Please take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.). The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale. These memos should be well written and professionally presented. These memos will not be graded and returned to you, for they are intended to get you prepared for the upcoming discussion of the case. They are evidence of your preparation to fully engage in thoughtful discussion. Please use the following format:
Case:
Your Name:
Date:
Key Issue/Issues (concise statement)
Recommendations (to address the issue/s)
1.
2.
(or however many you think appropriate)
Rationale (to support your recommendations)
1.
2.
(support for each recommendation)
