iWriteGigs

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Test 1

Navigation   » List of Schools  »  California State University, Northridge  »  Marketing  »  MKT 304 – Marketing Management  »  Fall 2022  »  Test 1

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Question #1
A  Consumer experiment
B  Responder group
C  Consumer panel
D  Contributor group
E  Statistical package
Question #2
A  Quantitative research
B  Focus group research
C  Open-ended reserach
D  Situation analysis reserach
Question #3
A  Asks yes or no type questions
B  Relies on open-ended questioning
C  Asks closed-ended questions
D  Provides more representative samples of consumers
Question #4
A  U.S. Census Bureau reports
B  Historical company records on sales, costs, and advertising for the past ten years.
C  Company implemented specific market research tests to gather new data.
D  A Google search
E  None of these is a good choice
Question #5
A  Is often all that is needed to solve a problem.
B  May not be specific enough to answer the question under consideration.
C  All of these alternatives are correct.
D  Should be considered before primary data is collected.
Question #6
A  Recycle data
B  Primary data
C  Eisner data
D  Secondary data
Question #8
A  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
B  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
C  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
D  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
Question #9
A  Marketing Z modeling
B  Progressions
C  Situation analyses
D  Data quants
E  Hypotheses
Question #10
A  Marketing information system
B  Marketing status project
C  Marketing processing dept.
D  Marketing model
E  Marketing logistics system
Question #11
A  Marketing planning
B  Marketing processing
C  Marketing structure
D  Marketing Research
Question #12
A  Total quality shipping
B  Assured outsourcing
C  Effective gatekeeping
D  Just-in-time delivery
Question #14
A  May specialize by product area if he/she works for a large organization.
B  Is basically a clerk who fills out paperwork to place orders.
C  Is only interested in finding the lowest possible price for a product.
D  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
Question #15
A  each customer may need to be treated as a different segment.
B  the geographic location of the customer is likely to be less important than in segmenting consumer markets.
C  All of these alternatives are correct.
D  NAICS codes may help in segmenting manufacturers but not producers of services.
Question #16
A  Provide info. about industry trends
B  Provide J.I.T. delivery
C  All of these answers are correct
D  Serve as technical consultants to their customers.
Question #17
A  Enables the firm to operate more efficiently with the least risks.
B  Offers widest assortment
C  Offers AEG certification.
D  Offers lowest price.
Question #18
A  Business-to-business marketing includes marketing to final consumers.
B  Firms may choose to serve either organizational buyers or final consumers, but not both.
C  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
D  Marketing to organizations is just like marketing to final consumers.
Question #19
A  Personal environment
B  Motivation
C  Culture
D  Learned set
E  Opinion set
Question #22
A  Personality analytics
B  Social group dynamics
C  Opinion insight
D  Lifestyle analysis
Question #23
A  Change existing negative attitudes.
B  Strengthen existing positive attitudes.
C  Discover the attitudes of the firm’s target market.
D  Create new attitudes toward his or her brand.
Question #24
A  usually thought of as involving liking or disliking
B  reasonably enduring points of view about something
C  All of these alternatives are correct.
D  more action-oriented than beliefs
E  Things we believe strongly enough to be willing to take some action
Question #25
A  None of these alternatives is correct
B  Cue, response, drive, reinforcement
C  reinforcement, drive, cue, response
D  Drive, cue, response, reinforcement
Question #26
A  Selective calculation
B  Selective exposure
C  Reinforced cognition
D  Selective organization
Question #27
A  Selective learning
B  Selective perception
C  Focal socialization
D  Selective exposure
Question #28
A  Personal, social, safety, and physiological needs.
B  Social, personal, safety, and physiological needs.
C  safety, personal, social, and physiological needs.
D  Physiological, safety, social, and personal needs.
Question #29
A  All of these are equally good answers
B  The “economic-buyer” model of buyer behavior
C  Satisfying a need
D  Satisfying a want
Question #30
A  Attitudes
B  Motivation
C  Perception
D  Age
E  Learning
Question #31
A  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
B  None of these is true of the economic-buyer model.
C  Is seen as too simplistic by most marketing managers to explain consumer behavior..
D  Suggests that men and women behave differently as buyers.
Question #32
A  Income available after taxes.
B  Gross domestic product per capita.
C  Total market value of goods and services produced.
D  Income available before taxes.
E  Income available after taxes and necessities.
Question #33
A  Will not pay extra for convenience.
B  Is averse to spending time and money.
C  Logically compares choices to get the greatest satisfaction from spending time and money.
D  Makes buying decisions based only on price.
Question #34
A  The opinions of the marketing managers.
B  Customers’ perceptions of products
C  The potential places where a product may be sold and purchased.
D  The actual objective characteristics of products.
Question #36
A  None of these
B  AIC analysis
C  Dynamic behavioral segmentation.
D  Positioning
E  Random Clustering
Question #37
A  Education
B  Age
C  All of these are examples of a consumer market demographic dimension
D  Sex
E  Occupation
Question #38
A  Income
B  Region of the world or country
C  Needs
D  Education
Question #39
A  The threat of potential competitors suggests more aggregating.
B  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
C  All of these alternatives are true.
D  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
Question #40
A  mechanical, nonjudgmental
B  “clustering” or aggregating
C  assorting
D  “breaking apart” or disaggregatingg
Question #41
A  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
B  Identifying target groups with the fewest potential customers and making subsets of these.
C  Identifying broad product markets and segmenting them into narrower target markets.
D  Identifying small target markets and expanding them into broad product markets.
Question #42
A  Product-market
B  Determining market
C  Generic market
D  Qualifying market
Question #43
A  Long-stem roses
B  Champagne
C  A greeting card
D  A tomato
Question #44
A  Figuring out how to offer products at the lowest possible price.
B  Identifying as many market opportunities as can be imagined.
