Exam 9

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Question #1

With which behavior is a respondent most likely to overstate in a survey interview?

A having a grocery store club card

B having a venereal disease

C giving to a charitable organization

D the occurrence Of spousal abuse in one’s family

Question #2

Which of the following is a principle of good question writing?

A Avoid jargon so that participants understand the question.

B Use ambiguity to encourage participants to say what is on their mind.

C Use emotional language to engage respondents.

D Incorporate unrelated questions to check for participant honesty.

Question #3

When is it most appropriate to use an “open-ended” question?

A when one wants to limit the number of response categories to a question

B when statistical analysis is paramount to your analysis

C when doing exploratory research or startinga new research area

D when there are really only a few simple choices for your questions

Question #4

What is the major error illustrated in each of the following questions? What is your marital status?
_Married _ Single

A NOT exhaustive

B double-barreled

C false premise

D NOT mutually exclusive

Question #5

What is the major error illustrated in each of the following questions? What is your religious affiliation?
_Christian _ Jewish
_Catholic _ Muslim
_Baptist _ Other

A NOT mutually exclusive

B false premise

C double-barreled

D NOT exhaustive

Question #6

When using a pilot of survey questions, a researcher should

A get respondents who resemble the target population.

B use 900 respondents at minimum.

C not listen to interviewee’s tone or how they conduct themselves to avoid bias.

D only use open-ended questions, never closed ended ones.

Question #7

What is a “probe” in survey research?

A a sequence of questions starting with general ones and ending with specific ones

B a question designed to measure the honesty of the respondent

C a follow-up question asked by an interviewerto have a respondent clarify or elaborate on an answer

D the name for the middle or neutral choice among the answers to an attitude question

Question #8

The following survey question is flawed. What is the MAJOR weakness of this item?
“How old were you the first time you went to a grocery store?”
1. Under 6 months old
2.6 months to 12 months old
3. 13 months to 24 months old
4.25 months to 3 years old
5. More than 3 years old

A It is too long.

B It is double-barreled.

C Issues beyond respondent’s ability to recall.

D It has jargon.

Question #9

Survey respondents are likely to understate their true behavior on sensitive questions. With which topic is understatement most likely to occur?

A owning a library card

B contributing money to a charitable organization

C the occurrence of spousal abuse in their household

D voting in a recent election

Question #10

It is a good idea when ordering the questions in a questionnaire to

A put the most difficult questions towards the front of the questionnaire.

B put the more sensitive questions towards the front of the questionnaire.

C incorporate sensitive questions only after a warm-up period

D incorporate irrelevant useless questions to make respondents comfortable.

Question #11

In general, a closed-ended question

A can permit an unlimited number of possible answers.

B allows respondents to answer questions in rich detail.

C provides the researcher with quantitative data on respondents that is easy to analyze by using statistics.

D provides the opportunity to explore many different avenues of a respondent’s answer.

Question #12

Four of the following survey questions contain glaring errors. Which question avoids any errors in question writing?

A “When did you stop exercising on a regular basis?”

B “Have you ever had angina or cardiac fibrillation?”

C “In the last two weeks, how many alcoholic beverages have you consumed?”

D “Do you believe in ghosts and God?”

Question #13

Dr. Thomas studies racial attitudes. She has two sets of questions on a questionaire. One set asks white people about black people, and the other asks black people about white people. Each set of questions is dependent on one’s answer to the question, “What is your race?” Dr. Thomas is using a ______ to determine which set of questions to ask respondents.

A sign-post question

B contingency question

C forced-choice question

D double-barreled question

Question #14

Dr. Hightone devised a questionnaire in which she asked, “Do you physically beat your children?” What type of problem might she encounter if she used this question?

A It has social desirability bias.

B It is a double-barreled question.

C It is a leading question.

D It is threatening.

Question #15

Asking respondents, “‘Do you have children who attend high school?” after they already told you that they have no children
violates which of the following criteria in question construction?

A Avoid biased questions.

B Questions should be relevant to the respondent.

C Avoid double-barreled questions.

D All of the above are violated.

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