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Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Chapter 11 Advertising Messages and Marketing Communications

Navigation   » List of Schools  »  University of the Potomac  »  Business  »  Business 530 – Marketing Management  »  Winter 2023  »  Chapter 11 Advertising Messages and Marketing Communications

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Below are the questions for the exam with the choices of answers:

Question #1
Advertising is important first because it facilitates customer awareness.
A  True
B  False
Question #2
To capture moment-by-moment processing of a viewer, an advertiser uses dial procedures.
A  True
B  False
Question #3
Most marketers believe that a strong attitude-to-the-brand results in a strong attitude-to-the-ad, which in turn results in a likely purchase.
A  True
B  False
Question #4
There are two phases to ad copy testing—overall concept testing and preliminary flow testing.
A  False
B  True
Question #5
Companies pulsing out reminder ads to reinforce their target customers’ attitudes use a(n) _____ type of ad.
A  emotional appeal
B  one-sided argument
C  comparative
D  non-comparative
Question #6
There are instances where a positive association with a celebrity affects customers, even if the celebrity knows little about the product being endorsed. This is known as the _____.
A  humor effect
B  sleeper effect
C  subliminal effect
D  one-sided effect
Question #7
The elaboration likelihood model:
A  offers an economic advantage by requiring minimal cognitive effort on the part of the recipient.
B  assumes that there are two ways into a consumer’s brain—a central path or a peripheral path.
C  assumes that buying inertia is directly proportional to two factors—the empathy gap and impact basis.
D  transfers the experience of “correctness and importance” to the ensuing assessment of the chosen object, increasing its superficial worth.
Question #8
Movie theater owners flash ads at the start of a movie. These ads are an example of _____.
A  one-sided argument ads
B  comparative ads
C  two-sided argument ads
D  subliminal ads
Question #9
_____ ads tend to be informative, featuring the product’s attributes and their benefits.
A  Image
B  Perceptual fluency
C  Subliminal
D  One-sided argument
Question #10
Which of the following ads use utilitarian appeals?
A  Cognitive ads
B  Humor appeal ads
C  Subliminal ads
D  Fear appeal ads
Question #11
_____ is important before launching a core product’s full ad campaign.
A  Linearity testing
B  Beta testing
C  Alpha testing
D  Copy testing
Question #12
Buying inertia is lower in a “high involvement purchase” than a “low involvement purchase.”
A  False
B  True
Question #13
In the context of the product life cycle, a product in the maturity stage is promoted heavily with strong and positive ad campaigns.
A  False
B  True
Question #14
In the context of the product life cycle, ads for a brand in the growth stage:
A  concentrate on the promotion of a diversified product.
B  inform customers about the new product or offering.
C  maintain a steady presence by serving reminders.
D  enhance the positivity of the target segment’s attitudes.
Question #15
With respect to the goals of ad campaigns, _____ increases customers’ knowledge and awareness about a particular brand.
A  attitude
B  the behavior element
C  the affect element
D  cognition
Question #16
_____ is the primary means by which a company communicates to its customers about its products and brands and position in the marketplace.
A  Licensing
B  Franchising
C  Advertising
D  Segmenting
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“Many thanks for the killer business plan we worked on.  You guys are angels sent to me.  Congratulations to the team for a job well done. I hope you help more entrepreneurs like me grow their businesses.  I will surely bring some clients your way!”

Christian S.
SaaS Business Founder

“Thanks for all your help in bringing my website back to life. You are life savers.  With your help, I now have a more thorough understanding of my target audience.  I wish I had met your earlier, I could have saved tons of work hours.”

Tyra
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“We can never be thankful enough iwritegigs.com for helping us with our business.  We have been hesitating for years hiring a professional writer thinking it was only an extra cost to our business.  It has been a pleasure working with you.” 

Linda
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“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
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