Navigation » List of Schools » California State University, Northridge » Marketing » MKT 304 – Marketing Management » Fall 2022 » Test 1
Below are the questions for the exam with the choices of answers:
Question #1
A Consumer experiment
B Contributor group
C Consumer panel
D Statistical package
E Responder group
Question #2
A Quantitative research
B Situation analysis reserach
C Open-ended reserach
D Focus group research
Question #3
A Asks closed-ended questions
B Relies on open-ended questioning
C Provides more representative samples of consumers
D Asks yes or no type questions
Question #4
A Company implemented specific market research tests to gather new data.
B None of these is a good choice
C U.S. Census Bureau reports
D A Google search
E Historical company records on sales, costs, and advertising for the past ten years.
Question #5
A Is often all that is needed to solve a problem.
B All of these alternatives are correct.
C Should be considered before primary data is collected.
D May not be specific enough to answer the question under consideration.
Question #6
A Primary data
B Secondary data
C Recycle data
D Eisner data
Question #7
A Experiment
B Data warehouse
C Situation analysis
D Intranet
E Hypothesis testing
Question #8
A Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
B Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
C Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
D Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
Question #9
A Data quants
B Marketing Z modeling
C Hypotheses
D Situation analyses
E Progressions
Question #10
A Marketing model
B Marketing status project
C Marketing logistics system
D Marketing processing dept.
E Marketing information system
Question #11
A Marketing planning
B Marketing processing
C Marketing Research
D Marketing structure
Question #12
A Effective gatekeeping
B Just-in-time delivery
C Total quality shipping
D Assured outsourcing
Question #13
A New-task
B Straight rebuy
C Extensive problem-solving
D Modified rebuy
Question #14
A Is basically a clerk who fills out paperwork to place orders.
B Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
C Is only interested in finding the lowest possible price for a product.
D May specialize by product area if he/she works for a large organization.
Question #15
A NAICS codes may help in segmenting manufacturers but not producers of services.
B the geographic location of the customer is likely to be less important than in segmenting consumer markets.
C each customer may need to be treated as a different segment.
D All of these alternatives are correct.
Question #16
A All of these answers are correct
B Provide J.I.T. delivery
C Provide info. about industry trends
D Serve as technical consultants to their customers.
Question #17
A Enables the firm to operate more efficiently with the least risks.
B Offers AEG certification.
C Offers widest assortment
D Offers lowest price.
Question #18
A Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
B Business-to-business marketing includes marketing to final consumers.
C Marketing to organizations is just like marketing to final consumers.
D Firms may choose to serve either organizational buyers or final consumers, but not both.
Question #19
A Learned set
B Culture
C Personal environment
D Motivation
E Opinion set
Question #20
A A channel captain
B A source
C An opinion leader
D A consumer advocate
Question #21
A CSUN instructor
B Reference group
C Family
D Grandparents
Question #22
A Social group dynamics
B Personality analytics
C Lifestyle analysis
D Opinion insight
Question #23
A Create new attitudes toward his or her brand.
B Change existing negative attitudes.
C Discover the attitudes of the firm’s target market.
D Strengthen existing positive attitudes.
Question #24
A All of these alternatives are correct.
B more action-oriented than beliefs
C usually thought of as involving liking or disliking
D Things we believe strongly enough to be willing to take some action
E reasonably enduring points of view about something
Question #25
A None of these alternatives is correct
B Drive, cue, response, reinforcement
C Cue, response, drive, reinforcement
D reinforcement, drive, cue, response
Question #26
A Selective organization
B Reinforced cognition
C Selective exposure
D Selective calculation
Question #27
A Focal socialization
B Selective learning
C Selective perception
D Selective exposure
Question #28
A Personal, social, safety, and physiological needs.
B Social, personal, safety, and physiological needs.
C Physiological, safety, social, and personal needs.
D safety, personal, social, and physiological needs.
Question #29
A Satisfying a need
B The “economic-buyer” model of buyer behavior
C Satisfying a want
D All of these are equally good answers
Question #30
A Age
B Attitudes
C Perception
D Motivation
E Learning
Question #31
A Suggests that men and women behave differently as buyers.
B Is seen as too simplistic by most marketing managers to explain consumer behavior..
C Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
D None of these is true of the economic-buyer model.
Question #32
A Total market value of goods and services produced.
B Income available after taxes.
C Gross domestic product per capita.
D Income available before taxes.
E Income available after taxes and necessities.
Question #33
A Is averse to spending time and money.
B Makes buying decisions based only on price.
C Will not pay extra for convenience.
D Logically compares choices to get the greatest satisfaction from spending time and money.
Question #34
A The potential places where a product may be sold and purchased.
B The opinions of the marketing managers.
C The actual objective characteristics of products.
D Customers’ perceptions of products
Question #35
A Generic market
B CRM database
C Clustering approach
D Aggregating approach
Question #36
A Random Clustering
B Positioning
C Dynamic behavioral segmentation.
D None of these
E AIC analysis
Question #37
A Age
B Occupation
C Sex
D All of these are examples of a consumer market demographic dimension
E Education
Question #38
A Education
B Needs
C Region of the world or country
D Income
Question #39
A It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
B The threat of potential competitors suggests more aggregating.
C All of these alternatives are true.
D Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
Question #40
A “breaking apart” or disaggregatingg
B mechanical, nonjudgmental
C assorting
D “clustering” or aggregating
Question #41
A Identifying target groups with the fewest potential customers and making subsets of these.
B Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
C Identifying broad product markets and segmenting them into narrower target markets.
D Identifying small target markets and expanding them into broad product markets.
Question #42
A Qualifying market
B Generic market
C Product-market
D Determining market
Question #43
A Champagne
B A tomato
C A greeting card
D Long-stem roses
Question #44
A Identifying as many market opportunities as can be imagined.
