- As the world faces the threats to developing different health issues, offering something organic and tasty is of course a good source of company competence for organizations like A2 Milk. The way the business enhances its position in the competition says a lot about the goals that it has especially in improving the condition by which the market is given the best and healthiest option of milk choice.
Among the macro-environmental opportunities the company embraces in order to establish its presence in the market includes creating a fresh and tasty option for consumer to take note of which is basically the trend in the market today. In order to establish the conceptual pattern by which such campaign succeeds, the organization intends to aid the market in growing the awareness the people have towards food and the overall value of health. With such campaign for developmental knowledge on health and digestive need for specific nutrition and protein, A2 Milk aims to improve the overall growth of powdered nutrition product segments in the market. A proof to this approach could be recognized from the list of considerations the company gives attention to when it comes to producing and distributing their products for the market to appreciate as noted in the visual presentation on the left.
Looking into the same trend, the business tries to identify with the economic changes happening in areas were the organization targets to distribute their product. The economic changes identify the power of the consumers to purchase what the business has to offer- in the same sense the organization uses this scale to understand how they could fashionably offer their products depending on the purchasing capacity of the target market.
To further note, the capacity of the organization to identify what the market wants and what the market needs is extensively becoming one of the most critical aspects of functionality and operation that organizations such as A2 Milk takes into account. While there is massive competition in the market, making sure that the brand name carries high aspects of both quality and price shall keep the company itself at the list of the top brands that the consumers would want to consider in their list of highly acceptable products.
- Among the top tools used by A2 Milk in order to keep their stand in the process of competing with others is the concept of research. Definitely, through research, A2 Milk administrators keep themselves updated on the different twists and turns of factors such as economy and health trends that define the structures of the modern consumer reactions. These information lead to a more distinct process of redefining the constructs of approaches and strategies that the business uses in order to reach out to the target market and become more involved in giving them a better source of choice that they would likely react to more positively compared to what other brands have to offer.
Another element of A2 Milk’s strategy is keeping their operations dedicated to their market promise of giving the public a healthier option of milk products. Following through the changing trend and behavior among their target consumers gives A2 Milk the edge needed to compete with other international brands. Defining the constructs of growth in this course of market development is essential especially in terms of utilizing the freshest ingredients in sourcing the milk they want to share and distribute to the market. This fact is further supported by the visual presentation noted herein:
Guiding the market to realize that there are other options for them to explore is an important part of their strategy. It could be understood that with this approach, the market is given the chance to see the better options that are available for them to consider. For instance, Chinese consumers are now open to considering high quality alternatives to the products that they have once been used to especially that issues concerning health safety have been posted and realized through globally-based research. Another key reason to its success is its marketing approach which is closely related to its recognition of the major corporate responsibility it has which is carried on as the desire of A2 Milk to only provide the healthiest and tastiest organic milk product in the market.
- Partnering with Fonterra does not only improve the context of creating newer and fresher products to offer to the market; it also identifies with the capacity of the business to expand the range of markets it is able reach out to. Timing is important for this particular strategy and somehow, A2 Milk actually identifies well with the constructs of brand building even as the product goes out of the base headquarters of production. A statement from the company notes the following information in support of the growth and partnerships that A2 Milk has incurred:
Opening up the product to East Asia also presents an opportunity for the organization to improve its process of reaching out to the families and individuals who might be interested in accepting what the business offers. In order to reach a definitive ground for market acceptability in this new region, it is essential for A2 milk to meet the native taste of the people and match up their product with the general expectations of the market.
As loyalty with the partnership that is formed with Fonterra and other Chinese-based companies is established, the organization also tries to identify other opportunities that might actually have a great impact on the current as well as the future operations of the business especially when it comes to improving the making of the product that the organization offers. From basic milk flavors to exploring other options depending on the current feel and perception of the target market is one of the most specific constructs of competitiveness that the business ought to invest upon.
- Business sustainability is determined through the conceptual identification of growth and development. For A2 Milk, reaching out to the different markets the company is not yet serving is an essential step towards growth. As of today, the business depends a lot on how the organization is governed by individuals who have specific specialties dedicated to improving both market saturation and product refinery. Considering the changing attitude and behavior of the consumers, A2 Milk tries to outline the different courses of approach they could use in order to develop a more distinct process of affecting the market’s perception of the overall value of the product as it intends to identify with the huge impact of public health perception towards the overall performance of the product in the local and the international market.
Following through the health trends that the world looks into at present, it is evident that A2 Milk is able to outline a strong future. Transparency of performance and operations of the organization from the point of production to the point of marketing and distribution is all part of the way A2 Milk tries to build up the trust points that the community could employ on the constructed forms of development that the future of the business is largely dependent upon. The organization further depends on the following factors in terms of innovating both their products and their procedures in affecting the market they intend to reach out to:
Determining the course of growth and progress that the business takes into account, it is evident that A2 Milk has so much promise under its sleeves, given the willingness that its administrators have in embracing the changes and the adjustments needed to be considered in order to reestablish the reputation of the business in the face of international trade.
