iWriteGigs

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Test 1

Navigation   » List of Schools  »  California State University, Northridge  »  Marketing  »  MKT 304 – Marketing Management  »  Fall 2022  »  Test 1

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Question #1
A  Consumer panel
B  Contributor group
C  Consumer experiment
D  Responder group
E  Statistical package
Question #2
A  Focus group research
B  Open-ended reserach
C  Situation analysis reserach
D  Quantitative research
Question #3
A  Asks closed-ended questions
B  Provides more representative samples of consumers
C  Asks yes or no type questions
D  Relies on open-ended questioning
Question #4
A  A Google search
B  None of these is a good choice
C  U.S. Census Bureau reports
D  Company implemented specific market research tests to gather new data.
E  Historical company records on sales, costs, and advertising for the past ten years.
Question #5
A  All of these alternatives are correct.
B  Is often all that is needed to solve a problem.
C  May not be specific enough to answer the question under consideration.
D  Should be considered before primary data is collected.
Question #6
A  Eisner data
B  Primary data
C  Recycle data
D  Secondary data
Question #8
A  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
B  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
C  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
D  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
Question #9
A  Situation analyses
B  Data quants
C  Marketing Z modeling
D  Progressions
E  Hypotheses
Question #10
A  Marketing status project
B  Marketing processing dept.
C  Marketing information system
D  Marketing model
E  Marketing logistics system
Question #11
A  Marketing planning
B  Marketing processing
C  Marketing Research
D  Marketing structure
Question #12
A  Effective gatekeeping
B  Just-in-time delivery
C  Total quality shipping
D  Assured outsourcing
Question #14
A  Is basically a clerk who fills out paperwork to place orders.
B  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
C  Is only interested in finding the lowest possible price for a product.
D  May specialize by product area if he/she works for a large organization.
Question #15
A  each customer may need to be treated as a different segment.
B  All of these alternatives are correct.
C  the geographic location of the customer is likely to be less important than in segmenting consumer markets.
D  NAICS codes may help in segmenting manufacturers but not producers of services.
Question #16
A  Provide info. about industry trends
B  Serve as technical consultants to their customers.
C  Provide J.I.T. delivery
D  All of these answers are correct
Question #17
A  Offers lowest price.
B  Enables the firm to operate more efficiently with the least risks.
C  Offers widest assortment
D  Offers AEG certification.
Question #18
A  Marketing to organizations is just like marketing to final consumers.
B  Firms may choose to serve either organizational buyers or final consumers, but not both.
C  Business-to-business marketing includes marketing to final consumers.
D  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
Question #19
A  Culture
B  Motivation
C  Opinion set
D  Personal environment
E  Learned set
Question #22
A  Opinion insight
B  Personality analytics
C  Lifestyle analysis
D  Social group dynamics
Question #23
A  Strengthen existing positive attitudes.
B  Create new attitudes toward his or her brand.
C  Discover the attitudes of the firm’s target market.
D  Change existing negative attitudes.
Question #24
A  more action-oriented than beliefs
B  All of these alternatives are correct.
C  Things we believe strongly enough to be willing to take some action
D  reasonably enduring points of view about something
E  usually thought of as involving liking or disliking
Question #25
A  reinforcement, drive, cue, response
B  Cue, response, drive, reinforcement
C  None of these alternatives is correct
D  Drive, cue, response, reinforcement
Question #26
A  Reinforced cognition
B  Selective exposure
C  Selective organization
D  Selective calculation
Question #27
A  Selective perception
B  Selective exposure
C  Focal socialization
D  Selective learning
Question #28
A  Social, personal, safety, and physiological needs.
B  Personal, social, safety, and physiological needs.
C  Physiological, safety, social, and personal needs.
D  safety, personal, social, and physiological needs.
Question #29
A  All of these are equally good answers
B  The “economic-buyer” model of buyer behavior
C  Satisfying a need
D  Satisfying a want
Question #30
A  Attitudes
B  Learning
C  Age
D  Motivation
E  Perception
Question #31
A  Is seen as too simplistic by most marketing managers to explain consumer behavior..
B  None of these is true of the economic-buyer model.
C  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
D  Suggests that men and women behave differently as buyers.
Question #32
A  Income available after taxes and necessities.
B  Income available after taxes.
C  Total market value of goods and services produced.
D  Gross domestic product per capita.
E  Income available before taxes.
Question #33
A  Logically compares choices to get the greatest satisfaction from spending time and money.
B  Is averse to spending time and money.
C  Makes buying decisions based only on price.
D  Will not pay extra for convenience.
Question #34
A  The potential places where a product may be sold and purchased.
B  The opinions of the marketing managers.
C  The actual objective characteristics of products.
D  Customers’ perceptions of products
Question #36
A  Positioning
B  Random Clustering
C  None of these
D  AIC analysis
E  Dynamic behavioral segmentation.
Question #37
A  Sex
B  Education
C  Age
D  Occupation
E  All of these are examples of a consumer market demographic dimension
Question #38
A  Education
B  Needs
C  Income
D  Region of the world or country
Question #39
A  The threat of potential competitors suggests more aggregating.
B  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
C  All of these alternatives are true.
D  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
Question #40
A  “breaking apart” or disaggregatingg
B  mechanical, nonjudgmental
C  “clustering” or aggregating
D  assorting
Question #41
A  Identifying broad product markets and segmenting them into narrower target markets.
B  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
C  Identifying target groups with the fewest potential customers and making subsets of these.
D  Identifying small target markets and expanding them into broad product markets.
Question #42
A  Generic market
B  Product-market
C  Determining market
D  Qualifying market
Question #43
A  Champagne
B  A tomato
C  Long-stem roses
D  A greeting card
Question #44
A  Identifying as many market opportunities as can be imagined.
B  Creating products that managers like.
