Test 1

A  Statistical package

B  Consumer experiment

C  Contributor group

D  Responder group

E  Consumer panel

A  Focus group research

B  Situation analysis reserach

C  Quantitative research

D  Open-ended reserach

A  Asks yes or no type questions

B  Relies on open-ended questioning

C  Asks closed-ended questions

D  Provides more representative samples of consumers

A  Company implemented specific market research tests to gather new data.

B  Historical company records on sales, costs, and advertising for the past ten years.

C  U.S. Census Bureau reports

D  None of these is a good choice

E  A Google search

A  Should be considered before primary data is collected.

B  Is often all that is needed to solve a problem.

C  All of these alternatives are correct.

D  May not be specific enough to answer the question under consideration.

A  Eisner data

B  Secondary data

C  Primary data

D  Recycle data

A  Experiment

B  Data warehouse

C  Hypothesis testing

D  Situation analysis

E  Intranet

A  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

B  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

C  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

D  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

A  Situation analyses

B  Marketing Z modeling

C  Progressions

D  Data quants

E  Hypotheses

A  Marketing information system

B  Marketing logistics system

C  Marketing status project

D  Marketing processing dept.

E  Marketing model

A  Marketing processing

B  Marketing structure

C  Marketing planning

D  Marketing Research

A  Effective gatekeeping

B  Just-in-time delivery

C  Total quality shipping

D  Assured outsourcing

A  New-task

B  Extensive problem-solving

C  Straight rebuy

D  Modified rebuy

A  May specialize by product area if he/she works for a large organization.

B  Is only interested in finding the lowest possible price for a product.

C  Is basically a clerk who fills out paperwork to place orders.

D  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

A  each customer may need to be treated as a different segment.

B  NAICS codes may help in segmenting manufacturers but not producers of services.

C  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

D  All of these alternatives are correct.

A  Serve as technical consultants to their customers.

B  Provide info. about industry trends

C  All of these answers are correct

D  Provide J.I.T. delivery

A  Offers AEG certification.

B  Offers lowest price.

C  Enables the firm to operate more efficiently with the least risks.

D  Offers widest assortment

A  Business-to-business marketing includes marketing to final consumers.

B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

C  Firms may choose to serve either organizational buyers or final consumers, but not both.

D  Marketing to organizations is just like marketing to final consumers.

A  Opinion set

B  Culture

C  Personal environment

D  Motivation

E  Learned set

A  An opinion leader

B  A source

C  A consumer advocate

D  A channel captain

A  Grandparents

B  Family

C  Reference group

D  CSUN instructor

A  Opinion insight

B  Social group dynamics

C  Personality analytics

D  Lifestyle analysis

A  Create new attitudes toward his or her brand.

B  Discover the attitudes of the firm’s target market.

C  Strengthen existing positive attitudes.

D  Change existing negative attitudes.

A  Things we believe strongly enough to be willing to take some action

B  reasonably enduring points of view about something

C  usually thought of as involving liking or disliking

D  All of these alternatives are correct.

E  more action-oriented than beliefs

A  Cue, response, drive, reinforcement

B  reinforcement, drive, cue, response

C  None of these alternatives is correct

D  Drive, cue, response, reinforcement

A  Selective organization

B  Reinforced cognition

C  Selective calculation

D  Selective exposure

A  Selective perception

B  Focal socialization

C  Selective exposure

D  Selective learning

A  Personal, social, safety, and physiological needs.

B  safety, personal, social, and physiological needs.

C  Physiological, safety, social, and personal needs.

D  Social, personal, safety, and physiological needs.

A  All of these are equally good answers

B  Satisfying a want

C  Satisfying a need

D  The “economic-buyer” model of buyer behavior

A  Motivation

B  Learning

C  Age

D  Attitudes

E  Perception

A  Is seen as too simplistic by most marketing managers to explain consumer behavior..

B  None of these is true of the economic-buyer model.

C  Suggests that men and women behave differently as buyers.

D  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

A  Income available before taxes.

B  Income available after taxes and necessities.

C  Total market value of goods and services produced.

D  Gross domestic product per capita.

E  Income available after taxes.

A  Logically compares choices to get the greatest satisfaction from spending time and money.

B  Is averse to spending time and money.

C  Makes buying decisions based only on price.

D  Will not pay extra for convenience.

A  The actual objective characteristics of products.

B  Customers’ perceptions of products

C  The opinions of the marketing managers.

D  The potential places where a product may be sold and purchased.

A  CRM database

B  Generic market

C  Clustering approach

D  Aggregating approach

A  None of these

B  Positioning

C  Dynamic behavioral segmentation.

D  Random Clustering

E  AIC analysis

A  Sex

B  All of these are examples of a consumer market demographic dimension

C  Education

D  Occupation

E  Age

A  Income

B  Education

C  Needs

D  Region of the world or country

A  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

B  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

C  All of these alternatives are true.

D  The threat of potential competitors suggests more aggregating.

A  mechanical, nonjudgmental

B  “breaking apart” or disaggregatingg

C  “clustering” or aggregating

D  assorting

A  Identifying target groups with the fewest potential customers and making subsets of these.

B  Identifying broad product markets and segmenting them into narrower target markets.

C  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

D  Identifying small target markets and expanding them into broad product markets.

A  Determining market

B  Product-market

C  Qualifying market

D  Generic market

A  Long-stem roses

B  A tomato

C  A greeting card

D  Champagne

A  Narrowing down possible market opportunities to the most attractive ones.

