Exam 1

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Question #1

Which of the following refers to targeting a brand only to specific groups of consumers who share well-defined and relevant characteristics.

A Productivity orientation

B Market segmentation strategies

C Interpretivism

D Pastiche

E Popular culture

F Motivation

Question #2

A custom with a strong moral overtone is called a?

A Conventions

B More

C Cresive norms

D Custom

Question #3

Which of the following refers to the extent to which a shopper is engaged with a store, Web site, or a location where people consumer a product or service.

A Problem recognition

B Postpurchase evaluation

C Situation involvement

D Product involvement

E Variety seeking

Question #4

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority’s formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.

A Art Form

B Process

C Industry

D Theory

Question #5

Which of the following refers to subtle change in a person’ environment that results in a change in behavior.

A Product involvement

B Variety seeking

C Nudge

D Situation involvement

E Postpurchase evaluation

F Problem recognition

Question #6

Properties of the medium and message content that influence a person’s degree of engagement with the message define…..

A Product recognition

B Consumer involvement

C Evoked set

D Message involvement

Question #7

Which term refers to the bond between product and consumer that is difficult for competitors to break

A Patronage

B Relationship

C Brand loyalty

D Custom

Question #8

The way members of a culture maintain an orderly social life is called?

A Ecology

B Ideology

C Hierarchy

D Social structure

Question #9

Which of the following refers to norms that regulate how we conduct our everyday lives.

A Art product

B Coventions

C Contamination

D Consumer Style

E Antifestval

F Cooptation

Question #10

Which of the following refers to a pattern of behaviors, attitudes, and opinions that influences all of a person’s consumption activities.

A Contamination

B Consumer Style

C Binary opposition

D Art product

E Cooptation

F Coventions

Question #11

A norm that controls basic behaviors, such as division of labor in a household

A Cresive norms

B Custom

C More

D Conventions

Question #12

Which of the following refers to the final stage o consumer decision-making when we experience the product or service we selected.

A Postpurchase evaluation

B Problem recognition

C Variety seeking

D Nudge

E Situation involvement

F Product involvement

Question #13

Which of the following refers to the strategic perspective that stresses the long-term human side of buyer-seller interactions.

A Positivism

B Relationship marketing

C Paradigm

D Pastiche

E Motivation

F Interpretivism

Question #14

Which of the following refers to a measurement system that scores a country in terms of its standing on six dimensions so that users can compare and contrasts values.

A Objectification

B Creolization

C Emic perspective

D Global consumer culture

E Hofstede Dimensions of National Culture

F Desacralization

Question #15

A consumer’s level of of interest in a particular item is associated with which of the following terms:

A Brand loyalty

B Product disposal

C Product involvement

D Product placement

Question #16

Which of the following refers to a research perspective that relies on principles of the “scientific method” and assumes that a single reality exits.

A Interpretivism

B Positivism

C Role theory

D Relationship marketing

E User-generated content

F Virtual worlds

Question #17

Which of the following is NOT a stage of the consumption process?

A Desire

B Purchase

C Pre-purchase

D Post-purchase

Question #18

Which of the following refers to mixture of images.

A User-generated content

B Paradigm

C Motivation

D Interpretivism

E Popular culture

F Pastiche

Question #19

Which of the following refers to an event that distorts the symbols associated with other holidays.

A Contamination

B Art product

C Cooptation

D Binary opposition

E Consumer Style

F Antifestval

Question #20

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

A Consumer behavior

B Lifestyle marketing

C Marketing research

D Role theory

Question #21

A belief that a product has potentially negative consequences is associated with which of the following?

A Constructive Processing

B Self-regulation

C Counteractive construal

D Perceived risk

Question #22

Norms that regulate how we conduct our everyday lives are called?

A Custom

B More

C Conventions

D Cresive norms

Question #23

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

A Marketer

B Influencer

C Content generator

D Consumer

Question #24

Which of the following refers to when foreign influences are absorbed and integrated with local meanings.

