iWriteGigs

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Test 1

Navigation   » List of Schools  »  California State University, Northridge  »  Marketing  »  MKT 304 – Marketing Management  »  Fall 2022  »  Test 1

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Question #1
A  Statistical package
B  Contributor group
C  Responder group
D  Consumer experiment
E  Consumer panel
Question #2
A  Situation analysis reserach
B  Open-ended reserach
C  Quantitative research
D  Focus group research
Question #3
A  Asks yes or no type questions
B  Provides more representative samples of consumers
C  Relies on open-ended questioning
D  Asks closed-ended questions
Question #4
A  Company implemented specific market research tests to gather new data.
B  A Google search
C  None of these is a good choice
D  U.S. Census Bureau reports
E  Historical company records on sales, costs, and advertising for the past ten years.
Question #5
A  Is often all that is needed to solve a problem.
B  May not be specific enough to answer the question under consideration.
C  Should be considered before primary data is collected.
D  All of these alternatives are correct.
Question #6
A  Primary data
B  Eisner data
C  Recycle data
D  Secondary data
Question #8
A  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
B  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
C  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
D  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
Question #9
A  Data quants
B  Marketing Z modeling
C  Situation analyses
D  Progressions
E  Hypotheses
Question #10
A  Marketing logistics system
B  Marketing processing dept.
C  Marketing status project
D  Marketing information system
E  Marketing model
Question #11
A  Marketing processing
B  Marketing structure
C  Marketing planning
D  Marketing Research
Question #12
A  Just-in-time delivery
B  Effective gatekeeping
C  Total quality shipping
D  Assured outsourcing
Question #14
A  Is only interested in finding the lowest possible price for a product.
B  Is basically a clerk who fills out paperwork to place orders.
C  May specialize by product area if he/she works for a large organization.
D  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
Question #15
A  All of these alternatives are correct.
B  each customer may need to be treated as a different segment.
C  NAICS codes may help in segmenting manufacturers but not producers of services.
D  the geographic location of the customer is likely to be less important than in segmenting consumer markets.
Question #16
A  Provide info. about industry trends
B  All of these answers are correct
C  Provide J.I.T. delivery
D  Serve as technical consultants to their customers.
Question #17
A  Enables the firm to operate more efficiently with the least risks.
B  Offers AEG certification.
C  Offers lowest price.
D  Offers widest assortment
Question #18
A  Firms may choose to serve either organizational buyers or final consumers, but not both.
B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
C  Business-to-business marketing includes marketing to final consumers.
D  Marketing to organizations is just like marketing to final consumers.
Question #19
A  Opinion set
B  Personal environment
C  Culture
D  Motivation
E  Learned set
Question #22
A  Opinion insight
B  Lifestyle analysis
C  Social group dynamics
D  Personality analytics
Question #23
A  Change existing negative attitudes.
B  Strengthen existing positive attitudes.
C  Discover the attitudes of the firm’s target market.
D  Create new attitudes toward his or her brand.
Question #24
A  Things we believe strongly enough to be willing to take some action
B  more action-oriented than beliefs
C  reasonably enduring points of view about something
D  All of these alternatives are correct.
E  usually thought of as involving liking or disliking
Question #25
A  Drive, cue, response, reinforcement
B  reinforcement, drive, cue, response
C  Cue, response, drive, reinforcement
D  None of these alternatives is correct
Question #26
A  Selective calculation
B  Selective organization
C  Selective exposure
D  Reinforced cognition
Question #27
A  Selective perception
B  Selective exposure
C  Selective learning
D  Focal socialization
Question #28
A  Social, personal, safety, and physiological needs.
B  safety, personal, social, and physiological needs.
C  Physiological, safety, social, and personal needs.
D  Personal, social, safety, and physiological needs.
Question #29
A  Satisfying a want
B  The “economic-buyer” model of buyer behavior
C  All of these are equally good answers
D  Satisfying a need
Question #30
A  Attitudes
B  Learning
C  Age
D  Perception
E  Motivation
Question #31
A  None of these is true of the economic-buyer model.
B  Is seen as too simplistic by most marketing managers to explain consumer behavior..
C  Suggests that men and women behave differently as buyers.
D  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
Question #32
A  Total market value of goods and services produced.
B  Income available after taxes.
C  Income available after taxes and necessities.
D  Income available before taxes.
E  Gross domestic product per capita.
Question #33
A  Makes buying decisions based only on price.
B  Will not pay extra for convenience.
C  Logically compares choices to get the greatest satisfaction from spending time and money.
D  Is averse to spending time and money.
Question #34
A  The actual objective characteristics of products.
B  The opinions of the marketing managers.
C  Customers’ perceptions of products
D  The potential places where a product may be sold and purchased.
Question #36
A  AIC analysis
B  None of these
C  Random Clustering
D  Positioning
E  Dynamic behavioral segmentation.
Question #37
A  All of these are examples of a consumer market demographic dimension
B  Education
C  Sex
D  Age
E  Occupation
Question #38
A  Needs
B  Income
C  Region of the world or country
D  Education
Question #39
A  The threat of potential competitors suggests more aggregating.
B  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
C  All of these alternatives are true.
D  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
Question #40
A  mechanical, nonjudgmental
B  “clustering” or aggregating
C  “breaking apart” or disaggregatingg
D  assorting
Question #41
A  Identifying target groups with the fewest potential customers and making subsets of these.
B  Identifying small target markets and expanding them into broad product markets.
C  Identifying broad product markets and segmenting them into narrower target markets.
D  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
Question #42
A  Qualifying market
B  Product-market
C  Generic market
D  Determining market
Question #43
A  A tomato
B  Champagne
C  A greeting card
D  Long-stem roses
Question #44
A  Creating products that managers like.
B  Figuring out how to offer products at the lowest possible price.
C  Identifying as many market opportunities as can be imagined.
