Video Quiz Jaguar Land Rover Ch 9

A  Competency of doing business with American companies

B  Competency of serving the local Chinese market

C  Competency in serving the international Chinese market

D  Competency of manufacturing Jaguar-Land Rover cars

A  new business unit

B  growth industry

C  acquisition

D  crowded industry

A  Avoid responsibility for half of the factory built in China.

B  Learn about how to serve the Chinese market according to its local partner’s experience.

C  Delegate production from the local market without ever having to actually go to China.

D  Become a sub brand of Chery Automobile.

A  It would avoid the responsibility if the joint venture failed.

B  Jaguar-Land Rover would maintain control of its technology.

C  Jaguar-Land Rover could put its production in the hands of the Chery Automobile managers to increase chances of success.

D  It enables Jaguar-Land Rover to gain the expertise from experienced Chinese auto manufacturer Chery, when developing models for the preferences of Chinese customers.

A  China will soon become Jaguar-Land Rover’s main market.

B  Most of its production is for the Chinese market anyway.

C  China is the largest emerging market for Jaguar-Land Rover.

D  China is the smallest emerging market for Jaguar-Land Rover.

A  Customizing a company’s goods or services to match the tastes and preference of different national markets to increase profitability.

B  A company has a centralized location for production and then exports the products to various foreign markets.

C  A strategic alliance in which two or more firms create a legally independent company to share some of their resources to create a competitive advantage.

D  A company sets up an entirely new operation in a foreign market to promote its products from its home market.

A  licensing.

B  exporting.

C  franchising.

D  a joint venture.