Test 1

A  Statistical package

B  Responder group

C  Contributor group

D  Consumer panel

E  Consumer experiment

A  Situation analysis reserach

B  Focus group research

C  Open-ended reserach

D  Quantitative research

A  Asks closed-ended questions

B  Provides more representative samples of consumers

C  Relies on open-ended questioning

D  Asks yes or no type questions

A  None of these is a good choice

B  Historical company records on sales, costs, and advertising for the past ten years.

C  Company implemented specific market research tests to gather new data.

D  U.S. Census Bureau reports

E  A Google search

A  Is often all that is needed to solve a problem.

B  Should be considered before primary data is collected.

C  All of these alternatives are correct.

D  May not be specific enough to answer the question under consideration.

A  Primary data

B  Recycle data

C  Secondary data

D  Eisner data

A  Data warehouse

B  Hypothesis testing

C  Intranet

D  Experiment

E  Situation analysis

A  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

B  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

C  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

D  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

A  Hypotheses

B  Progressions

C  Situation analyses

D  Marketing Z modeling

E  Data quants

A  Marketing processing dept.

B  Marketing model

C  Marketing logistics system

D  Marketing status project

E  Marketing information system

A  Marketing structure

B  Marketing Research

C  Marketing processing

D  Marketing planning

A  Effective gatekeeping

B  Assured outsourcing

C  Total quality shipping

D  Just-in-time delivery

A  Extensive problem-solving

B  Modified rebuy

C  New-task

D  Straight rebuy

A  Is basically a clerk who fills out paperwork to place orders.

B  May specialize by product area if he/she works for a large organization.

C  Is only interested in finding the lowest possible price for a product.

D  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

A  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

B  each customer may need to be treated as a different segment.

C  All of these alternatives are correct.

D  NAICS codes may help in segmenting manufacturers but not producers of services.

A  Provide info. about industry trends

B  All of these answers are correct

C  Provide J.I.T. delivery

D  Serve as technical consultants to their customers.

A  Offers lowest price.

B  Enables the firm to operate more efficiently with the least risks.

C  Offers widest assortment

D  Offers AEG certification.

A  Firms may choose to serve either organizational buyers or final consumers, but not both.

B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

C  Business-to-business marketing includes marketing to final consumers.

D  Marketing to organizations is just like marketing to final consumers.

A  Motivation

B  Personal environment

C  Opinion set

D  Learned set

E  Culture

A  A consumer advocate

B  A source

C  An opinion leader

D  A channel captain

A  Reference group

B  Grandparents

C  Family

D  CSUN instructor

A  Social group dynamics

B  Opinion insight

C  Lifestyle analysis

D  Personality analytics

A  Create new attitudes toward his or her brand.

B  Change existing negative attitudes.

C  Discover the attitudes of the firm’s target market.

D  Strengthen existing positive attitudes.

A  All of these alternatives are correct.

B  Things we believe strongly enough to be willing to take some action

C  usually thought of as involving liking or disliking

D  more action-oriented than beliefs

E  reasonably enduring points of view about something

A  Cue, response, drive, reinforcement

B  reinforcement, drive, cue, response

C  Drive, cue, response, reinforcement

D  None of these alternatives is correct

A  Selective calculation

B  Reinforced cognition

C  Selective organization

D  Selective exposure

A  Selective exposure

B  Focal socialization

C  Selective learning

D  Selective perception

A  Physiological, safety, social, and personal needs.

B  Personal, social, safety, and physiological needs.

C  Social, personal, safety, and physiological needs.

D  safety, personal, social, and physiological needs.

A  Satisfying a want

B  Satisfying a need

C  The “economic-buyer” model of buyer behavior

D  All of these are equally good answers

A  Attitudes

B  Learning

C  Perception

D  Motivation

E  Age

A  None of these is true of the economic-buyer model.

B  Is seen as too simplistic by most marketing managers to explain consumer behavior..

C  Suggests that men and women behave differently as buyers.

D  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

A  Income available before taxes.

B  Total market value of goods and services produced.

C  Income available after taxes.

D  Income available after taxes and necessities.

E  Gross domestic product per capita.

A  Makes buying decisions based only on price.

B  Is averse to spending time and money.

C  Logically compares choices to get the greatest satisfaction from spending time and money.

D  Will not pay extra for convenience.

A  Customers’ perceptions of products

B  The actual objective characteristics of products.

C  The opinions of the marketing managers.

D  The potential places where a product may be sold and purchased.

A  Generic market

B  Clustering approach

C  CRM database

D  Aggregating approach

A  Dynamic behavioral segmentation.

B  Positioning

C  AIC analysis

D  None of these

E  Random Clustering

A  All of these are examples of a consumer market demographic dimension

B  Education

C  Sex

D  Occupation

E  Age

A  Needs

B  Education

C  Income

D  Region of the world or country

A  The threat of potential competitors suggests more aggregating.

B  All of these alternatives are true.

C  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

D  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

A  mechanical, nonjudgmental

B  “clustering” or aggregating

C  assorting

D  “breaking apart” or disaggregatingg

A  Identifying target groups with the fewest potential customers and making subsets of these.

B  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

C  Identifying broad product markets and segmenting them into narrower target markets.

D  Identifying small target markets and expanding them into broad product markets.

A  Determining market

B  Generic market

C  Product-market

D  Qualifying market

A  Champagne

B  A tomato

C  Long-stem roses

D  A greeting card

A  Figuring out how to offer products at the lowest possible price.