A Global consumer culture

B Desacralization

C Objectification

D Creolization

E Hofstede Dimensions of National Culture

F Emic perspective

Question #25

A thought process in which a person evaluates the effort they will need to make a particular choice, and then tailor the amount of cognitive effort expended to make this decision is

A Self-regulation

B Constructive Processing

C Counteractive construal

D Perceived risk

Question #26

A belief that some condition is preferable to its opposite is called a?

A Value

B Social structure

C Ideology

D Ecology

Question #27

Which of the following refers to a consumer’s level of interest in a particular item.

A Postpurchase evaluation

B Problem recognition

C Nudge

D Variety seeking

E Situation involvement

F Product involvement

Question #28

A process

B theory

C industry

D art form

Question #29

People are are always rational, logical, and calculating like traditional economic theory proposes.

A True

B False

Question #30

Which of the following refers to when we attribute sacred qualities to mundane items.

A Objectification

B Emic perspective

C Creolization

D Global consumer culture

E Desacralization

F Hofstede Dimensions of National Culture

Question #31

Which of the following refers to a continual striving to use time constructively.

A Megacity

B Motivation

C Productivity orientation

D User-generated content

E Social Media

F Virtual worlds

Question #32

Which of the following refers to the process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.

A Variety seeking

B Situation involvement

C Nudge

D Postpurchase evaluation

E Product involvement

F Problem recognition

Question #33

Which of the following refers to when a place or object takes on sacred qualities because of its association with another sacred person or event.

A Binary opposition

B Consumer Style

C Cooptation

D Antifestval

E Contamination

F Art product

Question #34

Which of the following refers to an internal state that activates goal-oriented behavior.

A Virtual worlds

B Interpretivism

C Paradigm

D Pastiche

E Motivation

F Market segmentation strategies

Question #35

A person’s deliberate efforts to change or maintain his actions over time refers to which of the following?

A Perceived risk

B Constructive Processing

C Counteractive construal

D Self-regulation

Question #36

The mental characteristics of a people and the way they relate to their environment and social groups.

A Hierarchy

B Ecology

C Social structure

D Ideology

Question #37

Those products already in memory plus those prominent in the retail environment that are actively considered during a consumer’s choice process are best associated with which of the following terms?

A Brand loyalty

B Evoked set

C Product recognition

D Consumer involvement

Question #38

Which of the following refers to an approach to studying cultures that stresses the unique aspects of each culture.

A Objectification

B Hofstede Dimensions of National Culture

C Desacralization

D Emic perspective

E Creolization

F Global consumer culture

Question #39

The values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society are called?

A Norms

B Spirituality

C Culture

D Socialization

Question #40

Unspoken rules that govern social behavior are called?

A Crescive norms

B More

C Conventions

D Custom

Question #41

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

A content generator

B consumer

C marketer

D influencer

Question #42

Which of the following refers to the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market.

A Popular culture

B Synchronous Interactions

C Horizontal revolution

D Virtual worlds

E Paradigm

F Megacity

Question #43

What type of ritual is a sweet sixteen birthday celebration?

A Rites of Passage rituals

B Gift-giving rituals

C Holiday rituals

D Grooming rituals

Question #44

Repeat purchasing behavior that reflects on conscious decisions to continue buying the same product is best associated with which of the following?

A Consumer involvement

B Brand loyalty

C Product recognition

D Evoked set

Question #45

Which of the following refers to a cultural process by which the original meaning of a product or symbol associated with a subculture is modified by members of mainstream culture.

A Coventions

B Consumer Style

C Contamination

D Cooptation

E Antifestval

F Binary opposition

Question #46

The way members of a culture adapt to their physical habitat is called?

A Growth

B Ecology

C Social structure

D Ideology

Question #47

Which of the following refers to the perspective that much of consumer behavior resembles actions in a play.

A Relationship marketing

B Role theory

C Synchronous Interactions

D Pastiche

E Horizontal revolution

F Productivity orientation

Question #48

The three categories of consumer decision-making are?

A cognitive, affective, and situational

B cognitive, situational, and habitual

C cognitive, affective, and habitual

D situational, affective, and habitual

Question #49

Which of the following time periods is encompassed in the study of consumer behavior?

A Post-purchase

B Pre-purchase

C All of these

D Purchase

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