B Narrowing down possible market opportunities to the most attractive ones.
C Figuring out how to offer products at the lowest possible price.
D Creating products that managers like.
Question #45
A Include local citizens in the evaluation process.
B Assume that all cultures around the world are the same.
C Use machine translators.
D Do not “think locally.”
E Save money by cutting research into foreign markets.
Question #46
A Technological environment
B Competitive environment
C Political and legal environment
D Cultural and social environment
E Economic environment
Question #47
A Product types
B Marketing mix
C Customer needs
D Geographic area
E Customer types
Question #48
A A segmenter assumes that a broad product market consists of a homogeneous group of customers.
B A combiner tries to meet the demand in several segments.
C None of these are correct.
D Combiners usually have more sales potential than segmenters.
Question #49
A Restrict importing into the United States.
B Establish the Calif. State University Protection Agency.
C Prevent fraud on the Internet.
D Prevent monopolies or consperacies in restraint of trade.
E Eliminate price differences among different competing suppliers.
Question #50
A Marketing managers should choose strategies that avoid head-on competition
B In a competitor analysis, the firm’s first step should be to identify all potential competitors.
C A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
D Competition-free environments are rare.
E Over the long run, most product-markets tend toward monopolistic competition.
Question #51
A Sustainable competitive advantage
B Objective-centered approach
C Competitor matrix
D Resource combination
E Competitor analysis plan
Question #52
A Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
B Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
C Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
Question #53
A Be realistic and achievable.
B All of these are correct.
C Focus on returning some profit to the business.
D Be specific
E Be compatible with one another.
Question #54
A To help firms decide what opportunities to pursue.
B To communicate the firm’s basic reason for being.
C To help firms decide what opportunities to avoid.
D To keep managers working towards a common purpose.
E To provide detailed goals and plans.
Question #55
A Technological environment
B Legal environment
C Economic environment
D Cultural and social environment
E Company environment
Question #56
A Product development
B Market penetration
C Diversification
D Market development
Question #57
A Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
B Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
C Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
D Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
E Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
Question #58
A Similar to a marketing sales promotion
B A target market and a generic marketing mix
C A plan focused on the necessary operational decisions
D A marketing strategy – plus the time-related details for carrying it out
E Similar to a public relations strategy
Question #59
A Market penetration
B Sales Promotion
C Distribution
D Publicity
E Product development
Question #60
A The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
B All of these are included in Advertising
C Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D Direct communication between sellers and potential customers.
E The main form of publicity
Question #61
A Publicity
B Sales Promotion
C Personal selling
D Advertising
E All of these may be included in Promotion
Question #62
A Place
B Promotion
C Price
D Personnel
E Product
Question #63
A A haircut
B A chair
C All of these are considered products
D A computer
E Tax advice from a financial consultant
Question #64
A Product, Place, Promotion, and Price
B Potential customers, Product, Price, and Personal Selling
C Promotion, Production, Price, People
D Production, Personnel, Price, and Physical Distribution
E Product, Price, Promotion, and Profit
Question #65
A assumes that all customers are basically the same
B is limited to small market segments
C ignores markets that are large and spread out
D focuses on fairly homogeneous market segments
Question #66
A 4Ps
B Marketing requirements
C Target market
D Marketing mix
E Channel of distribution
Question #67
A A target market
B A marketing mix
C The resources needed to implement a marketing quant.
D A target market and a related marketing mix
Question #68
A Management by objective
B Inventory planning
C Marketing upfront planning
D Strategic (management) planning
E Marketing programming
Question #69
A Planning marketing activities.
B All of these.
C Controlling marketing plans.
D Implementing marketing plans.
Question #70
A Customer satisfaction, total company effort, sales unit growth.
B Customer satisfaction, resource efficiency, sales unit maximization.
C Customer satisfaction, total company effort, profit.
D Resource efficiency, sales growth, profit maximization.
E Customer satisfaction, marketing manager as chief executive, profit.
Question #71
A Whether the whole company is customer-oriented.
B More emphasis on short-run planning in the marketing company era.
C Whether the president of the firm has a background in marketing.
D More emphasis on selling and advertising in the marketing department era.
E There is no difference.
Question #72
A Simple trade, production, sales, marketing company, marketing department
B Subsistence, production, sales, entrepreneurial, marketing company
C Simple trade, production, sales, entrepreneurial, marketing company
D Simple trade, production, sales, marketing department, international trading
E Simple trade, production, sales, marketing department, marketing company
Question #73
A Marketing Department
B Production
C Marketing Company
D Simple Trade
Question #74
A Prices
B Discrepancies of quantity
C Inventories
D The number of producers
E Cost of labor and materials
Question #75
A Producers have a lot of choice about what and how much to produce.
B Prices usually fluctuate according to supply and demand.
C Marketing activities such as advertising, branding, and market research are encouraged.
D Economies have little variety, so consumers have few choices.
Question #76
A Marketing research firms
B Overnight delivery firms
C All of these are collaborators
D Advertising agencies
E Product-testing labs
Question #77
A Government analysts
B Intermediaries
C Consumer action groups
D Marketing managers
Question #78
A Discrepancies of assortment
B All of these are correct.
C Separation of values
D Spatial separation
Question #79
A Macro-Marketing
B Micro-Marketing
C Standardization and grading
D The transporting function
E Social quant. analysis
Question #80
A Production, not Marketing, should determine what goods and services are to be developed.
B The job of Marketing is to get rid of whatever the company is producing.
C Marketing should take over production, accounting, and financial services within a firm.
D Marketing is concerned with generating a single exchange between a firm and a customer.
E Marketing begins with anticipating potential customer needs.