Navigation » List of Schools » California State University, Northridge » Marketing » MKT 304 – Marketing Management » Fall 2022 » Test 1
Below are the questions for the exam with the choices of answers:
Question #1
A Consumer panel
B Contributor group
C Consumer experiment
D Responder group
E Statistical package
Question #2
A Focus group research
B Open-ended reserach
C Situation analysis reserach
D Quantitative research
Question #3
A Asks closed-ended questions
B Provides more representative samples of consumers
C Asks yes or no type questions
D Relies on open-ended questioning
Question #4
A A Google search
B None of these is a good choice
C U.S. Census Bureau reports
D Company implemented specific market research tests to gather new data.
E Historical company records on sales, costs, and advertising for the past ten years.
Question #5
A All of these alternatives are correct.
B Is often all that is needed to solve a problem.
C May not be specific enough to answer the question under consideration.
D Should be considered before primary data is collected.
Question #6
A Eisner data
B Primary data
C Recycle data
D Secondary data
Question #7
A Intranet
B Experiment
C Situation analysis
D Hypothesis testing
E Data warehouse
Question #8
A Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.
B Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.
C Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.
D Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.
Question #9
A Situation analyses
B Data quants
C Marketing Z modeling
D Progressions
E Hypotheses
Question #10
A Marketing status project
B Marketing processing dept.
C Marketing information system
D Marketing model
E Marketing logistics system
Question #11
A Marketing planning
B Marketing processing
C Marketing Research
D Marketing structure
Question #12
A Effective gatekeeping
B Just-in-time delivery
C Total quality shipping
D Assured outsourcing
Question #13
A Extensive problem-solving
B New-task
C Modified rebuy
D Straight rebuy
Question #14
A Is basically a clerk who fills out paperwork to place orders.
B Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
C Is only interested in finding the lowest possible price for a product.
D May specialize by product area if he/she works for a large organization.
Question #15
A each customer may need to be treated as a different segment.
B All of these alternatives are correct.
C the geographic location of the customer is likely to be less important than in segmenting consumer markets.
D NAICS codes may help in segmenting manufacturers but not producers of services.
Question #16
A Provide info. about industry trends
B Serve as technical consultants to their customers.
C Provide J.I.T. delivery
D All of these answers are correct
Question #17
A Offers lowest price.
B Enables the firm to operate more efficiently with the least risks.
C Offers widest assortment
D Offers AEG certification.
Question #18
A Marketing to organizations is just like marketing to final consumers.
B Firms may choose to serve either organizational buyers or final consumers, but not both.
C Business-to-business marketing includes marketing to final consumers.
D Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
Question #19
A Culture
B Motivation
C Opinion set
D Personal environment
E Learned set
Question #20
A A consumer advocate
B A channel captain
C A source
D An opinion leader
Question #21
A Grandparents
B Reference group
C Family
D CSUN instructor
Question #22
A Opinion insight
B Personality analytics
C Lifestyle analysis
D Social group dynamics
Question #23
A Strengthen existing positive attitudes.
B Create new attitudes toward his or her brand.
C Discover the attitudes of the firm’s target market.
D Change existing negative attitudes.
Question #24
A more action-oriented than beliefs
B All of these alternatives are correct.
C Things we believe strongly enough to be willing to take some action
D reasonably enduring points of view about something
E usually thought of as involving liking or disliking
Question #25
A reinforcement, drive, cue, response
B Cue, response, drive, reinforcement
C None of these alternatives is correct
D Drive, cue, response, reinforcement
Question #26
A Reinforced cognition
B Selective exposure
C Selective organization
D Selective calculation
Question #27
A Selective perception
B Selective exposure
C Focal socialization
D Selective learning
Question #28
A Social, personal, safety, and physiological needs.
B Personal, social, safety, and physiological needs.
C Physiological, safety, social, and personal needs.
D safety, personal, social, and physiological needs.
