Navigation » List of Schools » South New Hampshire University » Marketing » Marketing 205 – Applied Marketing Strategies » Winter 2023 » Chapter 1
Below are the questions for the exam with the choices of answers:
Question #1
A Apple Newton
B Nintendo’s Virtual Boy
C Microsoft Zune
Question #2
A They stayed away from celebrity endorsements.
B They limited purchases on their luxury cars to create demand.
C They created separate brands for their luxury cars.
Question #3
A Its competitors had already released several luxury-model cars, so the 2006 market was flooded and sales were diluted.
B By initially limiting sales to Germany, global markets were shut out at the time of the release.
C Because the company’s base demographic expected affordable cars, this luxury car violated the expectations of the company’s target consumers.
Question #4
A providing technology services for company websites
B selling tacos from a food truck
C manufacturing delivery vans
Question #5
A a good deal
B expertise and know-how
C simple, understandable language
Question #6
A verifiable parental consent
B confirmation of citizenship
C proof of credit worthiness
Question #7
A an influencer
B an opinion leader
C a brand ambassador
Question #8
A Jenna buys a water bottle that has been endorsed by her favorite athlete, Serena Williams.
B Jenna buys a piece of clothing she sees on her favorite fashion blogger’s website.
C Jenna buys a new wireless speaker based on a recommendation from a magazine called Audio Expert.
Question #9
A People in higher social classes will always purchase more expensive brands.
B Consumers in the same social class often exhibit similar purchasing behavior.
C Social class is defined exclusively by a person’s income.
Question #10
A because the mass media are having trouble reaching ethnic groups
B because ethnic groups increasingly find such efforts offensive
C because the lines between ethnic groups are becoming less clear
Question #11
A nation
B philosophy
C culture
Question #12
A They are determined by people’s genetic makeup.
B They are based on people’s values and beliefs.
C They are set when a person is middle-aged.
Question #13
A selective retention
B operant conditioning
C subliminal advertising
Question #14
A a customer buying three packs of granola bars to make sure she has enough for her family
B a customer not buying granola bars because she is not very hungry
C a customer buying a pack of granola bars after trying an in-store sample
Question #15
A Evidence supports the effectiveness of shock advertising but not subliminal advertising.
B Evidence supports the effectiveness of both shock advertising and subliminal advertising.
C Evidence supports that subliminal advertising is more effective than shock advertising.
Question #16
A perception
B selective retention
C selective attention
Question #17
A Companies look at their target consumers and appeal to their self-actualization need, which is the highest level of Maslow’s hierarchy of needs.
B Companies look at their target consumers to determine the needs and goals of the individuals and groups they are marketing to in order to make product and advertising decisions.
C Companies try to craft marketing plans that address every level of Maslow’s hierarchy of needs.
Question #18
A to indicate that some needs are morally preferable to others
B to indicate that some needs must be met before others can be pursued
C to indicate that some needs require much more time to fulfill than others
Question #19
A measurements of product preference and brand loyalty
B measurements of attitudes, values, and lifestyles
C measurements of age, gender, income, and education level
Question #20
A Advertisers are attempting to appeal to consumers of all ages.
B Advertisers are trying to remind consumers of their chronological age.
C Advertisers are appealing to the cognitive age of consumers.
Question #21
A Men are loyal to certain brands, while women usually shop for something new.
B Men only want to buy luxury items, while women are more practical in their spending.
C Men rarely shop and buy things quickly, while women shop frequently and take their time.
Question #22
A your disposition
B how you see yourself
C how you would like to see yourself
Question #23
A a designer clothing store
B a luxury car dealership
C a discount food store
Question #24
A buying without having the money to pay
B buying with no planning or forethought
C buying while feeling anxious or angry
Question #25
A They are usually accepted by any retailer.
B They can be purchased quickly and easily.
C They cost much less than their cash value.
Question #26
A In both countries, people are “time sensitive” and want goods that are produced rapidly.
B In both countries, people are “slow paced” and want goods and services that do not rush them.
C In both countries, people are “time starved” and want goods or services that help them save time.
Question #27
A A woman is out to dinner with her friends, and she orders an appetizer because all of her friends have ordered one.
B A man receives a coupon for a free tube of toothpaste with a purchase of dental floss, so he buys dental floss and uses the coupon.
C A woman sees a display of socks by the register at a clothing store, so she adds a pair to her purchase.
Question #28
A the availability of cars to consumers
B the cost of hiring sales representatives
C physical conditions outside of the company’s control
Question #29
A brick-and-mortar
B layout planning
C atmospherics
Question #30
A to determine what strategies will deliver the best results
B to understand which features and benefits to promote
C to customize your marketing efforts to meet their needs
Question #31
A Cap’n Crunch encouraging people to enjoy a crunchy breakfast
B Smokey Bear encouraging people to properly extinguish their campfires
C LiMu Emu and Doug encouraging people to only pay for the insurance they need
Question #32
A For-profit marketing is more effective than nonprofit marketing.
B For-profit and nonprofit marketing usually involve a different kind of exchange.
C Nonprofit marketing does not engage in true marketing activities, but for-profit marketing does.
Question #33
A for-profit, B2B company
B nonprofit, B2C company
C for-profit, B2C company
Question #34
A their target market
B their start-up budget
C their market competitors
Question #35
A by creating new jobs to manage the disposal process
B by lessening the hassle associated with disposal
C by appealing to consumers who care about ecological issues
Question #36
A the conversion of one currency into another currency
B the transaction of value between a buyer and seller
C the replacement of a defective product with a new one
Question #37
A assembly line
B transport company
C supply chain
Question #38
A making sure that the user knows how to get the most out of the product
B making sure that the user is aware of similar products from other companies
C making sure that the user is able to finish paying for the product on time
Question #39
A the process of creating print, broadcast, or online accounts of current events
B the process of building and maintaining a good image for a company
C the process of evaluating a company’s operations in response to feedback
Question #40
A Companies want to have an interactive dialogue with their customers.
B Because companies want to find out what customers think.
C Customers may require information about the product to make a purchasing decision.
Question #41
A a tangible good, a bill of sale, and associated intangible services
B a tangible good, an intangible service, and the associated price
C a tangible good, a description of its value, and the place where it can be purchased
Question #42
A a mix of communications and advertisements about a product
B a mix of considerations you should under
C a mix of critical components that create a full marketing plan
Question #43
A Place
B Price
C Promotion
Question #44
A the group of consumers who are most likely to be interested in your product or service, also known as your “offering”
B the research used to make decisions about the elements of marketing plans including Promotion, Price, Place, and Prod
C fictional representations of people used to ensure appropriate marketing strategies
Question #45
A the process of creating, communicating, and delivering a product or service to customers
B the strategy of imagining, developing, and implementing an effective advertising campaign
C the method of researching, identifying, and targeting consumers likely to purchase a product