Test 1

A  Contributor group

B  Consumer panel

C  Consumer experiment

D  Statistical package

E  Responder group

A  Quantitative research

B  Situation analysis reserach

C  Open-ended reserach

D  Focus group research

A  Asks yes or no type questions

B  Provides more representative samples of consumers

C  Relies on open-ended questioning

D  Asks closed-ended questions

A  Historical company records on sales, costs, and advertising for the past ten years.

B  U.S. Census Bureau reports

C  Company implemented specific market research tests to gather new data.

D  None of these is a good choice

E  A Google search

A  Should be considered before primary data is collected.

B  Is often all that is needed to solve a problem.

C  May not be specific enough to answer the question under consideration.

D  All of these alternatives are correct.

A  Secondary data

B  Recycle data

C  Eisner data

D  Primary data

A  Situation analysis

B  Hypothesis testing

C  Experiment

D  Intranet

E  Data warehouse

A  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

B  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

C  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

D  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

A  Marketing Z modeling

B  Situation analyses

C  Data quants

D  Hypotheses

E  Progressions

A  Marketing status project

B  Marketing logistics system

C  Marketing model

D  Marketing processing dept.

E  Marketing information system

A  Marketing processing

B  Marketing planning

C  Marketing structure

D  Marketing Research

A  Total quality shipping

B  Assured outsourcing

C  Just-in-time delivery

D  Effective gatekeeping

A  Straight rebuy

B  Extensive problem-solving

C  New-task

D  Modified rebuy

A  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

B  Is basically a clerk who fills out paperwork to place orders.

C  May specialize by product area if he/she works for a large organization.

D  Is only interested in finding the lowest possible price for a product.

A  NAICS codes may help in segmenting manufacturers but not producers of services.

B  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

C  each customer may need to be treated as a different segment.

D  All of these alternatives are correct.

A  Provide info. about industry trends

B  Provide J.I.T. delivery

C  All of these answers are correct

D  Serve as technical consultants to their customers.

A  Offers AEG certification.

B  Enables the firm to operate more efficiently with the least risks.

C  Offers lowest price.

D  Offers widest assortment

A  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

B  Firms may choose to serve either organizational buyers or final consumers, but not both.

C  Business-to-business marketing includes marketing to final consumers.

D  Marketing to organizations is just like marketing to final consumers.

A  Culture

B  Personal environment

C  Learned set

D  Opinion set

E  Motivation

A  A channel captain

B  An opinion leader

C  A source

D  A consumer advocate

A  Grandparents

B  Family

C  CSUN instructor

D  Reference group

A  Lifestyle analysis

B  Personality analytics

C  Opinion insight

D  Social group dynamics

A  Discover the attitudes of the firm’s target market.

B  Create new attitudes toward his or her brand.

C  Strengthen existing positive attitudes.

D  Change existing negative attitudes.

A  reasonably enduring points of view about something

B  usually thought of as involving liking or disliking

C  All of these alternatives are correct.

D  Things we believe strongly enough to be willing to take some action

E  more action-oriented than beliefs

A  Drive, cue, response, reinforcement

B  None of these alternatives is correct

C  Cue, response, drive, reinforcement

D  reinforcement, drive, cue, response

A  Selective exposure

B  Selective organization

C  Selective calculation

D  Reinforced cognition

A  Selective learning

B  Selective perception

C  Selective exposure

D  Focal socialization

A  Personal, social, safety, and physiological needs.

B  safety, personal, social, and physiological needs.

C  Physiological, safety, social, and personal needs.

D  Social, personal, safety, and physiological needs.

A  Satisfying a need

B  Satisfying a want

C  The “economic-buyer” model of buyer behavior

D  All of these are equally good answers

A  Learning

B  Attitudes

C  Age

D  Motivation

E  Perception

A  Is seen as too simplistic by most marketing managers to explain consumer behavior..

B  Suggests that men and women behave differently as buyers.

C  None of these is true of the economic-buyer model.

D  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

A  Gross domestic product per capita.

B  Income available after taxes.

C  Total market value of goods and services produced.

D  Income available after taxes and necessities.

E  Income available before taxes.

A  Will not pay extra for convenience.

B  Is averse to spending time and money.

C  Makes buying decisions based only on price.

D  Logically compares choices to get the greatest satisfaction from spending time and money.

A  The opinions of the marketing managers.

B  Customers’ perceptions of products

C  The actual objective characteristics of products.

D  The potential places where a product may be sold and purchased.

A  Clustering approach

B  CRM database

C  Aggregating approach

D  Generic market

A  Dynamic behavioral segmentation.

B  AIC analysis

C  Random Clustering

D  Positioning

E  None of these

A  Education

B  Age

C  All of these are examples of a consumer market demographic dimension

D  Sex

E  Occupation

A  Region of the world or country

B  Education

C  Income

D  Needs

A  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

B  All of these alternatives are true.

C  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

D  The threat of potential competitors suggests more aggregating.

A  “clustering” or aggregating

B  assorting

C  mechanical, nonjudgmental

D  “breaking apart” or disaggregatingg

A  Identifying target groups with the fewest potential customers and making subsets of these.

B  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

C  Identifying broad product markets and segmenting them into narrower target markets.

D  Identifying small target markets and expanding them into broad product markets.

A  Generic market

B  Qualifying market

C  Determining market

D  Product-market

A  A tomato

B  A greeting card

C  Champagne

D  Long-stem roses

A  Creating products that managers like.

