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Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 12 Integrated Marketing Communications and Media Choices

Navigation   » List of Schools  »  University of the Potomac  »  Business  »  Business 530 – Marketing Management  »  Winter 2023  »  Chapter 12 Integrated Marketing Communications and Media Choices

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Below are the questions for the exam with the choices of answers:

Question #1
Online advertising is typically measured by click-thru rates (e.g., from search or banner ads).
A  False
B  True
Question #2
Coupons are the best-known form of _____.
A  brand placement
B  publicity
C  sales promotion
D  product placement
Question #3
The brand’s company pays for publicity.
A  True
B  False
Question #4
A sales force plays an important role in pushing a firm’s B2B products.
A  False
B  True
Question #5
Which of the following is an example of the media with the best customization options?
A  Radio by genre
B  Billboards
C  Online banners
D  Special TV
Question #6
_____ require longer lead times for production, but they have nice reproduction quality.
A  Magazines
B  Newspapers
C  Radio by genre ads
D  Radio ads
Question #7
In integrated marketing communications across media, _____ have the advantage of extreme timeliness.
A  magazines
B  newspapers
C  TV ads
D  radio ads
Question #8
In integrated marketing communications across media, which of the following is effective in reaching local markets
A  Radio by genre
B  A billboard
C  An in-flight magazine
D  A cable channel
Question #9
In the context of integrated marketing communications across media, reach via mass media is relatively _________.
A  valid, not accurate
B  broad, not targeted
C  segmented, not broad
D  accurate, not reliable
Question #10
Agencies factor in the recency of the ad exposure when examining subsequent purchase behavior.
A  True
B  False
Question #11
In the context of media planning, a firm using _____ schedules advertises school supplies in the month of August.
A  variable
B  subliminal
C  continuous
D  seasonal
Question #12
In the context of media planning, a firm using occasional schedules________.
A  incurs more costs than a firm using continuous schedules
B  focuses on the pre-term season for the product
C  advertises in sync with purchase cycles
D  alters the periodicity of the ad depending on the length of the buying cycle
Question #13
In the context of media planning, a firm using a continuous schedule________.
A  has a consistent set of distributors to meet its customer demands
B  has a consistent set of suppliers to meet its product deadlines
C  follows a predictable time schedule to show the ad to its customers
D  advertises a little more frequently than the object is purchased
Question #14
In the context of gross rating points, frequency is defined as the _________.
A  average number of times a marketer’s target audience has seen the marketer’s ad
B  number of B2B products sold in the guise of research
C  firm’s market share in an exclusive niche market segment
D  percentage of the target audience who has seen the marketer’s ad at least once
Question #15
In the context of gross rating points, _____ is defined as the percentage of a target audience who has seen the marketer’s ad at least once.
A  reach
B  frequency
C  distribution intensity
D  credibility
Question #16
GRP = ____________ ?
A  Reach /Frequency
B  Reach + Frequency
C  Reach × Frequency
D  Reach – Frequency
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“Many thanks for the killer business plan we worked on.  You guys are angels sent to me.  Congratulations to the team for a job well done. I hope you help more entrepreneurs like me grow their businesses.  I will surely bring some clients your way!”

Christian S.
SaaS Business Founder

“Thanks for all your help in bringing my website back to life. You are life savers.  With your help, I now have a more thorough understanding of my target audience.  I wish I had met your earlier, I could have saved tons of work hours.”

Tyra
Blogger

“We can never be thankful enough iwritegigs.com for helping us with our business.  We have been hesitating for years hiring a professional writer thinking it was only an extra cost to our business.  It has been a pleasure working with you.” 

Linda
Start Up Founder

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
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