D  Narrowing down possible market opportunities to the most attractive ones.
Question #45
A  Use machine translators.
B  Include local citizens in the evaluation process.
C  Save money by cutting research into foreign markets.
D  Do not “think locally.”
E  Assume that all cultures around the world are the same.
Question #46
A  Cultural and social environment
B  Competitive environment
C  Political and legal environment
D  Technological environment
E  Economic environment
Question #47
A  Customer types
B  Product types
C  Customer needs
D  Marketing mix
E  Geographic area
Question #48
A  Combiners usually have more sales potential than segmenters.
B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.
C  None of these are correct.
D  A combiner tries to meet the demand in several segments.
Question #49
A  Prevent monopolies or consperacies in restraint of trade.
B  Restrict importing into the United States.
C  Prevent fraud on the Internet.
D  Establish the Calif. State University Protection Agency.
E  Eliminate price differences among different competing suppliers.
Question #50
A  Competition-free environments are rare.
B  Over the long run, most product-markets tend toward monopolistic competition.
C  Marketing managers should choose strategies that avoid head-on competition
D  In a competitor analysis, the firm’s first step should be to identify all potential competitors.
E  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
Question #51
A  Competitor matrix
B  Competitor analysis plan
C  Resource combination
D  Sustainable competitive advantage
E  Objective-centered approach
Question #52
A  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
B  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
C  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
D  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
Question #53
A  Focus on returning some profit to the business.
B  Be specific
C  Be realistic and achievable.
D  All of these are correct.
E  Be compatible with one another.
Question #54
A  To help firms decide what opportunities to avoid.
B  To communicate the firm’s basic reason for being.
C  To provide detailed goals and plans.
D  To help firms decide what opportunities to pursue.
E  To keep managers working towards a common purpose.
Question #55
A  Company environment
B  Cultural and social environment
C  Technological environment
D  Economic environment
E  Legal environment
Question #57
A  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
B  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
C  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
D  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
E  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
Question #58
A  Similar to a marketing sales promotion
B  A plan focused on the necessary operational decisions
C  Similar to a public relations strategy
D  A marketing strategy – plus the time-related details for carrying it out
E  A target market and a generic marketing mix
Question #59
A  Distribution
B  Sales Promotion
C  Product development
D  Publicity
E  Market penetration
Question #60
A  Direct communication between sellers and potential customers.
B  All of these are included in Advertising
C  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
D  The main form of publicity
E  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
Question #61
A  Publicity
B  Personal selling
C  Sales Promotion
D  Advertising
E  All of these may be included in Promotion
Question #63
A  All of these are considered products
B  A computer
C  A chair
D  A haircut
E  Tax advice from a financial consultant
Question #64
A  Promotion, Production, Price, People
B  Production, Personnel, Price, and Physical Distribution
C  Potential customers, Product, Price, and Personal Selling
D  Product, Price, Promotion, and Profit
E  Product, Place, Promotion, and Price
Question #65
A  is limited to small market segments
B  assumes that all customers are basically the same
C  ignores markets that are large and spread out
D  focuses on fairly homogeneous market segments
Question #66
A  4Ps
B  Channel of distribution
C  Marketing requirements
D  Marketing mix
E  Target market
Question #67
A  A target market
B  The resources needed to implement a marketing quant.
C  A marketing mix
D  A target market and a related marketing mix
Question #68
A  Marketing upfront planning
B  Management by objective
C  Inventory planning
D  Strategic (management) planning
E  Marketing programming
Question #69
A  All of these.
B  Implementing marketing plans.
C  Controlling marketing plans.
D  Planning marketing activities.
Question #70
A  Resource efficiency, sales growth, profit maximization.
B  Customer satisfaction, total company effort, sales unit growth.
C  Customer satisfaction, marketing manager as chief executive, profit.
D  Customer satisfaction, total company effort, profit.
E  Customer satisfaction, resource efficiency, sales unit maximization.
Question #71
A  Whether the president of the firm has a background in marketing.
B  Whether the whole company is customer-oriented.
C  There is no difference.
D  More emphasis on selling and advertising in the marketing department era.
E  More emphasis on short-run planning in the marketing company era.
Question #72
A  Simple trade, production, sales, marketing department, marketing company
B  Subsistence, production, sales, entrepreneurial, marketing company
C  Simple trade, production, sales, marketing department, international trading
D  Simple trade, production, sales, marketing company, marketing department
E  Simple trade, production, sales, entrepreneurial, marketing company
Question #73
A  Simple Trade
B  Production
C  Marketing Department
D  Marketing Company
Question #74
A  Prices
B  Inventories
C  The number of producers
D  Discrepancies of quantity
E  Cost of labor and materials
Question #75
A  Producers have a lot of choice about what and how much to produce.
B  Marketing activities such as advertising, branding, and market research are encouraged.
C  Prices usually fluctuate according to supply and demand.
D  Economies have little variety, so consumers have few choices.
Question #76
A  All of these are collaborators
B  Advertising agencies
C  Product-testing labs
D  Overnight delivery firms
E  Marketing research firms
Question #77
A  Government analysts
B  Marketing managers
C  Intermediaries
D  Consumer action groups
Question #79
A  Standardization and grading
B  Micro-Marketing
C  The transporting function
D  Social quant. analysis
E  Macro-Marketing
Question #80
A  The job of Marketing is to get rid of whatever the company is producing.
B  Marketing should take over production, accounting, and financial services within a firm.
C  Marketing begins with anticipating potential customer needs.
D  Production, not Marketing, should determine what goods and services are to be developed.
E  Marketing is concerned with generating a single exchange between a firm and a customer.