Ch4 Creativity and the Business Idea

A  test marketing

B  concept

C  idea

D  commercialization

A  concept

B  product development

C  idea

D  test marketing

A  these criteria are not established for the idea stage and the concept stage

B  criteria are established to evaluate a new idea in terms of financial factors only

C  these criteria are all-inclusive and quantitative enough to screen a product in each stage

D  criteria are established to evaluate a new idea in terms of market opportunity only

A  True

B  False

A  it only results from the knowledge and experience of an individual entrepreneur

B  the experience of an entrepreneurial business plays no role in opportunity recognition

C  entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

D  it is not fundamental to the entrepreneurial process

A  Discontinuous innovations

B  Dynamically continuous innovations

C  Continuous innovations

A  Discontinuous innovations

B  Dynamically continuous innovations

C  Continuous innovations

A  Dynamically continuous innovations

B  Discontinuous innovations

C  Continuous innovations

A  True

B  False

A  Brainstorming and Creative synthesis

B  Parameter identification and Attribute listing

C  Brainstorming and Attribute listing

D  Creative synthesis and Parameter identification

A  develop new ideas by only looking at product combinations

B  force relationships among some product combinations

C  develop new ideas by looking at the negatives

D  conceptualize ideas without any constraints

A  attribute listing

B  creative synthesis

C  parameter identification

D  brainstorming

A  a list of best ideas is developed considering all the ideas that have been recorded

B  ideas are developed through a chain of word associations

C  this technique can only be used with a group of individuals who record their ideas

D  ideas are developed by looking at product combinations only

A  Gordon method

B  free association

C  reverse brainstorming

D  big dream

A  previously unrelated objects are brought together to form a new combination

B  it is the process of forcing relationships among some product combinations

C  it only looks at the negative aspects of ideas

D  criticism of ideas is not allowed

A  collective notebook

B  cross notepad

C  sample notepad

D  informative notebook

A  forced relationships

B  combined relationships

C  forced combinations

D  tested relationships

A  It is similar to brainstorming, except that criticism is allowed.

B  It is particularly useful in creating a completely new slant to an issue.

C  It is the process of compelling relationships among some product combinations.

D  It is the hardest possible method that entrepreneurs can use to generate new ideas.

A  1. Discover the relationships between the key aspects of an issue.
2. Isolate the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

B  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

C  1. Develop new ideas from analyzed patterns.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Isolate the key aspects of an issue.
5. Evaluate the resulting relationships to locate ideas or patterns.

D  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Develop new ideas from analyzed patterns.
4. Document the relationships between the key aspects of an issue in a structured form.
5. Evaluate the resulting relationships to locate ideas or patterns.

A  Brainwriting

B  reverse brainstorming

C  free association

D  problem inventory analysis

A  False

B  True

A  The Gordon method

B  Reverse brainstorming

C  The checklist method

D  Brainstorming

A  Criticism of ideas is not allowed.

B  It normally involves the identification of all of an idea’s problems.

C  Reverse brainstorming is not similar to brainstorming.

D  It is a method for developing new ideas when individuals are unaware of a problem.

A  checklist

B  enumeration

C  logical

D  supply

A  1. The real problem is revealed by the entrepreneur.
2. The entrepreneur mentions a general concept related to a problem.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. A group articulates a number of ideas.

B  1. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
2. A group articulates a number of ideas.
3. The entrepreneur mentions a general concept related to a problem.
4. The real problem is revealed by the entrepreneur.

C  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. The real problem is revealed by the entrepreneur.
4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.

D  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. The real problem is revealed by the entrepreneur.

A  parallel brainstorming

B  dual brainstorming

C  on point brainstorming

D  reverse brainstorming

A  creative idea synthesis

B  Concept parameter analysis

C  Problem inventory analysis

D  free method association

A  free association

B  parameter analysis

C  brainstorming

D  problem inventory analysis

A  it typically tends to increase with age

B  it can be suppressed by perceptual and cultural elements

C  it is at its peak when individuals are in their 30s

D  it does not decline in stages

A  create ideas that do not reflect new business opportunities

B  generate completely new ideas

C  produce ideas that are not related to known products

D  recognize product ideas for additional analysis

A  free association

B  group study

C  seminar

D  brainstorming

A  be asked questions to simply solicit participant response

B  have a moderator who focuses group discussion in a directive manner only

C  participate in open, in-depth discussions

D  provide information in an unstructured format

A  always be a silent, written generation of ideas

B  have individuals who are recognized experts in the relevant problem area

C  record ideas that are logical rather than illogical

D  begin with a problem statement that is neither too broad nor too narrow

A  brainstorming

B  critical thinking

C  logical reasoning

D  problem solving

A  It should not be used to identify product ideas for further evaluation.

B  It is utilized to test and screen new product ideas.

C  Individuals are encouraged to generate new ideas themselves.

D  Results from product inventory analysis always reflect a new business opportunity.

A  Ideas are expressed more spontaneously than in a brainstorming session.

B  It is a silent, written creation of ideas by a group of individuals.

C  Criticism of ideas is actively encouraged.

D  It is a form of brainstorming that discourages freewheeling.

A  Combinations and improvements of ideas are encouraged.
Freewheeling is encouraged.
A high number of ideas should be generated.

B  Ideas should be stable rather than wild.
Combinations and improvements of ideas are encouraged.

C  Criticism should be allowed for every idea.
Freewheeling is encouraged.

D  Ideas should be stable rather than wild.
Criticism should be allowed for every idea.

A  Information is provided in an unstructured format.

B  Moderators focus discussions in a nondirective manner only.

C  They are only used to generate new ideas.

D  They are used to filter ideas and concepts.