Ch4 Creativity and the Business Idea

A  commercialization

B  concept

C  idea

D  test marketing

A  idea

B  test marketing

C  concept

D  product development

A  criteria are established to evaluate a new idea in terms of financial factors only

B  these criteria are not established for the idea stage and the concept stage

C  these criteria are all-inclusive and quantitative enough to screen a product in each stage

D  criteria are established to evaluate a new idea in terms of market opportunity only

A  False

B  True

A  it is not fundamental to the entrepreneurial process

B  the experience of an entrepreneurial business plays no role in opportunity recognition

C  it only results from the knowledge and experience of an individual entrepreneur

D  entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

A  Discontinuous innovations

B  Continuous innovations

C  Dynamically continuous innovations

A  Discontinuous innovations

B  Dynamically continuous innovations

C  Continuous innovations

A  Dynamically continuous innovations

B  Discontinuous innovations

C  Continuous innovations

A  True

B  False

A  Brainstorming and Attribute listing

B  Brainstorming and Creative synthesis

C  Creative synthesis and Parameter identification

D  Parameter identification and Attribute listing

A  develop new ideas by only looking at product combinations

B  force relationships among some product combinations

C  develop new ideas by looking at the negatives

D  conceptualize ideas without any constraints

A  parameter identification

B  brainstorming

C  creative synthesis

D  attribute listing

A  a list of best ideas is developed considering all the ideas that have been recorded

B  ideas are developed through a chain of word associations

C  this technique can only be used with a group of individuals who record their ideas

D  ideas are developed by looking at product combinations only

A  big dream

B  free association

C  reverse brainstorming

D  Gordon method

A  criticism of ideas is not allowed

B  previously unrelated objects are brought together to form a new combination

C  it only looks at the negative aspects of ideas

D  it is the process of forcing relationships among some product combinations

A  sample notepad

B  collective notebook

C  informative notebook

D  cross notepad

A  combined relationships

B  forced relationships

C  forced combinations

D  tested relationships

A  It is similar to brainstorming, except that criticism is allowed.

B  It is the process of compelling relationships among some product combinations.

C  It is the hardest possible method that entrepreneurs can use to generate new ideas.

D  It is particularly useful in creating a completely new slant to an issue.

A  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

B  1. Isolate the key aspects of an issue.
2. Discover the relationships between the key aspects of an issue.
3. Develop new ideas from analyzed patterns.
4. Document the relationships between the key aspects of an issue in a structured form.
5. Evaluate the resulting relationships to locate ideas or patterns.

C  1. Discover the relationships between the key aspects of an issue.
2. Isolate the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Evaluate the resulting relationships to locate ideas or patterns.
5. Develop new ideas from analyzed patterns.

D  1. Develop new ideas from analyzed patterns.
2. Discover the relationships between the key aspects of an issue.
3. Document the relationships between the key aspects of an issue in a structured form.
4. Isolate the key aspects of an issue.
5. Evaluate the resulting relationships to locate ideas or patterns.

A  reverse brainstorming

B  Brainwriting

C  free association

D  problem inventory analysis

A  False

B  True

A  Brainstorming

B  The checklist method

C  The Gordon method

D  Reverse brainstorming

A  It is a method for developing new ideas when individuals are unaware of a problem.

B  Criticism of ideas is not allowed.

C  Reverse brainstorming is not similar to brainstorming.

D  It normally involves the identification of all of an idea’s problems.

A  checklist

B  logical

C  supply

D  enumeration

A  1. The real problem is revealed by the entrepreneur.
2. The entrepreneur mentions a general concept related to a problem.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. A group articulates a number of ideas.

B  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
4. The real problem is revealed by the entrepreneur.

C  1. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
2. A group articulates a number of ideas.
3. The entrepreneur mentions a general concept related to a problem.
4. The real problem is revealed by the entrepreneur.

D  1. The entrepreneur mentions a general concept related to a problem.
2. A group articulates a number of ideas.
3. The real problem is revealed by the entrepreneur.
4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.

A  dual brainstorming

B  reverse brainstorming

C  parallel brainstorming

D  on point brainstorming

A  free method association

B  Concept parameter analysis

C  Problem inventory analysis

D  creative idea synthesis

A  free association

B  brainstorming

C  problem inventory analysis

D  parameter analysis

A  it is at its peak when individuals are in their 30s

B  it does not decline in stages

C  it typically tends to increase with age

D  it can be suppressed by perceptual and cultural elements

A  produce ideas that are not related to known products

B  recognize product ideas for additional analysis

C  create ideas that do not reflect new business opportunities

D  generate completely new ideas

A  brainstorming

B  seminar

C  group study

D  free association

A  have a moderator who focuses group discussion in a directive manner only

B  be asked questions to simply solicit participant response

C  provide information in an unstructured format

D  participate in open, in-depth discussions

A  begin with a problem statement that is neither too broad nor too narrow

B  always be a silent, written generation of ideas

C  record ideas that are logical rather than illogical

D  have individuals who are recognized experts in the relevant problem area

A  problem solving

B  logical reasoning

C  critical thinking

D  brainstorming

A  It should not be used to identify product ideas for further evaluation.

B  Individuals are encouraged to generate new ideas themselves.

C  Results from product inventory analysis always reflect a new business opportunity.

D  It is utilized to test and screen new product ideas.

A  It is a silent, written creation of ideas by a group of individuals.

B  It is a form of brainstorming that discourages freewheeling.

C  Criticism of ideas is actively encouraged.

D  Ideas are expressed more spontaneously than in a brainstorming session.

A  Ideas should be stable rather than wild.
Criticism should be allowed for every idea.

B  Ideas should be stable rather than wild.
Combinations and improvements of ideas are encouraged.

C  Criticism should be allowed for every idea.
Freewheeling is encouraged.

D  Combinations and improvements of ideas are encouraged.
Freewheeling is encouraged.
A high number of ideas should be generated.

A  Information is provided in an unstructured format.

B  They are used to filter ideas and concepts.

C  Moderators focus discussions in a nondirective manner only.

D  They are only used to generate new ideas.