Question #29
A All of these are equally good answers
B The “economic-buyer” model of buyer behavior
C Satisfying a need
D Satisfying a want
Question #30
A Attitudes
B Learning
C Age
D Motivation
E Perception
Question #31
A Is seen as too simplistic by most marketing managers to explain consumer behavior..
B None of these is true of the economic-buyer model.
C Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.
D Suggests that men and women behave differently as buyers.
Question #32
A Income available after taxes and necessities.
B Income available after taxes.
C Total market value of goods and services produced.
D Gross domestic product per capita.
E Income available before taxes.
Question #33
A Logically compares choices to get the greatest satisfaction from spending time and money.
B Is averse to spending time and money.
C Makes buying decisions based only on price.
D Will not pay extra for convenience.
Question #34
A The potential places where a product may be sold and purchased.
B The opinions of the marketing managers.
C The actual objective characteristics of products.
D Customers’ perceptions of products
Question #35
A CRM database
B Clustering approach
C Aggregating approach
D Generic market
Question #36
A Positioning
B Random Clustering
C None of these
D AIC analysis
E Dynamic behavioral segmentation.
Question #37
A Sex
B Education
C Age
D Occupation
E All of these are examples of a consumer market demographic dimension
Question #38
A Education
B Needs
C Income
D Region of the world or country
Question #39
A The threat of potential competitors suggests more aggregating.
B Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.
C All of these alternatives are true.
D It is easier to develop effective marketing mixes for larger, more heterogeneous segments.
Question #40
A “breaking apart” or disaggregatingg
B mechanical, nonjudgmental
C “clustering” or aggregating
D assorting
Question #41
A Identifying broad product markets and segmenting them into narrower target markets.
B Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.
C Identifying target groups with the fewest potential customers and making subsets of these.
D Identifying small target markets and expanding them into broad product markets.
Question #42
A Generic market
B Product-market
C Determining market
D Qualifying market
Question #43
A Champagne
B A tomato
C Long-stem roses
D A greeting card
Question #44
A Identifying as many market opportunities as can be imagined.
B Creating products that managers like.
C Narrowing down possible market opportunities to the most attractive ones.
D Figuring out how to offer products at the lowest possible price.
Question #45
A Do not “think locally.”
B Use machine translators.
C Include local citizens in the evaluation process.
D Assume that all cultures around the world are the same.
E Save money by cutting research into foreign markets.
Question #46
A Competitive environment
B Cultural and social environment
C Economic environment
D Political and legal environment
E Technological environment
Question #47
A Marketing mix
B Geographic area
C Product types
D Customer types
E Customer needs
Question #48
A None of these are correct.
B A segmenter assumes that a broad product market consists of a homogeneous group of customers.
C A combiner tries to meet the demand in several segments.
D Combiners usually have more sales potential than segmenters.
Question #49
A Establish the Calif. State University Protection Agency.
B Restrict importing into the United States.
C Prevent fraud on the Internet.
D Prevent monopolies or consperacies in restraint of trade.
E Eliminate price differences among different competing suppliers.
Question #50
A Over the long run, most product-markets tend toward monopolistic competition.
B In a competitor analysis, the firm’s first step should be to identify all potential competitors.
C Competition-free environments are rare.
D A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.
E Marketing managers should choose strategies that avoid head-on competition
Question #51
A Resource combination
B Competitor analysis plan
C Objective-centered approach
D Sustainable competitive advantage
E Competitor matrix
Question #52
A Marketing objectives, promotion objectives,sales promotion objectives, company objectives.
B Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
Question #53
A Be compatible with one another.
B Be specific
C Be realistic and achievable.
D All of these are correct.
E Focus on returning some profit to the business.
Question #54
A To help firms decide what opportunities to avoid.
B To help firms decide what opportunities to pursue.
C To communicate the firm’s basic reason for being.
D To keep managers working towards a common purpose.
E To provide detailed goals and plans.
