Quiz 3

A  marketing information system

B  marketing research department

C  marketing research project

D  marketing logistics system

E  marketing model

A  FALSE

B  TRUE

A  defining the problem.

B  getting problem-specific data.

C  solving the problem.

D  analyzing the situation.

E  interpreting the data.

A  assumes that statistical analysis provides the only basis for rejecting a hypothesis.

B  None of the answers are correct.

C  rejects the idea that marketing managers can make “educated guesses” about marketing relationships.

D  is a hit-or-miss approach.

E  is an orderly way of presenting your point of view.

A  FALSE

B  TRUE

A  is comprised of the laws in the United States that protect personal data and require informational privacy.

B  is a uniform set of consumer privacy laws that govern privacy in all countries.

C  only applies to companies that do business within the European Union nations.

D  only applies to companies that house their servers in the United States.

E  is a set of laws on data protection and privacy for all individuals within the European Union.

A  None of the answers are correct.

B  a consumer panel research project.

C  a set of personal interviews.

D  a set of focus group interviews.

E  the experimental method.

A  study what information is already available.

B  collect primary data.

C  begin to talk informally to as many customers as possible.

D  collect primary data,study what information is already available, begin to talk informally to as many customers as possible and talk with competitors facing similar problems.

E  talk with competitors facing similar problems.

A  FALSE

B  TRUE

A  FALSE

B  TRUE

A  targeting.

B  segmenting.

C  positioning.

D  researching.

E  clustering.

A  Any of the answers could be correct.

B  product-market.

C  target market.

D  generic market.

A  disaggregate; use different segments

B  disaggregate; use one segment

C  disaggregate; combine segments

D  aggregate; combine segments

E  aggregate; use different segments

A  multiple target market approach.

B  mass marketing approach.

C  None of the answers is correct.

D  combined target market approach.

E  single target market approach.

A  to see a larger set of potential competitors.

B  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities, to see a larger set of potential competitors, and to think about new ways of satisfying the needs of his or her current customers.

C  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.

D  to think about new ways of satisfying the needs of his or her current customers.

A  income

B  needs

C  region of the world or country

D  ethnicity

E  education

A  TRUE

B  FALSE

A  sellers may compete in different product-markets.

B  there may be many ways to satisfy customers’ needs.

C  diverse types of products may compete for customers.

D  customers have broadly similar needs, sellers may compete in different product-markets, there may be many ways to satisfy customers’ needs, and diverse types of products may compete for customers.

E  customers have broadly similar needs.

A  clustering approach.

B  aggregating approach.

C  disaggregating approach.

D  generic market.

E  CRM database.

A  FALSE

B  TRUE