Midterm II

A  FALSE

B  TRUE

A  demographics

B  product

C  psychographic

D  end-use

A  consumer products

B  marketing mix

C  business products

D  target market

A  created personal utility

B  developed a marketing mix

C  developed a marketing plan

D  selected a target market

A  by having the good or service available at a convenient location when the consumer wants to buy it

B  when arrangements for the transfer of title from seller to buyer are made

C  when the product is made available to the consumer at a time the consumer wants to buy it

D  when the business firm converts raw materials into finished products

A  secondary data

B  marketing mix

C  Market segmentation

D  Comarketing

E  End-use segmentation

F  B2B

A  Exchange process

B  Affinity program

C  Consumer behavior

D  End-use segmentation

E  marketing mix

F  B2B

A  Consumer behavior

B  B2B

C  End-use segmentation

D  Ownership utility

E  Affinity program

F  Exchange process

A  Affinity program

B  secondary data

C  Market segmentation

D  Consumer behavior

E  Exchange process

F  End-use segmentation

A  Market segmentation

B  Comarketing

C  Consumer behavior

D  End-use segmentation

E  secondary data

F  Exchange process

A  B2B

B  Comarketing

C  Consumer behavior

D  secondary data

E  End-use segmentation

F  Market segmentation

A  End-use segmentation

B  Exchange process

C  B2B

D  secondary data

E  Comarketing

F  Consumer behavior

A  marketing mix

B  Market segmentation

C  Affinity program

D  End-use segmentation

E  Consumer behavior

F  B2B

A  marketing mix

B  Exchange process

C  Market segmentation

D  Consumer behavior

E  Ownership utility

F  Affinity program

A  marketing mix

B  Affinity program

C  Consumer behavior

D  Exchange process

E  Ownership utility

F  Market segmentation

A  Fixed

B  Product

C  Process

D  Customer oriented

A  Paper mill

B  Steel manufacturer

C  Software developer

D  Jewelry manufacturer

A  quality management

B  specialization

C  standardization

D  mechanization

A  To manage the use of people and other resources in the development of distribution channels and promotional strategies

B  To design systems that will provide managers with information useful for decision making

C  To manage the use of people and machinery in converting materials and resources into finished goods and services

D  To determine the most economical routes for transporting the firms’ products

A  process utility

B  time utility

C  distribution

D  production

A  A management development program

B  Cross-training

C  An affirmative action program

D  Classroom-based training

A  growth plans

B  profits

C  values

D  markets

A  encourages price-fixing.

B  is the unique combination of abilities and approaches that sets a company apart from its competitors.

C  is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.

D  guarantees a reduction in production costs for a company.

A  existing suppliers and employees are in place

B  less risk is involved.

C  obtaining financing is often easier.

D  product or service is not known in the marketplace.

A  Marcel who cannot tolerate failures.

B  Fiona who blames others for her failures.

C  Philip who has an aversion for taking risks.

D  Gina who is driven by the need to excel

A  Distribution

B  Marketing

C  Sales

D  Production

A  Maturity stage

B  Introductory stage

C  Growth stage

D  Decline stage

A  growth and maturity

B  late introduction and growth

C  stabilization

D  late maturity and decline

A  Utility

B  Barter

C  Marketing

D  Exchange

A  safety

B  esteem

C  psychological

D  social

A  Strategic planning

B  Tactical planning

C  Operational planning

D  Contingency planning

A  symbolic attributes

B  service attributes

C  physical characteristics

D  benefits

A  FALSE

B  TRUE

A  product

B  pricing

C  promotional

D  production

A  Develop the right product

B  Decide how to promote the product

C  Identify a target market

D  Implement the appropriate distribution system

A  Marketing research

B  Consumer behavior

C  Marketing

D  Market segmentation

A  proximity to suppliers

B  proximity to raw materials

C  tax incentives

D  physical factors such as energy

A  Managers are seldom able to create conditions for high productivity.

B  Workers perform specialized tasks.

C  It moves the product along a conveyor belt past a number of workstations.

D  It is inefficient for producing small batches of different items.

A  Mechanization, specialized labor, and robots

B  Mechanization, specialized skills, and standardization

C  Standardization, job-order production, and specialized labor

D  Analytic systems, synthetic systems, and continuous processes

A  Merchandising

B  Production

C  Marketing

D  Distribution

A  TRUE

B  FALSE

A  safety

B  physiological

C  esteem

D  self-actualization

A  people’s needs are based on their wants

B  satisfied needs are motivators and unsatisfied needs are not motivators.

C  higher order needs have to be satisfied first.

D  people’s needs are arranged in a hierarchy of importance

A  voluntary turnover

B  outsourcing

C  downsizing

D  involuntary separation

A  health insurance

B  Social Security

C  unemployment insurance

D  Medicare

A  wage

B  employee benefit

C  time wage

D  salary

A  salary

B  wage

C  bonus

D  commission

A  Supervising hourly employees on a daily basis

B  Maximizing employee effectiveness in the organization

C  Forecasting anticipated sales

D  Determining various sources of operating funds in the organization

A  employee compensation and benefits

B  employee recruitment

C  company budget forecasts

D  training and performance evaluation

A  Research and Development (R&D)

B  Change management

C  Human resource management

D  Human asset accounting

A  TRUE

B  FALSE

A  commitment

B  leadership

C  delegation

D  flexibility

A  They are held too frequently.

B  They are mostly based on criteria that are objective rather than subjective.

C  They may be skewed in favor of a single manager’s subjective opinion.

D  They take place in the form of two-way communication.

A  attention, interest, desire and advantage

B  observation, interest, desire and action

C  attention, interest, desire and alternative

D  attention, interest, desire and action

A  investigate discrimination complaints

B  determine employee benefits and compensation packages

C  enforce the Family and Medical Leave Act of 1993

D  guarantee companies pay social security for all employees

A  Identifying job requirements

B  Reviewing applications and résumés

C  Conducting employment tests

D  Interviewing candidates

A  FALSE

B  TRUE