Navigation » List of Schools » California State University, Northridge » Marketing » MKT 304 – Marketing Management » Fall 2022 » Test 1
Below are the questions for the exam with the choices of answers:
Question #1
A Statistical package
B Contributor group
C Consumer experiment
D Consumer panel
E Responder group
Question #2
A Quantitative research
B Focus group research
C Situation analysis reserach
D Open-ended reserach
Question #3
A Provides more representative samples of consumers
B Asks closed-ended questions
C Asks yes or no type questions
D Relies on open-ended questioning
Question #4
A None of these is a good choice
B Historical company records on sales, costs, and advertising for the past ten years.
C Company implemented specific market research tests to gather new data.
D A Google search
E U.S. Census Bureau reports
Question #5
A Should be considered before primary data is collected.
B Is often all that is needed to solve a problem.
C May not be specific enough to answer the question under consideration.
D All of these alternatives are correct.
Question #6
A Recycle data
B Primary data
C Secondary data
D Eisner data
Question #7
A Hypothesis testing
B Intranet
C Experiment
D Data warehouse
E Situation analysis
Question #8
A Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
B Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
C Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
D Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
Question #9
A Situation analyses
B Data quants
C Hypotheses
D Marketing Z modeling
E Progressions
Question #10
A Marketing processing dept.
B Marketing model
C Marketing logistics system
D Marketing information system
E Marketing status project
Question #11
A Marketing structure
B Marketing processing
C Marketing planning
D Marketing Research
Question #12
A Assured outsourcing
B Just-in-time delivery
C Total quality shipping
D Effective gatekeeping
Question #13
A New-task
B Modified rebuy
C Straight rebuy
D Extensive problem-solving
Question #14
A Is basically a clerk who fills out paperwork to place orders.
B Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
C Is only interested in finding the lowest possible price for a product.
D May specialize by product area if he/she works for a large organization.
Question #15
A NAICS codes may help in segmenting manufacturers but not producers of services.
B each customer may need to be treated as a different segment.
C the geographic location of the customer is likely to be less important than in segmenting consumer markets.
D All of these alternatives are correct.
Question #16
A Serve as technical consultants to their customers.
B Provide info. about industry trends
C All of these answers are correct
D Provide J.I.T. delivery
Question #17
A Offers AEG certification.
B Offers lowest price.
C Offers widest assortment
D Enables the firm to operate more efficiently with the least risks.
Question #18
A Marketing to organizations is just like marketing to final consumers.
B Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
C Business-to-business marketing includes marketing to final consumers.
D Firms may choose to serve either organizational buyers or final consumers, but not both.
Question #19
A Opinion set
B Learned set
C Personal environment
D Culture
E Motivation
Question #20
A A consumer advocate
B An opinion leader
C A source
D A channel captain
Question #21
A CSUN instructor
B Reference group
C Grandparents
D Family
Question #22
A Lifestyle analysis
B Social group dynamics
C Opinion insight
D Personality analytics
Question #23
A Change existing negative attitudes.
B Discover the attitudes of the firm’s target market.
C Strengthen existing positive attitudes.
D Create new attitudes toward his or her brand.
Question #24
A more action-oriented than beliefs
B Things we believe strongly enough to be willing to take some action
C reasonably enduring points of view about something
D All of these alternatives are correct.
E usually thought of as involving liking or disliking
Question #25
A Cue, response, drive, reinforcement
B Drive, cue, response, reinforcement
C reinforcement, drive, cue, response
D None of these alternatives is correct
Question #26
A Selective calculation
B Reinforced cognition
C Selective organization
D Selective exposure
Question #27
A Selective exposure
B Focal socialization
C Selective perception
D Selective learning
Question #28
A safety, personal, social, and physiological needs.
B Social, personal, safety, and physiological needs.
C Personal, social, safety, and physiological needs.
D Physiological, safety, social, and personal needs.
Question #29
A The “economic-buyer” model of buyer behavior
B Satisfying a need
C Satisfying a want
D All of these are equally good answers
Question #30
A Age
B Learning
C Attitudes
D Perception
E Motivation
Question #31
A None of these is true of the economic-buyer model.
B Is seen as too simplistic by most marketing managers to explain consumer behavior..
C Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
D Suggests that men and women behave differently as buyers.
Question #32
A Income available after taxes.
B Income available after taxes and necessities.
C Income available before taxes.
D Gross domestic product per capita.
E Total market value of goods and services produced.
Question #33
A Is averse to spending time and money.
B Will not pay extra for convenience.
C Logically compares choices to get the greatest satisfaction from spending time and money.
D Makes buying decisions based only on price.
Question #34
A The actual objective characteristics of products.
B The potential places where a product may be sold and purchased.
C Customers’ perceptions of products
D The opinions of the marketing managers.
Question #35
A Generic market
B CRM database
C Clustering approach
D Aggregating approach
Question #36
A AIC analysis
B None of these
C Random Clustering
D Dynamic behavioral segmentation.
E Positioning
Question #37
A Occupation
B All of these are examples of a consumer market demographic dimension
C Education
D Sex
E Age
Question #38
A Region of the world or country
B Income
C Needs
D Education
Question #39
A Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
B The threat of potential competitors suggests more aggregating.
C It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
D All of these alternatives are true.
Question #40
A mechanical, nonjudgmental
B “breaking apart” or disaggregatingg
C assorting
D “clustering” or aggregating
Question #41
A Identifying broad product markets and segmenting them into narrower target markets.
B Identifying target groups with the fewest potential customers and making subsets of these.
C Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
D Identifying small target markets and expanding them into broad product markets.
Question #42
A Qualifying market
B Product-market
C Generic market
D Determining market
Question #43
A A greeting card
B Champagne
C A tomato
D Long-stem roses
Question #44
A Identifying as many market opportunities as can be imagined.
