iWriteGigs

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Test 1

Navigation   » List of Schools  »  California State University, Northridge  »  Marketing  »  MKT 304 – Marketing Management  »  Fall 2022  »  Test 1

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Question #1
A  Consumer experiment
B  Contributor group
C  Consumer panel
D  Statistical package
E  Responder group
Question #2
A  Quantitative research
B  Situation analysis reserach
C  Open-ended reserach
D  Focus group research
Question #3
A  Asks closed-ended questions
B  Relies on open-ended questioning
C  Provides more representative samples of consumers
D  Asks yes or no type questions
Question #4
A  Company implemented specific market research tests to gather new data.
B  None of these is a good choice
C  U.S. Census Bureau reports
D  A Google search
E  Historical company records on sales, costs, and advertising for the past ten years.
Question #5
A  Is often all that is needed to solve a problem.
B  All of these alternatives are correct.
C  Should be considered before primary data is collected.
D  May not be specific enough to answer the question under consideration.
Question #6
A  Primary data
B  Secondary data
C  Recycle data
D  Eisner data
Question #8
A  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
B  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
C  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
D  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
Question #9
A  Data quants
B  Marketing Z modeling
C  Hypotheses
D  Situation analyses
E  Progressions
Question #10
A  Marketing model
B  Marketing status project
C  Marketing logistics system
D  Marketing processing dept.
E  Marketing information system
Question #11
A  Marketing planning
B  Marketing processing
C  Marketing Research
D  Marketing structure
Question #12
A  Effective gatekeeping
B  Just-in-time delivery
C  Total quality shipping
D  Assured outsourcing
Question #14
A  Is basically a clerk who fills out paperwork to place orders.
B  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
C  Is only interested in finding the lowest possible price for a product.
D  May specialize by product area if he/she works for a large organization.
Question #15
A  NAICS codes may help in segmenting manufacturers but not producers of services.
B  the geographic location of the customer is likely to be less important than in segmenting consumer markets.
C  each customer may need to be treated as a different segment.
D  All of these alternatives are correct.
Question #16
A  All of these answers are correct
B  Provide J.I.T. delivery
C  Provide info. about industry trends
D  Serve as technical consultants to their customers.
Question #17
A  Enables the firm to operate more efficiently with the least risks.
B  Offers AEG certification.
C  Offers widest assortment
D  Offers lowest price.
Question #18
A  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
B  Business-to-business marketing includes marketing to final consumers.
C  Marketing to organizations is just like marketing to final consumers.
D  Firms may choose to serve either organizational buyers or final consumers, but not both.
Question #19
A  Learned set
B  Culture
C  Personal environment
D  Motivation
E  Opinion set
Question #22
A  Social group dynamics
B  Personality analytics
C  Lifestyle analysis
D  Opinion insight
Question #23
A  Create new attitudes toward his or her brand.
B  Change existing negative attitudes.
C  Discover the attitudes of the firm’s target market.
D  Strengthen existing positive attitudes.
Question #24
A  All of these alternatives are correct.
B  more action-oriented than beliefs
C  usually thought of as involving liking or disliking
D  Things we believe strongly enough to be willing to take some action
E  reasonably enduring points of view about something
Question #25
A  None of these alternatives is correct
B  Drive, cue, response, reinforcement
C  Cue, response, drive, reinforcement
D  reinforcement, drive, cue, response
Question #26
A  Selective organization
B  Reinforced cognition
C  Selective exposure
D  Selective calculation
Question #27
A  Focal socialization
B  Selective learning
C  Selective perception
D  Selective exposure
Question #28
A  Personal, social, safety, and physiological needs.
B  Social, personal, safety, and physiological needs.
C  Physiological, safety, social, and personal needs.
D  safety, personal, social, and physiological needs.
Question #29
A  Satisfying a need
B  The “economic-buyer” model of buyer behavior
C  Satisfying a want
D  All of these are equally good answers
Question #30
A  Age
B  Attitudes
C  Perception
D  Motivation
E  Learning
Question #31
A  Suggests that men and women behave differently as buyers.
B  Is seen as too simplistic by most marketing managers to explain consumer behavior..
C  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
D  None of these is true of the economic-buyer model.
Question #32
A  Total market value of goods and services produced.
B  Income available after taxes.
C  Gross domestic product per capita.
D  Income available before taxes.
E  Income available after taxes and necessities.
Question #33
A  Is averse to spending time and money.
B  Makes buying decisions based only on price.
C  Will not pay extra for convenience.
D  Logically compares choices to get the greatest satisfaction from spending time and money.
Question #34
A  The potential places where a product may be sold and purchased.
B  The opinions of the marketing managers.
C  The actual objective characteristics of products.
D  Customers’ perceptions of products
Question #36
A  Random Clustering
B  Positioning
C  Dynamic behavioral segmentation.
D  None of these
E  AIC analysis
Question #37
A  Age
B  Occupation
C  Sex
D  All of these are examples of a consumer market demographic dimension
E  Education
Question #38
A  Education
B  Needs
C  Region of the world or country
D  Income
Question #39
A  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
B  The threat of potential competitors suggests more aggregating.
C  All of these alternatives are true.
D  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
Question #40
A  “breaking apart” or disaggregatingg
B  mechanical, nonjudgmental
C  assorting
D  “clustering” or aggregating
Question #41
A  Identifying target groups with the fewest potential customers and making subsets of these.
B  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
C  Identifying broad product markets and segmenting them into narrower target markets.
D  Identifying small target markets and expanding them into broad product markets.
Question #42
A  Qualifying market
B  Generic market
C  Product-market
D  Determining market
Question #43
A  Champagne
B  A tomato
C  A greeting card
D  Long-stem roses
Question #44
A  Identifying as many market opportunities as can be imagined.
B  Narrowing down possible market opportunities to the most attractive ones.
