Midterm II

A  FALSE

B  TRUE

A  demographics

B  psychographic

C  product

D  end-use

A  business products

B  marketing mix

C  target market

D  consumer products

A  selected a target market

B  created personal utility

C  developed a marketing mix

D  developed a marketing plan

A  when arrangements for the transfer of title from seller to buyer are made

B  when the business firm converts raw materials into finished products

C  when the product is made available to the consumer at a time the consumer wants to buy it

D  by having the good or service available at a convenient location when the consumer wants to buy it

A  End-use segmentation

B  Comarketing

C  Market segmentation

D  B2B

E  marketing mix

F  secondary data

A  marketing mix

B  Consumer behavior

C  Exchange process

D  B2B

E  End-use segmentation

F  Affinity program

A  Exchange process

B  B2B

C  Affinity program

D  End-use segmentation

E  Ownership utility

F  Consumer behavior

A  Exchange process

B  Market segmentation

C  secondary data

D  End-use segmentation

E  Affinity program

F  Consumer behavior

A  Consumer behavior

B  Exchange process

C  Comarketing

D  secondary data

E  End-use segmentation

F  Market segmentation

A  Consumer behavior

B  B2B

C  Market segmentation

D  Comarketing

E  End-use segmentation

F  secondary data

A  secondary data

B  Comarketing

C  End-use segmentation

D  B2B

E  Consumer behavior

F  Exchange process

A  End-use segmentation

B  Market segmentation

C  marketing mix

D  Consumer behavior

E  B2B

F  Affinity program

A  Consumer behavior

B  marketing mix

C  Market segmentation

D  Affinity program

E  Exchange process

F  Ownership utility

A  Exchange process

B  marketing mix

C  Consumer behavior

D  Affinity program

E  Market segmentation

F  Ownership utility

A  Process

B  Customer oriented

C  Product

D  Fixed

A  Software developer

B  Paper mill

C  Jewelry manufacturer

D  Steel manufacturer

A  specialization

B  quality management

C  standardization

D  mechanization

A  To determine the most economical routes for transporting the firms’ products

B  To design systems that will provide managers with information useful for decision making

C  To manage the use of people and other resources in the development of distribution channels and promotional strategies

D  To manage the use of people and machinery in converting materials and resources into finished goods and services

A  process utility

B  time utility

C  distribution

D  production

A  Classroom-based training

B  A management development program

C  An affirmative action program

D  Cross-training

A  profits

B  markets

C  values

D  growth plans

A  encourages price-fixing.

B  is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.

C  guarantees a reduction in production costs for a company.

D  is the unique combination of abilities and approaches that sets a company apart from its competitors.

A  obtaining financing is often easier.

B  existing suppliers and employees are in place

C  less risk is involved.

D  product or service is not known in the marketplace.

A  Philip who has an aversion for taking risks.

B  Fiona who blames others for her failures.

C  Marcel who cannot tolerate failures.

D  Gina who is driven by the need to excel

A  Marketing

B  Production

C  Distribution

D  Sales

A  Maturity stage

B  Decline stage

C  Growth stage

D  Introductory stage

A  late maturity and decline

B  stabilization

C  growth and maturity

D  late introduction and growth

A  Utility

B  Exchange

C  Marketing

D  Barter

A  social

B  psychological

C  esteem

D  safety

A  Operational planning

B  Strategic planning

C  Contingency planning

D  Tactical planning

A  service attributes

B  benefits

C  physical characteristics

D  symbolic attributes

A  FALSE

B  TRUE

A  production

B  product

C  pricing

D  promotional

A  Identify a target market

B  Implement the appropriate distribution system

C  Develop the right product

D  Decide how to promote the product

A  Marketing research

B  Marketing

C  Market segmentation

D  Consumer behavior

A  proximity to suppliers

B  physical factors such as energy

C  proximity to raw materials

D  tax incentives

A  It is inefficient for producing small batches of different items.

B  It moves the product along a conveyor belt past a number of workstations.

C  Managers are seldom able to create conditions for high productivity.

D  Workers perform specialized tasks.

A  Mechanization, specialized labor, and robots

B  Mechanization, specialized skills, and standardization

C  Standardization, job-order production, and specialized labor

D  Analytic systems, synthetic systems, and continuous processes

A  Production

B  Distribution

C  Merchandising

D  Marketing

A  FALSE

B  TRUE

A  self-actualization

B  safety

C  esteem

D  physiological

A  satisfied needs are motivators and unsatisfied needs are not motivators.

B  higher order needs have to be satisfied first.

C  people’s needs are based on their wants

D  people’s needs are arranged in a hierarchy of importance

A  involuntary separation

B  outsourcing

C  downsizing

D  voluntary turnover

A  Social Security

B  unemployment insurance

C  Medicare

D  health insurance

A  wage

B  employee benefit

C  time wage

D  salary

A  bonus

B  wage

C  commission

D  salary

A  Determining various sources of operating funds in the organization

B  Maximizing employee effectiveness in the organization

C  Forecasting anticipated sales

D  Supervising hourly employees on a daily basis

A  training and performance evaluation

B  employee recruitment

C  company budget forecasts

D  employee compensation and benefits

A  Research and Development (R&D)

B  Human asset accounting

C  Human resource management

D  Change management

A  TRUE

B  FALSE

A  leadership

B  delegation

C  commitment

D  flexibility

A  They are held too frequently.

B  They are mostly based on criteria that are objective rather than subjective.

C  They may be skewed in favor of a single manager’s subjective opinion.

D  They take place in the form of two-way communication.

A  observation, interest, desire and action

B  attention, interest, desire and advantage

C  attention, interest, desire and alternative

D  attention, interest, desire and action

A  determine employee benefits and compensation packages

B  investigate discrimination complaints

C  enforce the Family and Medical Leave Act of 1993

D  guarantee companies pay social security for all employees

A  Reviewing applications and résumés

B  Identifying job requirements

C  Conducting employment tests

D  Interviewing candidates

A  TRUE

B  FALSE