Navigation » List of Schools » California State University, Northridge » Marketing » MKT 304 – Marketing Management » Fall 2022 » Test 1
Below are the questions for the exam with the choices of answers:
Question #1
A Statistical package
B Contributor group
C Responder group
D Consumer experiment
E Consumer panel
Question #2
A Situation analysis reserach
B Open-ended reserach
C Quantitative research
D Focus group research
Question #3
A Asks yes or no type questions
B Provides more representative samples of consumers
C Relies on open-ended questioning
D Asks closed-ended questions
Question #4
A Company implemented specific market research tests to gather new data.
B A Google search
C None of these is a good choice
D U.S. Census Bureau reports
E Historical company records on sales, costs, and advertising for the past ten years.
Question #5
A Is often all that is needed to solve a problem.
B May not be specific enough to answer the question under consideration.
C Should be considered before primary data is collected.
D All of these alternatives are correct.
Question #6
A Primary data
B Eisner data
C Recycle data
D Secondary data
Question #7
A Experiment
B Situation analysis
C Hypothesis testing
D Data warehouse
E Intranet
Question #8
A Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
B Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
C Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
D Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
Question #9
A Data quants
B Marketing Z modeling
C Situation analyses
D Progressions
E Hypotheses
Question #10
A Marketing logistics system
B Marketing processing dept.
C Marketing status project
D Marketing information system
E Marketing model
Question #11
A Marketing processing
B Marketing structure
C Marketing planning
D Marketing Research
Question #12
A Just-in-time delivery
B Effective gatekeeping
C Total quality shipping
D Assured outsourcing
Question #13
A Straight rebuy
B New-task
C Extensive problem-solving
D Modified rebuy
Question #14
A Is only interested in finding the lowest possible price for a product.
B Is basically a clerk who fills out paperwork to place orders.
C May specialize by product area if he/she works for a large organization.
D Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
Question #15
A All of these alternatives are correct.
B each customer may need to be treated as a different segment.
C NAICS codes may help in segmenting manufacturers but not producers of services.
D the geographic location of the customer is likely to be less important than in segmenting consumer markets.
Question #16
A Provide info. about industry trends
B All of these answers are correct
C Provide J.I.T. delivery
D Serve as technical consultants to their customers.
Question #17
A Enables the firm to operate more efficiently with the least risks.
B Offers AEG certification.
C Offers lowest price.
D Offers widest assortment
Question #18
A Firms may choose to serve either organizational buyers or final consumers, but not both.
B Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
C Business-to-business marketing includes marketing to final consumers.
D Marketing to organizations is just like marketing to final consumers.
Question #19
A Opinion set
B Personal environment
C Culture
D Motivation
E Learned set
Question #20
A A channel captain
B A source
C An opinion leader
D A consumer advocate
Question #21
A Reference group
B CSUN instructor
C Family
D Grandparents
Question #22
A Opinion insight
B Lifestyle analysis
C Social group dynamics
D Personality analytics
Question #23
A Change existing negative attitudes.
B Strengthen existing positive attitudes.
C Discover the attitudes of the firm’s target market.
D Create new attitudes toward his or her brand.
Question #24
A Things we believe strongly enough to be willing to take some action
B more action-oriented than beliefs
C reasonably enduring points of view about something
D All of these alternatives are correct.
E usually thought of as involving liking or disliking
Question #25
A Drive, cue, response, reinforcement
B reinforcement, drive, cue, response
C Cue, response, drive, reinforcement
D None of these alternatives is correct
Question #26
A Selective calculation
B Selective organization
C Selective exposure
D Reinforced cognition
Question #27
A Selective perception
B Selective exposure
C Selective learning
D Focal socialization
Question #28
A Social, personal, safety, and physiological needs.
B safety, personal, social, and physiological needs.
C Physiological, safety, social, and personal needs.
D Personal, social, safety, and physiological needs.
Question #29
A Satisfying a want
B The “economic-buyer” model of buyer behavior
C All of these are equally good answers
D Satisfying a need
Question #30
A Attitudes
B Learning
C Age
D Perception
E Motivation
Question #31
A None of these is true of the economic-buyer model.
B Is seen as too simplistic by most marketing managers to explain consumer behavior..
C Suggests that men and women behave differently as buyers.
D Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
Question #32
A Total market value of goods and services produced.
B Income available after taxes.
C Income available after taxes and necessities.
D Income available before taxes.
E Gross domestic product per capita.
Question #33
A Makes buying decisions based only on price.
B Will not pay extra for convenience.
C Logically compares choices to get the greatest satisfaction from spending time and money.
D Is averse to spending time and money.
Question #34
A The actual objective characteristics of products.
B The opinions of the marketing managers.
C Customers’ perceptions of products
D The potential places where a product may be sold and purchased.
Question #35
A Clustering approach
B Generic market
C Aggregating approach
D CRM database
Question #36
A AIC analysis
B None of these
C Random Clustering
D Positioning
E Dynamic behavioral segmentation.
Question #37
A All of these are examples of a consumer market demographic dimension
B Education
C Sex
D Age
E Occupation
Question #38
A Needs
B Income
C Region of the world or country
D Education
Question #39
A The threat of potential competitors suggests more aggregating.
B Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
C All of these alternatives are true.
D It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
Question #40
A mechanical, nonjudgmental
B “clustering” or aggregating
C “breaking apart” or disaggregatingg
D assorting
Question #41
A Identifying target groups with the fewest potential customers and making subsets of these.
B Identifying small target markets and expanding them into broad product markets.
C Identifying broad product markets and segmenting them into narrower target markets.
D Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
Question #42
A Qualifying market
B Product-market
C Generic market
D Determining market
Question #43
A A tomato
B Champagne
C A greeting card
D Long-stem roses
Question #44
A Creating products that managers like.
