A successful entrepreneur understands his audience very well.  To succeed in your niche, you need to understand your audience and their needs very well.  When an entrepreneur knows his audience, he is able to determine what to write, what vocabularies to use and how to organize the content of your blog or website.  This helps gives clarify and focus to his website

When Tyra contacted us to ask for help about her website, she informed us that she offers travel advice for the followers in her blog.  Recently, however, she has noticed the number of people signing up to have dwindled down.  Initially, she thought it was probably because it was a low season for travelers. 

Upon checking her website, one of the first things we noticed is that her website failed to identify and understand her main audience.  Since her website offers travel advise, we presumed that her target audience are occasional travelers who need every bit of information to prepare them for their travel adventure.  More likely, they are individuals who could not travel alone and they always travel with their family members and friends.  We advised her first to gather more information about her audience which are the occasional travelers and list their major characteristics.

Realizing this, Tyra started to focus and give more attention to the occasional traveler-type of audience.  She started giving more detailed tips about the rules in the airports and what they can and cannot bring. She also started blogging about what might go wrong when a person travels and how they could properly prepare their flight reservations with minimum hassled.

Needless to state, Tyra’s website quickly gained more followers.  In her Thank You note, she said:

“Thanks for all your help in bringing my website back to life. You are life savers.  With your help, I now have a more thorough understanding of my target audience.  I wish I had met your earlier, I could have saved tons of work hours.”