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Fresh Grad Lands Job as Real Estate Agent With Help from Professional Writers

People go to websites to get the information they desperately need.  They could be looking for an answer to a nagging question.  They might be looking for help in completing an important task.  For recent graduates, they might be looking for ways on how to prepare a comprehensive resume that can capture the attention of the hiring manager

Manush is a recent graduate from a prestigious university in California who is looking for a job opportunity as a real estate agent.  While he already has samples provided by his friends, he still feels something lacking in his resume.  Specifically, the he believes that his professional objective statement lacks focus and clarity. 

Thus, he sought our assistance in improving editing and proofreading his resume. 

In revising his resume, iwritegigs highlighted his soft skills such as his communication skills, ability to negotiate, patience and tactfulness.  In the professional experience part, our team added some skills that are aligned with the position he is applying for.

When he was chosen for the real estate agent position, he sent us this thank you note:

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush’s story shows the importance of using powerful keywords to his resume in landing the job he wanted.

Midterm Exam

Navigation   » List of Schools  »  University of the Potomac  »  Business  »  Business 530 – Marketing Management  »  Winter 2023  »  Midterm Exam

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Below are the questions for the exam with the choices of answers:

Question #1
Change in the market is always occurring.
A  FALSE
B  TRUE
Question #2
During which of the following stages in the product life cycle is a new product (good or service) brought into the marketplace with heavy marketing spending?
A  Decline
B  Maturity
C  Market growth
D  Market introduction
Question #3
Sales are low and slow in the early phases because distribution is limited.
A  FALSE
B  TRUE
Question #4
Saying, “Okay, maybe some ideas are in fact bad ideas” corresponds to which step in the process of creating new products?
A  Brainstorming meetings
B  Concept testing
C  Design development
D  In-house winnowing and refinement
Question #5
A brand association network shows the connections people make to a brand.
A  TRUE
B  FALSE
Question #6
Anne and Tao lead the product development team for a national GPS system manufacturer. In reviewing customer satisfaction survey results, they find that product reliability is one of their customers’ biggest complaints. From a marketing perspective, reliability in a product means 
A  it is expensive to own one.
B  the prestige of the product bolsters the consumer’s self-image.
C  maintenance and repair costs are high.
D  the product will perform to quality standards.
Question #7
Titleist Golf produces many major brands that all have their own brand name (ex., Titleist, Footjoy, Staysoft, Long Drive, etc.). This is a house of brands approach to brand naming,
A  TRUE
B  FALSE
Question #8
Logos are shapes and symbols associated with a brand and become shorthand for the brand itself.
A  FALSE
B  TRUE
Question #9
An example of a tangible purchase is ______.
A  clothing
B  the symphony
C  consulting advice
D  financial services
Question #10
Services can be ______.
A  easier to price than goods
B  manufactured
C  inventoried
D  produced and consumed simultaneously
Question #11
Which of the following is the general term used to describe both goods and services?
A  Promotion
B  Price
C  Place
D  Product
Question #12
Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities.
A  TRUE
B  FALSE
Question #13
In marketing, USP stands for unique strategic position.
A  TRUE
B  FALSE
Question #14
Marketers and senior managers like to see graphical depictions of where their brands and their competitors’ brands are in their customers’ minds. What are these called?
A  Histograms
B  Position charts
C  Perceptual maps
D  Genograms
Question #15
Which of the following positioning combinations makes the most sense?
A  High price, low quality, exclusive availability, heavy promotions
B  Low price, low quality, widely available, heavy promotions
C  Low price, high quality, exclusive availability, light promotions
D  Low price, low quality, exclusive availability, heavy promotions
Question #16
Alexis is in charge of designing a new product for her company. The research data she collected suggests the benefits to her target segment will be minimal. Based on this information, Alexis will have a difficult time positioning this new product.
A  TRUE
B  FALSE
Question #17
Company XYZ is working on a marketing strategy for a new oral hygiene product and just discovered that XYZ’s biggest competitor is launching a very similar product a month later. A SWOT analysis can help the company determine if this is an opportunity or a threat.
A  TRUE
B  FALSE
Question #18
Most markets are comprised of customers whose tastes are very similar.
A  FALSE
B  TRUE
Question #19
The market for video games looks great, but your company only knows how to make thumb drives. This scenario is associated with which of the following quadrant in a SWOT analysis?
A  Upper left
B  Upper right
C  Lower left
D  Lower right
Question #20
A lot of estimates go into the final calculation to determine market size, and each component needs to be as precise as possible. Otherwise, the errors in the estimation get compounded.
A  FALSE
B  TRUE
Question #21
An increasingly popular means of using co-purchasing patterns to generate cross-selling suggestions are online stores’ recommendation agents.
A  FALSE
B  TRUE
Question #22
A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. Which of the following factors are combined in this example?
A  Psychological and demographic
B  Psychological and behavioral
C  Geographic and psychological
D  Geographic and demographic
Question #23
Which of the following is a geographic factor?
A  Price
B  Media
C  Income
D  Market size
Question #24
Empty nesters tend to start dreaming of spending their greater discretionary income on _______.
A  furniture and remodeling
B  higher education
C  travel and hobbies
D  music and movies
Question #25
A customer loyalty program for high-involvement products would take the form of ___________.
A  buy one, get one free
B  price discounts
C  giveaways
D  brand communities
Question #26
Which of the following is an example of stage 4 of classical conditioning?
A  A bell rung in front of the dog elicits drool.
B  A food bowl placed in front of a dog naturally elicits its drool.
C  A bell rung while a food bowl is simultaneously placed in front of the dog elicits drool.
D  A bell rung in front of the dog initially elicits no response.
Question #27
During higher-involvement purchases, we would expect customers to be more price sensitive.
A  FALSE
B  TRUE
Question #28
Marketers typically classify customers by __________ a given purchase.
A  how much they care about
B  how much they think about
C  how much they spend on
D  their perception of
Question #29
Marketing should be understood at both the strategic and conceptual levels as well as at the _____.
A  tactical, hands-on level
B  lower level
C  virtual level
D  psychological level
Question #30
Direct-to-consumer ads are not used to market pharmaceutical drugs because it is unlikely patients will ask their doctor for a particular brand name.
A  TRUE
B  FALSE
Question #31
The marketing framework can be used when one is _____.
A  trying to decide where to eat lunch
B  doing taxes
C  buying a car
D  working on a case for class
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“Thanks for all your help in bringing my website back to life. You are life savers.  With your help, I now have a more thorough understanding of my target audience.  I wish I had met your earlier, I could have saved tons of work hours.”

Tyra
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“We can never be thankful enough iwritegigs.com for helping us with our business.  We have been hesitating for years hiring a professional writer thinking it was only an extra cost to our business.  It has been a pleasure working with you.” 

Linda
Start Up Founder

“Kudos to the team for a job well done.  I am sincerely appreciative of the time and effort you gave on my resume.  You did not only help me land the job I had always been dreaming of but you also made me realize how important adding those specific keywords to my resume!  Cheers!

Manush
Fresh Graduate
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