Navigation » List of Schools » Los Angeles Valley College » Business » Business 001 – Introduction to Business » Fall 2020 » Midterm II
Below are the questions for the exam with the choices of answers:
Question #1
A FALSE
B TRUE
Question #2
A demographics
B product
C psychographic
D end-use
Question #3
A consumer products
B marketing mix
C business products
D target market
Question #4
A created personal utility
B developed a marketing mix
C developed a marketing plan
D selected a target market
Question #5
A by having the good or service available at a convenient location when the consumer wants to buy it
B when arrangements for the transfer of title from seller to buyer are made
C when the product is made available to the consumer at a time the consumer wants to buy it
D when the business firm converts raw materials into finished products
Question #6
A secondary data
B marketing mix
C Market segmentation
D Comarketing
E End-use segmentation
F B2B
Question #7
A Exchange process
B Affinity program
C Consumer behavior
D End-use segmentation
E marketing mix
F B2B
Question #8
A Consumer behavior
B B2B
C End-use segmentation
D Ownership utility
E Affinity program
F Exchange process
Question #9
A Affinity program
B secondary data
C Market segmentation
D Consumer behavior
E Exchange process
F End-use segmentation
Question #10
A Market segmentation
B Comarketing
C Consumer behavior
D End-use segmentation
E secondary data
F Exchange process
Question #11
A B2B
B Comarketing
C Consumer behavior
D secondary data
E End-use segmentation
F Market segmentation
Question #12
A End-use segmentation
B Exchange process
C B2B
D secondary data
E Comarketing
F Consumer behavior
Question #13
A marketing mix
B Market segmentation
C Affinity program
D End-use segmentation
E Consumer behavior
F B2B
Question #14
A marketing mix
B Exchange process
C Market segmentation
D Consumer behavior
E Ownership utility
F Affinity program
Question #15
A marketing mix
B Affinity program
C Consumer behavior
D Exchange process
E Ownership utility
F Market segmentation
Question #16
A Fixed
B Product
C Process
D Customer oriented
Question #17
A Paper mill
B Steel manufacturer
C Software developer
D Jewelry manufacturer
Question #18
A quality management
B specialization
C standardization
D mechanization
Question #19
A To manage the use of people and other resources in the development of distribution channels and promotional strategies
B To design systems that will provide managers with information useful for decision making
C To manage the use of people and machinery in converting materials and resources into finished goods and services
D To determine the most economical routes for transporting the firms’ products
Question #20
A process utility
B time utility
C distribution
D production
Question #21
A A management development program
B Cross-training
C An affirmative action program
D Classroom-based training
Question #22
A growth plans
B profits
C values
D markets
Question #23
A encourages price-fixing.
B is the unique combination of abilities and approaches that sets a company apart from its competitors.
C is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.
D guarantees a reduction in production costs for a company.
Question #24
A existing suppliers and employees are in place
B less risk is involved.
C obtaining financing is often easier.
D product or service is not known in the marketplace.
Question #25
A Marcel who cannot tolerate failures.
B Fiona who blames others for her failures.
C Philip who has an aversion for taking risks.
D Gina who is driven by the need to excel
Question #26
A Distribution
B Marketing
C Sales
D Production
Question #27
A Maturity stage
B Introductory stage
C Growth stage
D Decline stage
Question #28
A growth and maturity
B late introduction and growth
C stabilization
D late maturity and decline
Question #29
A Utility
B Barter
C Marketing
D Exchange
Question #30
A safety
B esteem
C psychological
D social
Question #31
A Strategic planning
B Tactical planning
C Operational planning
D Contingency planning
Question #32
A symbolic attributes
B service attributes
C physical characteristics
D benefits
Question #33
A FALSE
B TRUE
Question #34
A product
B pricing
C promotional
D production
Question #35
A Develop the right product
B Decide how to promote the product
C Identify a target market
D Implement the appropriate distribution system
Question #36
A Marketing research
B Consumer behavior
C Marketing
D Market segmentation
Question #37
A proximity to suppliers
B proximity to raw materials
C tax incentives
D physical factors such as energy
Question #38
A Managers are seldom able to create conditions for high productivity.
B Workers perform specialized tasks.
C It moves the product along a conveyor belt past a number of workstations.
D It is inefficient for producing small batches of different items.
Question #39
A Mechanization, specialized labor, and robots
B Mechanization, specialized skills, and standardization
C Standardization, job-order production, and specialized labor
D Analytic systems, synthetic systems, and continuous processes
Question #40
A Merchandising
B Production
C Marketing
D Distribution
Question #41
A TRUE
B FALSE
Question #42
A safety
B physiological
C esteem
D self-actualization
Question #43
A people’s needs are based on their wants
B satisfied needs are motivators and unsatisfied needs are not motivators.
C higher order needs have to be satisfied first.
D people’s needs are arranged in a hierarchy of importance
Question #44
A voluntary turnover
B outsourcing
C downsizing
D involuntary separation
Question #45
A health insurance
B Social Security
C unemployment insurance
D Medicare
Question #46
A wage
B employee benefit
C time wage
D salary
Question #47
A salary
B wage
C bonus
D commission
Question #48
A Supervising hourly employees on a daily basis
B Maximizing employee effectiveness in the organization
C Forecasting anticipated sales
D Determining various sources of operating funds in the organization
Question #49
A employee compensation and benefits
B employee recruitment
C company budget forecasts
D training and performance evaluation
Question #50
A Research and Development (R&D)
B Change management
C Human resource management
D Human asset accounting
Question #51
A TRUE
B FALSE
Question #52
A commitment
B leadership
C delegation
D flexibility
Question #53
A They are held too frequently.
B They are mostly based on criteria that are objective rather than subjective.
C They may be skewed in favor of a single manager’s subjective opinion.
D They take place in the form of two-way communication.
Question #54
A attention, interest, desire and advantage
B observation, interest, desire and action
C attention, interest, desire and alternative
D attention, interest, desire and action
Question #55
A investigate discrimination complaints
B determine employee benefits and compensation packages
C enforce the Family and Medical Leave Act of 1993
D guarantee companies pay social security for all employees
Question #56
A Identifying job requirements
B Reviewing applications and résumés
C Conducting employment tests
D Interviewing candidates
Question #57
A FALSE
B TRUE