C  Narrowing down possible market opportunities to the most attractive ones.
D  Figuring out how to offer products at the lowest possible price.
Question #45
A  Do not “think locally.”
B  Use machine translators.
C  Include local citizens in the evaluation process.
D  Assume that all cultures around the world are the same.
E  Save money by cutting research into foreign markets.
Question #46
A  Competitive environment
B  Cultural and social environment
C  Economic environment
D  Political and legal environment
E  Technological environment
Question #47
A  Marketing mix
B  Geographic area
C  Product types
D  Customer types
E  Customer needs
Question #48
A  None of these are correct.
B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.
C  A combiner tries to meet the demand in several segments.
D  Combiners usually have more sales potential than segmenters.
Question #49
A  Establish the Calif. State University Protection Agency.
B  Restrict importing into the United States.
C  Prevent fraud on the Internet.
D  Prevent monopolies or consperacies in restraint of trade.
E  Eliminate price differences among different competing suppliers.
Question #50
A  Over the long run, most product-markets tend toward monopolistic competition.
B  In a competitor analysis, the firm’s first step should be to identify all potential competitors.
C  Competition-free environments are rare.
D  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
E  Marketing managers should choose strategies that avoid head-on competition
Question #51
A  Resource combination
B  Competitor analysis plan
C  Objective-centered approach
D  Sustainable competitive advantage
E  Competitor matrix
Question #52
A  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
B  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
Question #53
A  Be compatible with one another.
B  Be specific
C  Be realistic and achievable.
D  All of these are correct.
E  Focus on returning some profit to the business.
Question #54
A  To help firms decide what opportunities to avoid.
B  To help firms decide what opportunities to pursue.
C  To communicate the firm’s basic reason for being.
D  To keep managers working towards a common purpose.
E  To provide detailed goals and plans.
Question #55
A  Legal environment
B  Technological environment
C  Cultural and social environment
D  Economic environment
E  Company environment
Question #57
A  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
B  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
C  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
D  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
E  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
Question #58
A  A plan focused on the necessary operational decisions
B  A marketing strategy – plus the time-related details for carrying it out
C  A target market and a generic marketing mix
D  Similar to a marketing sales promotion
E  Similar to a public relations strategy
Question #59
A  Product development
B  Distribution
C  Market penetration
D  Publicity
E  Sales Promotion
Question #60
A  All of these are included in Advertising
B  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
C  The main form of publicity
D  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
E  Direct communication between sellers and potential customers.
Question #61
A  Sales Promotion
B  All of these may be included in Promotion
C  Advertising
D  Publicity
E  Personal selling
Question #63
A  Tax advice from a financial consultant
B  All of these are considered products
C  A haircut
D  A chair
E  A computer
Question #64
A  Product, Price, Promotion, and Profit
B  Promotion, Production, Price, People
C  Production, Personnel, Price, and Physical Distribution
D  Potential customers, Product, Price, and Personal Selling
E  Product, Place, Promotion, and Price
Question #65
A  assumes that all customers are basically the same
B  ignores markets that are large and spread out
C  focuses on fairly homogeneous market segments
D  is limited to small market segments
Question #66
A  Marketing requirements
B  4Ps
C  Channel of distribution
D  Target market
E  Marketing mix
Question #67
A  A target market
B  The resources needed to implement a marketing quant.
C  A marketing mix
D  A target market and a related marketing mix
Question #68
A  Marketing upfront planning
B  Management by objective
C  Inventory planning
D  Marketing programming
E  Strategic (management) planning
Question #69
A  Implementing marketing plans.
B  Planning marketing activities.
C  All of these.
D  Controlling marketing plans.
Question #70
A  Resource efficiency, sales growth, profit maximization.
B  Customer satisfaction, total company effort, profit.
C  Customer satisfaction, marketing manager as chief executive, profit.
D  Customer satisfaction, resource efficiency, sales unit maximization.
E  Customer satisfaction, total company effort, sales unit growth.
Question #71
A  There is no difference.
B  Whether the president of the firm has a background in marketing.
C  More emphasis on short-run planning in the marketing company era.
D  Whether the whole company is customer-oriented.
E  More emphasis on selling and advertising in the marketing department era.
Question #72
A  Simple trade, production, sales, marketing department, marketing company
B  Simple trade, production, sales, marketing company, marketing department
C  Simple trade, production, sales, marketing department, international trading
D  Subsistence, production, sales, entrepreneurial, marketing company
E  Simple trade, production, sales, entrepreneurial, marketing company
Question #73
A  Marketing Company
B  Production
C  Simple Trade
D  Marketing Department
Question #74
A  The number of producers
B  Prices
C  Cost of labor and materials
D  Inventories
E  Discrepancies of quantity
Question #75
A  Producers have a lot of choice about what and how much to produce.
B  Economies have little variety, so consumers have few choices.
C  Marketing activities such as advertising, branding, and market research are encouraged.
D  Prices usually fluctuate according to supply and demand.
Question #76
A  Advertising agencies
B  Marketing research firms
C  Overnight delivery firms
D  All of these are collaborators
E  Product-testing labs
Question #77
A  Marketing managers
B  Government analysts
C  Intermediaries
D  Consumer action groups
Question #79
A  Standardization and grading
B  Macro-Marketing
C  Micro-Marketing
D  The transporting function
E  Social quant. analysis
Question #80
A  Marketing is concerned with generating a single exchange between a firm and a customer.
B  The job of Marketing is to get rid of whatever the company is producing.
C  Marketing should take over production, accounting, and financial services within a firm.
D  Marketing begins with anticipating potential customer needs.
E  Production, not Marketing, should determine what goods and services are to be developed.