Ch4 Creativity and the Business Idea

A  concept

B  test marketing

C  commercialization

D  idea

A  concept

B  idea

C  test marketing

D  product development

A  these criteria are not established for the idea stage and the concept stage

B  criteria are established to evaluate a new idea in terms of market opportunity only

C  criteria are established to evaluate a new idea in terms of financial factors only

D  these criteria are all-inclusive and quantitative enough to screen a product in each stage

A  True

B  False

A  the experience of an entrepreneurial business plays no role in opportunity recognition

B  entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

C  it is not fundamental to the entrepreneurial process

D  it only results from the knowledge and experience of an individual entrepreneur

A  Continuous innovations

B  Discontinuous innovations

C  Dynamically continuous innovations

A  Discontinuous innovations

B  Continuous innovations

C  Dynamically continuous innovations

A  Continuous innovations

B  Dynamically continuous innovations

C  Discontinuous innovations

A  False

B  True

A  Brainstorming and Attribute listing

B  Creative synthesis and Parameter identification

C  Brainstorming and Creative synthesis

D  Parameter identification and Attribute listing

A  conceptualize ideas without any constraints

B  force relationships among some product combinations

C  develop new ideas by looking at the negatives

D  develop new ideas by only looking at product combinations

A  parameter identification

B  creative synthesis

C  brainstorming

D  attribute listing

A  ideas are developed by looking at product combinations only

B  ideas are developed through a chain of word associations

C  a list of best ideas is developed considering all the ideas that have been recorded

D  this technique can only be used with a group of individuals who record their ideas

A  big dream

B  Gordon method

C  free association

D  reverse brainstorming

A  previously unrelated objects are brought together to form a new combination

B  criticism of ideas is not allowed

C  it is the process of forcing relationships among some product combinations

D  it only looks at the negative aspects of ideas

A  informative notebook

B  collective notebook

C  cross notepad

D  sample notepad

A  forced relationships

B  tested relationships

C  forced combinations

D  combined relationships

A  It is particularly useful in creating a completely new slant to an issue.

B  It is the hardest possible method that entrepreneurs can use to generate new ideas.

C  It is similar to brainstorming, except that criticism is allowed.

D  It is the process of compelling relationships among some product combinations.

A  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Develop new ideas from analyzed patterns.
4. Document the relationships between the key aspects of an issue in a structured form.
5. Evaluate the resulting relationships to locate ideas or patterns.

B  1. Develop new ideas from analyzed patterns.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Isolate the key aspects of an issue.
5. Evaluate the resulting relationships to locate ideas or patterns.

C  1. Discover the relationships between the key aspects of an issue.
2. Isolate the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

D  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

A  problem inventory analysis

B  reverse brainstorming

C  free association

D  Brainwriting

A  False

B  True

A  Reverse brainstorming

B  Brainstorming

C  The checklist method

D  The Gordon method

A  Criticism of ideas is not allowed.

B  It is a method for developing new ideas when individuals are unaware of a problem.

C  Reverse brainstorming is not similar to brainstorming.

D  It normally involves the identification of all of an idea’s problems.

A  supply

B  enumeration

C  checklist

D  logical

A  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. The real problem is revealed by the entrepreneur.
4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.

B  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. The real problem is revealed by the entrepreneur.

C  1. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
2. A group articulates a number of ideas.
3. The entrepreneur mentions a general concept related to a problem.
4. The real problem is revealed by the entrepreneur.

D  1. The real problem is revealed by the entrepreneur.
2. The entrepreneur mentions a general concept related to a problem.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. A group articulates a number of ideas.

A  dual brainstorming

B  parallel brainstorming

C  reverse brainstorming

D  on point brainstorming

A  creative idea synthesis

B  Problem inventory analysis

C  free method association

D  Concept parameter analysis

A  problem inventory analysis

B  free association

C  brainstorming

D  parameter analysis

A  it does not decline in stages

B  it can be suppressed by perceptual and cultural elements

C  it typically tends to increase with age

D  it is at its peak when individuals are in their 30s

A  recognize product ideas for additional analysis

B  create ideas that do not reflect new business opportunities

C  generate completely new ideas

D  produce ideas that are not related to known products

A  group study

B  seminar

C  free association

D  brainstorming

A  participate in open, in-depth discussions

B  be asked questions to simply solicit participant response

C  provide information in an unstructured format

D  have a moderator who focuses group discussion in a directive manner only

A  have individuals who are recognized experts in the relevant problem area

B  record ideas that are logical rather than illogical

C  always be a silent, written generation of ideas

D  begin with a problem statement that is neither too broad nor too narrow

A  critical thinking

B  brainstorming

C  problem solving

D  logical reasoning

A  It should not be used to identify product ideas for further evaluation.

B  Individuals are encouraged to generate new ideas themselves.

C  Results from product inventory analysis always reflect a new business opportunity.

D  It is utilized to test and screen new product ideas.

A  It is a silent, written creation of ideas by a group of individuals.

B  Ideas are expressed more spontaneously than in a brainstorming session.

C  Criticism of ideas is actively encouraged.

D  It is a form of brainstorming that discourages freewheeling.

A  Ideas should be stable rather than wild.
Combinations and improvements of ideas are encouraged.

B  Ideas should be stable rather than wild.
Criticism should be allowed for every idea.

C  Criticism should be allowed for every idea.
Freewheeling is encouraged.

D  Combinations and improvements of ideas are encouraged.
Freewheeling is encouraged.
A high number of ideas should be generated.

A  They are only used to generate new ideas.

B  Information is provided in an unstructured format.

C  Moderators focus discussions in a nondirective manner only.

D  They are used to filter ideas and concepts.