Ch4 Creativity and the Business Idea

A  concept

B  commercialization

C  idea

D  test marketing

A  product development

B  test marketing

C  idea

D  concept

A  these criteria are all-inclusive and quantitative enough to screen a product in each stage

B  these criteria are not established for the idea stage and the concept stage

C  criteria are established to evaluate a new idea in terms of market opportunity only

D  criteria are established to evaluate a new idea in terms of financial factors only

A  True

B  False

A  it only results from the knowledge and experience of an individual entrepreneur

B  the experience of an entrepreneurial business plays no role in opportunity recognition

C  it is not fundamental to the entrepreneurial process

D  entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

A  Continuous innovations

B  Dynamically continuous innovations

C  Discontinuous innovations

A  Continuous innovations

B  Dynamically continuous innovations

C  Discontinuous innovations

A  Discontinuous innovations

B  Dynamically continuous innovations

C  Continuous innovations

A  False

B  True

A  Parameter identification and Attribute listing

B  Brainstorming and Attribute listing

C  Brainstorming and Creative synthesis

D  Creative synthesis and Parameter identification

A  develop new ideas by looking at the negatives

B  force relationships among some product combinations

C  conceptualize ideas without any constraints

D  develop new ideas by only looking at product combinations

A  parameter identification

B  attribute listing

C  brainstorming

D  creative synthesis

A  this technique can only be used with a group of individuals who record their ideas

B  a list of best ideas is developed considering all the ideas that have been recorded

C  ideas are developed by looking at product combinations only

D  ideas are developed through a chain of word associations

A  Gordon method

B  reverse brainstorming

C  big dream

D  free association

A  it is the process of forcing relationships among some product combinations

B  it only looks at the negative aspects of ideas

C  previously unrelated objects are brought together to form a new combination

D  criticism of ideas is not allowed

A  collective notebook

B  informative notebook

C  cross notepad

D  sample notepad

A  tested relationships

B  forced combinations

C  forced relationships

D  combined relationships

A  It is the process of compelling relationships among some product combinations.

B  It is the hardest possible method that entrepreneurs can use to generate new ideas.

C  It is similar to brainstorming, except that criticism is allowed.

D  It is particularly useful in creating a completely new slant to an issue.

A  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Develop new ideas from analyzed patterns.
4. Document the relationships between the key aspects of an issue in a structured form.
5. Evaluate the resulting relationships to locate ideas or patterns.

B  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

C  1. Discover the relationships between the key aspects of an issue.
2. Isolate the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

D  1. Develop new ideas from analyzed patterns.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Isolate the key aspects of an issue.
5. Evaluate the resulting relationships to locate ideas or patterns.

A  problem inventory analysis

B  Brainwriting

C  reverse brainstorming

D  free association

A  True

B  False

A  The Gordon method

B  The checklist method

C  Brainstorming

D  Reverse brainstorming

A  It is a method for developing new ideas when individuals are unaware of a problem.

B  Reverse brainstorming is not similar to brainstorming.

C  Criticism of ideas is not allowed.

D  It normally involves the identification of all of an idea’s problems.

A  supply

B  checklist

C  logical

D  enumeration

A  1. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
2. A group articulates a number of ideas.
3. The entrepreneur mentions a general concept related to a problem.
4. The real problem is revealed by the entrepreneur.

B  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. The real problem is revealed by the entrepreneur.

C  1. The real problem is revealed by the entrepreneur.
2. The entrepreneur mentions a general concept related to a problem.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. A group articulates a number of ideas.

D  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. The real problem is revealed by the entrepreneur.
4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.

A  dual brainstorming

B  parallel brainstorming

C  reverse brainstorming

D  on point brainstorming

A  Problem inventory analysis

B  Concept parameter analysis

C  creative idea synthesis

D  free method association

A  brainstorming

B  parameter analysis

C  free association

D  problem inventory analysis

A  it is at its peak when individuals are in their 30s

B  it can be suppressed by perceptual and cultural elements

C  it does not decline in stages

D  it typically tends to increase with age

A  recognize product ideas for additional analysis

B  create ideas that do not reflect new business opportunities

C  generate completely new ideas

D  produce ideas that are not related to known products

A  seminar

B  free association

C  brainstorming

D  group study

A  participate in open, in-depth discussions

B  have a moderator who focuses group discussion in a directive manner only

C  provide information in an unstructured format

D  be asked questions to simply solicit participant response

A  record ideas that are logical rather than illogical

B  begin with a problem statement that is neither too broad nor too narrow

C  always be a silent, written generation of ideas

D  have individuals who are recognized experts in the relevant problem area

A  critical thinking

B  problem solving

C  brainstorming

D  logical reasoning

A  It is utilized to test and screen new product ideas.

B  It should not be used to identify product ideas for further evaluation.

C  Individuals are encouraged to generate new ideas themselves.

D  Results from product inventory analysis always reflect a new business opportunity.

A  Ideas are expressed more spontaneously than in a brainstorming session.

B  It is a silent, written creation of ideas by a group of individuals.

C  It is a form of brainstorming that discourages freewheeling.

D  Criticism of ideas is actively encouraged.

A  Ideas should be stable rather than wild.
Criticism should be allowed for every idea.

B  Ideas should be stable rather than wild.
Combinations and improvements of ideas are encouraged.

C  Criticism should be allowed for every idea.
Freewheeling is encouraged.

D  Combinations and improvements of ideas are encouraged.
Freewheeling is encouraged.
A high number of ideas should be generated.

A  They are only used to generate new ideas.

B  Information is provided in an unstructured format.

C  Moderators focus discussions in a nondirective manner only.

D  They are used to filter ideas and concepts.