Chapter 04 Targeting

A  True

B  False

A  True

B  False

A  assessing its performances against a set of performance standards.

B  analyzing its performances with respect to a successful historical data set.

C  assessing its corporate strengths relative to its competitors.

D  evaluating its corporate strengths against absolute measures.

A  Weaknesses are dependent on the subliminal characteristics of a firm, while threats are dependent on the perceptual fluency characteristics of a firm.

B  Weaknesses relate to the segmenting process of a firm, while threats relate to the positioning process of a firm.

C  Weaknesses relate to a firm’s inability to satisfy customers’ physiological needs, while threats relate to a firm’s inability to satisfy customer’s social needs.

D  Weaknesses are dependent on the micro-environment characteristics of a firm, while threats are dependent on the macro-environment characteristics of a firm.

A  False

B  True

A  False

B  True

A  Strengths depend on the entire functioning of the firm, while opportunities depend on the functioning of a specific department in the firm.

B  Strengths relate to the internal factors of a firm, while opportunities relate to the external factors of a firm.

C  Strengths depend on the B2B products of a firm, while opportunities depend on the B2C products of a firm.

D  Strengths relate to the tangible products of a firm, while opportunities relate to the intangible services of a firm.

A  Flexibility to adapt to constant internal change

B  Ability to attract the most efficient type of marketers

C  Explore the trend in an emerging economy

D  Method used to control the flow of raw materials

A  Lack of effort to cash in on a growing product segment

B  Restrictions imposed by the government on the use of kids in ads

C  Failure to renew a contract with its primary supplier

D  Lack of ability to retain entry-level marketers

A  Entry of a well-known manufacturer into the firm’s primary market segment

B  High employee turnover over rate in the firm’s marketing department

C  Increase in the variable cost of the firm’s primary raw material

D  Two main competitors joining hands to evaluate an expansion opportunity

A  An opening for the firm to add more products into its product line.

B  A chance to diversify into an exclusive niche market segment.

C  Potential of a firm in a diversified product line.

D  A versatile and qualified R&D team in the firm.

A  False

B  True

A  Creating a product feature that differentiates the core product from its competitors

B  Assessing its product’s alignment with a specific market segment

C  Educating the general public about its product’s benefits

D  Giving out additional product information to a market segment

A  Segmentation

B  Positioning

C  Branding

D  Promotion