Navigation » List of Schools » California State University, Northridge » Marketing » MKT 304 – Marketing Management » Fall 2022 » Test 1
Below are the questions for the exam with the choices of answers:
Question #1
A Consumer experiment
B Responder group
C Consumer panel
D Contributor group
E Statistical package
Question #2
A Quantitative research
B Focus group research
C Open-ended reserach
D Situation analysis reserach
Question #3
A Asks yes or no type questions
B Relies on open-ended questioning
C Asks closed-ended questions
D Provides more representative samples of consumers
Question #4
A U.S. Census Bureau reports
B Historical company records on sales, costs, and advertising for the past ten years.
C Company implemented specific market research tests to gather new data.
D A Google search
E None of these is a good choice
Question #5
A Is often all that is needed to solve a problem.
B May not be specific enough to answer the question under consideration.
C All of these alternatives are correct.
D Should be considered before primary data is collected.
Question #6
A Recycle data
B Primary data
C Eisner data
D Secondary data
Question #7
A Hypothesis testing
B Experiment
C Situation analysis
D Data warehouse
E Intranet
Question #8
A Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
B Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
C Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
D Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
Question #9
A Marketing Z modeling
B Progressions
C Situation analyses
D Data quants
E Hypotheses
Question #10
A Marketing information system
B Marketing status project
C Marketing processing dept.
D Marketing model
E Marketing logistics system
Question #11
A Marketing planning
B Marketing processing
C Marketing structure
D Marketing Research
Question #12
A Total quality shipping
B Assured outsourcing
C Effective gatekeeping
D Just-in-time delivery
Question #13
A New-task
B Modified rebuy
C Straight rebuy
D Extensive problem-solving
Question #14
A May specialize by product area if he/she works for a large organization.
B Is basically a clerk who fills out paperwork to place orders.
C Is only interested in finding the lowest possible price for a product.
D Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
Question #15
A each customer may need to be treated as a different segment.
B the geographic location of the customer is likely to be less important than in segmenting consumer markets.
C All of these alternatives are correct.
D NAICS codes may help in segmenting manufacturers but not producers of services.
Question #16
A Provide info. about industry trends
B Provide J.I.T. delivery
C All of these answers are correct
D Serve as technical consultants to their customers.
Question #17
A Enables the firm to operate more efficiently with the least risks.
B Offers widest assortment
C Offers AEG certification.
D Offers lowest price.
Question #18
A Business-to-business marketing includes marketing to final consumers.
B Firms may choose to serve either organizational buyers or final consumers, but not both.
C Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
D Marketing to organizations is just like marketing to final consumers.
Question #19
A Personal environment
B Motivation
C Culture
D Learned set
E Opinion set
Question #20
A A channel captain
B A consumer advocate
C An opinion leader
D A source
Question #21
A Family
B Grandparents
C CSUN instructor
D Reference group
Question #22
A Personality analytics
B Social group dynamics
C Opinion insight
D Lifestyle analysis
Question #23
A Change existing negative attitudes.
B Strengthen existing positive attitudes.
C Discover the attitudes of the firm’s target market.
D Create new attitudes toward his or her brand.
Question #24
A usually thought of as involving liking or disliking
B reasonably enduring points of view about something
C All of these alternatives are correct.
D more action-oriented than beliefs
E Things we believe strongly enough to be willing to take some action
Question #25
A None of these alternatives is correct
B Cue, response, drive, reinforcement
C reinforcement, drive, cue, response
D Drive, cue, response, reinforcement
Question #26
A Selective calculation
B Selective exposure
C Reinforced cognition
D Selective organization
Question #27
A Selective learning
B Selective perception
C Focal socialization
D Selective exposure
Question #28
A Personal, social, safety, and physiological needs.
B Social, personal, safety, and physiological needs.
C safety, personal, social, and physiological needs.
D Physiological, safety, social, and personal needs.
Question #29
A All of these are equally good answers
B The “economic-buyer” model of buyer behavior
C Satisfying a need
D Satisfying a want
Question #30
A Attitudes
B Motivation
C Perception
D Age
E Learning
Question #31
A Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
B None of these is true of the economic-buyer model.
C Is seen as too simplistic by most marketing managers to explain consumer behavior..
D Suggests that men and women behave differently as buyers.
Question #32
A Income available after taxes.
B Gross domestic product per capita.
C Total market value of goods and services produced.
D Income available before taxes.
E Income available after taxes and necessities.
Question #33
A Will not pay extra for convenience.
B Is averse to spending time and money.
C Logically compares choices to get the greatest satisfaction from spending time and money.
D Makes buying decisions based only on price.
Question #34
A The opinions of the marketing managers.
B Customers’ perceptions of products
C The potential places where a product may be sold and purchased.
D The actual objective characteristics of products.
Question #35
A Clustering approach
B CRM database
C Aggregating approach
D Generic market
Question #36
A None of these
B AIC analysis
C Dynamic behavioral segmentation.
D Positioning
E Random Clustering
Question #37
A Education
B Age
C All of these are examples of a consumer market demographic dimension
D Sex
E Occupation
Question #38
A Income
B Region of the world or country
C Needs
D Education
Question #39
A The threat of potential competitors suggests more aggregating.
B It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
C All of these alternatives are true.
D Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
Question #40
A mechanical, nonjudgmental
B “clustering” or aggregating
C assorting
D “breaking apart” or disaggregatingg
Question #41
A Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
B Identifying target groups with the fewest potential customers and making subsets of these.
C Identifying broad product markets and segmenting them into narrower target markets.
D Identifying small target markets and expanding them into broad product markets.
Question #42
A Product-market
B Determining market
C Generic market
D Qualifying market
Question #43
A Long-stem roses
B Champagne
C A greeting card
D A tomato
Question #44
A Figuring out how to offer products at the lowest possible price.
