Test 1

A  Consumer panel

B  Responder group

C  Consumer experiment

D  Contributor group

E  Statistical package

A  Situation analysis reserach

B  Focus group research

C  Open-ended reserach

D  Quantitative research

A  Provides more representative samples of consumers

B  Relies on open-ended questioning

C  Asks yes or no type questions

D  Asks closed-ended questions

A  None of these is a good choice

B  Company implemented specific market research tests to gather new data.

C  U.S. Census Bureau reports

D  A Google search

E  Historical company records on sales, costs, and advertising for the past ten years.

A  Should be considered before primary data is collected.

B  Is often all that is needed to solve a problem.

C  All of these alternatives are correct.

D  May not be specific enough to answer the question under consideration.

A  Eisner data

B  Secondary data

C  Primary data

D  Recycle data

A  Experiment

B  Hypothesis testing

C  Intranet

D  Data warehouse

E  Situation analysis

A  Analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem.

B  Getting problem-specific data, interpreting the data, defining the problem, analyzing the situation.

C  Analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem.

D  Defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem.

A  Progressions

B  Data quants

C  Marketing Z modeling

D  Hypotheses

E  Situation analyses

A  Marketing model

B  Marketing processing dept.

C  Marketing status project

D  Marketing information system

E  Marketing logistics system

A  Marketing processing

B  Marketing Research

C  Marketing structure

D  Marketing planning

A  Just-in-time delivery

B  Effective gatekeeping

C  Assured outsourcing

D  Total quality shipping

A  Straight rebuy

B  Modified rebuy

C  Extensive problem-solving

D  New-task

A  Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

B  Is basically a clerk who fills out paperwork to place orders.

C  Is only interested in finding the lowest possible price for a product.

D  May specialize by product area if he/she works for a large organization.

A  All of these alternatives are correct.

B  the geographic location of the customer is likely to be less important than in segmenting consumer markets.

C  NAICS codes may help in segmenting manufacturers but not producers of services.

D  each customer may need to be treated as a different segment.

A  Serve as technical consultants to their customers.

B  Provide J.I.T. delivery

C  Provide info. about industry trends

D  All of these answers are correct

A  Enables the firm to operate more efficiently with the least risks.

B  Offers AEG certification.

C  Offers lowest price.

D  Offers widest assortment

A  Firms may choose to serve either organizational buyers or final consumers, but not both.

B  Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.

C  Marketing to organizations is just like marketing to final consumers.

D  Business-to-business marketing includes marketing to final consumers.

A  Learned set

B  Culture

C  Opinion set

D  Personal environment

E  Motivation

A  An opinion leader

B  A source

C  A consumer advocate

D  A channel captain

A  Reference group

B  CSUN instructor

C  Family

D  Grandparents

A  Lifestyle analysis

B  Social group dynamics

C  Opinion insight

D  Personality analytics

A  Strengthen existing positive attitudes.

B  Discover the attitudes of the firm’s target market.

C  Create new attitudes toward his or her brand.

D  Change existing negative attitudes.

A  Things we believe strongly enough to be willing to take some action

B  All of these alternatives are correct.

C  usually thought of as involving liking or disliking

D  reasonably enduring points of view about something

E  more action-oriented than beliefs

A  None of these alternatives is correct

B  reinforcement, drive, cue, response

C  Drive, cue, response, reinforcement

D  Cue, response, drive, reinforcement

A  Selective organization

B  Selective calculation

C  Reinforced cognition

D  Selective exposure

A  Selective perception

B  Selective exposure

C  Selective learning

D  Focal socialization

A  Social, personal, safety, and physiological needs.

B  Physiological, safety, social, and personal needs.

C  safety, personal, social, and physiological needs.

D  Personal, social, safety, and physiological needs.

A  Satisfying a want

B  The “economic-buyer” model of buyer behavior

C  All of these are equally good answers

D  Satisfying a need

A  Motivation

B  Learning

C  Age

D  Attitudes

E  Perception

A  Assumes that buyers don’t have enough information to make logical choices – and as a result buy products that are not a good value.

B  None of these is true of the economic-buyer model.

C  Is seen as too simplistic by most marketing managers to explain consumer behavior..

