Test 1

A  Statistical package

B  Contributor group

C  Responder group

D  Consumer experiment

E  Consumer panel

A  Situation analysis reserach

B  Open-ended reserach

C  Quantitative research

D  Focus group research

A  Asks yes or no type questions

B  Provides more representative samples of consumers

C  Relies on open-ended questioning

D  Asks closed-ended questions

A  Company implemented specific market research tests to gather new data.

B  A Google search

C  None of these is a good choice

D  U.S. Census Bureau reports

E  Historical company records on sales, costs, and advertising for the past ten years.

A  Is often all that is needed to solve a problem.

B  May not be specific enough to answer the question under consideration.

C  Should be considered before primary data is collected.

D  All of these alternatives are correct.

A  Primary data

B  Eisner data

C  Recycle data

D  Secondary data

A  Experiment

B  Situation analysis

C  Hypothesis testing

D  Data warehouse

E  Intranet

A  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

B  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

C  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

D  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

A  Data quants

B  Marketing Z modeling

C  Situation analyses

D  Progressions

E  Hypotheses

A  Marketing logistics system

B  Marketing processing dept.

C  Marketing status project

D  Marketing information system

E  Marketing model

A  Marketing processing

B  Marketing structure

C  Marketing planning

D  Marketing Research

A  Just-in-time delivery

B  Effective gatekeeping

C  Total quality shipping

D  Assured outsourcing

A  Straight rebuy

B  New-task

C  Extensive problem-solving

D  Modified rebuy

A  Is only interested in finding the lowest possible price for a product.

B  Is basically a clerk who fills out paperwork to place orders.

C  May specialize by product area if he/she works for a large organization.

D  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

A  All of these alternatives are correct.

B  each customer may need to be treated as a different segment.

C  NAICS codes may help in segmenting manufacturers but not producers of services.

D  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

A  Provide info. about industry trends

B  All of these answers are correct

C  Provide J.I.T. delivery

D  Serve as technical consultants to their customers.

A  Enables the firm to operate more efficiently with the least risks.

B  Offers AEG certification.

C  Offers lowest price.

D  Offers widest assortment

A  Firms may choose to serve either organizational buyers or final consumers, but not both.

B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

C  Business-to-business marketing includes marketing to final consumers.

D  Marketing to organizations is just like marketing to final consumers.

A  Opinion set

B  Personal environment

C  Culture

D  Motivation

E  Learned set

A  A channel captain

B  A source

C  An opinion leader

D  A consumer advocate

A  Reference group

B  CSUN instructor

C  Family

D  Grandparents

A  Opinion insight

B  Lifestyle analysis

C  Social group dynamics

D  Personality analytics

A  Change existing negative attitudes.

B  Strengthen existing positive attitudes.

C  Discover the attitudes of the firm’s target market.

D  Create new attitudes toward his or her brand.

A  Things we believe strongly enough to be willing to take some action

B  more action-oriented than beliefs

C  reasonably enduring points of view about something

D  All of these alternatives are correct.

E  usually thought of as involving liking or disliking

A  Drive, cue, response, reinforcement

B  reinforcement, drive, cue, response

C  Cue, response, drive, reinforcement

D  None of these alternatives is correct

A  Selective calculation

B  Selective organization

C  Selective exposure

D  Reinforced cognition

A  Selective perception

B  Selective exposure

C  Selective learning

D  Focal socialization

A  Social, personal, safety, and physiological needs.

B  safety, personal, social, and physiological needs.

C  Physiological, safety, social, and personal needs.

D  Personal, social, safety, and physiological needs.

A  Satisfying a want

B  The “economic-buyer” model of buyer behavior

C  All of these are equally good answers

D  Satisfying a need

A  Attitudes

B  Learning

C  Age

D  Perception

E  Motivation

A  None of these is true of the economic-buyer model.

B  Is seen as too simplistic by most marketing managers to explain consumer behavior..

C  Suggests that men and women behave differently as buyers.

D  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

A  Total market value of goods and services produced.

B  Income available after taxes.

C  Income available after taxes and necessities.

D  Income available before taxes.

E  Gross domestic product per capita.

A  Makes buying decisions based only on price.

B  Will not pay extra for convenience.

C  Logically compares choices to get the greatest satisfaction from spending time and money.

D  Is averse to spending time and money.

A  The actual objective characteristics of products.

B  The opinions of the marketing managers.

C  Customers’ perceptions of products

D  The potential places where a product may be sold and purchased.

A  Clustering approach

B  Generic market

C  Aggregating approach

D  CRM database

A  AIC analysis

B  None of these

C  Random Clustering

D  Positioning

E  Dynamic behavioral segmentation.

A  All of these are examples of a consumer market demographic dimension

B  Education

C  Sex

D  Age

E  Occupation

A  Needs

B  Income

C  Region of the world or country

D  Education

A  The threat of potential competitors suggests more aggregating.

B  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

C  All of these alternatives are true.

D  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

A  mechanical, nonjudgmental

B  “clustering” or aggregating

C  “breaking apart” or disaggregatingg

D  assorting

A  Identifying target groups with the fewest potential customers and making subsets of these.

B  Identifying small target markets and expanding them into broad product markets.

C  Identifying broad product markets and segmenting them into narrower target markets.

D  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

A  Qualifying market

B  Product-market

C  Generic market

D  Determining market

A  A tomato

B  Champagne

C  A greeting card

D  Long-stem roses

A  Creating products that managers like.

