Exam 3

Navigation » List of Schools » California State University, Long Beach » Consumer Affairs » CAFF 427 – Consumer Dynamics » Winter 2022 » Exam 3

Need help with your exam preparation?

Existing Quiz Clients Login here

Below are the questions for the exam with the choices of answers:

Try The Exam

Question #1

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

A upper middle class

B working class lower middle

C lower lower class

D upper lower class

Question #2

Telsa just announced the creation of a new truck that will be all electric and have more power than any other truck in the market. It has yet to produce the truck but has created an interest list where people can place a non-refundable deposit of $1,000 to be the first to purchase the car. John signed up to purchase the truck and paid the $1,000 deposit. Which of the following describes John?

A Laggard

B Innovator

C None of these describe John

D Early adopter

Question #3

Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.

A social rank

B occupational prestige

C cultural capital

D social class

Question #4

According to the textbook, which of the following are components of social class?

A Race and Gender

B Occupational prestige and Gender

C Occupational prestige and Income

D Race and Income

Question #5

Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.

A Gender socialization

B Community goals

C Minimal group paradigm

D Social identity

E Sex-typed products

F Consumer identity

Question #6

Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.

A Homophily

B Guerilla Marketing

C Information cascade

D Negative word-of-mouth

Question #7

A ________ is an economy that is driven by a fairly small group of rich people.

A democracy

B homogany

C plutonomy

D monarchy

Question #8

Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others’ choices.

A Information cascade

B Negative word-of-mouth

C Homophily

D Guerilla Marketing

Question #9

Which of the following terms refers to a culture’s expectations about how members of the male or female gender should act, dress, or speak.

A Sex-typed products

B Minimal group paradigm

C Sex roles

D Masculinism

E Gender identity

F Social identity

Question #10

Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.

A Sex-typed traits

B Minimal group paradigm

C Gender identity

D Bromance

E Sex-typed products

F Consumer identity

Question #11

Which of the following refers to the process lamented by traditional retailers whereby consumers shop their stores to obtain product information and then purchase the chosen product online at a lower price.

A Pretailer

B Retail theming

C Shopping orientation

D Atmosphere

E Showrooming

F Time style

Question #12

Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.

A Consumer identity

B Sex roles

C Community goals

D Gender socialization

E Gender identity

F Sex-typed products

Question #13

Which of the following refers to a professional who is retained to evaluate and/or make purchases on behalf of a consumer.

A Surrogate Consumer

B Cyberplace

C Social network

D Brand advocate

E Market Maven

F Folksonomy

Question #14

Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.

A Market Maven

B Cyberplace

C Social network

D Sociometric method

E Folksonomy

F Brand advocate

Question #15

Which of the following refers to an online social community.

A Sociometric methods

B Cyberplace

C Market Maven

D Folksonomy

E Surrogate Consumer

F Brand advocate

Question #16

Consumers who buy everything in sight are called ________.

A spendthrifts

B justifiers

C balancers

D tightwads

Question #17

Which of the following refers to store’s “personality”, composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff.

A Time poverty

B Open rates

C Shopping orientation

D Store Image

E Time style

F Atmosphere

Question #18

Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.

A Negative word-of-mouth

B Information cascade

C Homophily

D Guerilla Marketing

Question #19

Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.

A Social graphs

B Cyberplace

C Folksonomy

D Market Maven

E Surrogate Consumer

F Social network

Question #20

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

A frugalistas

B the nouveau rich

C the mass class

D social consumers

Question #21

Which of the following are basic conflicts common to all teens according to Saatchi & Saatchi?

A Rebellion vs conformity

B Idealism vs pragmatism

C All of these

D Narcissism vs intimacy

E Autonomy vs belonging

Question #22

________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.

A Income inequality

B Credit score

C Consumer confidence

D Saving rate

Question #23

Which of the following refers to an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn’t otherwise make to sell in stores.

A Activity stores

B Psychosocial time

C Time poverty

D Pretailer

E Atmosphere

F Consumer Situation

Question #24

Which of the following refers to a person who often serves as a source of information about market-place activities.

A Social network

B Market Maven

C Social graphs

D Surrogate Consumer

E Cyberplace

F Folksonomy

Question #25

Which of the following are factors that will determine the degree to which one or the other spouse or both jointly will decide what to buy?

A Sex-role stereotypes

B Experience

C Spousal resources

D Socioeconomic status

E All of these

Question #26

Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.

