Quiz 2

A  Satisfying consumer needs and wants is a dynamic, ongoing process.

B  Marketing tries to satisfy “unwanted demand” rather than genuine wants.

C  Marketing makes people materialistic by creating “false values.”

D  None of the answers are correct.

E  Advertising generally raises prices and wastes resources.

A  Place

B  Product

C  Promotion

D  Price

A  increased ease of comparison price shopping on the Internet

B  decreasing use of value pricing

C  use of freemium pricing

D  increased use of dynamic pricing

E  overuse of sales and deals

A  results in economies of scale in manufacturing, distribution, and sales.

B  makes both the micro-marketing and macro-marketing processes work better.

C  actually lowers prices to the consumer.

D  informs large numbers of potential customers about a firm’s products in an economical way.

E  actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm’s products in an economical way.

A  satisfy consumer needs as seen by marketing managers.

B  satisfy consumer needs as the consumers themselves see them.

C  ensure the survival of business firms.

D  find a reasonable balance between consumer satisfaction and business profits.

E  reduce the cost of marketing activities.

A  FALSE

B  TRUE

A  TRUE

B  FALSE

A  TRUE

B  FALSE

A  purchasing specifications

B  complex buying

C  competitive bidding

D  negotiated contract

A  occurs when an organization has a new need and the customer wants a great deal of information.

B  is a routine repurchase that may have been made many times before.

C  occurs when an organization has a routine need and the customer wants only minimal information.

D  is an in-between process in which some review of the buying situation is done.

E  involves no review of suppliers.

A  TRUE

B  FALSE

A  website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.

B  central source that provides marketers key information related to business with government agencies.

C  platform that provides information on the prices of essential goods in the U.S. market.

D  portal providing information on the prices of luxury goods in the U.S. market.

E  platform exclusively designed to compare the revenue system of the United States with other countries.

A  is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

B  is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.

C  is only interested in finding the lowest possible price for a product.

D  is basically a clerk who fills out paperwork to place orders.

E  may specialize by product area if he or she works for a large organization.

A  modified rebuy

B  intensive buying

C  straight rebuy

D  new-task buying

E  selective buying

A  None of the statements is true.

B  Divorced families usually have more discretionary income than traditional families.

C  Buying responsibility and influence vary little from one family to another.

D  Empty nesters are frequently big spenders.

E  Singles and young couples are less willing to try new products than are older couples.

A  sports clothes.

B  a replacement garbage disposer.

C  a restaurant’s services, a plumbing repair service, a replacement garbage disposer, and sports clothes.

D  a plumbing repair service.

E  a restaurant’s services.

A  physiological

B  safety

C  social

D  personal

A  Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.

B  Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.

C  Kayla is a person who uses social media to influence others’ buying decisions.

D  Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.

E  Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.

A  FALSE

B  TRUE

A  FALSE

B  TRUE