B Identifying as many market opportunities as can be imagined.
C Narrowing down possible market opportunities to the most attractive ones.
D Creating products that managers like.
Question #45
A Do not “think locally.”
B Include local citizens in the evaluation process.
C Save money by cutting research into foreign markets.
D Assume that all cultures around the world are the same.
E Use machine translators.
Question #46
A Economic environment
B Political and legal environment
C Competitive environment
D Cultural and social environment
E Technological environment
Question #47
A Marketing mix
B Product types
C Customer types
D Customer needs
E Geographic area
Question #48
A A combiner tries to meet the demand in several segments.
B A segmenter assumes that a broad product market consists of a homogeneous group of customers.
C Combiners usually have more sales potential than segmenters.
D None of these are correct.
Question #49
A Prevent fraud on the Internet.
B Restrict importing into the United States.
C Establish the Calif. State University Protection Agency.
D Prevent monopolies or consperacies in restraint of trade.
E Eliminate price differences among different competing suppliers.
Question #50
A Over the long run, most product-markets tend toward monopolistic competition.
B A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
C In a competitor analysis, the firm’s first step should be to identify all potential competitors.
D Competition-free environments are rare.
E Marketing managers should choose strategies that avoid head-on competition
Question #51
A Competitor analysis plan
B Objective-centered approach
C Sustainable competitive advantage
D Resource combination
E Competitor matrix
Question #52
A Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
B Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
Question #53
A All of these are correct.
B Be compatible with one another.
C Focus on returning some profit to the business.
D Be specific
E Be realistic and achievable.
Question #54
A To keep managers working towards a common purpose.
B To help firms decide what opportunities to avoid.
C To provide detailed goals and plans.
D To communicate the firm’s basic reason for being.
E To help firms decide what opportunities to pursue.
Question #55
A Technological environment
B Economic environment
C Company environment
D Legal environment
E Cultural and social environment
Question #56
A Product development
B Market penetration
C Market development
D Diversification
Question #57
A Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
B Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
C Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
D Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
E Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
Question #58
A A target market and a generic marketing mix
B Similar to a marketing sales promotion
C A plan focused on the necessary operational decisions
D A marketing strategy – plus the time-related details for carrying it out
E Similar to a public relations strategy
Question #59
A Market penetration
B Publicity
C Product development
D Distribution
E Sales Promotion
Question #60
A The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
B The main form of publicity
C Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D Direct communication between sellers and potential customers.
E All of these are included in Advertising
Question #61
A Advertising
B Personal selling
C All of these may be included in Promotion
D Sales Promotion
E Publicity
Question #62
A Promotion
B Place
C Price
D Personnel
E Product
Question #63
A A haircut
B A chair
C A computer
D All of these are considered products
E Tax advice from a financial consultant
Question #64
A Product, Price, Promotion, and Profit
B Promotion, Production, Price, People
C Potential customers, Product, Price, and Personal Selling
D Production, Personnel, Price, and Physical Distribution
E Product, Place, Promotion, and Price
Question #65
A assumes that all customers are basically the same
B is limited to small market segments
C focuses on fairly homogeneous market segments
D ignores markets that are large and spread out
Question #66
A Marketing requirements
B Marketing mix
C 4Ps
D Channel of distribution
E Target market
Question #67
A The resources needed to implement a marketing quant.
B A target market
C A marketing mix
D A target market and a related marketing mix
Question #68
A Management by objective
B Strategic (management) planning
C Marketing programming
D Marketing upfront planning
E Inventory planning
Question #69
A Planning marketing activities.
B Implementing marketing plans.
C Controlling marketing plans.
D All of these.
Question #70
A Customer satisfaction, marketing manager as chief executive, profit.
B Customer satisfaction, resource efficiency, sales unit maximization.
C Customer satisfaction, total company effort, sales unit growth.
D Resource efficiency, sales growth, profit maximization.
E Customer satisfaction, total company effort, profit.
Question #71
A Whether the whole company is customer-oriented.
B Whether the president of the firm has a background in marketing.
C More emphasis on short-run planning in the marketing company era.
D There is no difference.
E More emphasis on selling and advertising in the marketing department era.
Question #72
A Simple trade, production, sales, marketing department, marketing company
B Subsistence, production, sales, entrepreneurial, marketing company
C Simple trade, production, sales, entrepreneurial, marketing company
D Simple trade, production, sales, marketing department, international trading
E Simple trade, production, sales, marketing company, marketing department
Question #73
A Simple Trade
B Marketing Department
C Marketing Company
D Production
Question #74
A Prices
B The number of producers
C Cost of labor and materials
D Inventories
E Discrepancies of quantity
Question #75
A Prices usually fluctuate according to supply and demand.
B Economies have little variety, so consumers have few choices.
C Producers have a lot of choice about what and how much to produce.
D Marketing activities such as advertising, branding, and market research are encouraged.
Question #76
A Marketing research firms
B All of these are collaborators
C Product-testing labs
D Overnight delivery firms
E Advertising agencies
Question #77
A Intermediaries
B Consumer action groups
C Marketing managers
D Government analysts
Question #78
A Discrepancies of assortment
B Separation of values
C All of these are correct.
D Spatial separation
Question #79
A The transporting function
B Micro-Marketing
C Standardization and grading
D Macro-Marketing
E Social quant. analysis
Question #80
A Marketing should take over production, accounting, and financial services within a firm.
B The job of Marketing is to get rid of whatever the company is producing.
C Production, not Marketing, should determine what goods and services are to be developed.
D Marketing is concerned with generating a single exchange between a firm and a customer.
E Marketing begins with anticipating potential customer needs.