B Creating products that managers like.
C Narrowing down possible market opportunities to the most attractive ones.
D Figuring out how to offer products at the lowest possible price.
Question #45
A Use machine translators.
B Assume that all cultures around the world are the same.
C Include local citizens in the evaluation process.
D Save money by cutting research into foreign markets.
E Do not “think locally.”
Question #46
A Economic environment
B Competitive environment
C Political and legal environment
D Cultural and social environment
E Technological environment
Question #47
A Customer needs
B Geographic area
C Marketing mix
D Customer types
E Product types
Question #48
A A segmenter assumes that a broad product market consists of a homogeneous group of customers.
B Combiners usually have more sales potential than segmenters.
C None of these are correct.
D A combiner tries to meet the demand in several segments.
Question #49
A Prevent fraud on the Internet.
B Establish the Calif. State University Protection Agency.
C Restrict importing into the United States.
D Prevent monopolies or consperacies in restraint of trade.
E Eliminate price differences among different competing suppliers.
Question #50
A A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
B Over the long run, most product-markets tend toward monopolistic competition.
C Competition-free environments are rare.
D In a competitor analysis, the firm’s first step should be to identify all potential competitors.
E Marketing managers should choose strategies that avoid head-on competition
Question #51
A Objective-centered approach
B Sustainable competitive advantage
C Competitor analysis plan
D Resource combination
E Competitor matrix
Question #52
A Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
B Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
D Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
Question #53
A Be realistic and achievable.
B Be specific
C Focus on returning some profit to the business.
D All of these are correct.
E Be compatible with one another.
Question #54
A To provide detailed goals and plans.
B To help firms decide what opportunities to avoid.
C To communicate the firm’s basic reason for being.
D To keep managers working towards a common purpose.
E To help firms decide what opportunities to pursue.
Question #55
A Company environment
B Economic environment
C Cultural and social environment
D Technological environment
E Legal environment
Question #56
A Market development
B Diversification
C Market penetration
D Product development
Question #57
A Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
B Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
C Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
D Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
E Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
Question #58
A A marketing strategy – plus the time-related details for carrying it out
B Similar to a marketing sales promotion
C Similar to a public relations strategy
D A plan focused on the necessary operational decisions
E A target market and a generic marketing mix
Question #59
A Distribution
B Market penetration
C Product development
D Sales Promotion
E Publicity
Question #60
A All of these are included in Advertising
B The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
C The main form of publicity
D Direct communication between sellers and potential customers.
E Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
Question #61
A Sales Promotion
B Personal selling
C Advertising
D Publicity
E All of these may be included in Promotion
Question #62
A Personnel
B Promotion
C Price
D Product
E Place
Question #63
A A haircut
B A chair
C A computer
D Tax advice from a financial consultant
E All of these are considered products
Question #64
A Potential customers, Product, Price, and Personal Selling
B Product, Price, Promotion, and Profit
C Promotion, Production, Price, People
D Product, Place, Promotion, and Price
E Production, Personnel, Price, and Physical Distribution
Question #65
A assumes that all customers are basically the same
B is limited to small market segments
C ignores markets that are large and spread out
D focuses on fairly homogeneous market segments
Question #66
A Marketing mix
B Target market
C Marketing requirements
D 4Ps
E Channel of distribution
Question #67
A A target market and a related marketing mix
B A target market
C A marketing mix
D The resources needed to implement a marketing quant.
Question #68
A Marketing programming
B Management by objective
C Marketing upfront planning
D Inventory planning
E Strategic (management) planning
Question #69
A Implementing marketing plans.
B Planning marketing activities.
C Controlling marketing plans.
D All of these.
Question #70
A Resource efficiency, sales growth, profit maximization.
B Customer satisfaction, resource efficiency, sales unit maximization.
C Customer satisfaction, total company effort, sales unit growth.
D Customer satisfaction, marketing manager as chief executive, profit.
E Customer satisfaction, total company effort, profit.
Question #71
A Whether the president of the firm has a background in marketing.
B Whether the whole company is customer-oriented.
C More emphasis on short-run planning in the marketing company era.
D There is no difference.
E More emphasis on selling and advertising in the marketing department era.
Question #72
A Simple trade, production, sales, marketing company, marketing department
B Simple trade, production, sales, entrepreneurial, marketing company
C Subsistence, production, sales, entrepreneurial, marketing company
D Simple trade, production, sales, marketing department, international trading
E Simple trade, production, sales, marketing department, marketing company
Question #73
A Marketing Company
B Simple Trade
C Marketing Department
D Production
Question #74
A The number of producers
B Cost of labor and materials
C Discrepancies of quantity
D Inventories
E Prices
Question #75
A Economies have little variety, so consumers have few choices.
B Producers have a lot of choice about what and how much to produce.
C Marketing activities such as advertising, branding, and market research are encouraged.
D Prices usually fluctuate according to supply and demand.
Question #76
A Overnight delivery firms
B Marketing research firms
C Advertising agencies
D Product-testing labs
E All of these are collaborators
Question #77
A Marketing managers
B Consumer action groups
C Intermediaries
D Government analysts
Question #78
A Spatial separation
B All of these are correct.
C Separation of values
D Discrepancies of assortment
Question #79
A The transporting function
B Micro-Marketing
C Macro-Marketing
D Standardization and grading
E Social quant. analysis
Question #80
A Marketing should take over production, accounting, and financial services within a firm.
B Marketing begins with anticipating potential customer needs.
C Production, not Marketing, should determine what goods and services are to be developed.
D Marketing is concerned with generating a single exchange between a firm and a customer.
E The job of Marketing is to get rid of whatever the company is producing.