B Figuring out how to offer products at the lowest possible price.
C Identifying as many market opportunities as can be imagined.
D Narrowing down possible market opportunities to the most attractive ones.
Question #45
A Use machine translators.
B Include local citizens in the evaluation process.
C Save money by cutting research into foreign markets.
D Do not “think locally.”
E Assume that all cultures around the world are the same.
Question #46
A Cultural and social environment
B Competitive environment
C Political and legal environment
D Technological environment
E Economic environment
Question #47
A Customer types
B Product types
C Customer needs
D Marketing mix
E Geographic area
Question #48
A Combiners usually have more sales potential than segmenters.
B A segmenter assumes that a broad product market consists of a homogeneous group of customers.
C None of these are correct.
D A combiner tries to meet the demand in several segments.
Question #49
A Prevent monopolies or consperacies in restraint of trade.
B Restrict importing into the United States.
C Prevent fraud on the Internet.
D Establish the Calif. State University Protection Agency.
E Eliminate price differences among different competing suppliers.
Question #50
A Competition-free environments are rare.
B Over the long run, most product-markets tend toward monopolistic competition.
C Marketing managers should choose strategies that avoid head-on competition
D In a competitor analysis, the firm’s first step should be to identify all potential competitors.
E A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
Question #51
A Competitor matrix
B Competitor analysis plan
C Resource combination
D Sustainable competitive advantage
E Objective-centered approach
Question #52
A Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
B Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
C Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
D Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
Question #53
A Focus on returning some profit to the business.
B Be specific
C Be realistic and achievable.
D All of these are correct.
E Be compatible with one another.
Question #54
A To help firms decide what opportunities to avoid.
B To communicate the firm’s basic reason for being.
C To provide detailed goals and plans.
D To help firms decide what opportunities to pursue.
E To keep managers working towards a common purpose.
Question #55
A Company environment
B Cultural and social environment
C Technological environment
D Economic environment
E Legal environment
Question #56
A Market penetration
B Market development
C Product development
D Diversification
Question #57
A Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
B Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
C Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
D Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
E Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
Question #58
A Similar to a marketing sales promotion
B A plan focused on the necessary operational decisions
C Similar to a public relations strategy
D A marketing strategy – plus the time-related details for carrying it out
E A target market and a generic marketing mix
Question #59
A Distribution
B Sales Promotion
C Product development
D Publicity
E Market penetration
Question #60
A Direct communication between sellers and potential customers.
B All of these are included in Advertising
C The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
D The main form of publicity
E Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
Question #61
A Publicity
B Personal selling
C Sales Promotion
D Advertising
E All of these may be included in Promotion
Question #62
A Personnel
B Price
C Place
D Promotion
E Product
Question #63
A All of these are considered products
B A computer
C A chair
D A haircut
E Tax advice from a financial consultant
Question #64
A Promotion, Production, Price, People
B Production, Personnel, Price, and Physical Distribution
C Potential customers, Product, Price, and Personal Selling
D Product, Price, Promotion, and Profit
E Product, Place, Promotion, and Price
Question #65
A is limited to small market segments
B assumes that all customers are basically the same
C ignores markets that are large and spread out
D focuses on fairly homogeneous market segments
Question #66
A 4Ps
B Channel of distribution
C Marketing requirements
D Marketing mix
E Target market
Question #67
A A target market
B The resources needed to implement a marketing quant.
C A marketing mix
D A target market and a related marketing mix
Question #68
A Marketing upfront planning
B Management by objective
C Inventory planning
D Strategic (management) planning
E Marketing programming
Question #69
A All of these.
B Implementing marketing plans.
C Controlling marketing plans.
D Planning marketing activities.
Question #70
A Resource efficiency, sales growth, profit maximization.
B Customer satisfaction, total company effort, sales unit growth.
C Customer satisfaction, marketing manager as chief executive, profit.
D Customer satisfaction, total company effort, profit.
E Customer satisfaction, resource efficiency, sales unit maximization.
Question #71
A Whether the president of the firm has a background in marketing.
B Whether the whole company is customer-oriented.
C There is no difference.
D More emphasis on selling and advertising in the marketing department era.
E More emphasis on short-run planning in the marketing company era.
Question #72
A Simple trade, production, sales, marketing department, marketing company
B Subsistence, production, sales, entrepreneurial, marketing company
C Simple trade, production, sales, marketing department, international trading
D Simple trade, production, sales, marketing company, marketing department
E Simple trade, production, sales, entrepreneurial, marketing company
Question #73
A Simple Trade
B Production
C Marketing Department
D Marketing Company
Question #74
A Prices
B Inventories
C The number of producers
D Discrepancies of quantity
E Cost of labor and materials
Question #75
A Producers have a lot of choice about what and how much to produce.
B Marketing activities such as advertising, branding, and market research are encouraged.
C Prices usually fluctuate according to supply and demand.
D Economies have little variety, so consumers have few choices.
Question #76
A All of these are collaborators
B Advertising agencies
C Product-testing labs
D Overnight delivery firms
E Marketing research firms
Question #77
A Government analysts
B Marketing managers
C Intermediaries
D Consumer action groups
Question #78
A All of these are correct.
B Separation of values
C Spatial separation
D Discrepancies of assortment
Question #79
A Standardization and grading
B Micro-Marketing
C The transporting function
D Social quant. analysis
E Macro-Marketing
Question #80
A The job of Marketing is to get rid of whatever the company is producing.
B Marketing should take over production, accounting, and financial services within a firm.
C Marketing begins with anticipating potential customer needs.
D Production, not Marketing, should determine what goods and services are to be developed.
E Marketing is concerned with generating a single exchange between a firm and a customer.