Test 1

A  Statistical package

B  Responder group

C  Consumer panel

D  Contributor group

E  Consumer experiment

A  Focus group research

B  Situation analysis reserach

C  Open-ended reserach

D  Quantitative research

A  Provides more representative samples of consumers

B  Asks closed-ended questions

C  Relies on open-ended questioning

D  Asks yes or no type questions

A  None of these is a good choice

B  A Google search

C  Company implemented specific market research tests to gather new data.

D  U.S. Census Bureau reports

E  Historical company records on sales, costs, and advertising for the past ten years.

A  Should be considered before primary data is collected.

B  All of these alternatives are correct.

C  May not be specific enough to answer the question under consideration.

D  Is often all that is needed to solve a problem.

A  Eisner data

B  Secondary data

C  Recycle data

D  Primary data

A  Experiment

B  Intranet

C  Hypothesis testing

D  Situation analysis

E  Data warehouse

A  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

B  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

C  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

D  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

A  Situation analyses

B  Marketing Z modeling

C  Data quants

D  Hypotheses

E  Progressions

A  Marketing logistics system

B  Marketing model

C  Marketing status project

D  Marketing processing dept.

E  Marketing information system

A  Marketing structure

B  Marketing processing

C  Marketing Research

D  Marketing planning

A  Total quality shipping

B  Effective gatekeeping

C  Just-in-time delivery

D  Assured outsourcing

A  Extensive problem-solving

B  New-task

C  Modified rebuy

D  Straight rebuy

A  May specialize by product area if he/she works for a large organization.

B  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

C  Is only interested in finding the lowest possible price for a product.

D  Is basically a clerk who fills out paperwork to place orders.

A  each customer may need to be treated as a different segment.

B  All of these alternatives are correct.

C  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

D  NAICS codes may help in segmenting manufacturers but not producers of services.

A  Serve as technical consultants to their customers.

B  Provide J.I.T. delivery

C  All of these answers are correct

D  Provide info. about industry trends

A  Enables the firm to operate more efficiently with the least risks.

B  Offers widest assortment

C  Offers lowest price.

D  Offers AEG certification.

A  Firms may choose to serve either organizational buyers or final consumers, but not both.

B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

C  Business-to-business marketing includes marketing to final consumers.

D  Marketing to organizations is just like marketing to final consumers.

A  Culture

B  Opinion set

C  Motivation

D  Personal environment

E  Learned set

A  An opinion leader

B  A channel captain

C  A consumer advocate

D  A source

A  Grandparents

B  Family

C  CSUN instructor

D  Reference group

A  Lifestyle analysis

B  Opinion insight

C  Personality analytics

D  Social group dynamics

A  Create new attitudes toward his or her brand.

B  Strengthen existing positive attitudes.

C  Change existing negative attitudes.

D  Discover the attitudes of the firm’s target market.

A  more action-oriented than beliefs

B  All of these alternatives are correct.

C  Things we believe strongly enough to be willing to take some action

D  usually thought of as involving liking or disliking

E  reasonably enduring points of view about something

A  reinforcement, drive, cue, response

B  None of these alternatives is correct

C  Cue, response, drive, reinforcement

D  Drive, cue, response, reinforcement

A  Selective organization

B  Selective exposure

C  Selective calculation

D  Reinforced cognition

A  Selective perception

B  Selective exposure

C  Selective learning

D  Focal socialization

A  Social, personal, safety, and physiological needs.

B  safety, personal, social, and physiological needs.

C  Physiological, safety, social, and personal needs.

D  Personal, social, safety, and physiological needs.

A  All of these are equally good answers

B  Satisfying a need

C  The “economic-buyer” model of buyer behavior

D  Satisfying a want

A  Attitudes

B  Motivation

C  Age

D  Perception

E  Learning

A  Is seen as too simplistic by most marketing managers to explain consumer behavior..

B  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

C  None of these is true of the economic-buyer model.

D  Suggests that men and women behave differently as buyers.

A  Gross domestic product per capita.

B  Income available after taxes.

C  Income available before taxes.

D  Total market value of goods and services produced.

E  Income available after taxes and necessities.

A  Will not pay extra for convenience.

B  Is averse to spending time and money.

C  Logically compares choices to get the greatest satisfaction from spending time and money.

D  Makes buying decisions based only on price.

A  The potential places where a product may be sold and purchased.

B  The actual objective characteristics of products.

C  Customers’ perceptions of products

D  The opinions of the marketing managers.

A  Generic market

B  Clustering approach

C  Aggregating approach

D  CRM database

A  Dynamic behavioral segmentation.

B  Positioning

C  AIC analysis

D  None of these

E  Random Clustering

A  Education

B  Age

C  All of these are examples of a consumer market demographic dimension

D  Sex

E  Occupation

A  Region of the world or country

B  Income

C  Education

D  Needs

A  All of these alternatives are true.

B  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

C  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

D  The threat of potential competitors suggests more aggregating.

A  “breaking apart” or disaggregatingg

B  “clustering” or aggregating

C  mechanical, nonjudgmental

D  assorting

A  Identifying target groups with the fewest potential customers and making subsets of these.

B  Identifying broad product markets and segmenting them into narrower target markets.

C  Identifying small target markets and expanding them into broad product markets.

D  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

A  Qualifying market

B  Generic market

C  Product-market

D  Determining market

A  Long-stem roses

B  A greeting card

C  A tomato

D  Champagne

A  Figuring out how to offer products at the lowest possible price.

