Test 1

A  Contributor group

B  Statistical package

C  Responder group

D  Consumer experiment

E  Consumer panel

A  Focus group research

B  Situation analysis reserach

C  Open-ended reserach

D  Quantitative research

A  Asks yes or no type questions

B  Relies on open-ended questioning

C  Provides more representative samples of consumers

D  Asks closed-ended questions

A  A Google search

B  Company implemented specific market research tests to gather new data.

C  Historical company records on sales, costs, and advertising for the past ten years.

D  None of these is a good choice

E  U.S. Census Bureau reports

A  Is often all that is needed to solve a problem.

B  All of these alternatives are correct.

C  Should be considered before primary data is collected.

D  May not be specific enough to answer the question under consideration.

A  Eisner data

B  Secondary data

C  Primary data

D  Recycle data

A  Experiment

B  Situation analysis

C  Data warehouse

D  Hypothesis testing

E  Intranet

A  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

B  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

C  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

D  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

A  Situation analyses

B  Hypotheses

C  Data quants

D  Marketing Z modeling

E  Progressions

A  Marketing model

B  Marketing information system

C  Marketing logistics system

D  Marketing status project

E  Marketing processing dept.

A  Marketing processing

B  Marketing Research

C  Marketing structure

D  Marketing planning

A  Assured outsourcing

B  Just-in-time delivery

C  Effective gatekeeping

D  Total quality shipping

A  New-task

B  Modified rebuy

C  Straight rebuy

D  Extensive problem-solving

A  Is basically a clerk who fills out paperwork to place orders.

B  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

C  Is only interested in finding the lowest possible price for a product.

D  May specialize by product area if he/she works for a large organization.

A  All of these alternatives are correct.

B  NAICS codes may help in segmenting manufacturers but not producers of services.

C  each customer may need to be treated as a different segment.

D  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

A  All of these answers are correct

B  Serve as technical consultants to their customers.

C  Provide info. about industry trends

D  Provide J.I.T. delivery

A  Enables the firm to operate more efficiently with the least risks.

B  Offers AEG certification.

C  Offers lowest price.

D  Offers widest assortment

A  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

B  Business-to-business marketing includes marketing to final consumers.

C  Marketing to organizations is just like marketing to final consumers.

D  Firms may choose to serve either organizational buyers or final consumers, but not both.

A  Learned set

B  Culture

C  Personal environment

D  Opinion set

E  Motivation

A  A consumer advocate

B  A channel captain

C  A source

D  An opinion leader

A  CSUN instructor

B  Family

C  Grandparents

D  Reference group

A  Opinion insight

B  Social group dynamics

C  Lifestyle analysis

D  Personality analytics

A  Strengthen existing positive attitudes.

B  Discover the attitudes of the firm’s target market.

C  Change existing negative attitudes.

D  Create new attitudes toward his or her brand.

A  All of these alternatives are correct.

B  reasonably enduring points of view about something

C  Things we believe strongly enough to be willing to take some action

D  usually thought of as involving liking or disliking

E  more action-oriented than beliefs

A  Cue, response, drive, reinforcement

B  reinforcement, drive, cue, response

C  Drive, cue, response, reinforcement

D  None of these alternatives is correct

A  Selective calculation

B  Reinforced cognition

C  Selective exposure

D  Selective organization

A  Selective exposure

B  Focal socialization

C  Selective perception

D  Selective learning

A  safety, personal, social, and physiological needs.

B  Social, personal, safety, and physiological needs.

C  Personal, social, safety, and physiological needs.

D  Physiological, safety, social, and personal needs.

A  All of these are equally good answers

B  Satisfying a need

C  The “economic-buyer” model of buyer behavior

D  Satisfying a want

A  Learning

B  Motivation

C  Perception

D  Age

E  Attitudes

A  Is seen as too simplistic by most marketing managers to explain consumer behavior..

B  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

C  None of these is true of the economic-buyer model.

D  Suggests that men and women behave differently as buyers.

A  Gross domestic product per capita.

B  Income available before taxes.

C  Income available after taxes and necessities.

D  Income available after taxes.

E  Total market value of goods and services produced.

A  Logically compares choices to get the greatest satisfaction from spending time and money.

B  Is averse to spending time and money.

C  Makes buying decisions based only on price.

D  Will not pay extra for convenience.

A  The potential places where a product may be sold and purchased.

B  The opinions of the marketing managers.

C  The actual objective characteristics of products.

D  Customers’ perceptions of products

A  Generic market

B  CRM database

C  Clustering approach

D  Aggregating approach

A  Dynamic behavioral segmentation.

B  Positioning

C  AIC analysis

D  Random Clustering

E  None of these

A  Education

B  All of these are examples of a consumer market demographic dimension

C  Occupation

D  Age

E  Sex

A  Needs

B  Region of the world or country

C  Income

D  Education

A  All of these alternatives are true.

B  The threat of potential competitors suggests more aggregating.

C  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

D  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

A  “breaking apart” or disaggregatingg

B  mechanical, nonjudgmental

C  assorting

D  “clustering” or aggregating

A  Identifying small target markets and expanding them into broad product markets.

B  Identifying target groups with the fewest potential customers and making subsets of these.

C  Identifying broad product markets and segmenting them into narrower target markets.

D  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

A  Determining market

B  Product-market

C  Generic market

D  Qualifying market

A  A tomato

B  Long-stem roses

C  Champagne

D  A greeting card

A  Figuring out how to offer products at the lowest possible price.

