mission.
B The company would not have any of the necessary resources to sell the product.
C The market for pork sandwiches is not large enough to be profitable.
Question #23
A quantitative and qualitative
B psychographic
C demographic
Question #24
A someone who buys a budget-brand laundry detergent at a discount store
B someone who buys a handbag that is a replica of a well-known luxury version
C someone who buys toothpaste from Crest, an established brand
Question #25
A innovators
B experiencers
C achievers
Question #26
A to pinpoint emotional reactions that limit consumer buying activity
B to identify the buying motivations that are shared by all consumers
C to categorize consumers based on characteristic buying behaviors
Question #27
A African Americans
B Asian Americans
C Hispanic Americans
Question #28
A There is more focus on gender-neutral marketing.
B There is less attention to gender in marketing.
C There is more reinforcement of gender stereotypes in marketing.
Question #29
A one-half
B one-third
C three-quarters
Question #30
A Generation X
B baby boomers
C Generation Z
Question #31
A understand the purchasing habits of people from different age groups
B gain perspective on the target market’s social status
C understand how individuals use technology based on their age
Question #32
A Generation X
B Generation Z
C Generation Y
Question #33
A Isabella is Hispanic.
B Emily enjoys kayaking.
C Marcus has two siblings.
Question #34
A Demographics are external factors, while psychographics are internal personal traits.
B Demographics concentrate on consumer needs, while psychographics ask what consumers really want.
C Demographics analyze current market information, while psychographics attempt to predict future trends.
Question #35
A criteria used to test the quality of new products
B criteria used to classify customers into different groups
C criteria used to survey potential customers
Question #36
A one-to-one marketing
B customized marketing
C differentiated marketing
Question #37
A to form relationships with their customers by creating experiences that their customers enjoy
B to encourage their customers to try recreating the store’s baked goods at home
C to collect personal information on their customers that they can sell to other businesses
Question #38
A gathering information about potential new customers
B administering surveys to diverse groups of people
C gathering survey data and studying buying patterns
Question #39
A by urging their customers to travel at a different time of year than they had before
B by suggesting new trips similar to those their customers had taken previously
C by prompting their customers to visit different types of places than they were used to
Question #40
A gathering data on competing companies
B gathering data on consumers
C using the experience of the CEO
Question #41
A They protect and hide consumers’ data.
B They allow marketers to better understand customer buying behavior.
C They help consumers score good deals.
Question #42
A Targeted marketing focuses on a smaller market and therefore cannot enlarge a company’s customer base.
B Targeted marketing requires the company to gather information about its customers, allowing the company to effectively taper its marketing mix to customers who are most likely to buy its product.
C Targeted marketing is a method that companies use to avoid competing with companies that use a mass marketing approach.
Question #43
A Targeted marketing adjusts the marketing mix to appeal to different customers, while mass marketing lacks differentiation.
B Mass marketing differentiates customers based on their needs, while targeted marketing offers a “one-size-fits-all” approach.
C Targeted marketing can lead to too many offerings, while mass marketing only allows for one offering.
Question #44
A Ford marketed a single product to consumers in every major newspaper.
B Ford marketed a range of customizable cars in automobile magazines.
C Ford marketed a single product to a select group of high-end consumers.
Question #45
A They allow marketers to develop strategies to appeal to different parts of the population.
B They allow marketers to ignore customers’ wants and needs.
C They allow marketers to appeal to stereotypes without studying their customers carefully.