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Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 03 Segmentation

Navigation   » List of Schools  »  University of the Potomac  »  Business  »  Business 530 – Marketing Management  »  Winter 2023  »  Chapter 03 Segmentation

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Below are the questions for the exam with the choices of answers:

Question #1
With respect to the segmentation of businesses, sales force coverage is an example of the attitudes segment.
A  True
B  False
Question #2
With respect to the segmentation of businesses, _____ is an example of a demographic segment.
A  price sensitivity
B  an account’s size
C  a manufacturer
D  risk tolerance
Question #3
In the marketing context, what does 80:20 mean?
A  80% of a company’s sales come from 20% of its customers.
B  80% of a marketplace is segmented, while 20% is untapped.
C  80% of a company’s customers give 20% importance to the product design.
D  80% of niche marketers give primary importance to the price of a product, while 20% give importance to their customers.
Question #4
If customers are known for their expertise and involvement in a category, and if they’ve demonstrated a willingness to share information and give advice, they will be perceived by others as early adopters.
A  False
B  True
Question #5
In the context of Vals segments, based on people’s motivations, self-expression people are guided by knowledge and principles.
A  True
B  False
Question #6
Vals is a popular tool used in the segmentation of _____ data.
A  psychographic
B  geographic
C  arithmetic
D  demographic
Question #7
_____ care about new developments in their product category and seek out new products.
A  Opinion leaders
B  Innovators
C  Market mavens
D  Early adopters
Question #8
Which of the following is an example of a demographic customer segment?
A  Earning potential of customers
B  Expertise of industrial customers
C  Attitudes of female customers
D  Awareness of customers
Question #9
The goal of heterogeneity in customers’ likes or dislikes is more likely to be achieved as the segment size gets smaller.
A  True
B  False
Question #10
Niche marketing is a type of segmentation in which the company strategically focuses on a smaller market.
A  False
B  True
Question #11
One-to-one marketing occurs when:
A  the public is educated about a product’s pay off.
B  people are segregated into specific groups.
C  each customer serves as his or her own segment.
D  information about a product is provided to a niche segment.
Question #12
Mass marketing occurs when:
A  all customers are treated in the same manner.
B  a product is marketed as a large entity.
C  a group of services are bundled together.
D  customers are segregated based on their earning potential.
Question #13
On a continuum from “mass marketing” to “one-to-one marketing,” market segmentation is in the middle.
A  True
B  False
Question #14
A market segment is a:
A  group of industrial customers with variable wants and needs.
B  homogenous customer group broken down into groups that are heterogeneous.
C  complete customer population at a marketplace.
D  customer group whose members share similar inclinations toward a brand.
Question #15
Imperfect competition occurs when:
A  companies indulge in unfair trade practices.
B  consumers have unique needs and desires.
C  the marketplace is homogeneous.
D  the demand is not equal to the supply of goods.
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“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
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