Quiz 3

A  marketing information system

B  marketing logistics system

C  marketing research department

D  marketing model

E  marketing research project

A  FALSE

B  TRUE

A  solving the problem.

B  getting problem-specific data.

C  defining the problem.

D  interpreting the data.

E  analyzing the situation.

A  assumes that statistical analysis provides the only basis for rejecting a hypothesis.

B  is an orderly way of presenting your point of view.

C  rejects the idea that marketing managers can make “educated guesses” about marketing relationships.

D  None of the answers are correct.

E  is a hit-or-miss approach.

A  FALSE

B  TRUE

A  is comprised of the laws in the United States that protect personal data and require informational privacy.

B  is a set of laws on data protection and privacy for all individuals within the European Union.

C  only applies to companies that house their servers in the United States.

D  is a uniform set of consumer privacy laws that govern privacy in all countries.

E  only applies to companies that do business within the European Union nations.

A  a set of focus group interviews.

B  a consumer panel research project.

C  None of the answers are correct.

D  a set of personal interviews.

E  the experimental method.

A  study what information is already available.

B  talk with competitors facing similar problems.

C  collect primary data.

D  collect primary data,study what information is already available, begin to talk informally to as many customers as possible and talk with competitors facing similar problems.

E  begin to talk informally to as many customers as possible.

A  TRUE

B  FALSE

A  TRUE

B  FALSE

A  clustering.

B  positioning.

C  segmenting.

D  researching.

E  targeting.

A  Any of the answers could be correct.

B  product-market.

C  generic market.

D  target market.

A  aggregate; use different segments

B  aggregate; combine segments

C  disaggregate; combine segments

D  disaggregate; use different segments

E  disaggregate; use one segment

A  combined target market approach.

B  None of the answers is correct.

C  single target market approach.

D  multiple target market approach.

E  mass marketing approach.

A  to think about new ways of satisfying the needs of his or her current customers.

B  to see a larger set of potential competitors.

C  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.

D  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities, to see a larger set of potential competitors, and to think about new ways of satisfying the needs of his or her current customers.

A  ethnicity

B  needs

C  income

D  education

E  region of the world or country

A  FALSE

B  TRUE

A  customers have broadly similar needs.

B  customers have broadly similar needs, sellers may compete in different product-markets, there may be many ways to satisfy customers’ needs, and diverse types of products may compete for customers.

C  sellers may compete in different product-markets.

D  diverse types of products may compete for customers.

E  there may be many ways to satisfy customers’ needs.

A  generic market.

B  aggregating approach.

C  CRM database.

D  disaggregating approach.

E  clustering approach.

A  FALSE

B  TRUE