Midterm II

A  FALSE

B  TRUE

A  end-use

B  demographics

C  product

D  psychographic

A  marketing mix

B  business products

C  target market

D  consumer products

A  selected a target market

B  developed a marketing mix

C  developed a marketing plan

D  created personal utility

A  when arrangements for the transfer of title from seller to buyer are made

B  when the business firm converts raw materials into finished products

C  when the product is made available to the consumer at a time the consumer wants to buy it

D  by having the good or service available at a convenient location when the consumer wants to buy it

A  End-use segmentation

B  secondary data

C  B2B

D  Market segmentation

E  Comarketing

F  marketing mix

A  End-use segmentation

B  marketing mix

C  Affinity program

D  Exchange process

E  Consumer behavior

F  B2B

A  Exchange process

B  Ownership utility

C  B2B

D  Affinity program

E  End-use segmentation

F  Consumer behavior

A  Consumer behavior

B  Exchange process

C  End-use segmentation

D  Market segmentation

E  secondary data

F  Affinity program

A  Consumer behavior

B  Market segmentation

C  End-use segmentation

D  secondary data

E  Exchange process

F  Comarketing

A  secondary data

B  Consumer behavior

C  Market segmentation

D  Comarketing

E  End-use segmentation

F  B2B

A  End-use segmentation

B  secondary data

C  Comarketing

D  Consumer behavior

E  B2B

F  Exchange process

A  End-use segmentation

B  B2B

C  Affinity program

D  marketing mix

E  Market segmentation

F  Consumer behavior

A  Consumer behavior

B  marketing mix

C  Affinity program

D  Exchange process

E  Market segmentation

F  Ownership utility

A  Consumer behavior

B  Market segmentation

C  Affinity program

D  Ownership utility

E  Exchange process

F  marketing mix

A  Product

B  Customer oriented

C  Fixed

D  Process

A  Steel manufacturer

B  Paper mill

C  Jewelry manufacturer

D  Software developer

A  standardization

B  quality management

C  mechanization

D  specialization

A  To determine the most economical routes for transporting the firms’ products

B  To design systems that will provide managers with information useful for decision making

C  To manage the use of people and other resources in the development of distribution channels and promotional strategies

D  To manage the use of people and machinery in converting materials and resources into finished goods and services

A  time utility

B  process utility

C  production

D  distribution

A  An affirmative action program

B  Cross-training

C  A management development program

D  Classroom-based training

A  profits

B  markets

C  values

D  growth plans

A  is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.

B  encourages price-fixing.

C  is the unique combination of abilities and approaches that sets a company apart from its competitors.

D  guarantees a reduction in production costs for a company.

A  existing suppliers and employees are in place

B  less risk is involved.

C  obtaining financing is often easier.

D  product or service is not known in the marketplace.

A  Marcel who cannot tolerate failures.

B  Gina who is driven by the need to excel

C  Fiona who blames others for her failures.

D  Philip who has an aversion for taking risks.

A  Production

B  Distribution

C  Marketing

D  Sales

A  Maturity stage

B  Growth stage

C  Decline stage

D  Introductory stage

A  stabilization

B  late maturity and decline

C  late introduction and growth

D  growth and maturity

A  Marketing

B  Barter

C  Exchange

D  Utility

A  psychological

B  social

C  safety

D  esteem

A  Contingency planning

B  Strategic planning

C  Tactical planning

D  Operational planning

A  physical characteristics

B  symbolic attributes

C  service attributes

D  benefits

A  TRUE

B  FALSE

A  pricing

B  promotional

C  production

D  product

A  Develop the right product

B  Decide how to promote the product

C  Identify a target market

D  Implement the appropriate distribution system

A  Marketing

B  Market segmentation

C  Consumer behavior

D  Marketing research

A  proximity to suppliers

B  tax incentives

C  proximity to raw materials

D  physical factors such as energy

A  Managers are seldom able to create conditions for high productivity.

B  It is inefficient for producing small batches of different items.

C  It moves the product along a conveyor belt past a number of workstations.

D  Workers perform specialized tasks.

A  Analytic systems, synthetic systems, and continuous processes

B  Standardization, job-order production, and specialized labor

C  Mechanization, specialized labor, and robots

D  Mechanization, specialized skills, and standardization

A  Merchandising

B  Distribution

C  Production

D  Marketing

A  FALSE

B  TRUE

A  self-actualization

B  esteem

C  physiological

D  safety

A  people’s needs are arranged in a hierarchy of importance

B  higher order needs have to be satisfied first.

C  satisfied needs are motivators and unsatisfied needs are not motivators.

D  people’s needs are based on their wants

A  downsizing

B  voluntary turnover

C  involuntary separation

D  outsourcing

A  Social Security

B  Medicare

C  health insurance

D  unemployment insurance

A  time wage

B  salary

C  wage

D  employee benefit

A  bonus

B  wage

C  commission

D  salary

A  Determining various sources of operating funds in the organization

B  Maximizing employee effectiveness in the organization

C  Supervising hourly employees on a daily basis

D  Forecasting anticipated sales

A  employee recruitment

B  training and performance evaluation

C  company budget forecasts

D  employee compensation and benefits

A  Change management

B  Research and Development (R&D)

C  Human resource management

D  Human asset accounting

A  TRUE

B  FALSE

A  delegation

B  flexibility

C  commitment

D  leadership

A  They may be skewed in favor of a single manager’s subjective opinion.

B  They are held too frequently.

C  They take place in the form of two-way communication.

D  They are mostly based on criteria that are objective rather than subjective.

A  attention, interest, desire and alternative

B  observation, interest, desire and action

C  attention, interest, desire and advantage

D  attention, interest, desire and action

A  enforce the Family and Medical Leave Act of 1993

B  determine employee benefits and compensation packages

C  investigate discrimination complaints

D  guarantee companies pay social security for all employees

A  Identifying job requirements

B  Conducting employment tests

C  Reviewing applications and résumés

D  Interviewing candidates

A  TRUE

B  FALSE