Navigation » List of Schools » Los Angeles Valley College » Business » Business 001 – Introduction to Business » Fall 2020 » Midterm II
Below are the questions for the exam with the choices of answers:
Question #1
A FALSE
B TRUE
Question #2
A product
B end-use
C demographics
D psychographic
Question #3
A business products
B consumer products
C target market
D marketing mix
Question #4
A created personal utility
B developed a marketing plan
C developed a marketing mix
D selected a target market
Question #5
A when the product is made available to the consumer at a time the consumer wants to buy it
B when arrangements for the transfer of title from seller to buyer are made
C by having the good or service available at a convenient location when the consumer wants to buy it
D when the business firm converts raw materials into finished products
Question #6
A B2B
B Market segmentation
C secondary data
D End-use segmentation
E Comarketing
F marketing mix
Question #7
A End-use segmentation
B marketing mix
C B2B
D Affinity program
E Consumer behavior
F Exchange process
Question #8
A Ownership utility
B Consumer behavior
C B2B
D Exchange process
E Affinity program
F End-use segmentation
Question #9
A End-use segmentation
B Market segmentation
C Affinity program
D secondary data
E Exchange process
F Consumer behavior
Question #10
A Exchange process
B secondary data
C Consumer behavior
D Comarketing
E End-use segmentation
F Market segmentation
Question #11
A B2B
B Market segmentation
C secondary data
D Comarketing
E Consumer behavior
F End-use segmentation
Question #12
A Consumer behavior
B Comarketing
C secondary data
D Exchange process
E End-use segmentation
F B2B
Question #13
A Consumer behavior
B Affinity program
C marketing mix
D B2B
E End-use segmentation
F Market segmentation
Question #14
A Consumer behavior
B Exchange process
C marketing mix
D Market segmentation
E Ownership utility
F Affinity program
Question #15
A Affinity program
B marketing mix
C Consumer behavior
D Market segmentation
E Ownership utility
F Exchange process
Question #16
A Product
B Customer oriented
C Fixed
D Process
Question #17
A Jewelry manufacturer
B Paper mill
C Steel manufacturer
D Software developer
Question #18
A specialization
B mechanization
C standardization
D quality management
Question #19
A To manage the use of people and machinery in converting materials and resources into finished goods and services
B To design systems that will provide managers with information useful for decision making
C To manage the use of people and other resources in the development of distribution channels and promotional strategies
D To determine the most economical routes for transporting the firms’ products
Question #20
A time utility
B production
C distribution
D process utility
Question #21
A An affirmative action program
B A management development program
C Classroom-based training
D Cross-training
Question #22
A profits
B values
C growth plans
D markets
Question #23
A is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.
B is the unique combination of abilities and approaches that sets a company apart from its competitors.
C encourages price-fixing.
D guarantees a reduction in production costs for a company.
Question #24
A obtaining financing is often easier.
B less risk is involved.
C product or service is not known in the marketplace.
D existing suppliers and employees are in place
Question #25
A Gina who is driven by the need to excel
B Philip who has an aversion for taking risks.
C Marcel who cannot tolerate failures.
D Fiona who blames others for her failures.
Question #26
A Production
B Distribution
C Marketing
D Sales
Question #27
A Decline stage
B Growth stage
C Maturity stage
D Introductory stage
Question #28
A growth and maturity
B stabilization
C late introduction and growth
D late maturity and decline
Question #29
A Exchange
B Marketing
C Barter
D Utility
Question #30
A social
B psychological
C esteem
D safety
Question #31
A Contingency planning
B Strategic planning
C Tactical planning
D Operational planning
Question #32
A service attributes
B symbolic attributes
C physical characteristics
D benefits
Question #33
A TRUE
B FALSE
Question #34
A production
B promotional
C pricing
D product
Question #35
A Develop the right product
B Identify a target market
C Implement the appropriate distribution system
D Decide how to promote the product
Question #36
A Consumer behavior
B Market segmentation
C Marketing research
D Marketing
Question #37
A tax incentives
B physical factors such as energy
C proximity to suppliers
D proximity to raw materials
Question #38
A It is inefficient for producing small batches of different items.
B It moves the product along a conveyor belt past a number of workstations.
C Workers perform specialized tasks.
D Managers are seldom able to create conditions for high productivity.
Question #39
A Analytic systems, synthetic systems, and continuous processes
B Mechanization, specialized labor, and robots
C Standardization, job-order production, and specialized labor
D Mechanization, specialized skills, and standardization
Question #40
A Marketing
B Merchandising
C Production
D Distribution
Question #41
A TRUE
B FALSE
Question #42
A safety
B self-actualization
C esteem
D physiological
Question #43
A higher order needs have to be satisfied first.
B satisfied needs are motivators and unsatisfied needs are not motivators.
C people’s needs are arranged in a hierarchy of importance
D people’s needs are based on their wants
Question #44
A involuntary separation
B outsourcing
C voluntary turnover
D downsizing
Question #45
A health insurance
B Social Security
C unemployment insurance
D Medicare
Question #46
A salary
B employee benefit
C wage
D time wage
Question #47
A bonus
B salary
C wage
D commission
Question #48
A Supervising hourly employees on a daily basis
B Determining various sources of operating funds in the organization
C Forecasting anticipated sales
D Maximizing employee effectiveness in the organization
Question #49
A employee compensation and benefits
B company budget forecasts
C employee recruitment
D training and performance evaluation
Question #50
A Research and Development (R&D)
B Human asset accounting
C Human resource management
D Change management
Question #51
A FALSE
B TRUE
Question #52
A commitment
B leadership
C delegation
D flexibility
Question #53
A They are held too frequently.
B They may be skewed in favor of a single manager’s subjective opinion.
C They take place in the form of two-way communication.
D They are mostly based on criteria that are objective rather than subjective.
Question #54
A attention, interest, desire and advantage
B observation, interest, desire and action
C attention, interest, desire and alternative
D attention, interest, desire and action
Question #55
A guarantee companies pay social security for all employees
B investigate discrimination complaints
C enforce the Family and Medical Leave Act of 1993
D determine employee benefits and compensation packages
Question #56
A Interviewing candidates
B Identifying job requirements
C Conducting employment tests
D Reviewing applications and résumés
Question #57
A TRUE
B FALSE