Navigation » List of Schools » South New Hampshire University » Marketing » Marketing 205 – Applied Marketing Strategies » Winter 2023 » Chapter 3
Below are the questions for the exam with the choices of answers:
Question #1
A people who tested postive for COVID-19 and people who avoided getting sick
B people whose behaviors are changed by the pandemic and people whose behaviors are unchanged
C people who ignore pandemic regulations and people who follow them
Question #2
A collectivist culture
B individualist culture
C consumer culture
Question #3
A social media
B new demand models
C technology
Question #4
A reputational damage
B increased brand affinity
C potential legal issues
Question #5
A They think it will limit fundamental human rights.
B They think it will limit the potential uses of Big Data.
C They think it will expose their marketing techniques.
Question #6
A marketing unhealthy dieting products to young adults
B marketing tobacco products that are known carcinogens to older adults
C marketing junk food and soda to children
Question #7
A Children may be unable to remember the brands being marketed.
B Children may be incapable of viewing marketing messages critically.
C Children may be ineffective at expressing their desire for marketed products.
Question #8
A TV
B magazines
C internet
Question #9
A the affordable method
B the competitive parity method
C the projected sales method
Question #10
A only children
B nontraditional families
C men who want to be fathers
Question #11
A to make viewers associate the product with a celebrity
B to make viewers remember a brand name
C to describe the product’s high-quality ingredients
Question #12
A a social media ad for a cruise line that shows smiling tourists and sunny beaches
B a television ad for a diabetes medication that describes its possible side effects
C a magazine ad for a fast food chain that features happy people eating hamburgers
Question #13
A They feature professional athletes.
B They feature a famous politician.
C They feature real customers, not actors.
Question #15
A A majority of young people stopped eating meat.
B A majority of viewers found the ads offensive.
C A majority of TV stations refused to air the ads.
Question #16
A the instructions for using the product
B the way marketers plan to sell the product
C the specific benefit the consumer will receive
Question #17
A by sending irrelevant messaging
B by creating consistent cross-channel experiences
C by creating highly choreographed campaigns
Question #18
A learning about all of the newest marketing channels
B sending customers a consistent message across multiple channels
C reaching customers through more than one channel
Question #19
A It is a marketing channel that is only effective with older people.
B It is a marketing channel that has remained effective over time.
C It is a marketing channel that has suddenly become popular in the last five years.
Question #20
A the channels that their customers already use
B the channels that use the newest technology
C the channels that cost the least amount of money
Question #21
A email marketing
B telemarketing
C word of mouth
Question #22
A websites
B billboards
C email
Question #23
A a means of connecting members of an advertising team
B a method of tracking interactions with customers
C a vehicle for delivering a message to customers
Question #24
A Promotion is how companies communicate their offerings to the consumer.
B Promotion is the way that marketers perceive the company.
C Promotion is catchy advertisements and commercials.
Question #25
A a bag of pasta
B a case of bagged candy
C a pallet of bottled water
Question #26
A all existing retail units of a product
B a single wholesale unit of a product
C a single retail unit of a product
Question #27
A customer advocates
B employee advocates
C marketing professionals
Question #28
A transparent and authentic
B original and modern
C uplifting and fun
Question #29
A a product that is a completely new offering
B a product that is a line extension
C a product that is offered by a different company
Question #30
A a brand mark
B a brand extension
C a brand construction
Question #31
A seeing the word “gain” and associating it with laundry detergent
B creating a bright, catchy logo to help consumers remember a brand
C buying a brand of laundry detergent because their product always smells good
Question #32
A A positive ROI means you are losing money on your marketing campaign.
B ROI is how much revenue you get back for each dollar you spend.
C A negative ROI means that you are making more than you spend.
Question #33
A Businesses rent their email lists, so they can get rid of them at any time.
B Businesses do not own their email lists, so they don’t have to pay to maintain them.
C Businesses own their email lists, so they are protected against losing access to their customers.
Question #34
A a marketing researcher
B a brand manager
C a marketing analyst
Question #35
A Different divisions may offer very different goods or services.
B Different divisions may have very different numbers of employees.
C Different divisions may have conflict if they try to work together.
Question #36
A A company provides discounts to local college students with proof of college identification.
B A company participates in pollution cleanup efforts in their local community.
C A company’s operations become more expensive because of an increase in the price of oil.
Question #37
A that they not only earn a profit but also avoid doing harm whenever they can
B that they not break the law but otherwise maximize profits as much as possible
C that they not only earn a profit but also advance the well-being of society
Question #38
A customer profiles
B digital apps
C big data
Question #39
A conducting market research
B creating the right offering
C communicating value
Question #40
A company data, consumer experience, and corporate strategy
B corporate offering, marketing strategy, and business insights
C company mission, corporate strategy, and market understanding
Question #41
A where to purchase their products
B digital strategies
C how to serve customers better
Question #42
A Coca-Cola
B IBM
C The Dow Chemical Company
Question #43
A Marketing activities occur separately from the rest of the company.
B The marketing department handles all marketing functions.
C Before the marketing department creates the marketing plan, the company establishes the overall strategy.