B  Identifying as many market opportunities as can be imagined.

C  Narrowing down possible market opportunities to the most attractive ones.

D  Creating products that managers like.

A  Include local citizens in the evaluation process.

B  Do not “think locally.”

C  Save money by cutting research into foreign markets.

D  Use machine translators.

E  Assume that all cultures around the world are the same.

A  Economic environment

B  Technological environment

C  Cultural and social environment

D  Political and legal environment

E  Competitive environment

A  Customer types

B  Geographic area

C  Customer needs

D  Marketing mix

E  Product types

A  Combiners usually have more sales potential than segmenters.

B  None of these are correct.

C  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

D  A combiner tries to meet the demand in several segments.

A  Eliminate price differences among different competing suppliers.

B  Prevent monopolies or consperacies in restraint of trade.

C  Prevent fraud on the Internet.

D  Establish the Calif. State University Protection Agency.

E  Restrict importing into the United States.

A  Over the long run, most product-markets tend toward monopolistic competition.

B  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

C  Competition-free environments are rare.

D  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

E  Marketing managers should choose strategies that avoid head-on competition

A  Resource combination

B  Sustainable competitive advantage

C  Competitor matrix

D  Competitor analysis plan

E  Objective-centered approach

A  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

B  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

C  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

D  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

A  Focus on returning some profit to the business.

B  Be specific

C  Be realistic and achievable.

D  All of these are correct.

E  Be compatible with one another.

A  To help firms decide what opportunities to avoid.

B  To help firms decide what opportunities to pursue.

C  To provide detailed goals and plans.

D  To keep managers working towards a common purpose.

E  To communicate the firm’s basic reason for being.

A  Technological environment

B  Legal environment

C  Company environment

D  Cultural and social environment

E  Economic environment

A  Diversification

B  Market development

C  Market penetration

D  Product development

A  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

B  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

C  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

D  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

E  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

A  A marketing strategy – plus the time-related details for carrying it out

B  Similar to a marketing sales promotion

C  A plan focused on the necessary operational decisions

D  A target market and a generic marketing mix

E  Similar to a public relations strategy

A  Publicity

B  Distribution

C  Sales Promotion

D  Market penetration

E  Product development

A  Direct communication between sellers and potential customers.

B  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

C  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

D  The main form of publicity

E  All of these are included in Advertising

A  Publicity

B  Personal selling

C  Advertising

D  Sales Promotion

E  All of these may be included in Promotion

A  Product

B  Place

C  Personnel

D  Promotion

E  Price

A  Tax advice from a financial consultant

B  A chair

C  All of these are considered products

D  A haircut

E  A computer

A  Potential customers, Product, Price, and Personal Selling

B  Product, Place, Promotion, and Price

C  Product, Price, Promotion, and Profit

D  Production, Personnel, Price, and Physical Distribution

E  Promotion, Production, Price, People

A  assumes that all customers are basically the same

B  is limited to small market segments

C  focuses on fairly homogeneous market segments

D  ignores markets that are large and spread out

A  Channel of distribution

B  Marketing mix

C  Marketing requirements

D  4Ps

E  Target market

A  A target market

B  A target market and a related marketing mix

C  The resources needed to implement a marketing quant.

D  A marketing mix

A  Strategic (management) planning

B  Marketing programming

C  Marketing upfront planning

D  Inventory planning

E  Management by objective

A  Implementing marketing plans.

B  Controlling marketing plans.

C  Planning marketing activities.

D  All of these.

A  Customer satisfaction, total company effort, sales unit growth.

B  Customer satisfaction, resource efficiency, sales unit maximization.

C  Customer satisfaction, total company effort, profit.

D  Customer satisfaction, marketing manager as chief executive, profit.

E  Resource efficiency, sales growth, profit maximization.

A  Whether the whole company is customer-oriented.

B  There is no difference.

C  Whether the president of the firm has a background in marketing.

D  More emphasis on short-run planning in the marketing company era.

E  More emphasis on selling and advertising in the marketing department era.

A  Simple trade, production, sales, marketing department, international trading

B  Simple trade, production, sales, marketing company, marketing department

C  Simple trade, production, sales, entrepreneurial, marketing company

D  Subsistence, production, sales, entrepreneurial, marketing company

E  Simple trade, production, sales, marketing department, marketing company

A  Simple Trade

B  Marketing Department

C  Production

D  Marketing Company

A  Discrepancies of quantity

B  The number of producers

C  Inventories

D  Prices

E  Cost of labor and materials

A  Marketing activities such as advertising, branding, and market research are encouraged.

B  Prices usually fluctuate according to supply and demand.

C  Producers have a lot of choice about what and how much to produce.

D  Economies have little variety, so consumers have few choices.

A  Overnight delivery firms

B  All of these are collaborators

C  Advertising agencies

D  Product-testing labs

E  Marketing research firms

A  Intermediaries

B  Consumer action groups

C  Marketing managers

D  Government analysts

A  Spatial separation

B  Discrepancies of assortment

C  All of these are correct.

D  Separation of values

A  Standardization and grading

B  The transporting function

C  Social quant. analysis

D  Micro-Marketing

E  Macro-Marketing

A  Marketing should take over production, accounting, and financial services within a firm.

B  The job of Marketing is to get rid of whatever the company is producing.

C  Production, not Marketing, should determine what goods and services are to be developed.

D  Marketing begins with anticipating potential customer needs.

E  Marketing is concerned with generating a single exchange between a firm and a customer.