A Negative word-of-mouth

B Guerilla Marketing

C Information cascade

D Homophily

Question #27

Which of the following refers to a person’s subjective evaluation of the passage of time, which may not correspond very closely to the actual time elapsed.

A Shopping orientation

B Pretailer

C Showrooming

D Psychosocial time

E Open rates

F Activity stores

Question #28

Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well.

A True

B False

Question #29

Which of the following terms refers to the elements of self-concept that reflect sex roles.

A Minimal group paradigm

B Bromance

C Masculinism

D Gender identity

E Gender socialization

F Sex roles

Question #30

The best predictor of major expenditures that do not have status or symbolic value is ________.

A social class

B income

C occupation

D social class and income

Question #31

Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson’s fear of being ruined is equated to ________.

A atephobia

B aurophobia

C harpaxophia

D peniaphobia

Question #32

Which of the following factors variable determine what life stage a person is in?

A the age of children, if present

B all of these

C presence or absence of children in the home

D marital status

E age

Question #33

One percenters are an example of ________.

A saving rate

B pay pay ratio

C income inequality

D plutonomy

Question #34

Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding “appropriate” sex role behavior for members.

A Gender socialization

B Community goals

C Minimal group paradigm

D Bromance

E Sex roles

F Sex-typed traits

Question #35

Which of the following refers to the percentage of people who open an email message from a marketer.

A Retail theming

B Open rates

C Psychosocial time

D Atmosphere

E Time poverty

F Time style

Question #36

Which of the following refers to a seller, buyer, and a product or service.

A Shopping orientation

B Atmosphere

C Pretailer

D Store Image

E Consumer Situation

F Queuing Theory

Question #37

Which of the following refers to a consumer’s general attitude and motivations regarding the act of shopping.

A Atmosphere

B Time style

C Shopping orientation

D Store Image

E Psychosocial time

F Consumer Situation

Question #38

Which of the following terms refers to the part of the self that our group memberships define.

A Gender identity

B Sex-typed products

C Community goals

D Social identity

E Sex roles

F Sex-typed traits

Question #39

Which of the following terms refers a perspective that argues each of us has several “selves” that relate to the group. These linkages are so important that we think of ourselves not as “I”, but also as “we”.

A Sex-typed traits

B Social identity

C Agent goals

D Social identity theory

E Minimal group paradigm

F Gender socialization

Question #40

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

A average of earnings

B real income

C discretionary income

D overtime pay

Question #41

Which of the following refers to the mathematical study of waiting lines.

A Consumer Situation

B Time style

C Time poverty

D Retail theming

E Atmosphere

F Queuing Theory

Question #42

Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.

A Community goals

B Gender identity

C Gender socialization

D Consumer identity

E Masculinism

F Sex-typed products

Question #43

Which of the following refers to a feeling of having less time available than is required to meet the demands of everyday life.

A Retail theming

B Queuing Theory

C Time style

D Time poverty

E Showrooming

F Pretailer

Question #44

Which of the following is associated with word-of mouth? Select the best option.

A Product information transmitted by television to consumers

B Product information transmitted by individual business to consumer

C Product information transmitted by individual consumer on a formal basis

D Product information transmitted by individual consumer on an informal basis

Question #45

Which of the following roles were identified in the book as influencing collective decision-making?

A Buyer

B Influencer

C Gatekeeper

D All of these

E Initiator

F User

Question #46

Which of the following refers to an individual’s priorities regarding how they spend time as influenced by personal and cultural factors.

A Open rates

B Consumer Situation

C Shopping orientation

D Psychosocial time

E Time style

F Store Image

Question #47

Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.

A Agent goals

B Bromance

C Community goals

D Social identity theory

E Consumer identity

F Gender identity

Question #48

In which of the following cultures does the context in which something is said matter more than what is said.

A High-context

B No-context

C Mid-context

D Low-context

Question #49

John likes to wear expensive clothing, drive expenses cars, and flaunt his new found wealth. Which of the follow best describes John according to the textbook

A nouveau rich

B affluenza

C cosmopolitan

D bottom of the pyramid

Question #50

Successful innovations posses which of the following attributed according to the textbook?

A Relative advantage. Observability. Trialability

B Relative advantage. Compatibility. Observability. Complexity. Trialability

C Relative advantage. Compatibility. Observability. Complexity.

D Relative advantage. Complexity. Trialability

Try The Exam

Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

Need help with your exam preparation?

Below are the questions for the exam with the choices of answers:

Christian S.

Tyra

Linda

Manush

We accept payment