Quiz 2

A  Satisfying consumer needs and wants is a dynamic, ongoing process.

B  None of the answers are correct.

C  Marketing tries to satisfy “unwanted demand” rather than genuine wants.

D  Marketing makes people materialistic by creating “false values.”

E  Advertising generally raises prices and wastes resources.

A  Product

B  Price

C  Place

D  Promotion

A  overuse of sales and deals

B  increased use of dynamic pricing

C  increased ease of comparison price shopping on the Internet

D  use of freemium pricing

E  decreasing use of value pricing

A  actually lowers prices to the consumer.

B  actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm’s products in an economical way.

C  results in economies of scale in manufacturing, distribution, and sales.

D  informs large numbers of potential customers about a firm’s products in an economical way.

E  makes both the micro-marketing and macro-marketing processes work better.

A  ensure the survival of business firms.

B  reduce the cost of marketing activities.

C  satisfy consumer needs as seen by marketing managers.

D  find a reasonable balance between consumer satisfaction and business profits.

E  satisfy consumer needs as the consumers themselves see them.

A  FALSE

B  TRUE

A  FALSE

B  TRUE

A  TRUE

B  FALSE

A  purchasing specifications

B  negotiated contract

C  complex buying

D  competitive bidding

A  involves no review of suppliers.

B  occurs when an organization has a new need and the customer wants a great deal of information.

C  is an in-between process in which some review of the buying situation is done.

D  is a routine repurchase that may have been made many times before.

E  occurs when an organization has a routine need and the customer wants only minimal information.

A  FALSE

B  TRUE

A  website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.

B  platform that provides information on the prices of essential goods in the U.S. market.

C  platform exclusively designed to compare the revenue system of the United States with other countries.

D  central source that provides marketers key information related to business with government agencies.

E  portal providing information on the prices of luxury goods in the U.S. market.

A  is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

B  may specialize by product area if he or she works for a large organization.

C  is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.

D  is only interested in finding the lowest possible price for a product.

E  is basically a clerk who fills out paperwork to place orders.

A  intensive buying

B  modified rebuy

C  selective buying

D  new-task buying

E  straight rebuy

A  Empty nesters are frequently big spenders.

B  None of the statements is true.

C  Buying responsibility and influence vary little from one family to another.

D  Singles and young couples are less willing to try new products than are older couples.

E  Divorced families usually have more discretionary income than traditional families.

A  a plumbing repair service.

B  sports clothes.

C  a restaurant’s services, a plumbing repair service, a replacement garbage disposer, and sports clothes.

D  a replacement garbage disposer.

E  a restaurant’s services.

A  safety

B  social

C  personal

D  physiological

A  Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.

B  Kayla is a person who uses social media to influence others’ buying decisions.

C  Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.

D  Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.

E  Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.

A  FALSE

B  TRUE

A  FALSE

B  TRUE