B  Identifying as many market opportunities as can be imagined.

C  Creating products that managers like.

D  Figuring out how to offer products at the lowest possible price.

A  Use machine translators.

B  Save money by cutting research into foreign markets.

C  Include local citizens in the evaluation process.

D  Assume that all cultures around the world are the same.

E  Do not “think locally.”

A  Political and legal environment

B  Competitive environment

C  Economic environment

D  Cultural and social environment

E  Technological environment

A  Geographic area

B  Customer needs

C  Product types

D  Marketing mix

E  Customer types

A  A combiner tries to meet the demand in several segments.

B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

C  Combiners usually have more sales potential than segmenters.

D  None of these are correct.

A  Restrict importing into the United States.

B  Prevent fraud on the Internet.

C  Prevent monopolies or consperacies in restraint of trade.

D  Establish the Calif. State University Protection Agency.

E  Eliminate price differences among different competing suppliers.

A  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

B  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

C  Competition-free environments are rare.

D  Marketing managers should choose strategies that avoid head-on competition

E  Over the long run, most product-markets tend toward monopolistic competition.

A  Resource combination

B  Competitor matrix

C  Competitor analysis plan

D  Sustainable competitive advantage

E  Objective-centered approach

A  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

B  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

C  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

D  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

A  Be realistic and achievable.

B  Be compatible with one another.

C  Focus on returning some profit to the business.

D  All of these are correct.

E  Be specific

A  To help firms decide what opportunities to avoid.

B  To keep managers working towards a common purpose.

C  To help firms decide what opportunities to pursue.

D  To communicate the firm’s basic reason for being.

E  To provide detailed goals and plans.

A  Cultural and social environment

B  Company environment

C  Economic environment

D  Technological environment

E  Legal environment

A  Market development

B  Market penetration

C  Diversification

D  Product development

A  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

B  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

C  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

D  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

E  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

A  Similar to a marketing sales promotion

B  A plan focused on the necessary operational decisions

C  A target market and a generic marketing mix

D  A marketing strategy – plus the time-related details for carrying it out

E  Similar to a public relations strategy

A  Distribution

B  Publicity

C  Sales Promotion

D  Market penetration

E  Product development

A  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

B  The main form of publicity

C  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

D  Direct communication between sellers and potential customers.

E  All of these are included in Advertising

A  Sales Promotion

B  Publicity

C  Personal selling

D  Advertising

E  All of these may be included in Promotion

A  Personnel

B  Price

C  Place

D  Promotion

E  Product

A  A chair

B  Tax advice from a financial consultant

C  A haircut

D  A computer

E  All of these are considered products

A  Production, Personnel, Price, and Physical Distribution

B  Product, Price, Promotion, and Profit

C  Potential customers, Product, Price, and Personal Selling

D  Promotion, Production, Price, People

E  Product, Place, Promotion, and Price

A  focuses on fairly homogeneous market segments

B  assumes that all customers are basically the same

C  is limited to small market segments

D  ignores markets that are large and spread out

A  Target market

B  Marketing requirements

C  Channel of distribution

D  Marketing mix

E  4Ps

A  A target market

B  The resources needed to implement a marketing quant.

C  A marketing mix

D  A target market and a related marketing mix

A  Management by objective

B  Marketing upfront planning

C  Strategic (management) planning

D  Marketing programming

E  Inventory planning

A  All of these.

B  Controlling marketing plans.

C  Implementing marketing plans.

D  Planning marketing activities.

A  Customer satisfaction, total company effort, profit.

B  Resource efficiency, sales growth, profit maximization.

C  Customer satisfaction, resource efficiency, sales unit maximization.

D  Customer satisfaction, total company effort, sales unit growth.

E  Customer satisfaction, marketing manager as chief executive, profit.

A  There is no difference.

B  Whether the president of the firm has a background in marketing.

C  More emphasis on selling and advertising in the marketing department era.

D  Whether the whole company is customer-oriented.

E  More emphasis on short-run planning in the marketing company era.

A  Simple trade, production, sales, marketing company, marketing department

B  Subsistence, production, sales, entrepreneurial, marketing company

C  Simple trade, production, sales, entrepreneurial, marketing company

D  Simple trade, production, sales, marketing department, international trading

E  Simple trade, production, sales, marketing department, marketing company

A  Marketing Company

B  Production

C  Simple Trade

D  Marketing Department

A  Cost of labor and materials

B  Discrepancies of quantity

C  The number of producers

D  Inventories

E  Prices

A  Marketing activities such as advertising, branding, and market research are encouraged.

B  Prices usually fluctuate according to supply and demand.

C  Producers have a lot of choice about what and how much to produce.

D  Economies have little variety, so consumers have few choices.

A  Overnight delivery firms

B  Marketing research firms

C  Product-testing labs

D  Advertising agencies

E  All of these are collaborators

A  Government analysts

B  Intermediaries

C  Consumer action groups

D  Marketing managers

A  Separation of values

B  Discrepancies of assortment

C  All of these are correct.

D  Spatial separation

A  Micro-Marketing

B  Standardization and grading

C  Social quant. analysis

D  Macro-Marketing

E  The transporting function

A  Production, not Marketing, should determine what goods and services are to be developed.

B  Marketing begins with anticipating potential customer needs.

C  Marketing should take over production, accounting, and financial services within a firm.

D  Marketing is concerned with generating a single exchange between a firm and a customer.

E  The job of Marketing is to get rid of whatever the company is producing.