iWriteGigs

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Test 1

Navigation   » List of Schools  »  California State University, Northridge  »  Marketing  »  MKT 304 – Marketing Management  »  Fall 2022  »  Test 1

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Question #1
A  Statistical package
B  Contributor group
C  Consumer experiment
D  Consumer panel
E  Responder group
Question #2
A  Quantitative research
B  Focus group research
C  Situation analysis reserach
D  Open-ended reserach
Question #3
A  Provides more representative samples of consumers
B  Asks closed-ended questions
C  Asks yes or no type questions
D  Relies on open-ended questioning
Question #4
A  None of these is a good choice
B  Historical company records on sales, costs, and advertising for the past ten years.
C  Company implemented specific market research tests to gather new data.
D  A Google search
E  U.S. Census Bureau reports
Question #5
A  Should be considered before primary data is collected.
B  Is often all that is needed to solve a problem.
C  May not be specific enough to answer the question under consideration.
D  All of these alternatives are correct.
Question #6
A  Recycle data
B  Primary data
C  Secondary data
D  Eisner data
Question #8
A  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
B  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
C  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
D  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
Question #9
A  Situation analyses
B  Data quants
C  Hypotheses
D  Marketing Z modeling
E  Progressions
Question #10
A  Marketing processing dept.
B  Marketing model
C  Marketing logistics system
D  Marketing information system
E  Marketing status project
Question #11
A  Marketing structure
B  Marketing processing
C  Marketing planning
D  Marketing Research
Question #12
A  Assured outsourcing
B  Just-in-time delivery
C  Total quality shipping
D  Effective gatekeeping
Question #14
A  Is basically a clerk who fills out paperwork to place orders.
B  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
C  Is only interested in finding the lowest possible price for a product.
D  May specialize by product area if he/she works for a large organization.
Question #15
A  NAICS codes may help in segmenting manufacturers but not producers of services.
B  each customer may need to be treated as a different segment.
C  the geographic location of the customer is likely to be less important than in segmenting consumer markets.
D  All of these alternatives are correct.
Question #16
A  Serve as technical consultants to their customers.
B  Provide info. about industry trends
C  All of these answers are correct
D  Provide J.I.T. delivery
Question #17
A  Offers AEG certification.
B  Offers lowest price.
C  Offers widest assortment
D  Enables the firm to operate more efficiently with the least risks.
Question #18
A  Marketing to organizations is just like marketing to final consumers.
B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
C  Business-to-business marketing includes marketing to final consumers.
D  Firms may choose to serve either organizational buyers or final consumers, but not both.
Question #19
A  Opinion set
B  Learned set
C  Personal environment
D  Culture
E  Motivation
Question #22
A  Lifestyle analysis
B  Social group dynamics
C  Opinion insight
D  Personality analytics
Question #23
A  Change existing negative attitudes.
B  Discover the attitudes of the firm’s target market.
C  Strengthen existing positive attitudes.
D  Create new attitudes toward his or her brand.
Question #24
A  more action-oriented than beliefs
B  Things we believe strongly enough to be willing to take some action
C  reasonably enduring points of view about something
D  All of these alternatives are correct.
E  usually thought of as involving liking or disliking
Question #25
A  Cue, response, drive, reinforcement
B  Drive, cue, response, reinforcement
C  reinforcement, drive, cue, response
D  None of these alternatives is correct
Question #26
A  Selective calculation
B  Reinforced cognition
C  Selective organization
D  Selective exposure
Question #27
A  Selective exposure
B  Focal socialization
C  Selective perception
D  Selective learning
Question #28
A  safety, personal, social, and physiological needs.
B  Social, personal, safety, and physiological needs.
C  Personal, social, safety, and physiological needs.
D  Physiological, safety, social, and personal needs.
Question #29
A  The “economic-buyer” model of buyer behavior
B  Satisfying a need
C  Satisfying a want
D  All of these are equally good answers
Question #30
A  Age
B  Learning
C  Attitudes
D  Perception
E  Motivation
Question #31
A  None of these is true of the economic-buyer model.
B  Is seen as too simplistic by most marketing managers to explain consumer behavior..
C  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
D  Suggests that men and women behave differently as buyers.
Question #32
A  Income available after taxes.
B  Income available after taxes and necessities.
C  Income available before taxes.
D  Gross domestic product per capita.
E  Total market value of goods and services produced.
Question #33
A  Is averse to spending time and money.
B  Will not pay extra for convenience.
C  Logically compares choices to get the greatest satisfaction from spending time and money.
D  Makes buying decisions based only on price.
Question #34
A  The actual objective characteristics of products.
B  The potential places where a product may be sold and purchased.
C  Customers’ perceptions of products
D  The opinions of the marketing managers.
Question #36
A  AIC analysis
B  None of these
C  Random Clustering
D  Dynamic behavioral segmentation.
E  Positioning
Question #37
A  Occupation
B  All of these are examples of a consumer market demographic dimension
C  Education
D  Sex
E  Age
Question #38
A  Region of the world or country
B  Income
C  Needs
D  Education
Question #39
A  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
B  The threat of potential competitors suggests more aggregating.
C  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
D  All of these alternatives are true.
Question #40
A  mechanical, nonjudgmental
B  “breaking apart” or disaggregatingg
C  assorting
D  “clustering” or aggregating
Question #41
A  Identifying broad product markets and segmenting them into narrower target markets.
B  Identifying target groups with the fewest potential customers and making subsets of these.
C  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
D  Identifying small target markets and expanding them into broad product markets.
Question #42
A  Qualifying market
B  Product-market
C  Generic market
D  Determining market
Question #43
A  A greeting card
B  Champagne
C  A tomato
D  Long-stem roses
Question #44
A  Identifying as many market opportunities as can be imagined.
B  Creating products that managers like.
C  Narrowing down possible market opportunities to the most attractive ones.