C  Figuring out how to offer products at the lowest possible price.
D  Creating products that managers like.
Question #45
A  Include local citizens in the evaluation process.
B  Assume that all cultures around the world are the same.
C  Use machine translators.
D  Do not “think locally.”
E  Save money by cutting research into foreign markets.
Question #46
A  Technological environment
B  Competitive environment
C  Political and legal environment
D  Cultural and social environment
E  Economic environment
Question #47
A  Product types
B  Marketing mix
C  Customer needs
D  Geographic area
E  Customer types
Question #48
A  A segmenter assumes that a broad product market consists of a homogeneous group of customers.
B  A combiner tries to meet the demand in several segments.
C  None of these are correct.
D  Combiners usually have more sales potential than segmenters.
Question #49
A  Restrict importing into the United States.
B  Establish the Calif. State University Protection Agency.
C  Prevent fraud on the Internet.
D  Prevent monopolies or consperacies in restraint of trade.
E  Eliminate price differences among different competing suppliers.
Question #50
A  Marketing managers should choose strategies that avoid head-on competition
B  In a competitor analysis, the firm’s first step should be to identify all potential competitors.
C  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
D  Competition-free environments are rare.
E  Over the long run, most product-markets tend toward monopolistic competition.
Question #51
A  Sustainable competitive advantage
B  Objective-centered approach
C  Competitor matrix
D  Resource combination
E  Competitor analysis plan
Question #52
A  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
B  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
C  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
Question #53
A  Be realistic and achievable.
B  All of these are correct.
C  Focus on returning some profit to the business.
D  Be specific
E  Be compatible with one another.
Question #54
A  To help firms decide what opportunities to pursue.
B  To communicate the firm’s basic reason for being.
C  To help firms decide what opportunities to avoid.
D  To keep managers working towards a common purpose.
E  To provide detailed goals and plans.
Question #55
A  Technological environment
B  Legal environment
C  Economic environment
D  Cultural and social environment
E  Company environment
Question #57
A  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
B  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
C  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
D  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
E  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
Question #58
A  Similar to a marketing sales promotion
B  A target market and a generic marketing mix
C  A plan focused on the necessary operational decisions
D  A marketing strategy – plus the time-related details for carrying it out
E  Similar to a public relations strategy
Question #59
A  Market penetration
B  Sales Promotion
C  Distribution
D  Publicity
E  Product development
Question #60
A  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
B  All of these are included in Advertising
C  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D  Direct communication between sellers and potential customers.
E  The main form of publicity
Question #61
A  Publicity
B  Sales Promotion
C  Personal selling
D  Advertising
E  All of these may be included in Promotion
Question #63
A  A haircut
B  A chair
C  All of these are considered products
D  A computer
E  Tax advice from a financial consultant
Question #64
A  Product, Place, Promotion, and Price
B  Potential customers, Product, Price, and Personal Selling
C  Promotion, Production, Price, People
D  Production, Personnel, Price, and Physical Distribution
E  Product, Price, Promotion, and Profit
Question #65
A  assumes that all customers are basically the same
B  is limited to small market segments
C  ignores markets that are large and spread out
D  focuses on fairly homogeneous market segments
Question #66
A  4Ps
B  Marketing requirements
C  Target market
D  Marketing mix
E  Channel of distribution
Question #67
A  A target market
B  A marketing mix
C  The resources needed to implement a marketing quant.
D  A target market and a related marketing mix
Question #68
A  Management by objective
B  Inventory planning
C  Marketing upfront planning
D  Strategic (management) planning
E  Marketing programming
Question #69
A  Planning marketing activities.
B  All of these.
C  Controlling marketing plans.
D  Implementing marketing plans.
Question #70
A  Customer satisfaction, total company effort, sales unit growth.
B  Customer satisfaction, resource efficiency, sales unit maximization.
C  Customer satisfaction, total company effort, profit.
D  Resource efficiency, sales growth, profit maximization.
E  Customer satisfaction, marketing manager as chief executive, profit.
Question #71
A  Whether the whole company is customer-oriented.
B  More emphasis on short-run planning in the marketing company era.
C  Whether the president of the firm has a background in marketing.
D  More emphasis on selling and advertising in the marketing department era.
E  There is no difference.
Question #72
A  Simple trade, production, sales, marketing company, marketing department
B  Subsistence, production, sales, entrepreneurial, marketing company
C  Simple trade, production, sales, entrepreneurial, marketing company
D  Simple trade, production, sales, marketing department, international trading
E  Simple trade, production, sales, marketing department, marketing company
Question #73
A  Marketing Department
B  Production
C  Marketing Company
D  Simple Trade
Question #74
A  Prices
B  Discrepancies of quantity
C  Inventories
D  The number of producers
E  Cost of labor and materials
Question #75
A  Producers have a lot of choice about what and how much to produce.
B  Prices usually fluctuate according to supply and demand.
C  Marketing activities such as advertising, branding, and market research are encouraged.
D  Economies have little variety, so consumers have few choices.
Question #76
A  Marketing research firms
B  Overnight delivery firms
C  All of these are collaborators
D  Advertising agencies
E  Product-testing labs
Question #77
A  Government analysts
B  Intermediaries
C  Consumer action groups
D  Marketing managers
Question #79
A  Macro-Marketing
B  Micro-Marketing
C  Standardization and grading
D  The transporting function
E  Social quant. analysis
Question #80
A  Production, not Marketing, should determine what goods and services are to be developed.
B  The job of Marketing is to get rid of whatever the company is producing.
C  Marketing should take over production, accounting, and financial services within a firm.
D  Marketing is concerned with generating a single exchange between a firm and a customer.
E  Marketing begins with anticipating potential customer needs.