B  Figuring out how to offer products at the lowest possible price.

C  Identifying as many market opportunities as can be imagined.

D  Narrowing down possible market opportunities to the most attractive ones.

A  Use machine translators.

B  Include local citizens in the evaluation process.

C  Save money by cutting research into foreign markets.

D  Do not “think locally.”

E  Assume that all cultures around the world are the same.

A  Cultural and social environment

B  Competitive environment

C  Political and legal environment

D  Technological environment

E  Economic environment

A  Customer types

B  Product types

C  Customer needs

D  Marketing mix

E  Geographic area

A  Combiners usually have more sales potential than segmenters.

B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

C  None of these are correct.

D  A combiner tries to meet the demand in several segments.

A  Prevent monopolies or consperacies in restraint of trade.

B  Restrict importing into the United States.

C  Prevent fraud on the Internet.

D  Establish the Calif. State University Protection Agency.

E  Eliminate price differences among different competing suppliers.

A  Competition-free environments are rare.

B  Over the long run, most product-markets tend toward monopolistic competition.

C  Marketing managers should choose strategies that avoid head-on competition

D  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

E  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

A  Competitor matrix

B  Competitor analysis plan

C  Resource combination

D  Sustainable competitive advantage

E  Objective-centered approach

A  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

B  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

C  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

D  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

A  Focus on returning some profit to the business.

B  Be specific

C  Be realistic and achievable.

D  All of these are correct.

E  Be compatible with one another.

A  To help firms decide what opportunities to avoid.

B  To communicate the firm’s basic reason for being.

C  To provide detailed goals and plans.

D  To help firms decide what opportunities to pursue.

E  To keep managers working towards a common purpose.

A  Company environment

B  Cultural and social environment

C  Technological environment

D  Economic environment

E  Legal environment

A  Market penetration

B  Market development

C  Product development

D  Diversification

A  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

B  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

C  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

D  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

E  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

A  Similar to a marketing sales promotion

B  A plan focused on the necessary operational decisions

C  Similar to a public relations strategy

D  A marketing strategy – plus the time-related details for carrying it out

E  A target market and a generic marketing mix

A  Distribution

B  Sales Promotion

C  Product development

D  Publicity

E  Market penetration

A  Direct communication between sellers and potential customers.

B  All of these are included in Advertising

C  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

D  The main form of publicity

E  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

A  Publicity

B  Personal selling

C  Sales Promotion

D  Advertising

E  All of these may be included in Promotion

A  Personnel

B  Price

C  Place

D  Promotion

E  Product

A  All of these are considered products

B  A computer

C  A chair

D  A haircut

E  Tax advice from a financial consultant

A  Promotion, Production, Price, People

B  Production, Personnel, Price, and Physical Distribution

C  Potential customers, Product, Price, and Personal Selling

D  Product, Price, Promotion, and Profit

E  Product, Place, Promotion, and Price

A  is limited to small market segments

B  assumes that all customers are basically the same

C  ignores markets that are large and spread out

D  focuses on fairly homogeneous market segments

A  4Ps

B  Channel of distribution

C  Marketing requirements

D  Marketing mix

E  Target market

A  A target market

B  The resources needed to implement a marketing quant.

C  A marketing mix

D  A target market and a related marketing mix

A  Marketing upfront planning

B  Management by objective

C  Inventory planning

D  Strategic (management) planning

E  Marketing programming

A  All of these.

B  Implementing marketing plans.

C  Controlling marketing plans.

D  Planning marketing activities.

A  Resource efficiency, sales growth, profit maximization.

B  Customer satisfaction, total company effort, sales unit growth.

C  Customer satisfaction, marketing manager as chief executive, profit.

D  Customer satisfaction, total company effort, profit.

E  Customer satisfaction, resource efficiency, sales unit maximization.

A  Whether the president of the firm has a background in marketing.

B  Whether the whole company is customer-oriented.

C  There is no difference.

D  More emphasis on selling and advertising in the marketing department era.

E  More emphasis on short-run planning in the marketing company era.

A  Simple trade, production, sales, marketing department, marketing company

B  Subsistence, production, sales, entrepreneurial, marketing company

C  Simple trade, production, sales, marketing department, international trading

D  Simple trade, production, sales, marketing company, marketing department

E  Simple trade, production, sales, entrepreneurial, marketing company

A  Simple Trade

B  Production

C  Marketing Department

D  Marketing Company

A  Prices

B  Inventories

C  The number of producers

D  Discrepancies of quantity

E  Cost of labor and materials

A  Producers have a lot of choice about what and how much to produce.

B  Marketing activities such as advertising, branding, and market research are encouraged.

C  Prices usually fluctuate according to supply and demand.

D  Economies have little variety, so consumers have few choices.

A  All of these are collaborators

B  Advertising agencies

C  Product-testing labs

D  Overnight delivery firms

E  Marketing research firms

A  Government analysts

B  Marketing managers

C  Intermediaries

D  Consumer action groups

A  All of these are correct.

B  Separation of values

C  Spatial separation

D  Discrepancies of assortment

A  Standardization and grading

B  Micro-Marketing

C  The transporting function

D  Social quant. analysis

E  Macro-Marketing

A  The job of Marketing is to get rid of whatever the company is producing.

B  Marketing should take over production, accounting, and financial services within a firm.

C  Marketing begins with anticipating potential customer needs.

D  Production, not Marketing, should determine what goods and services are to be developed.

E  Marketing is concerned with generating a single exchange between a firm and a customer.