B  Creating products that managers like.

C  Narrowing down possible market opportunities to the most attractive ones.

D  Identifying as many market opportunities as can be imagined.

A  Save money by cutting research into foreign markets.

B  Do not “think locally.”

C  Include local citizens in the evaluation process.

D  Assume that all cultures around the world are the same.

E  Use machine translators.

A  Political and legal environment

B  Cultural and social environment

C  Economic environment

D  Technological environment

E  Competitive environment

A  Customer needs

B  Customer types

C  Geographic area

D  Product types

E  Marketing mix

A  Combiners usually have more sales potential than segmenters.

B  A combiner tries to meet the demand in several segments.

C  None of these are correct.

D  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

A  Restrict importing into the United States.

B  Establish the Calif. State University Protection Agency.

C  Eliminate price differences among different competing suppliers.

D  Prevent fraud on the Internet.

E  Prevent monopolies or consperacies in restraint of trade.

A  Marketing managers should choose strategies that avoid head-on competition

B  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

C  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

D  Competition-free environments are rare.

E  Over the long run, most product-markets tend toward monopolistic competition.

A  Objective-centered approach

B  Competitor analysis plan

C  Sustainable competitive advantage

D  Resource combination

E  Competitor matrix

A  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

B  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

C  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

D  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

A  Focus on returning some profit to the business.

B  Be compatible with one another.

C  Be realistic and achievable.

D  Be specific

E  All of these are correct.

A  To communicate the firm’s basic reason for being.

B  To keep managers working towards a common purpose.

C  To help firms decide what opportunities to avoid.

D  To provide detailed goals and plans.

E  To help firms decide what opportunities to pursue.

A  Economic environment

B  Company environment

C  Legal environment

D  Technological environment

E  Cultural and social environment

A  Market penetration

B  Market development

C  Product development

D  Diversification

A  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

B  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

C  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

D  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

E  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

A  Similar to a marketing sales promotion

B  A target market and a generic marketing mix

C  A plan focused on the necessary operational decisions

D  Similar to a public relations strategy

E  A marketing strategy – plus the time-related details for carrying it out

A  Product development

B  Distribution

C  Market penetration

D  Publicity

E  Sales Promotion

A  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

B  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

C  Direct communication between sellers and potential customers.

D  The main form of publicity

E  All of these are included in Advertising

A  Publicity

B  Sales Promotion

C  All of these may be included in Promotion

D  Advertising

E  Personal selling

A  Promotion

B  Personnel

C  Product

D  Price

E  Place

A  A haircut

B  A chair

C  A computer

D  Tax advice from a financial consultant

E  All of these are considered products

A  Production, Personnel, Price, and Physical Distribution

B  Product, Price, Promotion, and Profit

C  Potential customers, Product, Price, and Personal Selling

D  Promotion, Production, Price, People

E  Product, Place, Promotion, and Price

A  is limited to small market segments

B  ignores markets that are large and spread out

C  focuses on fairly homogeneous market segments

D  assumes that all customers are basically the same

A  Marketing mix

B  Marketing requirements

C  4Ps

D  Channel of distribution

E  Target market

A  A target market

B  A marketing mix

C  A target market and a related marketing mix

D  The resources needed to implement a marketing quant.

A  Marketing programming

B  Management by objective

C  Strategic (management) planning

D  Inventory planning

E  Marketing upfront planning

A  All of these.

B  Implementing marketing plans.

C  Planning marketing activities.

D  Controlling marketing plans.

A  Customer satisfaction, resource efficiency, sales unit maximization.

B  Customer satisfaction, marketing manager as chief executive, profit.

C  Customer satisfaction, total company effort, profit.

D  Customer satisfaction, total company effort, sales unit growth.

E  Resource efficiency, sales growth, profit maximization.

A  There is no difference.

B  Whether the president of the firm has a background in marketing.

C  Whether the whole company is customer-oriented.

D  More emphasis on selling and advertising in the marketing department era.

E  More emphasis on short-run planning in the marketing company era.

A  Simple trade, production, sales, marketing company, marketing department

B  Simple trade, production, sales, marketing department, international trading

C  Simple trade, production, sales, entrepreneurial, marketing company

D  Simple trade, production, sales, marketing department, marketing company

E  Subsistence, production, sales, entrepreneurial, marketing company

A  Simple Trade

B  Marketing Department

C  Marketing Company

D  Production

A  Discrepancies of quantity

B  Inventories

C  The number of producers

D  Prices

E  Cost of labor and materials

A  Prices usually fluctuate according to supply and demand.

B  Producers have a lot of choice about what and how much to produce.

C  Marketing activities such as advertising, branding, and market research are encouraged.

D  Economies have little variety, so consumers have few choices.

A  Product-testing labs

B  All of these are collaborators

C  Advertising agencies

D  Marketing research firms

E  Overnight delivery firms

A  Intermediaries

B  Government analysts

C  Marketing managers

D  Consumer action groups

A  Separation of values

B  Spatial separation

C  Discrepancies of assortment

D  All of these are correct.

A  Social quant. analysis

B  Macro-Marketing

C  Standardization and grading

D  Micro-Marketing

E  The transporting function

A  The job of Marketing is to get rid of whatever the company is producing.

B  Marketing begins with anticipating potential customer needs.

C  Marketing should take over production, accounting, and financial services within a firm.

D  Production, not Marketing, should determine what goods and services are to be developed.

E  Marketing is concerned with generating a single exchange between a firm and a customer.