Question #55
A Legal environment
B Technological environment
C Cultural and social environment
D Economic environment
E Company environment
Question #56
A Diversification
B Product development
C Market penetration
D Market development
Question #57
A Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”
B Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”
C Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”
D Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”
E Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.
Question #58
A A plan focused on the necessary operational decisions
B A marketing strategy – plus the time-related details for carrying it out
C A target market and a generic marketing mix
D Similar to a marketing sales promotion
E Similar to a public relations strategy
Question #59
A Product development
B Distribution
C Market penetration
D Publicity
E Sales Promotion
Question #60
A All of these are included in Advertising
B Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
C The main form of publicity
D The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.
E Direct communication between sellers and potential customers.
Question #61
A Sales Promotion
B All of these may be included in Promotion
C Advertising
D Publicity
E Personal selling
Question #62
A Place
B Product
C Promotion
D Price
E Personnel
Question #63
A Tax advice from a financial consultant
B All of these are considered products
C A haircut
D A chair
E A computer
Question #64
A Product, Price, Promotion, and Profit
B Promotion, Production, Price, People
C Production, Personnel, Price, and Physical Distribution
D Potential customers, Product, Price, and Personal Selling
E Product, Place, Promotion, and Price
Question #65
A assumes that all customers are basically the same
B ignores markets that are large and spread out
C focuses on fairly homogeneous market segments
D is limited to small market segments
Question #66
A Marketing requirements
B 4Ps
C Channel of distribution
D Target market
E Marketing mix
Question #67
A A target market
B The resources needed to implement a marketing quant.
C A marketing mix
D A target market and a related marketing mix
Question #68
A Marketing upfront planning
B Management by objective
C Inventory planning
D Marketing programming
E Strategic (management) planning
Question #69
A Implementing marketing plans.
B Planning marketing activities.
C All of these.
D Controlling marketing plans.
Question #70
A Resource efficiency, sales growth, profit maximization.
B Customer satisfaction, total company effort, profit.
C Customer satisfaction, marketing manager as chief executive, profit.
D Customer satisfaction, resource efficiency, sales unit maximization.
E Customer satisfaction, total company effort, sales unit growth.
Question #71
A There is no difference.
B Whether the president of the firm has a background in marketing.
C More emphasis on short-run planning in the marketing company era.
D Whether the whole company is customer-oriented.
E More emphasis on selling and advertising in the marketing department era.
Question #72
A Simple trade, production, sales, marketing department, marketing company
B Simple trade, production, sales, marketing company, marketing department
C Simple trade, production, sales, marketing department, international trading
D Subsistence, production, sales, entrepreneurial, marketing company
E Simple trade, production, sales, entrepreneurial, marketing company
Question #73
A Marketing Company
B Production
C Simple Trade
D Marketing Department
Question #74
A The number of producers
B Prices
C Cost of labor and materials
D Inventories
E Discrepancies of quantity
Question #75
A Producers have a lot of choice about what and how much to produce.
B Economies have little variety, so consumers have few choices.
C Marketing activities such as advertising, branding, and market research are encouraged.
D Prices usually fluctuate according to supply and demand.
Question #76
A Advertising agencies
B Marketing research firms
C Overnight delivery firms
D All of these are collaborators
E Product-testing labs
Question #77
A Marketing managers
B Government analysts
C Intermediaries
D Consumer action groups
Question #78
A Separation of values
B Spatial separation
C All of these are correct.
D Discrepancies of assortment
Question #79
A Standardization and grading
B Macro-Marketing
C Micro-Marketing
D The transporting function
E Social quant. analysis
Question #80
A Marketing is concerned with generating a single exchange between a firm and a customer.
B The job of Marketing is to get rid of whatever the company is producing.
C Marketing should take over production, accounting, and financial services within a firm.
D Marketing begins with anticipating potential customer needs.
E Production, not Marketing, should determine what goods and services are to be developed.