D  Suggests that men and women behave differently as buyers.

A  Gross domestic product per capita.

B  Income available after taxes and necessities.

C  Total market value of goods and services produced.

D  Income available before taxes.

E  Income available after taxes.

A  Logically compares choices to get the greatest satisfaction from spending time and money.

B  Will not pay extra for convenience.

C  Makes buying decisions based only on price.

D  Is averse to spending time and money.

A  The opinions of the marketing managers.

B  The actual objective characteristics of products.

C  Customers’ perceptions of products

D  The potential places where a product may be sold and purchased.

A  Aggregating approach

B  CRM database

C  Generic market

D  Clustering approach

A  None of these

B  Positioning

C  AIC analysis

D  Dynamic behavioral segmentation.

E  Random Clustering

A  Education

B  Occupation

C  Sex

D  Age

E  All of these are examples of a consumer market demographic dimension

A  Education

B  Region of the world or country

C  Needs

D  Income

A  All of these alternatives are true.

B  It is easier to develop effective marketing mixes for larger, more heterogeneous segments.

C  The threat of potential competitors suggests more aggregating.

D  Profit should be the balancing point – determining how unique a marketing mix the firm can offer to some target market.

A  mechanical, nonjudgmental

B  “clustering” or aggregating

C  “breaking apart” or disaggregatingg

D  assorting

A  Identifying broad product markets and segmenting them into narrower target markets.

B  Selecting a marketing mix to reach everyone and then going to lunch at Chipotle Mexican Grill.

C  Identifying target groups with the fewest potential customers and making subsets of these.

D  Identifying small target markets and expanding them into broad product markets.

A  Qualifying market

B  Determining market

C  Product-market

D  Generic market

A  A greeting card

B  Long-stem roses

C  Champagne

D  A tomato

A  Narrowing down possible market opportunities to the most attractive ones.

B  Figuring out how to offer products at the lowest possible price.

C  Identifying as many market opportunities as can be imagined.

D  Creating products that managers like.

A  Use machine translators.

B  Do not “think locally.”

C  Save money by cutting research into foreign markets.

D  Include local citizens in the evaluation process.

E  Assume that all cultures around the world are the same.

A  Cultural and social environment

B  Competitive environment

C  Economic environment

D  Technological environment

E  Political and legal environment

A  Product types

B  Marketing mix

C  Customer types

D  Customer needs

E  Geographic area

A  Combiners usually have more sales potential than segmenters.

B  A segmenter assumes that a broad product market consists of a homogeneous group of customers.

C  None of these are correct.

D  A combiner tries to meet the demand in several segments.

A  Restrict importing into the United States.

B  Prevent monopolies or consperacies in restraint of trade.

C  Establish the Calif. State University Protection Agency.

D  Eliminate price differences among different competing suppliers.

E  Prevent fraud on the Internet.

A  In a competitor analysis, the firm’s first step should be to identify all potential competitors.

B  A firm that has a marketing mix that its target market sees as better than its competitors’ has a competitive advantage.

C  Marketing managers should choose strategies that avoid head-on competition

D  Over the long run, most product-markets tend toward monopolistic competition.

E  Competition-free environments are rare.

A  Sustainable competitive advantage

B  Competitor analysis plan

C  Objective-centered approach

D  Resource combination

E  Competitor matrix

A  Company objectives, sales promotion objectives, marketing objectives, promotion objectives.

B  Marketing objectives, promotion objectives,sales promotion objectives, company objectives.

C  Marketing objectives, company objectives, promotion objectives, sales promotion objectives.

D  Company objectives, marketing objectives, promotion objectives, sales promotion objectives.

A  Be specific

B  Be compatible with one another.

C  All of these are correct.

D  Focus on returning some profit to the business.

E  Be realistic and achievable.

A  To communicate the firm’s basic reason for being.

B  To help firms decide what opportunities to pursue.

C  To keep managers working towards a common purpose.

D  To provide detailed goals and plans.

E  To help firms decide what opportunities to avoid.

