The Kind of Information to Communicate
The presentation need not be highly clinic in nature just for the physicians to understand the benefits of a drug. However, it will be highly advantageous if the clinical data are ready on hand and the salesperson is able to discuss them without any difficulty. Confidence of a salesperson could only be attained when they know the product they are selling and they believe in it. Without knowledge of the product, the salesperson will not be able to answer clinical questions, nor explain the benefits with depth.
The Personnel to Communicate to Doctors
It would be good to use people who are very good in sales because they are able to speak with conviction and confidence. They are also skilled in selling without being too pushy through their years of training and experience. However, their sales skills must be balanced with medical knowledge because there are medical terminologies that must be spoken and explained with regards the effects and benefits of the medicine. Thus, it is a practice in the medical field to have medical representatives, who specialize in pushing medicine to their target doctors.
It is a given that both the sales representative without medical background may be trained to understand, speak, and explain medical terminologies and people with medical backgrounds may also be trained to do sales activities exceptionally well. Given these possibilities, both those who have and do not have background in sales may be part of the sales and marketing team for this company. They will be given a lot of training so their skills and knowledge could be enhanced.
Medical Congresses
There are many medical congresses that the staff should be sent to. This will include the congress for general pediatricians, family doctor, and general internist. These groups of doctors are collectively known as primary care physicians. They are the ones who come in direct contact with patients most of the time. They also take care of the patients who come for check-ups and simply refer them to specialists as needed. For a fly vaccine, however, it may be administered by primary care physicians. So the congresses to go to are those that would have as their audience any of the doctors listed above.
Direct to Consumer Campaign
It will be very helpful to have a direct to consumer campaign for the breakthrough chewable flu vaccine that will be offered to the market. The reason for this is that there are also many in the population who do not have medical insurance. As such, they hardly see doctors and would only do so when it is already badly needed.
By launching an information, education, and communication campaign targeting the general public, they will know that there is a flu vaccine available that will not require them to go under the needle. This will be very appealing to children and to adults alike. By making the vaccine oral, there is a potential to make it cheaper since no medical practitioner is needed to administer the oral vaccine. But the people do need a prescription for them to get the vaccine. The novelty of the product may even convince those who have not traditionally taken the vaccines. In addition, the campaign becomes a reminder for people to get their vaccines. For those who have been getting it yearly, the information drive will be to let them know that they now have an option on how to get a vaccine.