B  Narrowing down possible market opportunities to the most attractive ones.

C  Identifying as many market opportunities as can be imagined.

D  Creating products that managers like.

A  Use machine translators.

B  Include local citizens in the evaluation process.

C  Assume that all cultures around the world are the same.

D  Do not “think locally.”

E  Save money by cutting research into foreign markets.

A  Political and legal environment

B  Competitive environment

C  Technological environment

D  Economic environment

E  Cultural and social environment

A  Customer types

B  Marketing mix

C  Product types

D  Customer needs

E  Geographic area

A  None of these are correct.

B  A combiner tries to meet the demand in several segments.

C  Combiners usually have more sales potential than segmenters.

D  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

A  Prevent fraud on the Internet.

B  Restrict importing into the United States.

C  Establish the Calif. State University Protection Agency.

D  Eliminate price differences among different competing suppliers.

E  Prevent monopolies or consperacies in restraint of trade.

A  Over the long run, most product-markets tend toward monopolistic competition.

B  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

C  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

D  Marketing managers should choose strategies that avoid head-on competition

E  Competition-free environments are rare.

A  Resource combination

B  Objective-centered approach

C  Competitor matrix

D  Sustainable competitive advantage

E  Competitor analysis plan

A  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

B  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

C  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

D  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

A  Be compatible with one another.

B  Be specific

C  Focus on returning some profit to the business.

D  All of these are correct.

E  Be realistic and achievable.

A  To provide detailed goals and plans.

B  To help firms decide what opportunities to pursue.

C  To help firms decide what opportunities to avoid.

D  To keep managers working towards a common purpose.

E  To communicate the firm’s basic reason for being.

A  Company environment

B  Economic environment

C  Legal environment

D  Technological environment

E  Cultural and social environment

A  Market penetration

B  Market development

C  Product development

D  Diversification

A  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

B  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

C  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

D  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

E  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

A  Similar to a marketing sales promotion

B  A marketing strategy – plus the time-related details for carrying it out

C  A plan focused on the necessary operational decisions

D  Similar to a public relations strategy

E  A target market and a generic marketing mix

A  Product development

B  Sales Promotion

C  Distribution

D  Market penetration

E  Publicity

A  Direct communication between sellers and potential customers.

B  All of these are included in Advertising

C  The main form of publicity

D  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

E  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

A  Advertising

B  Publicity

C  Personal selling

D  Sales Promotion

E  All of these may be included in Promotion

A  Place

B  Price

C  Personnel

D  Product

E  Promotion

A  A haircut

B  Tax advice from a financial consultant

C  All of these are considered products

D  A computer

E  A chair

A  Production, Personnel, Price, and Physical Distribution

B  Product, Price, Promotion, and Profit

C  Potential customers, Product, Price, and Personal Selling

D  Promotion, Production, Price, People

E  Product, Place, Promotion, and Price

A  is limited to small market segments

B  ignores markets that are large and spread out

C  assumes that all customers are basically the same

D  focuses on fairly homogeneous market segments

A  Marketing requirements

B  Marketing mix

C  Target market

D  Channel of distribution

E  4Ps

A  A target market and a related marketing mix

B  A target market

C  The resources needed to implement a marketing quant.

D  A marketing mix

A  Management by objective

B  Marketing programming

C  Strategic (management) planning

D  Marketing upfront planning

E  Inventory planning

A  Implementing marketing plans.

B  All of these.

C  Controlling marketing plans.

D  Planning marketing activities.

A  Customer satisfaction, resource efficiency, sales unit maximization.

B  Customer satisfaction, marketing manager as chief executive, profit.

C  Customer satisfaction, total company effort, profit.

D  Customer satisfaction, total company effort, sales unit growth.

E  Resource efficiency, sales growth, profit maximization.

A  More emphasis on selling and advertising in the marketing department era.

B  There is no difference.

C  Whether the whole company is customer-oriented.

D  Whether the president of the firm has a background in marketing.

E  More emphasis on short-run planning in the marketing company era.

A  Simple trade, production, sales, marketing department, international trading

B  Simple trade, production, sales, entrepreneurial, marketing company

C  Subsistence, production, sales, entrepreneurial, marketing company

D  Simple trade, production, sales, marketing company, marketing department

E  Simple trade, production, sales, marketing department, marketing company

A  Production

B  Marketing Company

C  Marketing Department

D  Simple Trade

A  Cost of labor and materials

B  Prices

C  Inventories

D  The number of producers

E  Discrepancies of quantity

A  Marketing activities such as advertising, branding, and market research are encouraged.

B  Economies have little variety, so consumers have few choices.

C  Prices usually fluctuate according to supply and demand.

D  Producers have a lot of choice about what and how much to produce.

A  Advertising agencies

B  Overnight delivery firms

C  Marketing research firms

D  All of these are collaborators

E  Product-testing labs

A  Government analysts

B  Marketing managers

C  Intermediaries

D  Consumer action groups

A  Discrepancies of assortment

B  Separation of values

C  Spatial separation

D  All of these are correct.

A  Micro-Marketing

B  Social quant. analysis

C  Standardization and grading

D  The transporting function

E  Macro-Marketing

A  Marketing should take over production, accounting, and financial services within a firm.

B  Marketing begins with anticipating potential customer needs.

C  Marketing is concerned with generating a single exchange between a firm and a customer.

D  The job of Marketing is to get rid of whatever the company is producing.

E  Production, not Marketing, should determine what goods and services are to be developed.