Quiz 3

A  marketing research project

B  marketing logistics system

C  marketing model

D  marketing research department

E  marketing information system

A  FALSE

B  TRUE

A  analyzing the situation.

B  defining the problem.

C  interpreting the data.

D  solving the problem.

E  getting problem-specific data.

A  rejects the idea that marketing managers can make “educated guesses” about marketing relationships.

B  is a hit-or-miss approach.

C  is an orderly way of presenting your point of view.

D  None of the answers are correct.

E  assumes that statistical analysis provides the only basis for rejecting a hypothesis.

A  TRUE

B  FALSE

A  only applies to companies that do business within the European Union nations.

B  is a set of laws on data protection and privacy for all individuals within the European Union.

C  is a uniform set of consumer privacy laws that govern privacy in all countries.

D  only applies to companies that house their servers in the United States.

E  is comprised of the laws in the United States that protect personal data and require informational privacy.

A  None of the answers are correct.

B  a consumer panel research project.

C  the experimental method.

D  a set of focus group interviews.

E  a set of personal interviews.

A  begin to talk informally to as many customers as possible.

B  collect primary data.

C  collect primary data,study what information is already available, begin to talk informally to as many customers as possible and talk with competitors facing similar problems.

D  talk with competitors facing similar problems.

E  study what information is already available.

A  TRUE

B  FALSE

A  FALSE

B  TRUE

A  researching.

B  targeting.

C  segmenting.

D  clustering.

E  positioning.

A  target market.

B  product-market.

C  generic market.

D  Any of the answers could be correct.

A  aggregate; combine segments

B  disaggregate; use different segments

C  aggregate; use different segments

D  disaggregate; use one segment

E  disaggregate; combine segments

A  mass marketing approach.

B  single target market approach.

C  None of the answers is correct.

D  combined target market approach.

E  multiple target market approach.

A  to see a larger set of potential competitors.

B  to think about new ways of satisfying the needs of his or her current customers.

C  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities, to see a larger set of potential competitors, and to think about new ways of satisfying the needs of his or her current customers.

D  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.

A  region of the world or country

B  education

C  ethnicity

D  income

E  needs

A  FALSE

B  TRUE

A  sellers may compete in different product-markets.

B  there may be many ways to satisfy customers’ needs.

C  customers have broadly similar needs.

D  customers have broadly similar needs, sellers may compete in different product-markets, there may be many ways to satisfy customers’ needs, and diverse types of products may compete for customers.

E  diverse types of products may compete for customers.

A  clustering approach.

B  CRM database.

C  aggregating approach.

D  disaggregating approach.

E  generic market.

A  FALSE

B  TRUE