Navigation » List of Schools » Florida State College at Jacksonville » Management » Marketing 3023 – Marketing Fundamentals » Winter 2021 » Quiz 2
Below are the questions for the exam with the choices of answers:
Question #1
A Marketing tries to satisfy “unwanted demand” rather than genuine wants.
B None of the answers are correct.
C Satisfying consumer needs and wants is a dynamic, ongoing process.
D Marketing makes people materialistic by creating “false values.”
E Advertising generally raises prices and wastes resources.
Question #2
A Place
B Product
C Price
D Promotion
Question #3
A decreasing use of value pricing
B increased use of dynamic pricing
C use of freemium pricing
D increased ease of comparison price shopping on the Internet
E overuse of sales and deals
Question #4
A actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm’s products in an economical way.
B actually lowers prices to the consumer.
C informs large numbers of potential customers about a firm’s products in an economical way.
D makes both the micro-marketing and macro-marketing processes work better.
E results in economies of scale in manufacturing, distribution, and sales.
Question #5
A satisfy consumer needs as seen by marketing managers.
B ensure the survival of business firms.
C find a reasonable balance between consumer satisfaction and business profits.
D satisfy consumer needs as the consumers themselves see them.
E reduce the cost of marketing activities.
Question #6
A FALSE
B TRUE
Question #7
A FALSE
B TRUE
Question #8
A FALSE
B TRUE
Question #9
A complex buying
B negotiated contract
C purchasing specifications
D competitive bidding
Question #10
A is an in-between process in which some review of the buying situation is done.
B is a routine repurchase that may have been made many times before.
C involves no review of suppliers.
D occurs when an organization has a new need and the customer wants a great deal of information.
E occurs when an organization has a routine need and the customer wants only minimal information.
Question #11
A FALSE
B TRUE
Question #12
A platform that provides information on the prices of essential goods in the U.S. market.
B central source that provides marketers key information related to business with government agencies.
C portal providing information on the prices of luxury goods in the U.S. market.
D platform exclusively designed to compare the revenue system of the United States with other countries.
E website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.
Question #13
A is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.
B may specialize by product area if he or she works for a large organization.
C is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
D is only interested in finding the lowest possible price for a product.
E is basically a clerk who fills out paperwork to place orders.
Question #14
A new-task buying
B selective buying
C modified rebuy
D intensive buying
E straight rebuy
Question #15
A None of the statements is true.
B Singles and young couples are less willing to try new products than are older couples.
C Divorced families usually have more discretionary income than traditional families.
D Empty nesters are frequently big spenders.
E Buying responsibility and influence vary little from one family to another.
Question #16
A a restaurant’s services.
B a restaurant’s services, a plumbing repair service, a replacement garbage disposer, and sports clothes.
C sports clothes.
D a plumbing repair service.
E a replacement garbage disposer.
Question #17
A physiological
B personal
C social
D safety
Question #18
A Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.
B Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.
C Kayla is a person who uses social media to influence others’ buying decisions.
D Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.
E Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.
Question #19
A FALSE
B TRUE
Question #20
A FALSE
B TRUE