C  Narrowing down possible market opportunities to the most attractive ones.
D  Creating products that managers like.
Question #45
A  Do not “think locally.”
B  Include local citizens in the evaluation process.
C  Save money by cutting research into foreign markets.
D  Assume that all cultures around the world are the same.
E  Use machine translators.
Question #46
A  Economic environment
B  Political and legal environment
C  Competitive environment
D  Cultural and social environment
E  Technological environment
Question #47
A  Marketing mix
B  Product types
C  Customer types
D  Customer needs
E  Geographic area
Question #48
A  A combiner tries to meet the demand in several segments.
B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.
C  Combiners usually have more sales potential than segmenters.
D  None of these are correct.
Question #49
A  Prevent fraud on the Internet.
B  Restrict importing into the United States.
C  Establish the Calif. State University Protection Agency.
D  Prevent monopolies or consperacies in restraint of trade.
E  Eliminate price differences among different competing suppliers.
Question #50
A  Over the long run, most product-markets tend toward monopolistic competition.
B  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
C  In a competitor analysis, the firm’s first step should be to identify all potential competitors.
D  Competition-free environments are rare.
E  Marketing managers should choose strategies that avoid head-on competition
Question #51
A  Competitor analysis plan
B  Objective-centered approach
C  Sustainable competitive advantage
D  Resource combination
E  Competitor matrix
Question #52
A  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
B  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
Question #53
A  All of these are correct.
B  Be compatible with one another.
C  Focus on returning some profit to the business.
D  Be specific
E  Be realistic and achievable.
Question #54
A  To keep managers working towards a common purpose.
B  To help firms decide what opportunities to avoid.
C  To provide detailed goals and plans.
D  To communicate the firm’s basic reason for being.
E  To help firms decide what opportunities to pursue.
Question #55
A  Technological environment
B  Economic environment
C  Company environment
D  Legal environment
E  Cultural and social environment
Question #57
A  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
B  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
C  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
D  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
E  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
Question #58
A  A target market and a generic marketing mix
B  Similar to a marketing sales promotion
C  A plan focused on the necessary operational decisions
D  A marketing strategy – plus the time-related details for carrying it out
E  Similar to a public relations strategy
Question #59
A  Market penetration
B  Publicity
C  Product development
D  Distribution
E  Sales Promotion
Question #60
A  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
B  The main form of publicity
C  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D  Direct communication between sellers and potential customers.
E  All of these are included in Advertising
Question #61
A  Advertising
B  Personal selling
C  All of these may be included in Promotion
D  Sales Promotion
E  Publicity
Question #63
A  A haircut
B  A chair
C  A computer
D  All of these are considered products
E  Tax advice from a financial consultant
Question #64
A  Product, Price, Promotion, and Profit
B  Promotion, Production, Price, People
C  Potential customers, Product, Price, and Personal Selling
D  Production, Personnel, Price, and Physical Distribution
E  Product, Place, Promotion, and Price
Question #65
A  assumes that all customers are basically the same
B  is limited to small market segments
C  focuses on fairly homogeneous market segments
D  ignores markets that are large and spread out
Question #66
A  Marketing requirements
B  Marketing mix
C  4Ps
D  Channel of distribution
E  Target market
Question #67
A  The resources needed to implement a marketing quant.
B  A target market
C  A marketing mix
D  A target market and a related marketing mix
Question #68
A  Management by objective
B  Strategic (management) planning
C  Marketing programming
D  Marketing upfront planning
E  Inventory planning
Question #69
A  Planning marketing activities.
B  Implementing marketing plans.
C  Controlling marketing plans.
D  All of these.
Question #70
A  Customer satisfaction, marketing manager as chief executive, profit.
B  Customer satisfaction, resource efficiency, sales unit maximization.
C  Customer satisfaction, total company effort, sales unit growth.
D  Resource efficiency, sales growth, profit maximization.
E  Customer satisfaction, total company effort, profit.
Question #71
A  Whether the whole company is customer-oriented.
B  Whether the president of the firm has a background in marketing.
C  More emphasis on short-run planning in the marketing company era.
D  There is no difference.
E  More emphasis on selling and advertising in the marketing department era.
Question #72
A  Simple trade, production, sales, marketing department, marketing company
B  Subsistence, production, sales, entrepreneurial, marketing company
C  Simple trade, production, sales, entrepreneurial, marketing company
D  Simple trade, production, sales, marketing department, international trading
E  Simple trade, production, sales, marketing company, marketing department
Question #73
A  Simple Trade
B  Marketing Department
C  Marketing Company
D  Production
Question #74
A  Prices
B  The number of producers
C  Cost of labor and materials
D  Inventories
E  Discrepancies of quantity
Question #75
A  Prices usually fluctuate according to supply and demand.
B  Economies have little variety, so consumers have few choices.
C  Producers have a lot of choice about what and how much to produce.
D  Marketing activities such as advertising, branding, and market research are encouraged.
Question #76
A  Marketing research firms
B  All of these are collaborators
C  Product-testing labs
D  Overnight delivery firms
E  Advertising agencies
Question #77
A  Intermediaries
B  Consumer action groups
C  Marketing managers
D  Government analysts
Question #79
A  The transporting function
B  Micro-Marketing
C  Standardization and grading
D  Macro-Marketing
E  Social quant. analysis
Question #80
A  Marketing should take over production, accounting, and financial services within a firm.
B  The job of Marketing is to get rid of whatever the company is producing.
C  Production, not Marketing, should determine what goods and services are to be developed.
D  Marketing is concerned with generating a single exchange between a firm and a customer.
E  Marketing begins with anticipating potential customer needs.