Midterm II

A  TRUE

B  FALSE

A  demographics

B  psychographic

C  product

D  end-use

A  target market

B  business products

C  marketing mix

D  consumer products

A  created personal utility

B  developed a marketing mix

C  developed a marketing plan

D  selected a target market

A  when the product is made available to the consumer at a time the consumer wants to buy it

B  when the business firm converts raw materials into finished products

C  by having the good or service available at a convenient location when the consumer wants to buy it

D  when arrangements for the transfer of title from seller to buyer are made

A  Comarketing

B  End-use segmentation

C  Market segmentation

D  marketing mix

E  B2B

F  secondary data

A  Exchange process

B  End-use segmentation

C  B2B

D  Affinity program

E  Consumer behavior

F  marketing mix

A  Consumer behavior

B  Exchange process

C  Ownership utility

D  B2B

E  Affinity program

F  End-use segmentation

A  secondary data

B  Consumer behavior

C  Exchange process

D  Affinity program

E  Market segmentation

F  End-use segmentation

A  Consumer behavior

B  Market segmentation

C  Comarketing

D  End-use segmentation

E  secondary data

F  Exchange process

A  End-use segmentation

B  Comarketing

C  Market segmentation

D  secondary data

E  B2B

F  Consumer behavior

A  Exchange process

B  secondary data

C  Comarketing

D  End-use segmentation

E  B2B

F  Consumer behavior

A  Market segmentation

B  Consumer behavior

C  End-use segmentation

D  Affinity program

E  B2B

F  marketing mix

A  marketing mix

B  Consumer behavior

C  Market segmentation

D  Affinity program

E  Ownership utility

F  Exchange process

A  Consumer behavior

B  Ownership utility

C  marketing mix

D  Affinity program

E  Exchange process

F  Market segmentation

A  Fixed

B  Process

C  Customer oriented

D  Product

A  Software developer

B  Steel manufacturer

C  Paper mill

D  Jewelry manufacturer

A  mechanization

B  standardization

C  quality management

D  specialization

A  To determine the most economical routes for transporting the firms’ products

B  To manage the use of people and other resources in the development of distribution channels and promotional strategies

C  To manage the use of people and machinery in converting materials and resources into finished goods and services

D  To design systems that will provide managers with information useful for decision making

A  production

B  process utility

C  time utility

D  distribution

A  A management development program

B  An affirmative action program

C  Classroom-based training

D  Cross-training

A  growth plans

B  markets

C  profits

D  values

A  is the unique combination of abilities and approaches that sets a company apart from its competitors.

B  encourages price-fixing.

C  guarantees a reduction in production costs for a company.

D  is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.

A  less risk is involved.

B  existing suppliers and employees are in place

C  product or service is not known in the marketplace.

D  obtaining financing is often easier.

A  Philip who has an aversion for taking risks.

B  Marcel who cannot tolerate failures.

C  Fiona who blames others for her failures.

D  Gina who is driven by the need to excel

A  Marketing

B  Sales

C  Production

D  Distribution

A  Maturity stage

B  Growth stage

C  Decline stage

D  Introductory stage

A  growth and maturity

B  late introduction and growth

C  stabilization

D  late maturity and decline

A  Marketing

B  Utility

C  Barter

D  Exchange

A  psychological

B  esteem

C  safety

D  social

A  Strategic planning

B  Contingency planning

C  Operational planning

D  Tactical planning

A  symbolic attributes

B  physical characteristics

C  benefits

D  service attributes

A  FALSE

B  TRUE

A  production

B  promotional

C  pricing

D  product

A  Implement the appropriate distribution system

B  Decide how to promote the product

C  Identify a target market

D  Develop the right product

A  Marketing

B  Marketing research

C  Consumer behavior

D  Market segmentation

A  proximity to raw materials

B  physical factors such as energy

C  proximity to suppliers

D  tax incentives

A  It is inefficient for producing small batches of different items.

B  It moves the product along a conveyor belt past a number of workstations.

C  Managers are seldom able to create conditions for high productivity.

D  Workers perform specialized tasks.

A  Mechanization, specialized skills, and standardization

B  Analytic systems, synthetic systems, and continuous processes

C  Mechanization, specialized labor, and robots

D  Standardization, job-order production, and specialized labor

A  Production

B  Merchandising

C  Distribution

D  Marketing

A  FALSE

B  TRUE

A  esteem

B  safety

C  self-actualization

D  physiological

A  people’s needs are arranged in a hierarchy of importance

B  satisfied needs are motivators and unsatisfied needs are not motivators.

C  higher order needs have to be satisfied first.

D  people’s needs are based on their wants

A  involuntary separation

B  outsourcing

C  voluntary turnover

D  downsizing

A  Social Security

B  Medicare

C  health insurance

D  unemployment insurance

A  salary

B  wage

C  time wage

D  employee benefit

A  salary

B  bonus

C  wage

D  commission

A  Determining various sources of operating funds in the organization

B  Maximizing employee effectiveness in the organization

C  Forecasting anticipated sales

D  Supervising hourly employees on a daily basis

A  training and performance evaluation

B  employee compensation and benefits

C  company budget forecasts

D  employee recruitment

A  Human asset accounting

B  Change management

C  Human resource management

D  Research and Development (R&D)

A  TRUE

B  FALSE

A  commitment

B  delegation

C  flexibility

D  leadership

A  They may be skewed in favor of a single manager’s subjective opinion.

B  They are held too frequently.

C  They take place in the form of two-way communication.

D  They are mostly based on criteria that are objective rather than subjective.

A  attention, interest, desire and alternative

B  observation, interest, desire and action

C  attention, interest, desire and action

D  attention, interest, desire and advantage

A  determine employee benefits and compensation packages

B  enforce the Family and Medical Leave Act of 1993

C  investigate discrimination complaints

D  guarantee companies pay social security for all employees

A  Reviewing applications and résumés

B  Conducting employment tests

C  Interviewing candidates

D  Identifying job requirements

A  FALSE

B  TRUE