Exam 1

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Question #1

Which of the following refers to targeting a brand only to specific groups of consumers who share well-defined and relevant characteristics.

A Popular culture

B Productivity orientation

C Motivation

D Market segmentation strategies

E Pastiche

F Interpretivism

Question #2

A custom with a strong moral overtone is called a?

A Conventions

B Cresive norms

C Custom

D More

Question #3

Which of the following refers to the extent to which a shopper is engaged with a store, Web site, or a location where people consumer a product or service.

A Postpurchase evaluation

B Situation involvement

C Problem recognition

D Product involvement

E Variety seeking

Question #4

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority’s formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.

A Theory

B Process

C Art Form

D Industry

Question #5

Which of the following refers to subtle change in a person’ environment that results in a change in behavior.

A Nudge

B Variety seeking

C Product involvement

D Situation involvement

E Postpurchase evaluation

F Problem recognition

Question #6

Properties of the medium and message content that influence a person’s degree of engagement with the message define…..

A Evoked set

B Product recognition

C Consumer involvement

D Message involvement

Question #7

Which term refers to the bond between product and consumer that is difficult for competitors to break

A Brand loyalty

B Custom

C Relationship

D Patronage

Question #8

The way members of a culture maintain an orderly social life is called?

A Ecology

B Ideology

C Social structure

D Hierarchy

Question #9

Which of the following refers to norms that regulate how we conduct our everyday lives.

A Consumer Style

B Coventions

C Contamination

D Antifestval

E Cooptation

F Art product

Question #10

Which of the following refers to a pattern of behaviors, attitudes, and opinions that influences all of a person’s consumption activities.

A Binary opposition

B Contamination

C Art product

D Consumer Style

E Coventions

F Cooptation

Question #11

A norm that controls basic behaviors, such as division of labor in a household

A More

B Conventions

C Custom

D Cresive norms

Question #12

Which of the following refers to the final stage o consumer decision-making when we experience the product or service we selected.

A Situation involvement

B Problem recognition

C Variety seeking

D Nudge

E Postpurchase evaluation

F Product involvement

Question #13

Which of the following refers to the strategic perspective that stresses the long-term human side of buyer-seller interactions.

A Paradigm

B Pastiche

C Positivism

D Motivation

E Interpretivism

F Relationship marketing

Question #14

Which of the following refers to a measurement system that scores a country in terms of its standing on six dimensions so that users can compare and contrasts values.

A Desacralization

B Creolization

C Hofstede Dimensions of National Culture

D Global consumer culture

E Emic perspective

F Objectification

Question #15

A consumer’s level of of interest in a particular item is associated with which of the following terms:

A Product involvement

B Product disposal

C Product placement

D Brand loyalty

Question #16

Which of the following refers to a research perspective that relies on principles of the “scientific method” and assumes that a single reality exits.

A Virtual worlds

B User-generated content

C Role theory

D Relationship marketing

E Positivism

F Interpretivism

Question #17

Which of the following is NOT a stage of the consumption process?

A Pre-purchase

B Post-purchase

C Purchase

D Desire

Question #18

Which of the following refers to mixture of images.

A User-generated content

B Motivation

C Interpretivism

D Pastiche

E Paradigm

F Popular culture

Question #19

Which of the following refers to an event that distorts the symbols associated with other holidays.

A Contamination

B Binary opposition

C Cooptation

D Art product

E Antifestval

F Consumer Style

Question #20

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

A Marketing research

B Consumer behavior

C Role theory

D Lifestyle marketing

Question #21

A belief that a product has potentially negative consequences is associated with which of the following?

A Perceived risk

B Constructive Processing

C Self-regulation

D Counteractive construal

Question #22

Norms that regulate how we conduct our everyday lives are called?

A Conventions

B Custom

C Cresive norms

D More

Question #23

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

A Consumer

B Content generator

C Marketer

D Influencer

Question #24

Which of the following refers to when foreign influences are absorbed and integrated with local meanings.