A  Economic environment

B  Legal environment

C  Company environment

D  Cultural and social environment

E  Technological environment

A  Market development

B  Product development

C  Diversification

D  Market penetration

A  Helps defend against potential competitors by developing a set of competitive “Safeguards, weapons, offensives, and tactics.”

B  Identifies a firm’s “strengths, weaknesses, opportunities, and threats.”

C  Seeks to reduce the risk of competitive surprises by scanning the market for “signals, warnings, omens, and tips.”

D  Focuses on what a firm plans to do to “Satisfy Wishes of a Target” customer.

E  Summarizes a firm’s “strategy, wishes (of its customers), outlook and tactics.”

A  A plan focused on the necessary operational decisions

B  A target market and a generic marketing mix

C  A marketing strategy – plus the time-related details for carrying it out

D  Similar to a marketing sales promotion

E  Similar to a public relations strategy

A  Publicity

B  Market penetration

C  Sales Promotion

D  Distribution

E  Product development

A  The main form of publicity

B  Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

C  The designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs and circulars.

D  All of these are included in Advertising

E  Direct communication between sellers and potential customers.

A  Sales Promotion

B  Publicity

C  Advertising

D  All of these may be included in Promotion

E  Personal selling

A  Personnel

B  Price

C  Product

D  Promotion

E  Place

A  A chair

B  All of these are considered products

C  A computer

D  Tax advice from a financial consultant

E  A haircut

A  Product, Place, Promotion, and Price

B  Product, Price, Promotion, and Profit

C  Production, Personnel, Price, and Physical Distribution

D  Promotion, Production, Price, People

E  Potential customers, Product, Price, and Personal Selling

A  is limited to small market segments

B  focuses on fairly homogeneous market segments

C  assumes that all customers are basically the same

D  ignores markets that are large and spread out

A  Marketing mix

B  Target market

C  Marketing requirements

D  Channel of distribution

E  4Ps

A  The resources needed to implement a marketing quant.

B  A target market

C  A target market and a related marketing mix

D  A marketing mix

A  Inventory planning

B  Strategic (management) planning

C  Marketing programming

D  Management by objective

E  Marketing upfront planning

A  All of these.

B  Controlling marketing plans.

C  Implementing marketing plans.

D  Planning marketing activities.

A  Customer satisfaction, resource efficiency, sales unit maximization.

B  Customer satisfaction, total company effort, sales unit growth.

C  Customer satisfaction, total company effort, profit.

D  Customer satisfaction, marketing manager as chief executive, profit.

E  Resource efficiency, sales growth, profit maximization.

A  Whether the whole company is customer-oriented.

B  Whether the president of the firm has a background in marketing.

C  More emphasis on selling and advertising in the marketing department era.

D  More emphasis on short-run planning in the marketing company era.

E  There is no difference.

A  Subsistence, production, sales, entrepreneurial, marketing company

B  Simple trade, production, sales, entrepreneurial, marketing company

C  Simple trade, production, sales, marketing department, marketing company

D  Simple trade, production, sales, marketing department, international trading

E  Simple trade, production, sales, marketing company, marketing department

A  Marketing Department

B  Simple Trade

C  Production

D  Marketing Company

A  Discrepancies of quantity

B  The number of producers

C  Prices

D  Inventories

E  Cost of labor and materials

A  Economies have little variety, so consumers have few choices.

B  Producers have a lot of choice about what and how much to produce.

C  Prices usually fluctuate according to supply and demand.

D  Marketing activities such as advertising, branding, and market research are encouraged.

A  Marketing research firms

B  Product-testing labs

C  Advertising agencies

D  All of these are collaborators

E  Overnight delivery firms

A  Government analysts

B  Intermediaries

C  Consumer action groups

D  Marketing managers

A  All of these are correct.

B  Spatial separation

C  Separation of values

D  Discrepancies of assortment

A  Macro-Marketing

B  The transporting function

C  Social quant. analysis

D  Micro-Marketing

E  Standardization and grading

A  Marketing begins with anticipating potential customer needs.

B  Production, not Marketing, should determine what goods and services are to be developed.

C  Marketing is concerned with generating a single exchange between a firm and a customer.

D  Marketing should take over production, accounting, and financial services within a firm.

E  The job of Marketing is to get rid of whatever the company is producing.