B  Figuring out how to offer products at the lowest possible price.

C  Narrowing down possible market opportunities to the most attractive ones.

D  Identifying as many market opportunities as can be imagined.

A  Use machine translators.

B  Assume that all cultures around the world are the same.

C  Do not “think locally.”

D  Save money by cutting research into foreign markets.

E  Include local citizens in the evaluation process.

A  Cultural and social environment

B  Political and legal environment

C  Economic environment

D  Technological environment

E  Competitive environment

A  Product types

B  Customer types

C  Geographic area

D  Customer needs

E  Marketing mix

A  None of these are correct.

B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

C  Combiners usually have more sales potential than segmenters.

D  A combiner tries to meet the demand in several segments.

A  Eliminate price differences among different competing suppliers.

B  Restrict importing into the United States.

C  Prevent monopolies or consperacies in restraint of trade.

D  Establish the Calif. State University Protection Agency.

E  Prevent fraud on the Internet.

A  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

B  Over the long run, most product-markets tend toward monopolistic competition.

C  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

D  Marketing managers should choose strategies that avoid head-on competition

E  Competition-free environments are rare.

A  Resource combination

B  Competitor matrix

C  Sustainable competitive advantage

D  Objective-centered approach

E  Competitor analysis plan

A  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

B  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

C  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

D  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

A  Be compatible with one another.

B  Be specific

C  Be realistic and achievable.

D  All of these are correct.

E  Focus on returning some profit to the business.

A  To help firms decide what opportunities to pursue.

B  To communicate the firm’s basic reason for being.

C  To help firms decide what opportunities to avoid.

D  To keep managers working towards a common purpose.

E  To provide detailed goals and plans.

A  Company environment

B  Technological environment

C  Economic environment

D  Legal environment

E  Cultural and social environment

A  Market penetration

B  Product development

C  Diversification

D  Market development

A  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

B  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

C  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

D  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

E  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

A  A target market and a generic marketing mix

B  Similar to a public relations strategy

C  A plan focused on the necessary operational decisions

D  Similar to a marketing sales promotion

E  A marketing strategy – plus the time-related details for carrying it out

A  Market penetration

B  Product development

C  Distribution

D  Sales Promotion

E  Publicity

A  The main form of publicity

B  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

C  All of these are included in Advertising

D  Direct communication between sellers and potential customers.

E  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

A  All of these may be included in Promotion

B  Personal selling

C  Sales Promotion

D  Advertising

E  Publicity

A  Personnel

B  Product

C  Place

D  Price

E  Promotion

A  All of these are considered products

B  Tax advice from a financial consultant

C  A haircut

D  A computer

E  A chair

A  Potential customers, Product, Price, and Personal Selling

B  Product, Price, Promotion, and Profit

C  Promotion, Production, Price, People

D  Product, Place, Promotion, and Price

E  Production, Personnel, Price, and Physical Distribution

A  assumes that all customers are basically the same

B  focuses on fairly homogeneous market segments

C  ignores markets that are large and spread out

D  is limited to small market segments

A  4Ps

B  Marketing requirements

C  Target market

D  Channel of distribution

E  Marketing mix

A  A target market and a related marketing mix

B  The resources needed to implement a marketing quant.

C  A marketing mix

D  A target market

A  Marketing upfront planning

B  Marketing programming

C  Management by objective

D  Inventory planning

E  Strategic (management) planning

A  Planning marketing activities.

B  All of these.

C  Controlling marketing plans.

D  Implementing marketing plans.

A  Resource efficiency, sales growth, profit maximization.

B  Customer satisfaction, total company effort, sales unit growth.

C  Customer satisfaction, resource efficiency, sales unit maximization.

D  Customer satisfaction, total company effort, profit.

E  Customer satisfaction, marketing manager as chief executive, profit.

A  More emphasis on short-run planning in the marketing company era.

B  There is no difference.

C  Whether the president of the firm has a background in marketing.

D  Whether the whole company is customer-oriented.

E  More emphasis on selling and advertising in the marketing department era.

A  Subsistence, production, sales, entrepreneurial, marketing company

B  Simple trade, production, sales, entrepreneurial, marketing company

C  Simple trade, production, sales, marketing department, marketing company

D  Simple trade, production, sales, marketing company, marketing department

E  Simple trade, production, sales, marketing department, international trading

A  Marketing Department

B  Marketing Company

C  Production

D  Simple Trade

A  Discrepancies of quantity

B  Cost of labor and materials

C  The number of producers

D  Prices

E  Inventories

A  Producers have a lot of choice about what and how much to produce.

B  Economies have little variety, so consumers have few choices.

C  Prices usually fluctuate according to supply and demand.

D  Marketing activities such as advertising, branding, and market research are encouraged.

A  All of these are collaborators

B  Product-testing labs

C  Overnight delivery firms

D  Marketing research firms

E  Advertising agencies

A  Marketing managers

B  Intermediaries

C  Consumer action groups

D  Government analysts

A  Discrepancies of assortment

B  Separation of values

C  Spatial separation

D  All of these are correct.

A  The transporting function

B  Social quant. analysis

C  Micro-Marketing

D  Standardization and grading

E  Macro-Marketing

A  Production, not Marketing, should determine what goods and services are to be developed.

B  Marketing should take over production, accounting, and financial services within a firm.

C  Marketing is concerned with generating a single exchange between a firm and a customer.

D  Marketing begins with anticipating potential customer needs.

E  The job of Marketing is to get rid of whatever the company is producing.