A Creolization

B Global consumer culture

C Emic perspective

D Objectification

E Desacralization

F Hofstede Dimensions of National Culture

Question #25

A thought process in which a person evaluates the effort they will need to make a particular choice, and then tailor the amount of cognitive effort expended to make this decision is

A Self-regulation

B Perceived risk

C Constructive Processing

D Counteractive construal

Question #26

A belief that some condition is preferable to its opposite is called a?

A Value

B Ecology

C Social structure

D Ideology

Question #27

Which of the following refers to a consumer’s level of interest in a particular item.

A Postpurchase evaluation

B Product involvement

C Situation involvement

D Problem recognition

E Variety seeking

F Nudge

Question #28

A theory

B art form

C industry

D process

Question #29

People are are always rational, logical, and calculating like traditional economic theory proposes.

A False

B True

Question #30

Which of the following refers to when we attribute sacred qualities to mundane items.

A Desacralization

B Creolization

C Emic perspective

D Hofstede Dimensions of National Culture

E Global consumer culture

F Objectification

Question #31

Which of the following refers to a continual striving to use time constructively.

A Productivity orientation

B Virtual worlds

C Megacity

D Social Media

E Motivation

F User-generated content

Question #32

Which of the following refers to the process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.

A Situation involvement

B Postpurchase evaluation

C Variety seeking

D Nudge

E Problem recognition

F Product involvement

Question #33

Which of the following refers to when a place or object takes on sacred qualities because of its association with another sacred person or event.

A Art product

B Binary opposition

C Antifestval

D Contamination

E Consumer Style

F Cooptation

Question #34

Which of the following refers to an internal state that activates goal-oriented behavior.

A Paradigm

B Pastiche

C Virtual worlds

D Motivation

E Interpretivism

F Market segmentation strategies

Question #35

A person’s deliberate efforts to change or maintain his actions over time refers to which of the following?

A Counteractive construal

B Perceived risk

C Constructive Processing

D Self-regulation

Question #36

The mental characteristics of a people and the way they relate to their environment and social groups.

A Social structure

B Ideology

C Ecology

D Hierarchy

Question #37

Those products already in memory plus those prominent in the retail environment that are actively considered during a consumer’s choice process are best associated with which of the following terms?

A Evoked set

B Consumer involvement

C Brand loyalty

D Product recognition

Question #38

Which of the following refers to an approach to studying cultures that stresses the unique aspects of each culture.

A Global consumer culture

B Hofstede Dimensions of National Culture

C Desacralization

D Creolization

E Emic perspective

F Objectification

Question #39

The values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society are called?

A Norms

B Culture

C Spirituality

D Socialization

Question #40

Unspoken rules that govern social behavior are called?

A Custom

B Conventions

C More

D Crescive norms

Question #41

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

A consumer

B marketer

C content generator

D influencer

Question #42

Which of the following refers to the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market.

A Horizontal revolution

B Virtual worlds

C Paradigm

D Synchronous Interactions

E Popular culture

F Megacity

Question #43

What type of ritual is a sweet sixteen birthday celebration?

A Gift-giving rituals

B Grooming rituals

C Holiday rituals

D Rites of Passage rituals

Question #44

Repeat purchasing behavior that reflects on conscious decisions to continue buying the same product is best associated with which of the following?

A Consumer involvement

B Evoked set

C Product recognition

D Brand loyalty

Question #45

Which of the following refers to a cultural process by which the original meaning of a product or symbol associated with a subculture is modified by members of mainstream culture.

A Cooptation

B Binary opposition

C Contamination

D Antifestval

E Coventions

F Consumer Style

Question #46

The way members of a culture adapt to their physical habitat is called?

A Social structure

B Ecology

C Growth

D Ideology

Question #47

Which of the following refers to the perspective that much of consumer behavior resembles actions in a play.

A Pastiche

B Role theory

C Horizontal revolution

D Productivity orientation

E Relationship marketing

F Synchronous Interactions

Question #48

The three categories of consumer decision-making are?

A situational, affective, and habitual

B cognitive, affective, and habitual

C cognitive, affective, and situational

D cognitive, situational, and habitual

Question #49

Which of the following time periods is encompassed in the study of consumer behavior?

A Purchase

B Pre-purchase

C Post-purchase

D All of these

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