Navigation » List of Schools » Los Angeles Valley College » Business » Business 001 – Introduction to Business » Fall 2020 » Midterm II
Below are the questions for the exam with the choices of answers:
Question #1
A TRUE
B FALSE
Question #2
A end-use
B demographics
C psychographic
D product
Question #3
A business products
B target market
C consumer products
D marketing mix
Question #4
A selected a target market
B developed a marketing plan
C developed a marketing mix
D created personal utility
Question #5
A when the business firm converts raw materials into finished products
B when the product is made available to the consumer at a time the consumer wants to buy it
C when arrangements for the transfer of title from seller to buyer are made
D by having the good or service available at a convenient location when the consumer wants to buy it
Question #6
A secondary data
B marketing mix
C B2B
D End-use segmentation
E Comarketing
F Market segmentation
Question #7
A marketing mix
B Exchange process
C End-use segmentation
D B2B
E Consumer behavior
F Affinity program
Question #8
A B2B
B Consumer behavior
C Ownership utility
D Exchange process
E End-use segmentation
F Affinity program
Question #9
A Consumer behavior
B secondary data
C Exchange process
D End-use segmentation
E Market segmentation
F Affinity program
Question #10
A Market segmentation
B secondary data
C End-use segmentation
D Exchange process
E Consumer behavior
F Comarketing
Question #11
A B2B
B secondary data
C Consumer behavior
D Comarketing
E Market segmentation
F End-use segmentation
Question #12
A Comarketing
B Consumer behavior
C End-use segmentation
D secondary data
E Exchange process
F B2B
Question #13
A Consumer behavior
B Affinity program
C Market segmentation
D marketing mix
E B2B
F End-use segmentation
Question #14
A Market segmentation
B Ownership utility
C Exchange process
D marketing mix
E Consumer behavior
F Affinity program
Question #15
A Affinity program
B Consumer behavior
C Ownership utility
D Exchange process
E marketing mix
F Market segmentation
Question #16
A Product
B Fixed
C Process
D Customer oriented
Question #17
A Paper mill
B Steel manufacturer
C Jewelry manufacturer
D Software developer
Question #18
A quality management
B specialization
C mechanization
D standardization
Question #19
A To manage the use of people and other resources in the development of distribution channels and promotional strategies
B To determine the most economical routes for transporting the firms’ products
C To manage the use of people and machinery in converting materials and resources into finished goods and services
D To design systems that will provide managers with information useful for decision making
Question #20
A distribution
B process utility
C time utility
D production
Question #21
A An affirmative action program
B Classroom-based training
C Cross-training
D A management development program
Question #22
A markets
B values
C growth plans
D profits
Question #23
A is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.
B encourages price-fixing.
C guarantees a reduction in production costs for a company.
D is the unique combination of abilities and approaches that sets a company apart from its competitors.
Question #24
A obtaining financing is often easier.
B less risk is involved.
C product or service is not known in the marketplace.
D existing suppliers and employees are in place
Question #25
A Fiona who blames others for her failures.
B Philip who has an aversion for taking risks.
C Marcel who cannot tolerate failures.
D Gina who is driven by the need to excel
Question #26
A Sales
B Marketing
C Distribution
D Production
Question #27
A Growth stage
B Introductory stage
C Maturity stage
D Decline stage
Question #28
A late maturity and decline
B late introduction and growth
C growth and maturity
D stabilization
Question #29
A Utility
B Marketing
C Barter
D Exchange
Question #30
A safety
B psychological
C social
D esteem
Question #31
A Strategic planning
B Operational planning
C Tactical planning
D Contingency planning
Question #32
A physical characteristics
B benefits
C service attributes
D symbolic attributes
Question #33
A FALSE
B TRUE
Question #34
A product
B production
C pricing
D promotional
Question #35
A Identify a target market
B Decide how to promote the product
C Implement the appropriate distribution system
D Develop the right product
Question #36
A Market segmentation
B Consumer behavior
C Marketing research
D Marketing
Question #37
A proximity to suppliers
B proximity to raw materials
C physical factors such as energy
D tax incentives
Question #38
A Workers perform specialized tasks.
B It is inefficient for producing small batches of different items.
C It moves the product along a conveyor belt past a number of workstations.
D Managers are seldom able to create conditions for high productivity.
Question #39
A Standardization, job-order production, and specialized labor
B Mechanization, specialized labor, and robots
C Analytic systems, synthetic systems, and continuous processes
D Mechanization, specialized skills, and standardization
Question #40
A Marketing
B Production
C Merchandising
D Distribution
Question #41
A FALSE
B TRUE
Question #42
A safety
B self-actualization
C esteem
D physiological
Question #43
A higher order needs have to be satisfied first.
B people’s needs are based on their wants
C satisfied needs are motivators and unsatisfied needs are not motivators.
D people’s needs are arranged in a hierarchy of importance
Question #44
A involuntary separation
B downsizing
C voluntary turnover
D outsourcing
Question #45
A health insurance
B Social Security
C unemployment insurance
D Medicare
Question #46
A time wage
B wage
C employee benefit
D salary
Question #47
A bonus
B wage
C salary
D commission
Question #48
A Forecasting anticipated sales
B Supervising hourly employees on a daily basis
C Determining various sources of operating funds in the organization
D Maximizing employee effectiveness in the organization
Question #49
A company budget forecasts
B employee compensation and benefits
C training and performance evaluation
D employee recruitment
Question #50
A Change management
B Research and Development (R&D)
C Human resource management
D Human asset accounting
Question #51
A TRUE
B FALSE
Question #52
A commitment
B flexibility
C leadership
D delegation
Question #53
A They are mostly based on criteria that are objective rather than subjective.
B They are held too frequently.
C They take place in the form of two-way communication.
D They may be skewed in favor of a single manager’s subjective opinion.
Question #54
A attention, interest, desire and alternative
B attention, interest, desire and action
C attention, interest, desire and advantage
D observation, interest, desire and action
Question #55
A investigate discrimination complaints
B determine employee benefits and compensation packages
C guarantee companies pay social security for all employees
D enforce the Family and Medical Leave Act of 1993
Question #56
A Identifying job requirements
B Reviewing applications and résumés
C Interviewing candidates
D Conducting employment tests
Question #57
A FALSE
B TRUE