Ch4 Creativity and the Business Idea

A  concept

B  idea

C  commercialization

D  test marketing

A  test marketing

B  concept

C  idea

D  product development

A  these criteria are all-inclusive and quantitative enough to screen a product in each stage

B  these criteria are not established for the idea stage and the concept stage

C  criteria are established to evaluate a new idea in terms of market opportunity only

D  criteria are established to evaluate a new idea in terms of financial factors only

A  False

B  True

A  the experience of an entrepreneurial business plays no role in opportunity recognition

B  it is not fundamental to the entrepreneurial process

C  it only results from the knowledge and experience of an individual entrepreneur

D  entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

A  Dynamically continuous innovations

B  Continuous innovations

C  Discontinuous innovations

A  Discontinuous innovations

B  Dynamically continuous innovations

C  Continuous innovations

A  Discontinuous innovations

B  Dynamically continuous innovations

C  Continuous innovations

A  False

B  True

A  Creative synthesis and Parameter identification

B  Parameter identification and Attribute listing

C  Brainstorming and Creative synthesis

D  Brainstorming and Attribute listing

A  force relationships among some product combinations

B  develop new ideas by looking at the negatives

C  develop new ideas by only looking at product combinations

D  conceptualize ideas without any constraints

A  attribute listing

B  parameter identification

C  creative synthesis

D  brainstorming

A  ideas are developed through a chain of word associations

B  a list of best ideas is developed considering all the ideas that have been recorded

C  this technique can only be used with a group of individuals who record their ideas

D  ideas are developed by looking at product combinations only

A  reverse brainstorming

B  free association

C  Gordon method

D  big dream

A  criticism of ideas is not allowed

B  it only looks at the negative aspects of ideas

C  it is the process of forcing relationships among some product combinations

D  previously unrelated objects are brought together to form a new combination

A  collective notebook

B  sample notepad

C  cross notepad

D  informative notebook

A  combined relationships

B  forced combinations

C  tested relationships

D  forced relationships

A  It is particularly useful in creating a completely new slant to an issue.

B  It is the process of compelling relationships among some product combinations.

C  It is the hardest possible method that entrepreneurs can use to generate new ideas.

D  It is similar to brainstorming, except that criticism is allowed.

A  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

B  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Develop new ideas from analyzed patterns.
4. Document the relationships between the key aspects of an issue in a structured form.
5. Evaluate the resulting relationships to locate ideas or patterns.

C  1. Develop new ideas from analyzed patterns.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Isolate the key aspects of an issue.
5. Evaluate the resulting relationships to locate ideas or patterns.

D  1. Discover the relationships between the key aspects of an issue.
2. Isolate the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

A  problem inventory analysis

B  reverse brainstorming

C  free association

D  Brainwriting

A  False

B  True

A  The Gordon method

B  Brainstorming

C  Reverse brainstorming

D  The checklist method

A  It is a method for developing new ideas when individuals are unaware of a problem.

B  Criticism of ideas is not allowed.

C  Reverse brainstorming is not similar to brainstorming.

D  It normally involves the identification of all of an idea’s problems.

A  enumeration

B  checklist

C  logical

D  supply

A  1. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
2. A group articulates a number of ideas.
3. The entrepreneur mentions a general concept related to a problem.
4. The real problem is revealed by the entrepreneur.

B  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. The real problem is revealed by the entrepreneur.

C  1. The real problem is revealed by the entrepreneur.
2. The entrepreneur mentions a general concept related to a problem.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. A group articulates a number of ideas.

D  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. The real problem is revealed by the entrepreneur.
4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.

A  dual brainstorming

B  parallel brainstorming

C  on point brainstorming

D  reverse brainstorming

A  Concept parameter analysis

B  Problem inventory analysis

C  creative idea synthesis

D  free method association

A  brainstorming

B  parameter analysis

C  free association

D  problem inventory analysis

A  it does not decline in stages

B  it can be suppressed by perceptual and cultural elements

C  it typically tends to increase with age

D  it is at its peak when individuals are in their 30s

A  create ideas that do not reflect new business opportunities

B  recognize product ideas for additional analysis

C  generate completely new ideas

D  produce ideas that are not related to known products

A  group study

B  free association

C  seminar

D  brainstorming

A  have a moderator who focuses group discussion in a directive manner only

B  be asked questions to simply solicit participant response

C  participate in open, in-depth discussions

D  provide information in an unstructured format

A  always be a silent, written generation of ideas

B  have individuals who are recognized experts in the relevant problem area

C  begin with a problem statement that is neither too broad nor too narrow

D  record ideas that are logical rather than illogical

A  logical reasoning

B  brainstorming

C  critical thinking

D  problem solving

A  It is utilized to test and screen new product ideas.

B  Results from product inventory analysis always reflect a new business opportunity.

C  It should not be used to identify product ideas for further evaluation.

D  Individuals are encouraged to generate new ideas themselves.

A  Ideas are expressed more spontaneously than in a brainstorming session.

B  It is a silent, written creation of ideas by a group of individuals.

C  It is a form of brainstorming that discourages freewheeling.

D  Criticism of ideas is actively encouraged.

A  Criticism should be allowed for every idea.
Freewheeling is encouraged.

B  Ideas should be stable rather than wild.
Combinations and improvements of ideas are encouraged.

C  Ideas should be stable rather than wild.
Criticism should be allowed for every idea.

D  Combinations and improvements of ideas are encouraged.
Freewheeling is encouraged.
A high number of ideas should be generated.

A  They are only used to generate new ideas.

B  Moderators focus discussions in a nondirective manner only.

C  Information is provided in an unstructured format.

D  They are used to filter ideas and concepts.