Quiz 3

A  marketing logistics system

B  marketing research project

C  marketing model

D  marketing information system

E  marketing research department

A  TRUE

B  FALSE

A  interpreting the data.

B  analyzing the situation.

C  getting problem-specific data.

D  solving the problem.

E  defining the problem.

A  rejects the idea that marketing managers can make “educated guesses” about marketing relationships.

B  assumes that statistical analysis provides the only basis for rejecting a hypothesis.

C  is a hit-or-miss approach.

D  is an orderly way of presenting your point of view.

E  None of the answers are correct.

A  FALSE

B  TRUE

A  only applies to companies that house their servers in the United States.

B  is a set of laws on data protection and privacy for all individuals within the European Union.

C  is a uniform set of consumer privacy laws that govern privacy in all countries.

D  is comprised of the laws in the United States that protect personal data and require informational privacy.

E  only applies to companies that do business within the European Union nations.

A  a set of personal interviews.

B  the experimental method.

C  a consumer panel research project.

D  None of the answers are correct.

E  a set of focus group interviews.

A  collect primary data.

B  begin to talk informally to as many customers as possible.

C  collect primary data,study what information is already available, begin to talk informally to as many customers as possible and talk with competitors facing similar problems.

D  study what information is already available.

E  talk with competitors facing similar problems.

A  FALSE

B  TRUE

A  TRUE

B  FALSE

A  segmenting.

B  clustering.

C  positioning.

D  targeting.

E  researching.

A  generic market.

B  Any of the answers could be correct.

C  target market.

D  product-market.

A  disaggregate; use different segments

B  disaggregate; use one segment

C  aggregate; use different segments

D  aggregate; combine segments

E  disaggregate; combine segments

A  multiple target market approach.

B  single target market approach.

C  combined target market approach.

D  None of the answers is correct.

E  mass marketing approach.

A  to see a larger set of potential competitors.

B  to think about new ways of satisfying the needs of his or her current customers.

C  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities, to see a larger set of potential competitors, and to think about new ways of satisfying the needs of his or her current customers.

D  to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.

A  needs

B  ethnicity

C  region of the world or country

D  income

E  education

A  TRUE

B  FALSE

A  customers have broadly similar needs.

B  there may be many ways to satisfy customers’ needs.

C  diverse types of products may compete for customers.

D  customers have broadly similar needs, sellers may compete in different product-markets, there may be many ways to satisfy customers’ needs, and diverse types of products may compete for customers.

E  sellers may compete in different product-markets.

A  generic market.

B  clustering approach.

C  disaggregating approach.

D  aggregating approach.

E  CRM database.

A  TRUE

B  FALSE