D  Figuring out how to offer products at the lowest possible price.
Question #45
A  Use machine translators.
B  Assume that all cultures around the world are the same.
C  Include local citizens in the evaluation process.
D  Save money by cutting research into foreign markets.
E  Do not “think locally.”
Question #46
A  Economic environment
B  Competitive environment
C  Political and legal environment
D  Cultural and social environment
E  Technological environment
Question #47
A  Customer needs
B  Geographic area
C  Marketing mix
D  Customer types
E  Product types
Question #48
A  A segmenter assumes that a broad product market consists of a homogeneous group of customers.
B  Combiners usually have more sales potential than segmenters.
C  None of these are correct.
D  A combiner tries to meet the demand in several segments.
Question #49
A  Prevent fraud on the Internet.
B  Establish the Calif. State University Protection Agency.
C  Restrict importing into the United States.
D  Prevent monopolies or consperacies in restraint of trade.
E  Eliminate price differences among different competing suppliers.
Question #50
A  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
B  Over the long run, most product-markets tend toward monopolistic competition.
C  Competition-free environments are rare.
D  In a competitor analysis, the firm’s first step should be to identify all potential competitors.
E  Marketing managers should choose strategies that avoid head-on competition
Question #51
A  Objective-centered approach
B  Sustainable competitive advantage
C  Competitor analysis plan
D  Resource combination
E  Competitor matrix
Question #52
A  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
B  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
D  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
Question #53
A  Be realistic and achievable.
B  Be specific
C  Focus on returning some profit to the business.
D  All of these are correct.
E  Be compatible with one another.
Question #54
A  To provide detailed goals and plans.
B  To help firms decide what opportunities to avoid.
C  To communicate the firm’s basic reason for being.
D  To keep managers working towards a common purpose.
E  To help firms decide what opportunities to pursue.
Question #55
A  Company environment
B  Economic environment
C  Cultural and social environment
D  Technological environment
E  Legal environment
Question #57
A  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
B  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
C  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
D  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
E  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
Question #58
A  A marketing strategy – plus the time-related details for carrying it out
B  Similar to a marketing sales promotion
C  Similar to a public relations strategy
D  A plan focused on the necessary operational decisions
E  A target market and a generic marketing mix
Question #59
A  Distribution
B  Market penetration
C  Product development
D  Sales Promotion
E  Publicity
Question #60
A  All of these are included in Advertising
B  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
C  The main form of publicity
D  Direct communication between sellers and potential customers.
E  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
Question #61
A  Sales Promotion
B  Personal selling
C  Advertising
D  Publicity
E  All of these may be included in Promotion
Question #63
A  A haircut
B  A chair
C  A computer
D  Tax advice from a financial consultant
E  All of these are considered products
Question #64
A  Potential customers, Product, Price, and Personal Selling
B  Product, Price, Promotion, and Profit
C  Promotion, Production, Price, People
D  Product, Place, Promotion, and Price
E  Production, Personnel, Price, and Physical Distribution
Question #65
A  assumes that all customers are basically the same
B  is limited to small market segments
C  ignores markets that are large and spread out
D  focuses on fairly homogeneous market segments
Question #66
A  Marketing mix
B  Target market
C  Marketing requirements
D  4Ps
E  Channel of distribution
Question #67
A  A target market and a related marketing mix
B  A target market
C  A marketing mix
D  The resources needed to implement a marketing quant.
Question #68
A  Marketing programming
B  Management by objective
C  Marketing upfront planning
D  Inventory planning
E  Strategic (management) planning
Question #69
A  Implementing marketing plans.
B  Planning marketing activities.
C  Controlling marketing plans.
D  All of these.
Question #70
A  Resource efficiency, sales growth, profit maximization.
B  Customer satisfaction, resource efficiency, sales unit maximization.
C  Customer satisfaction, total company effort, sales unit growth.
D  Customer satisfaction, marketing manager as chief executive, profit.
E  Customer satisfaction, total company effort, profit.
Question #71
A  Whether the president of the firm has a background in marketing.
B  Whether the whole company is customer-oriented.
C  More emphasis on short-run planning in the marketing company era.
D  There is no difference.
E  More emphasis on selling and advertising in the marketing department era.
Question #72
A  Simple trade, production, sales, marketing company, marketing department
B  Simple trade, production, sales, entrepreneurial, marketing company
C  Subsistence, production, sales, entrepreneurial, marketing company
D  Simple trade, production, sales, marketing department, international trading
E  Simple trade, production, sales, marketing department, marketing company
Question #73
A  Marketing Company
B  Simple Trade
C  Marketing Department
D  Production
Question #74
A  The number of producers
B  Cost of labor and materials
C  Discrepancies of quantity
D  Inventories
E  Prices
Question #75
A  Economies have little variety, so consumers have few choices.
B  Producers have a lot of choice about what and how much to produce.
C  Marketing activities such as advertising, branding, and market research are encouraged.
D  Prices usually fluctuate according to supply and demand.
Question #76
A  Overnight delivery firms
B  Marketing research firms
C  Advertising agencies
D  Product-testing labs
E  All of these are collaborators
Question #77
A  Marketing managers
B  Consumer action groups
C  Intermediaries
D  Government analysts
Question #79
A  The transporting function
B  Micro-Marketing
C  Macro-Marketing
D  Standardization and grading
E  Social quant. analysis
Question #80
A  Marketing should take over production, accounting, and financial services within a firm.
B  Marketing begins with anticipating potential customer needs.
C  Production, not Marketing, should determine what goods and services are to be developed.
D  Marketing is concerned with generating a single exchange between a firm and a customer.
E  The job of Marketing is to get rid of whatever the company is producing.